Supercharge Your B2B Growth in 15 Minutes or Less
Have you ever listened to an hour-long digital marketing podcast…only to walk away even more confused? You’re not alone. So many business owners and leaders get conflicting advice, leading to stagnant growth. That’s why we’ve created the CM-YO digital marketing podcast.
Hosted by yours truly, Mike Cottrill, this podcast delivers real-world, actionable marketing tactics from a marketing agency CEO. And I do it all in 15 minutes or less. That’s less time than it takes to doomscroll LinkedIn. Find CM-YO on YouTube, our website, or wherever you get your podcasts.
What You’ll Get from CMYO
If you’re a business owner or leader trying to figure out why your organization isn’t growing as fast as it should, CM-YO will be one of your new favorite digital marketing podcasts. You can expect:
- Hard truths about sales and marketing (delivered with a sense of humor)
- Real-world strategies you can implement today
- Candid conversations with people who have actually done this before
No fluff. No buzzwords. Just straight-to-the-point insights that help your business grow before your coffee gets cold. If you love marketing podcasts that dive straight into actionable advice, this is for you.
Our Three-Part Kickoff: Sales and Marketing Therapy on the CM-YO Digital Marketing Podcast
Let’s be honest: if sales and marketing were a couple, they’d be in therapy.
Sales thinks marketing sends them bad leads. Marketing thinks sales ignores their hard work. Meanwhile, leadership is just wondering why revenue isn’t higher.
That’s why the first three episodes of the CM-YO digital marketing podcast focus on the marriage between sales and marketing. The goal is to show you how to get these departments to work together, driving real business results.
This series is perfect for business owners and leaders who are tired of hearing the blame game and ready to build a measurable growth strategy. I interview Rob Yoho, a Sandler Sales expert, to get his unique insight on this dilemma. For years, Rob and I have teamed up to help business owners fix their sales and marketing strategy. We offer time-tested solutions that can help you, too.
Episode One: Tackling the Marketing to Sales Handoff
Does your sales team roll their eyes at MQLs? Does your marketing team want to throw their laptops out the window because sales doesn’t offer useful feedback? You’re experiencing the classic marketing vs. sales showdown.
In the first episode, Rob and I break down how to fix this challenge. We talk about why marketers swear they’re delivering top-tier leads while sales teams insist they’re getting a pile of duds. Who’s right? Who’s wrong? More importantly, how do we stop this endless blame game and actually start closing deals?
Episode Two: Lead Quality vs. Lead Quantity
Are you drowning in leads but starving for sales? In this episode, Rob and I chat about why more leads don’t always mean more closed deals. Many businesses need to stop playing a numbers game. What they really need is to optimize for quality leads that convert. We’ll show you how.
Episode Three: Measuring and Iterating
Marketing generates leads, but those leads don’t always make it to the finish line. In this episode, Rob and I talk about measuring the right KPIs and how it’s the key to closing the loop between marketing and sales.
Hit Play and Start Seeing the Growth You Deserve
Ready to listen? You can find CM-YO wherever you get your podcasts. You can also find this digital marketing podcast on YouTube, or our website.
