Jani-King

About Our Client

Jani-King is one of the world’s largest commercial cleaning franchise organizations, with operations spanning the United States and internationally. Founded in 1969, the company operates through a master franchise model; regional chapters manage their own sales pipelines, prospect relationships, and day-to-day business development, backed by the systems and brand recognition of a global franchisor.

Jani-King of Cleveland has served Northeast Ohio since 1991, delivering customized commercial cleaning and janitorial services to businesses across healthcare, hospitality, education, manufacturing, and more. The Cleveland chapter’s commitment to tailored service and local expertise made it a natural starting point for a partnership that has since grown well beyond Northeast Ohio.

The Problem

NgageContent’s relationship with Jani-King began with the Cleveland chapter, which needed both a stronger content presence and a more capable technology foundation for its sales operation.

On the content side, the chapter lacked a consistent strategy for blogs, social media, and email marketing — leaving real opportunities on the table to build authority and stay in front of prospects between touchpoints.

On the technology side, the picture was more urgent. Regional franchise operations were running on a legacy custom web application that had become a genuine bottleneck. The system offered minimal visibility into pipeline health, had no email integration, and lacked meaningful reporting capabilities. Data was incomplete, inconsistent, and siloed, making it nearly impossible for leadership to forecast accurately or hold teams accountable to a consistent sales process.

With multiple regions operating independently, the problem wasn’t just inefficiency. It was that every chapter was flying blind in a different direction.

The Solution

NgageContent tackled both challenges in parallel, building out a content and SEO program while leading the migration to a modern CRM platform.

On the content side, we developed a consistent cadence of SEO-informed blog content to build organic visibility, social content to keep Jani-King active and relevant across channels, and email marketing campaigns to nurture prospects and support the sales team’s outreach efforts. Every piece was grounded in the industries and buyer personas most relevant to each regional market.

On the HubSpot side, the migration wasn’t a simple lift-and-shift. We centralized and cleaned contact, prospect, and deal data into individual pipelines built to match each chapter’s unique sales process. We connected email platforms directly to the CRM, enabling automatic communication logging and prospect engagement tracking. We built automated workflows for lead nurturing, follow-up sequences, and outreach campaigns — reducing manual work while ensuring nothing fell through the cracks.

Each chapter came out the other side with real-time dashboards, customizable reporting, and a modern CRM foundation built to scale.

The Results

What began as a single-chapter engagement with Jani-King of Cleveland has grown into one of NgageContent’s most expansive client relationships. The proof is in the expansion of the program into new Jani-King regions across the country.

Visit Jani-King

As each region experienced the difference between flying blind and having real pipeline visibility, the case for expanding the partnership made itself. Today, NgageContent works across 7 Jani-King regions spanning 14 cities nationwide. The results that drove that growth include: