AKS Cutting Systems

About Our Client

AKS Cutting Systems is a U.S.-based manufacturer of precision cutting equipment, specializing in plasma and waterjet cutting systems for industrial applications. Their customers span a wide range of demanding industries, including steel service centers, fabricators, shipyards, aerospace, and manufacturing operations that depend on reliable, high-performance cutting solutions.

AKS differentiates itself not just in equipment but in service. Their team provides hands-on support from system design through installation, ongoing maintenance, and customer success. It’s a commitment that has earned them long-term relationships with some of the most demanding buyers in the industry.

The Problem

When AKS Cutting Systems first connected with NgageContent in April 2022, they had a website that had outgrown the person who built it. Their previous marketing partner — a one-man shop — had moved on to a full-time role, leaving AKS with a site that was slow, unreliable, and had no real structure. Pages had been added ad hoc based on whatever was moving through the sales pipeline at the time, with no SEO logic, no scalable architecture, and no plan.

The technology situation was equally fragmented. AKS had no CRM, no pipeline attribution, and no way to know where their leads were coming from. They were sending monthly emails through Constant Contact — no CTAs, no performance tracking, no follow-up strategy. Marketing and sales were operating in isolation, and the gap between effort and visibility was growing.

For a company with a strong product and a genuine commitment to customer service, the infrastructure wasn’t keeping up.

The Solution

NgageContent took on the full scope — rebuilding AKS’s digital foundation while layering in the content and marketing programs to drive ongoing growth.

Website rebuild. We launched a new, fully restructured WordPress site in February 2024, replacing the patchwork of ad hoc pages with a scalable architecture built for SEO, user experience, and long-term growth. Product pages were rebuilt to be more intuitive and useful,  including a standout interactive feature that lets buyers select their preferred power and gas options and instantly see which material thicknesses they can cut. The site is now a tool that works for both buyers and the sales team.

HubSpot implementation. We implemented HubSpot from the ground up, migrating their contact data, building out pipelines, and connecting the CRM to their marketing and email programs. Adoption has scaled steadily across the entire organization — including service operations, where the platform now tracks after-market activity that has generated more than $1 million in sales.

Content marketing and SEO. We developed a consistent monthly blog program targeting AKS’s key industries and buyer personas — content built to rank, educate, and generate leads. One standout initiative was a Hypertherm-funded customer service campaign: after hearing that a prospect had passed on AKS due to service concerns, the team leaned in. We interviewed AKS service technicians and coordinators and produced a “#CutEveryDay” series of stories showcasing the real people behind their support operation — turning a liability into a proof point.

Email marketing. We overhauled AKS’s email program, replacing their newsletter-only approach with segmented nurturing campaigns tied to specific product lines, case studies, and trade show activity. The Plasmatic product campaign, for example, drove an email open rate of nearly 39% on its first send. Pre- and post-show emails support the sales team at trade shows throughout the year.

Paid search. In 2025, we delivered significantly stronger conversion performance while cutting overall ad spend in half.

Additional assets. We’ve supported AKS with trade show materials, including booth signage and handouts, product brochures, case studies, and a logo and landing page for their new consumables loyalty program.

The Results

AKS came to us without a marketing foundation. What’s been built since 2022 is a program that gives their team real visibility, real pipeline data, and real results, and one that continues to scale as the business grows.

Visit AKS Cutting Systems

The compounding effect of three-plus years of consistent SEO, content, and marketing investment is showing up clearly in the numbers: