THE PROBLEM
Stratus had undergone significant transformation over the past five years, completing several strategic acquisitions that substantially expanded their service offerings and capabilities. However, their existing website did not accurately represent these changes, creating a disconnect between their actual operations and their digital presence. The outdated design lacked visual appeal and did not effectively communicate their evolved service lines, some of which had been renamed and expanded.
The company needed to better showcase their enhanced LED services, particularly their specialized offerings in signage retrofits and lighting system retrofits, which had become core components of their business. Additionally, Stratus was struggling to effectively display their growing portfolio of completed projects, making it difficult for potential clients to find relevant examples of their work within specific industries.
As Stratus continued to target the same industry segments, they required a digital personality that could clearly articulate their history of growth, thoroughly explain their expanded capabilities, and present their project portfolio in a more organized and accessible manner. The existing website’s limitations were hampering their ability to convert visitors into qualified leads and effectively communicate their competitive advantages in the marketplace.
THE SOLUTION
We developed a comprehensive website redesign that addressed each of Stratus’s key challenges. The new design featured a brighter, more contemporary aesthetic that instantly communicated the company’s innovative approach and technical expertise. The refreshed visual identity included a modernized color palette, dynamic layouts, and high-quality imagery that showcased their projects in the best possible light.
To address the communication challenges around their expanded capabilities, we implemented a restructured navigation system and service architecture. This included creating dedicated service pages that clearly explained their renamed service lines and provided detailed information about their specialized LED offerings. Dedicated sections for signage retrofits and lighting system retrofits were developed to highlight these growing areas of expertise.
The website redesign also included a comprehensive “Our Story” section that chronicled Stratus’s growth journey, detailing each acquisition and explaining how these strategic moves expanded their capabilities and geographic reach. This narrative helped visitors understand the company’s evolution and the breadth of expertise they now bring to projects.
Perhaps most significantly, we completely revamped their portfolio section with an advanced filtering system. This allowed visitors to quickly find relevant project examples by industry, service type, location, and project scale. Each project page was enhanced with detailed case studies, high-quality imagery, and specific outcomes that demonstrated Stratus’s impact.
THE RESULT
The redesigned website has transformed Stratus’s digital presence, creating messaging that accurately reflects their current capabilities and market position. The brighter, more engaging design has resulted in increased visitor engagement.
The enhanced service pages have significantly improved lead quality, with sales teams reporting that new inquiries demonstrate a much clearer understanding of Stratus’s specific offerings and capabilities. The dedicated pages for LED retrofitting services have generated particular interest.
The improved portfolio section has become one of the most visited areas of the website, with the filtering system enabling potential clients to quickly find relevant examples of Stratus’s work in their specific industry. This feature has proven especially valuable for initial sales conversations, with sales representatives using the filtered portfolio during client presentations to showcase directly relevant experience.
The comprehensive “About” section has helped establish Stratus’s credibility as an industry leader with substantial resources and diverse expertise.
Overall, the new website has successfully aligned Stratus’s digital presence with their expanded capabilities and growth trajectory, providing them with a powerful platform to showcase their expertise and generate qualified leads across their target industries.