B2B Branding

Make Your B2B Branding Effective With Strong Social Media Accounts

When you’re working on the B2B branding for your business, you want to shoot for being consistent across every channel. Whether it’s print, online, or social media, you need to make sure the way your brand looks and how you talk about yourself remains the same.

The bottom line is that it makes you look better and more credible, which is crucial when you’re trying to win over potential customers. One place where you can win over customers by is social media. From Facebook to Twitter, there are several different channels that you can use to spread information about your brand, and each provides a different opportunity.

Having a social media plan will allow you to capitalize on the amount of organic traffic you receive from social — which on average is 20 percent. If you don’t have social media yet, you need it. If not to spread your content, consider this. People will research online before they consider making a purchase, and if you don’t have social media, or if you have social media, but you haven’t posted in months, (or worse, years,) people will question if you’re still in business.

For your B2B branding to be effective, you’ll want to post at least two to three times a week. What do you post? Your content! Share blog posts new and old so that you can bring in traffic all over your site. You’ll also want to share content from around your industry. Consider looking at accounts from thought leaders to show your followers that you’re staying on top of what’s current. Doing this will establish a line of trust and eventually, people will start coming to you when they want to learn something new.

The 80/20 rule is the best social media rule you can follow. Make 80 percent of your content from outside your business, and 20 percent internal. Don’t be afraid to share photos from inside your company either. Sharing your culture will help give your brand a human feel and make it easier for your followers to connect with you.

Keep Talking, and Eventually People Will Pay Attention

At first, you’re going to feel like you’re yelling into the void, but you can continuously work on driving engagement by using these strategies.

Talk to your followers the way they want to be spoken to. Are you catering to a more professional industry? A casual tone might not resonate as well.

Once you find your voice, then, solve their problems. What are the things that your audience is struggling with? Everyone wants their lives to be easier, so try to do this through your social media posts.

The other thing that people are going to react to is content they can connect with emotionally. A retweet or like can be hard to get from some people, but if you share content that they care about or commiserate about similar pain points, it can be easier to get them to engage with you.

You can also be conversational. It doesn’t matter if your tone is business or casual, you can still ask questions to engage with your audience. Get them talking with you in the comments, and you’ll quickly boost the amount of traffic to your site and your page.

Create Brand Awareness With Social Media

If you feel like no one knows about your business, this is where social media can help. Building awareness for your brand is easy when you’re able to post online, and if you utilize more than one channel, you can target audiences in more than one place.

You don’t want all your content to be sales focused, either. If your posts are all sales all the time, people are going to get annoyed with your accounts. The 20 percent of your content that is yours doesn’t always need to be pushing your product, in fact, it doesn’t even have to include your product at all. One good way to engage with your audience is to share things that are related to the things they’re talking about. Take NOOMA, for example. Their brand is all about sharing the love of working out, but their product is an organic electrolyte drink. Their Instagram feed has a perfect mix of content that is their own that includes their product and others that share things that their audience cares about.

As a brand, social media needs to be something you use to connect with your audience on a personal level. Social media and a B2B branding strategy can play nicely together. Don’t be afraid to use social media to share and promote your content and business! Learn more about creating a B2B branding strategy in the posts below.