Luxury Living Chicago Realty is a luxury real estate agency based in Chicago, Illinois that prides itself on offering exceptional client experiences and helping clients find the best downtown Chicago condominiums.
Luxury Living Chicago Realty was growing so quickly in their core brokerage business that they weren’t properly representing how strong they were on the sales side. With agents eager to increase sales on downtown Chicago condos and townhomes, they needed to better represent their story and expertise in that field.
To better represent their story and their expertise on the sales side, the NgageContent team built a new site that matches their brand while carrying over the expertise of Luxury Living Chicago Realty across the board. We developed an SEO strategy to leverage the strong SEO performance of the brokerage site but as a standalone to support the sales side of the business.
The new site uses keyworded neighborhood pages as well as buying and selling resources to draw organic traffic. Our team implemented lead capture forms as well as sales-specific workflows to nurture new leads and encourage conversations with agents.
The new Luxury Living Chicago Realty sales site has taken the company’s downtown Chicago sales to new heights. With its own set of HubSpot inbound workflows built around capturing leads looking to purchase, the site leverages the SEO from the brokerage site but is also consistently building its own SEO performance to attract even more traffic in the intensely competitive downtown Chicago condo market.