September 25, 2018
Inbound 2018: The New HubSpot Flywheel and Why Friction is the Enemy
As a HubSpot partner, we often say Inbound is our Super Bowl, and this year’s event definitely felt like a...
Author:Mike Cottrill
April 20, 2018
How KZ Gear Uses Instagram for Insta-results
Ugh. Instagram. That's the social media platform for those flashy consumer companies targeted at millennials, right? Well, yeah, and they're...
October 6, 2017
The Big Takeaway from Inbound 2017: Here Comes the HubSpot CRM
If your friends in marketing were absent at happy hour last week or they were slow to reply to your...
August 14, 2016
How to build a website that will help your business get found online
Trying to get found online is a tough nut to crack for most B2B companies. If you offer professional services or...
January 21, 2016
A Step-By-Step Guide to Building a Blog Strategy
Everybody blogs. Or, at least, it seems that every business blogs nowadays. But doing so effectively requires a thoughtful blog strategy...
November 30, 2015
Four Big Marketing Thoughts from The Digital Summit in Raleigh
The end of 2015 is upon us and once again we’re all working to take stock of our marketing wins...
September 28, 2015
Five Big Content Strategy Ideas from Digital Summit Detroit
Few things get the creative mind going like throwing several hundred digital experts and content writers into a tiny music...
September 15, 2015
8 Deep Thoughts from Content Marketing World 2015
For the fifth straight year, Joe Pulizzi and his team at the Content Marketing Institute drew more than 3,000 marketers...
September 11, 2015
Focus on Creating Content That Matters to Your Audience
Creating compelling, relevant content that matters is difficult. I know this, and yet every year when I attend Content Marketing World,...
April 1, 2015
How to Build and Manage a Distributed Writing Team
The rise of the remote worker presents opportunities for your businesses to grow quickly and offer job flexibility that will...
March 17, 2015
Why Publishers Should Embrace Agile Content
The following is part of a guest post Beegit’s Mike Cottrill wrote for Sparksheet. Since multi-channel content is what all the...
March 12, 2015
How to Perform a Content Audit
Content marketing is meant to create value for your business, but if you’re not seeing the return you want, how...