Real Estate Marketing Built Around Lead Generation
Whether you’re selling, leasing or helping others buy, the key to the real estate business is having consistent leads for your inventory. Keeping the brokers and agents busy on what they do best is what pays your bills. At NgageContent, we know what it takes to create a structured inbound marketing funnel that will keep your pipeline filled with the right leads for your properties.
Advanced Real Estate Web Design
Regardless of where your listings live, your website is a core part of explaining to buyers and renters who you are and what you offer them. The design and development of your website comes down to representing your value proposition well, and talking directly to your audience about your firm. We specialize in getting to the heart of why your firm is different, and building an online presence that shows your capabilities and your strengths.
From HubSpot tracking to industry-specific tooling like iHomefinder or Nestio, our web design and development team also understands how to display your inventory, promote your brokers, and drive traffic to the conversion pages you can measure.
Putting these elements together gives you a complete, measurable web presence that will help you drive and convert your leads.
Lead Generation and Marketing Automation for Real Estate Firms
It takes more than one tour or visit to move your inventory, which is why a structured, predictable lead generation strategy is critical to the success of your real estate firm. That’s why our work with real estate firms starts with understanding what leads are right for you, and building an inbound content and social media funnel around drawing those targets to your website and your listings.
From there, our marketing automation strategy supports the work your team is already doing, offering lead nurturing emails, lead scoring based on activity, and ongoing content that shares new and updated inventory with your audience. The result is more leads who have a better knowledge of what you do and what you have available.