Working with AI for B2B Marketing
The gold rush around AI for marketing is officially on, but is it right for your B2B strategy? There are new tools emerging every day. Some are extremely powerful. Some are vaporware with a pricey per-user fee.
The marketing tech stack is evolving daily. Even AI doesn’t know where it’s going. For example, we asked a popular tool what the best marketing AI tool for B2B is and this was the response:
“Based on my research, predicting the single “best” B2B marketing AI tool in 12 months is challenging given the rapid evolution of this space.”
While it can be scary to jump in, there’s no doubt the power of AI for marketing can transform everything from your data intelligence to helping you frame out new ideas. The key is to leave a human agent in charge. We work with you to set the goals, plan, and data sources for better technology use in your marketing efforts.
Need steady guidance in the topsy-turvy world of AI? We can help.
Iterating Faster with New Technology
Marketing is about strategy, but it’s also about iteration. The fundamental problem of iteration, of course, is gathering and analyzing data. AI tools today have made this effort faster than ever. With clear goals set by your team and ours, we can pilot some of our favorite AI tools to get more answers and make better decisions.
Getting More from Your Content with AI for Marketing
With human creatives at the helm, AI can also bolster your marketing with quicker content ideation and creation. From AI writing assistants that help cut down on errors to tools that quickly spread your approved content across platforms, we can do more than ever together.
Ready to jump in on smart, human-driven marketing strategy that leverages AI? Let’s work together to cut the noise and take advantage of the tools that help you get a clearer view of your target.
