Wondering how to weave an AI content strategy into your marketing plan — or if you even should? Well, I was too. So I had AI help me write this blog post about having AI help me write blog posts. (Yes, you read that right, and no, the universe didn’t implode.)

As the co-owner of NgageContent, it’s part of my job to create more quality industry insights for our clients and team… but you know, time.

So I gave myself a challenge for 2025: using artificial intelligence strategically, can I 4x the amount of quality content I create? Importantly, this also has to be quality content driven by me that I believe provides value to our audience.

Now, I know what you’re thinking. Didn’t we write a whole post about why you shouldn’t use AI for blogs? (Sure did!) Additionally, it’s clear that AI-written articles are way underperforming those created by the human hand.

That reasoning all holds — but here’s the twist: being the subject matter expert (SME) is your secret sauce for good, helpful content. This isn’t about buying one of those terrible AI prompt lists off Instagram and then letting it generate 50 blogs for you. With the right AI content strategy, your chosen tool is just a content assistant to supercharge your efforts. The key? You’re in charge of the voice, expertise, and data input.

The Challenge: Developing an AI Content Strategy to Create More While Staying Human

I believe I can 4x my content production this year while still ensuring it’s human-created content with a unique perspective. The challenge with AI is that using it exclusively will turn you into an also-ran since you don’t input your expertise into it.

Let’s talk about my content creation efforts in 2024. Fair warning, these stats are not great:

• 1 Blog
• 4 client update emails
• 1 podcast
• 12 training videos
• 0 Whitepapers/eBooks (woof!)

Here’s the thing — I have the same challenge we have with our clients in creating lots of good quality content: the people with the most experience tend to be pretty busy!

So how do I go from less than 20 pieces of content last year to 80 this year? Here’s how I’m already hitting that pace.

How I Wrote This Post

Step 1: The Venerable Apple Notes

I started with a simple voice recording in Notes, which I recorded on a few quick walks after work. This lets me get all my creative ideas out. I’m relying on 11 years of running an agency to make me an SME, but, candidly, my idea cup runneth over (and in multiple directions) when I’m talking freely. So I did a full word vomit into the machine and didn’t worry about staying on topic, repeating myself, sounding smart, etc. From that, I got the raw transcription from Notes.

Step 2: Organization

With way too many words recorded, I uploaded the full transcription to Claude AI.

At this point, I am looking for AI to do some heavy lifting. The prompt I entered was ‘Take this raw transcription and turn it into an outline for a blog on AI writing my blog.’

Less than one minute later I had a completed outline. It was roughly 5 pages and included good ideas like the step numbering system you see here.

For me, the momentum this created is even better than the time savings. One of the things that shuts down my content creation efforts is the dreaded slog. Hundreds of years ago when I was a cub reporter at a newspaper, we would bring a recording device to interviews with a tape inside. After driving back to the newsroom, we’d then type out the interview transcription and start to organize it into an outline. This would all take hours, which would make me reluctant to start. Yes, I would often fall off my dinosaur during this process.

With this AI content strategy, I sparked my creativity faster and saved time by eliminating the manual roadblocks.

Step 3: The Human Touch

When I got the organized thoughts from Claude, I did a human pass. Being an SME is about taste related to your expertise. This is where AI is still struggling. Using my own words, it crammed in filler content that didn’t move the post forward. It has a ninth-grade writer’s love for adverbs.

AI also struggles to get the voice right, so I added some of my original color commentary back in. For example, it killed the banana pudding reference I made below.

Now at the draft stage, I went back to our friend Claude. The prompt: ‘Read this blog draft. Is there anything related to writing an AI blog post I should add?’ Boy, did it have ideas!

The best of the bunch? Making sure I included the specific prompt I used. That’s why that’s in this blog!

Some other suggestions it made (but I would have thought of these, I swear!)

• Break this blog into several social media posts
• Turn this blog into an email
• Include this blog in future content as a resource on AI
• Measure the results of this blog to see if this topic resonates with your audience

Now, we were rolling. I punched up the draft a bit more and relied on another AI tool we love, Grammarly. My life as a writer is way behind me, so assistance with tone, sentence structure and the like is a helpful guiding force.

Step 4: Bring in the Pros

Ah, what a luxury it is to have the Ngage team. When my draft was complete I turned it over to Regan from our team to make it better.

Regan’s job is basically being the adult in the room, making sure I don’t accidentally let AI convince me to include cryptocurrency investment advice in a marketing blog. Hey, meta break: AI wrote that joke! I asked it to give me some humor to add to the post (prompt: Do you have any funny jokes to add to this blog?). Not bad!

Anyway, Regan did an SEO pass on the content and added the fundamentals needed for the backend of our site. Are there some burgeoning SEO AI tools we like to help with this? Yes, but, again, SME context is critical to good content. We still use Moz for SEO research and our inbound team’s brain for applying that in a contextual way to drive new audiences to our work.

The Proof is in the Banana Pudding (I like banana; AI doesn’t know that)

I’ve already tested this approach with a longer content piece I put together in January about WordPress health and compliance.

This post was complex and normally would have taken me 4-6 hours to create BEFORE I involved our content and SEO folks to make it sound and perform better. Instead, it took less than 3 hours on my end. Importantly, this content had a human being review the recommendations and language around compliance.

The first person I shared it with remarked how it read in my exact voice. But I cut the time it took me to write it by about 50 percent. From there, I took that post and used Claude to help me generate an email and landing page from the content.

The blog post you’re reading now took less research and was a bit more fun (and so meta!). It only took me 90 minutes to get from an idea on a walk (what if I had AI write a blog post about AI-written blog posts) to basically what you see here.

Your AI Content Strategy Makes it Easier to Work with Your Content Team (Like Ngage)

Another thing Claude told me I should add to this post: Remember that using AI for industry-specific insight is not ideal — you need human expertise.

I feel like I made that point along the way, but it’s worth mentioning again. The biggest challenge we’ve always had in creating content is getting smart business leaders with a unique perspective to sit down and get ideas out of their heads so we can turn them into great content pieces. With AI, we need only a fraction of the time we used to need. Today, just getting your thoughts out in some way — whether that’s a recording on your phone or quick bullets typed up — is enough to get the ball rolling.

Using the right AI content strategy, you can combine the power of your industry knowledge with a tool’s time-saving and helpful capabilities to generate better content faster. And with a smart SEO content team at your side, you can ensure your content is optimized for the best performance in search engines and pulls in your target audience.

There will be a sea of people cramming out more content than ever using AI. Will it be good? Will it be helpful? I doubt it. But using AI as your content assistant to leverage your expertise is a huge chance for you to lap the field. Watch me do it 80 times this year!

So, AI wrote my blog. Kind of. I mean, you know the bit about banana pudding is from me, right?