CENTURY 21 Bolte Real Estate has been in business for more than 80 years, satisfying the home buying and selling needs of North Central Ohio residents. Founded by the first female broker in Ohio, they’ve had a long-standing commitment to doing what’s best for their clients. With more than 40 licensed real estate agents on their team, they are now the largest real estate firm in North Central Ohio.
Although they are the biggest firm in North Central Ohio, they began to notice more and more competition entering their market. To maintain their leading position and ensure more clients benefited from their real estate services, CENTURY 21 Bolte partnered with NgageContent on a more up-to-date web presence that would allow them to increase site traffic, generate more inbound leads, and increase overall awareness of their firm within their five-county service area.
Developing an inbound lead-generation website was our first course of action. Keyword research revealed opportunities throughout their five counties, so by keywording community and city pages, the new site would help to attract additional traffic. Our team also streamlined the company’s use of iHomeFinder — a real estate listings service that also offers supportive features for those looking to buy a home such as in-depth search, email alerts, and more.
The NgageContent team also conducted a marketing sprint to kickstart inbound lead generation along with the new site. Monthly blogging, email automation, newsletters, targeted Facebook and Instagram ads, and white papers were all developed to position them as the leader in their respective markets and capture more leads.
Lead generation from new sources wasn’t our only focus, however. Because a significant source of ongoing business in real estate comes from existing customers, the NgageContent team worked closely with CENTURY 21 Bolte Real Estate to generate a past client campaign. Designed to secure referrals from happy customers, the campaign allows agents to input new customers into an automation that drips branded, personalized emails to those customers over a six-month period — politely asking for a referral and automatically emailing any referred contacts upon submission.
Finally, the NgageContent also worked closely with the agents at CENTURY 21 Bolte Real Estate, helping to train them on inbound marketing best practices that they could use to grow their client bases.
With a new and improved website in place, as well as our keyword and inbound marketing strategy, organic search traffic increased more than 1,000 percent over the course of a year — ultimately resulting in a consistent stream of leads through multiple sources and significantly greater awareness of CENTURY 21 Bolte Real Estate.