Is Blogging Dead? Here’s Why You Need to Invest

In the arsenal of marketing tips and tricks for growing your business presence, you might be surprised to discover one practice in particular that continues to be highly recommended by businesses and marketers alike: blogging. You might be wondering, “Is blogging dead and buried, along with other mid-2000s offerings like flip phones and CDs?” And although blogging might feel like a thing of the past, it’s actually still incredibly relevant for B2B organizations today.

In fact, almost 8.28 million blog posts are published each day, making it one of the most essential — and relevant— aspects of content marketing out there. Let’s take a deeper look at why blogging continues to be so beneficial for B2B organizations — and how inbound marketing agencies like NgageContent are uniquely positioned to help.

To Recap — What is Blogging in the Modern Digital Age?

First thing’s first: what is blogging? When you think of a blog, you might initially think of a single individual writing about their life on their personal website. However, a vast majority of companies you are currently competing against know how to strategically use this content marketing tool to their advantage. Here’s what blogging really means in the modern age, and how you can better leverage it:

An Overview

When you publish a blog, or any other type of article on your website, what you are actually doing is improving your online visibility and helping your website stay up to date. These updates can go beyond personal anecdotes to include newsworthy events like charity contributions and fundraising events, interview transcriptions with industry professionals, and meaningful search engine optimized insights for your target audiences.

For a B2B blog, you can also promote the launch of a new product, take a deep dive into your services and unique capabilities, or perform a competitive analysis so that the consumer is better informed.

To further illustrate, publishing meaningful articles continues to remain an incredibly popular way to introduce new content on a business’s website, with 9 out of 10 marketers continuing to use blogging to achieve content goals. While there are many use cases for blogging, it can also help your business in a variety of other ways. Let’s explore further.

How Does Blogging Help Your Business?

There are a number of benefits to blogging and content creation for your website that go beyond simply getting the latest company update out there. The impact of ongoing website content contributions results in valuable organic traffic, which can continue to reap benefits years after the initial publication date, growing your position as an industry expert and thought leader.

Drive Organic Traffic

Blogging helps companies appear more often in search results. The more content based around a specific keyword that you produce, the more often you will appear in SERPs; this is basic SEO 101. Creating a blog is another opportunity for more potential customers to discover you. Companies that blog actually receive 55% more website visitors than businesses that don’t. Blogging is an inexpensive way to drive organic traffic and reach more customers.

Display Your Expertise

Blogging allows you to showcase your industry knowledge and expertise. Use it as an opportunity to show off what you know about the latest market research, recent scientific studies, industry best practices, or anything else that might demonstrate to your readers that you are an expert in this field. This will help you establish authority, which will also improve your SEO efforts.

Customers Can Get the Inside Scoop

An astonishing 77% of internet users read blog posts. You have the chance to reach out to three-quarters of the internet through blogs — so make the most of that opportunity. With blogging, customers are able to get to know your business without you having to resort to sales gimmicks that might turn them off. Through blogs, you can showcase your industry knowledge, or you can portray a more personal side of your business (or both). Blogging helps you nurture the growing relationship between you and your customers.

Propel Conversions Forward

A huge advantage of blogging is that it helps generate more sales-qualified leads. You are likely going to attract more customers that are truly interested in your business, than someone who isn’t as invested. You can also pepper your blog with various CTAs, or call to actions, that can encourage your reader to contact the business. A notable 76% of content marketers use blogs to generate leads, and this is an invaluable tool that can help you reach your business goals.

Repurpose Content

When you create content for a blog, you can also easily re-purpose that content for various mediums. You can further leverage that content by crafting social media posts for each new blog article. To take it one step further, you can also post about past articles to remind your readers about content you’ve already created. Similarly, you can use the content of your blog article for video or audio channels. Feel free to also expand on certain blog posts in longer formats, like ebooks and other downloadable assets. Blogging can easily help you stay top of mind across multiple platforms with helpful information for your target audiences.

Experience Long-Term Results

Finally, blogging ensures long-term success for you and your business. When you craft a blog piece around a specific keyword, there is no expiration date on when that keyword stops appearing in search results. In fact, if SEO best practices are followed, you can even appear in search results, or in Google’s featured snippet, for years to come, bringing in more and more customers as time goes on.

So Is Blogging Dead? NgageContent Says: No Way!

For those wondering “is blogging dead,” the answer is a a resounding no. It’s clear that blogging is still a powerful marketing medium – one that should be leveraged so you can get the most out of your content. Turn to the experts at NgageContent for help with this. We have extensive content marketing experience and have helped numerous businesses transform their marketing efforts with successful blogging.

For instance, we started working with Performance Training Solutions, a heavy equipment operator school, in 2020, focusing on inbound marketing efforts with SEO recommendations and monthly blog content. In our first twelve months together, the site saw an increase of organic traffic by a staggering 480%. Our priority of crafting relevant and meaningful blog content helps keep PTS “above the fold” in the search results, even years later.

In addition to our content marketing efforts, NgageContent also offers SEO services, HubSpot consulting, lead generation and nurturing, new website development, and much more. When faced with the question “Is blogging dead?” our team answers back with a resounding “NO!”

Let us help you kickstart your blogging efforts and transform your business. Reach out to us today to grow your business with blogging backed by a proven SEO Strategy today.