Cleveland, OH (January 2025) — NgageContent and New York-based Athena SWC have formalized a five-year partnership agreement to provide comprehensive integrated marketing and sales solutions for manufacturing and related organizations.
The partnership follows a four-year period of partnership in which the two organizations successfully helped dozens of manufacturers nationwide implement proven lead generation solutions, enhance sales strategy and processes, and increase revenue.
NgageContent provides inbound marketing solutions that include website development, search engine optimization, organic and paid search advertising, and more. Athena SWC provides new business development solutions, including outbound-focused marketing outreach, sales support and coordination, CRM implementation and pipeline management, and lead management.
Since 2021, both organizations have implemented holistic marketing and sales strategies that have produced significant, measurable results for businesses focusing on plastics, flexible packaging, metals, corrugated, folding cartons, labels, pharmaceuticals, and many others.
The partnership offers two solutions designed to deliver a comprehensive framework of skilled professionals, optimized processes, and cutting-edge technology. These solutions are backed by ROI projections derived from client sales data and extensive experience in the manufacturing sector. For a holistic approach, the full inbound and outbound solution functions as a seamless sales engine tailored to medium- to large-scale manufacturers. For smaller manufacturers, Athena also provides an SEO-focused alternative that features targeted follow-ups, website visitor tracking, and sales support.
“We’re very excited to continue our partnership with Athena,” said NgageContent CEO Mike Cottrill. “The past four years have shown what a program like this can achieve, both for our clients and our business, and we couldn’t ask for better partners. Athena truly understands the distinct sales and growth needs of manufacturers today. We’re happy to contribute to what they do for clients that entrust them with this important function in their businesses.”
About NgageContent
NgageContent is a Cleveland-based inbound marketing agency that transforms marketing efforts into revenue-driving strategies. Founded in 2014, NgageContent specializes in creating data-driven campaigns that help B2B businesses attract, qualify, and convert leads while keeping existing customers engaged. Combining the expertise of inbound certified marketers, tech-savvy strategists, and tooling specialists, NgageContent delivers measurable results. NgageContent takes pride in deeply understanding clients’ businesses and their customers, crafting customized solutions that drive bottom-line growth. From increasing qualified leads to enhancing customer engagement and boosting revenue, NgageContent’s comprehensive approach to digital marketing ensures business goals become reality.
About Athena SWC
Athena SWC, LLC, a subsidiary of The Bonadio Group, provides outsourced services for marketing, new business development, and sales support. Athena helps clients in complex business-to-business selling environments gather marketing intelligence, generate qualified leads, nurture relationships, improve sales-rep productivity, and compress sales cycles — with the goal of converting clients’ prospects into customers and improving bottom-line results. For more information, visit www.athenaswc.com.
