CLS Facility Services

CLS Facility Services

About Our Client

CLS Facility Services (CLS) is a nationwide facility asset management and maintenance company that specializes in supporting organizations with anywhere from 50 to 500 sites. They partner with businesses across multiple industries, including financial institutions, retailers, restaurants, fitness centers, office spaces, and healthcare facilities.

As an aggregator, CLS builds relationships with self-performing maintenance companies specializing in HVAC/R, lighting, signage, plumbing, fire-life safety, and more. It then builds and manages strategic, efficient preventive maintenance programs and other facility asset management solutions and executes them through its vendor network.

By working with CLS and its network, customers are able to consolidate asset management data across dozens or even hundreds of sites, enhance facility management budgeting and planning, reduce energy and maintenance costs, and much more. CLS runs service calls and work orders from start to finish, from the call placement, dispatching technician, updating the client, to the quoting, repair completion, and invoicing.

The Problem

CLS Facility Services began working with NgageContent for a new optimized inbound website. Our team built a new site architecture that better organized their capabilities, industries served, extensive resources, and competitive advantages and provided all content and design support. Once launched, we continued our partnership with an inbound lead generation and nurturing strategy, HubSpot implementation, and ongoing SEO support services and content marketing. More specifically:

  • Our content team partnered with CLS’ sales leadership to develop informative, engaging monthly blog content targeted to key industries that addressed common concerns, needs, and trends in facility asset management.
  • Our SEO team provided consistent optimization of its website to keep it performing well in search results and pulling in valuable organic traffic. We also conducted frequent research into its competitors’ online presence.
  • Our inbound team implemented HubSpot Marketing Hub Professional to support CLS’ sales team, enable consistent outreach opportunities, set up marketing automation, and track sales activity across key deal stages.
Vendor Outreach Strategy

In addition to helping CLS engage with prospects for its facility management services, there was an additional need to expand its vendor network in key geographies. As a national company and to support its growth, CLS had a need to partner with additional service providers across several disciplines in specific states to continue supporting customers.

The NgageContent team got to work assessing the SEO opportunities available to target commercial service providers in these states and began building out new content assets and automation to support outreach efforts. Additional blog content, downloadable ebooks, email content, and more were created — establishing the infrastructure CLS needed to draw in new vendor contacts and set up maintenance contracts with them.

The Results

“Working with the Ngage Team has been a game-changer for our company, business growth, and business quality. I have been consistently impressed with Ngage’s ability to provide a team of specialty personnel — all with niche skill sets and expertise — to accomplish the goals we set out to accomplish together. Their ability to customize a program to meet our needs has been paramount in our partnership, and it has been a joy to work with their team to creatively maximize CLS’ business growth potential as a company. I look forward to what the future holds in our marketing partnership and continuing to rely on their expertise to foster optimal results.” — Rob Vaughan, Director of National Accounts, CLS Facility Services

Thanks to CLS’ partnership and the consistent efforts of our content, SEO, and inbound teams, our lead generation program for CLS has produced a number of impressive results in just under two years:


in Closed/Won deals from organic search

>$1.6 Million

in new deal volume from organic search


growth in organic traffic via SEO strategy


growth in top 5 keyword rankings


growth in keyword rankings on first page of Google


optimized blogs, case studies, and other content assets


new vendor network opportunities generated