Stratus Unlimited

Stratus Website Redesign: Showcasing Growth and Expanded Capabilities

About Our Client

Stratus is a nationwide brand implementation company that partners with major brands across numerous industries, from retail and restaurants to grocery, convenience stores, arenas, commercial facilities, and more. With capabilities spanning interior and exterior signage, brand maintenance, refreshes/rollouts, and energy solutions, Stratus covers the full physical spectrum of how the world experiences its favorite brands.

The Problem

Stratus had undergone significant transformation over the past five years, completing several strategic acquisitions that substantially expanded its service offerings and capabilities. However, its existing website did not accurately represent these changes, creating a disconnect between its actual operations and its digital presence. The outdated design lacked visual appeal and did not effectively communicate its evolved service lines, some of which had been renamed and expanded.

The company needed to better showcase its enhanced LED services, particularly its specialized offerings in signage retrofits and lighting system retrofits, which had become core components of its business. Additionally, Stratus was struggling to effectively display its growing portfolio of completed projects, making it difficult for potential clients to find relevant examples of its work within specific industries.

As Stratus continued to target the same industry segments, they required a digital personality that could clearly articulate its history of growth, thoroughly explain its expanded capabilities, and present its project portfolio in a more organized and accessible manner. The existing website’s limitations were hampering its ability to convert visitors into qualified leads and effectively communicate its competitive advantages in the marketplace.

The Solution

We developed a comprehensive website redesign that addressed each of Stratus’s key challenges. The new design featured a brighter, more contemporary aesthetic that instantly communicated the company’s innovative approach and technical expertise. The refreshed visual identity included a modernized color palette, dynamic layouts, and high-quality imagery that showcased its projects in the best possible light.

To address the communication challenges around its expanded capabilities, we implemented a restructured navigation system and service architecture. This included creating dedicated service pages that clearly explained its renamed service lines and provided detailed information about its specialized LED offerings. Dedicated sections for signage retrofits and lighting system retrofits were developed to highlight these growing areas of expertise.

The website redesign also included a comprehensive “Our Story” section that chronicled Stratus’s growth journey, detailing each acquisition and explaining how these strategic moves expanded its capabilities and geographic reach. This narrative helped visitors understand the company’s evolution and the breadth of expertise they now bring to projects.

Perhaps most significantly, we completely revamped its portfolio section with an advanced filtering system. This allowed visitors to quickly find relevant project examples by industry, service type, location, and project scale. Each project page was enhanced with detailed case studies, high-quality imagery, and specific outcomes that demonstrated Stratus’s impact.

The Results

The redesigned website has transformed Stratus’s digital presence, creating messaging that accurately reflects its current capabilities and market position. The brighter, more engaging design has resulted in increased visitor engagement.

The enhanced service pages have significantly improved lead quality, with sales teams reporting that new inquiries demonstrate a much clearer understanding of Stratus’s specific offerings and capabilities. The dedicated pages for LED retrofitting services have generated particular interest.

The improved portfolio section has become one of the most visited areas of the website, with the filtering system enabling potential clients to quickly find relevant examples of Stratus’s work in its specific industry. This feature has proven especially valuable for initial sales conversations, with sales representatives using the filtered portfolio during client presentations to showcase directly relevant experience.

The comprehensive “About” section has helped establish Stratus’s credibility as an industry leader with substantial resources and diverse expertise.
Overall, the new website has successfully aligned Stratus’s digital presence with its expanded capabilities and growth trajectory, providing them with a powerful platform to showcase its expertise and generate qualified leads across its target industries.

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