Southwest Elevator Company is an elevator and escalator services company that provides customized and creative installations and modernization projects, preventive maintenance programs, and detailed repairs all backed by a strong commitment to quick and thorough responses for emergencies or additional services.
Founded and based in Fort Worth, Texas by a third-generation elevator contractor, Southwest was entering a growth period due to its expertise and its demonstrated belief that service was a differentiator between itself and competitors. However, the company was handcuffed by a website that didn’t mirror the strong word-of-mouth recommendations that clients were sharing.
Southwest needed a site that more accurately reflected its core beliefs and offered the kind of responsiveness for clients that was lacking in its current web presence. With a proper inbound marketing site that accentuated its strengths and provided more of the tailor-made customer experience that was already part of its portfolio, Southwest would be poised for more growth.
Southwest partnered with NgageContent to build out its new website, complete with inbound principles and SEO strategy. Our team created all the content for the new site, and developed consistent brand elements for the company to use as part of a visual re-invention for the company.
We did more than simply modernize the website, or add a glossy, more visually appealing finish to the piece of internet real estate. Because of its dedication to customer service, and because its previous website was lacking in all the usual ways for a customer to contact them, order services, or even survey options and offerings, Southwest needed a website that was functional and aligned with its core beliefs as much as it needed a new look.
Our team built a responsive site, one with which both existing customers — through repair and maintenance requests, and emergency services — and new leads could find engaging content relevant to their needs. It presented a myriad of ways for customers and leads to both contact the company and receive additional information. It was a new site that not only looked good but also served the primary focus of the company — to provide quality assistance and service at every step. Southwest finally had an external web presence that matched its internal core values.
And to ensure the Southwest team had the tools it needed when prospecting, our team created new collateral focused on capabilities, history, and services. We also drafted case studies that showcased Southwest’s exceptional services and solutions for a variety of different company types and applications, all of which were optimized for search so even more people could find and learn about the Southwest Elevator difference.
The NgageContent team was able to successfully build out a new website with responsive tools and capabilities that adhered to Southwest Elevators’ superior commitment to customer service and response times. The new web presence continued to fuel the growth of Southwest, which has since grown to include offices in six different states and — in addition to a merger announced in late 2020 that gained entry into the Washington D.C. market — recent footholds into both Las Vegas and Miami.