Performance Training Solutions

About Our Client

Performance Training Solutions (PTS) is a heavy equipment and mobile crane training school located in Central Ohio. Serving students from the Midwest and beyond, PTS provides people from all stages of life — high school graduates, veterans returning the workforce, disabled workers, and those interested in a career change — with the training needed to seek employment quickly in a variety of industries.

The Problem

With priorities placed on one-on-one instruction and hands-on training with the many types of heavy equipment available, PTS endeavors to fill up its tightly sized classes for each of the more than a dozen course windows per year. But that was becoming tougher to do. PTS needed to increase its online marketing presence and drive more potential students into top-of-funnel leads through inbound marketing. PTS partnered with NgageContent for support on a completely reworked website, HubSpot implementation, ongoing content and email marketing, social media growth, digital advertising, and ongoing search engine optimization.

The Solution

The NgageContent team became an outsourced marketing arm for PTS and gave the company a reset in its online efforts.

We first tackled the website through both technical — resigned architecture, framework, keyword research and optimization, and web design elements — and content improvements. We provided the written content for the entirety of the redesigned site, in close consultation with PTS, that adhered to SEO best practices and employed fresh tactics for page content, future page templates, footers, and calls to action.

Once the new site was deployed, NgageContent helped PTS develop its own in-house lead nurturing capabilities. We helped PTS navigate over to HubSpot, which aided in honing email marketing specifics like lead management, segmentation, forms and automation.

After the relaunch, we’ve continued to work hand-in-hand with PTS to maximize and follow up on those efforts with a host of ongoing services. NgageContent provides monthly SEO reviews and recommendations and monthly blog content to keep organic traffic strong and keep PTS showing up on those competitive first pages of search results.

We provide monthly advice and oversight of digital ad campaigns, including developing new landing pages to help drive those endeavors. We continue to work with PTS on email marketing by tuning mailing lists and preparing automated workflows. And our monthly reporting details what we, and the client, learn each month.

The Results

PTS has seen monster results since we began reporting and tracking its data, and is clearly thriving through our ongoing content efforts:

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