Brady Signs is a company with a long history of helping big brands stand out through business signage. Known for their work with with well-known local giants like Cedar Point and Cameo Pizza, and national chains like Starbucks, Jimmy Johns, and more, Brady Signs has a work portfolio worth bragging about. Unfortunately, when they came to NgageContent in early 2016, their website didn’t accurately tell their story. With limited showcase ability for their previous work, and nowhere to tell the story of how they customize their design process for each client, the site drew very little attention and wasn’t a great tool for business development. Additionally, because the site was outdated, it offered almost no search presence for Brady Signs.
From the beginning, the rebuild of the Brady Signs website was about helping to better craft the story of how they solve outdoor branding issues for their clients. Because of their expertise, their team helps from the initial design of a sign through the ongoing maintenance years later. Because of this, the new website was constructed to help a business understand what they should expect when they go to purchase a new sign.
To help articulate Brady Signs’ expertise even further, we also create and share an ongoing blog for the Brady team. This blog dives in on topics ranging from industry insight on electronic signage to a review of some of the best-known signs in Ohio.
Once the new site was up, the Brady Signs team instantly saw two benefits: an increase in search traffic for their business and a website they were proud to share with their prospects and clients. Overall, the new site nearly doubled organic traffic for Brady Signs in 2016, and the ongoing blog helped them share their story through social media, giving them a new outlet to talk outdoor branding with existing clients and new prospects.
You can visit the Brady Signs site at bradysigns.com.