January 21, 2016
A Step-By-Step Guide to Building a Blog Strategy
Everybody blogs. Or, at least, it seems that every business blogs nowadays. But doing so effectively requires a thoughtful blog strategy...
Author:Mike Cottrill
November 30, 2015
Four Big Marketing Thoughts from The Digital Summit in Raleigh
The end of 2015 is upon us and once again we’re all working to take stock of our marketing wins...
September 28, 2015
Five Big Content Strategy Ideas from Digital Summit Detroit
Few things get the creative mind going like throwing several hundred digital experts and content writers into a tiny music...
September 15, 2015
8 Deep Thoughts from Content Marketing World 2015
For the fifth straight year, Joe Pulizzi and his team at the Content Marketing Institute drew more than 3,000 marketers...
September 11, 2015
Focus on Creating Content That Matters to Your Audience
Creating compelling, relevant content that matters is difficult. I know this, and yet every year when I attend Content Marketing World,...
April 1, 2015
How to Build and Manage a Distributed Writing Team
The rise of the remote worker presents opportunities for your businesses to grow quickly and offer job flexibility that will...
March 17, 2015
Why Publishers Should Embrace Agile Content
The following is part of a guest post Beegit’s Mike Cottrill wrote for Sparksheet. Since multi-channel content is what all the...
March 12, 2015
How to Perform a Content Audit
Content marketing is meant to create value for your business, but if you’re not seeing the return you want, how...
September 15, 2014
Seven Thoughts from Content Marketing World 2014
Content Marketing World 2014 made its way through Cleveland last week and brought a train of marketers, writers and sales...
July 3, 2014
Seven Tips to Involve Non-Writers in Your Content Marketing
It’s an interesting time in the content marketing world. Those of us who write for a living have won. Kind...
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