{ "feed": "NgageContent AI Tools", "generated": "2026-06-20T04:43:53-04:00", "items": [ { "id": 27434, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/aks-cutting-systems/", "title": "AKS Cutting Systems", "h1": "AKS Cutting Systems", "summary": "AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more.", "content": "

About Our Client

AKS Cutting Systems is a U.S.-based manufacturer of precision cutting equipment, specializing in plasma and waterjet cutting systems for industrial applications. Their customers span a wide range of demanding industries, including steel service centers, fabricators, shipyards, aerospace, and manufacturing operations that depend on reliable, high-performance cutting solutions.

AKS differentiates itself not just in equipment but in service. Their team provides hands-on support from system design through installation, ongoing maintenance, and customer success. It’s a commitment that has earned them long-term relationships with some of the most demanding buyers in the industry.

\"AKS

The Problem

When AKS Cutting Systems first connected with NgageContent in April 2022, they had a website that had outgrown the person who built it. Their previous marketing partner — a one-man shop — had moved on to a full-time role, leaving AKS with a site that was slow, unreliable, and had no real structure. Pages had been added ad hoc based on whatever was moving through the sales pipeline at the time, with no SEO logic, no scalable architecture, and no plan.

The technology situation was equally fragmented. AKS had no CRM, no pipeline attribution, and no way to know where their leads were coming from. They were sending monthly emails through Constant Contact — no CTAs, no performance tracking, no follow-up strategy. Marketing and sales were operating in isolation, and the gap between effort and visibility was growing.

For a company with a strong product and a genuine commitment to customer service, the infrastructure wasn’t keeping up.

\"AKS

The Solution

NgageContent took on the full scope — rebuilding AKS’s digital foundation while layering in the content and marketing programs to drive ongoing growth.

Website rebuild. We launched a new, fully restructured WordPress site in February 2024, replacing the patchwork of ad hoc pages with a scalable architecture built for SEO, user experience, and long-term growth. Product pages were rebuilt to be more intuitive and useful, including a standout interactive feature that lets buyers select their preferred power and gas options and instantly see which material thicknesses they can cut. The site is now a tool that works for both buyers and the sales team.

HubSpot implementation. We implemented HubSpot from the ground up, migrating their contact data, building out pipelines, and connecting the CRM to their marketing and email programs. Adoption has scaled steadily across the entire organization — including service operations, where the platform now tracks after-market activity that has generated more than $1 million in sales.

Content marketing and SEO. We developed a consistent monthly blog program targeting AKS’s key industries and buyer personas — content built to rank, educate, and generate leads. One standout initiative was a Hypertherm-funded customer service campaign: after hearing that a prospect had passed on AKS due to service concerns, the team leaned in. We interviewed AKS service technicians and coordinators and produced a “#CutEveryDay” series of stories showcasing the real people behind their support operation — turning a liability into a proof point.

Email marketing. We overhauled AKS’s email program, replacing their newsletter-only approach with segmented nurturing campaigns tied to specific product lines, case studies, and trade show activity. The Plasmatic product campaign, for example, drove an email open rate of nearly 39% on its first send. Pre- and post-show emails support the sales team at trade shows throughout the year.

Paid search. In 2025, we delivered significantly stronger conversion performance while cutting overall ad spend in half.

Additional assets. We’ve supported AKS with trade show materials, including booth signage and handouts, product brochures, case studies, and a logo and landing page for their new consumables loyalty program.

The Results

AKS came to us without a marketing foundation. What’s been built since 2022 is a program that gives their team real visibility, real pipeline data, and real results, and one that continues to scale as the business grows.

Visit AKS Cutting Systems

The compounding effect of three-plus years of consistent SEO, content, and marketing investment is showing up clearly in the numbers:

+92%

in Q4 contacts YoY (Q4 2025)

593% increase

in top-spot keyword rankings YoY

+27 spot climb

in Average Search Position (41 to 14)

+72%

in PPC conversions YoY

+55% Cut

in ad spend while growing conversions

+50%

in email open rates YoY

+68%

in email click rates YoY

$1M+ gained

in tracked after-market sales via HubSpot

+183%

in top 10 keyword rankings YoY

", "content_plain": "About Our Client AKS Cutting Systems is a U.S.-based manufacturer of precision cutting equipment, specializing in plasma and waterjet cutting systems for industrial applications. Their customers span a wide range of demanding industries, including steel service centers, fabricators, shipyards, aerospace, and manufacturing operations that depend on reliable, high-performance cutting solutions. AKS differentiates itself not just in equipment but in service. Their team provides hands-on support from system design through installation, ongoing maintenance, and customer success. It’s a commitment that has earned them long-term relationships with some of the most demanding buyers in the industry. The Problem When AKS Cutting Systems first connected with NgageContent in April 2022, they had a website that had outgrown the person who built it. Their previous marketing partner — a one-man shop — had moved on to a full-time role, leaving AKS with a site that was slow, unreliable, and had no real structure. Pages had been added ad hoc based on whatever was moving through the sales pipeline at the time, with no SEO logic, no scalable architecture, and no plan. The technology situation was equally fragmented. AKS had no CRM, no pipeline attribution, and no way to know where their leads were coming from. They were sending monthly emails through Constant Contact — no CTAs, no performance tracking, no follow-up strategy. Marketing and sales were operating in isolation, and the gap between effort and visibility was growing. For a company with a strong product and a genuine commitment to customer service, the infrastructure wasn’t keeping up. The Solution NgageContent took on the full scope — rebuilding AKS’s digital foundation while layering in the content and marketing programs to drive ongoing growth. Website rebuild. We launched a new, fully restructured WordPress site in February 2024, replacing the patchwork of ad hoc pages with a scalable architecture built for SEO, user experience, and long-term growth. Product pages were rebuilt to be more intuitive and useful, including a standout interactive feature that lets buyers select their preferred power and gas options and instantly see which material thicknesses they can cut. The site is now a tool that works for both buyers and the sales team. HubSpot implementation. We implemented HubSpot from the ground up, migrating their contact data, building out pipelines, and connecting the CRM to their marketing and email programs. Adoption has scaled steadily across the entire organization — including service operations, where the platform now tracks after-market activity that has generated more than $1 million in sales. Content marketing and SEO. We developed a consistent monthly blog program targeting AKS’s key industries and buyer personas — content built to rank, educate, and generate leads. One standout initiative was a Hypertherm-funded customer service campaign: after hearing that a prospect had passed on AKS due to service concerns, the team leaned in. We interviewed AKS service technicians and coordinators and produced a “#CutEveryDay” series of stories showcasing the real people behind their support operation — turning a liability into a proof point. Email marketing. We overhauled AKS’s email program, replacing their newsletter-only approach with segmented nurturing campaigns tied to specific product lines, case studies, and trade show activity. The Plasmatic product campaign, for example, drove an email open rate of nearly 39% on its first send. Pre- and post-show emails support the sales team at trade shows throughout the year. Paid search. In 2025, we delivered significantly stronger conversion performance while cutting overall ad spend in half. Additional assets. We’ve supported AKS with trade show materials, including booth signage and handouts, product brochures, case studies, and a logo and landing page for their new consumables loyalty program. The Results AKS came to us without a marketing foundation. What’s been built since 2022 is a program that gives their team real visibility, real pipeline data, and real results, and one that continues to scale as the business grows. Visit AKS Cutting Systems The compounding effect of three-plus years of consistent SEO, content, and marketing investment is showing up clearly in the numbers: +92% in Q4 contacts YoY (Q4 2025) 593% increase in top-spot keyword rankings YoY +27 spot climb in Average Search Position (41 to 14) +72% in PPC conversions YoY +55% Cut in ad spend while growing conversions +50% in email open rates YoY +68% in email click rates YoY $1M+ gained in tracked after-market sales via HubSpot +183% in top 10 keyword rankings YoY", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/06/aks-featured-image.webp", "modified": "2026-06-16T10:11:26-04:00" }, { "id": 27426, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-steven-jetton-our-newest-wordpress-developer/", "title": "Welcome Steven Jetton, Our Newest WordPress Developer!", "h1": "Welcome Steven Jetton, Our Newest WordPress Developer!", "summary": "Learn more about our newest WordPress Developer, Steven Jetton. Explore his background, experience, and how he’ll make an impact on our team.", "content": "

\"StevenMeet the Newest Face at NgageContent, Steven Jetton

Our team just keeps getting bigger and better! Please join us in welcoming the newest member of NgageContent, Steven Jetton. He’s coming to us as a skilled WordPress Developer from Austin, Texas, and he has a variety of experience that will serve him well at Ngage. With over seven years of experience as a front-end WordPress Developer at a full-service marketing agency, Steven has helped maintain a portfolio of over 100-150 client sites. Before working in tech, he was a regular Renaissance Man, working in sales, the janitorial sphere, at the Girl Scouts of America, and even at a surf park.

At NgageContent, he will solve client issues by building high-performing websites, and he is excited to help our clients tell their stories so they can better connect with their customers. Steven also loves working on his own tech projects and is currently developing a personal development mobile app.

We’re excited to see the creativity that Steven will bring to NgageContent!

What Does Steven Do Outside of Work?

Steven has plenty to keep him busy in his personal life, and loves spending time with his wife and four children, playing board games, going on walks and bike rides, and playing sports. He plays basketball, tennis, pickleball, and volleyball. His favorite sport is surfing, and is excited that Ngage’s flexible, remote work environment will give him more opportunities to surf in the coming months.

Steven also has a love of languages. With a BA in Mandarin Chinese, he is also hard at work completing his 20-year dream of earning his MA in Biblical Languages. Even more impressive: Steven can juggle and eat an apple at the same time! His childhood friend taught him this party trick and he’s been happy to entertain people with his skills ever since. We’re excited to see what unique talents he will bring to the NgageContent team!

Why Join NgageContent?

When Steven saw the job description for this position at Ngage, it immediately felt like the perfect fit for him. He didn’t want to just work anywhere, and the role here was a good match for his experience. He felt like it would be a position where he could thrive and offer a lot of value, while also learning a lot along the way.

He also appreciated Ngage’s love of inbound marketing, which is all about connection and mutuality. “The client has a problem they’re trying to solve and we have the solution,” Steven explains. “Let’s connect and sort it out. I’m looking forward to contributing to that approach.”

Steven is already off to a great start at NgageContent, and we’re excited to see the difference he’ll make on our team!

", "content_plain": "Meet the Newest Face at NgageContent, Steven Jetton Our team just keeps getting bigger and better! Please join us in welcoming the newest member of NgageContent, Steven Jetton. He’s coming to us as a skilled WordPress Developer from Austin, Texas, and he has a variety of experience that will serve him well at Ngage. With over seven years of experience as a front-end WordPress Developer at a full-service marketing agency, Steven has helped maintain a portfolio of over 100-150 client sites. Before working in tech, he was a regular Renaissance Man, working in sales, the janitorial sphere, at the Girl Scouts of America, and even at a surf park. At NgageContent, he will solve client issues by building high-performing websites, and he is excited to help our clients tell their stories so they can better connect with their customers. Steven also loves working on his own tech projects and is currently developing a personal development mobile app. We’re excited to see the creativity that Steven will bring to NgageContent! What Does Steven Do Outside of Work? Steven has plenty to keep him busy in his personal life, and loves spending time with his wife and four children, playing board games, going on walks and bike rides, and playing sports. He plays basketball, tennis, pickleball, and volleyball. His favorite sport is surfing, and is excited that Ngage’s flexible, remote work environment will give him more opportunities to surf in the coming months. Steven also has a love of languages. With a BA in Mandarin Chinese, he is also hard at work completing his 20-year dream of earning his MA in Biblical Languages. Even more impressive: Steven can juggle and eat an apple at the same time! His childhood friend taught him this party trick and he’s been happy to entertain people with his skills ever since. We’re excited to see what unique talents he will bring to the NgageContent team! Why Join NgageContent? When Steven saw the job description for this position at Ngage, it immediately felt like the perfect fit for him. He didn’t want to just work anywhere, and the role here was a good match for his experience. He felt like it would be a position where he could thrive and offer a lot of value, while also learning a lot along the way. He also appreciated Ngage’s love of inbound marketing, which is all about connection and mutuality. “The client has a problem they’re trying to solve and we have the solution,” Steven explains. “Let’s connect and sort it out. I’m looking forward to contributing to that approach.” Steven is already off to a great start at NgageContent, and we’re excited to see the difference he’ll make on our team!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/05/steven-jetton-horizontal.webp", "modified": "2026-05-26T08:48:02-04:00" }, { "id": 27415, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-shawn-banks-our-new-art-director/", "title": "Welcome Shawn Banks, Our New Art Director!", "h1": "Welcome Shawn Banks, Our New Art Director!", "summary": "Learn all about Shawn Banks, our new Art Director. Read about his experience and his goals at NgageContent.", "content": "

\"shawn

Join Us in Welcoming Shawn Banks, NgageContent’s New Art Director

NgageContent just keeps growing, and we’re so excited to add Shawn Banks to the team! Shawn is our new Art Director and is ready to create eye-catching, unique websites that bring a new level of functionality to our clients. Living in Arlington, VA, Shawn comes to us with a plethora of experience. He has both freelanced and worked with various agencies for years, and has worked for PR agencies, non-profit organizations, FinTech companies, real estate firms, and much more.

At NgageContent, Shawn will be leading art direction for various web projects. This means he’ll be designing web pages and understanding the user experience behind them. He’ll also take on some general production tasks, like graphic design. His main responsibility here will be creating web designs for clients that will help them reach their business goals and capture the quality leads they need. Shawn comes to us with plenty of experience building branding campaigns and designing websites, as well as logos. He has even been named a 3-time Logo Lounge winner for his outstanding design work.

We can’t wait to see what winning content Shawn will create at Ngage!

What Does Shawn Do Outside of Work?

Art is a huge part of Shawn’s life, and this extends to his personal time. He likes drawing, painting, and listening to music. Even though he lives in Virginia, he also loves the Pittsburgh Steelers. Originally from Newport News, VA, Shawn graduated from The Art Institute of Washington and loves exploring Arlington and the surrounding areas.

A fun fact about him: there are three Shawns in his immediate family who were all born in March, including this uncle and his cousin! What a wacky coincidence!

We’re grateful to have this Shawn on our team and can’t wait to see what he’ll bring to NgageContent!

Why Join NgageContent?

Shawn was excited to use his design expertise to help gain inbound leads at NgageContent. He also valued the way our team balanced each website’s design aesthetic with successful SEO functionality to ensure each site is more visible to clients.

“I liked the camaraderie and style of the team at Ngage and wanted to utilize my skillset here,” Shawn said. “I’m looking forward to gaining more experience in the B2B space and growing more leads for our clients.”

Shawn has already become an integral part of our team, and we’re looking forward to seeing the impact he’ll make here!

", "content_plain": "Join Us in Welcoming Shawn Banks, NgageContent’s New Art Director NgageContent just keeps growing, and we’re so excited to add Shawn Banks to the team! Shawn is our new Art Director and is ready to create eye-catching, unique websites that bring a new level of functionality to our clients. Living in Arlington, VA, Shawn comes to us with a plethora of experience. He has both freelanced and worked with various agencies for years, and has worked for PR agencies, non-profit organizations, FinTech companies, real estate firms, and much more. At NgageContent, Shawn will be leading art direction for various web projects. This means he’ll be designing web pages and understanding the user experience behind them. He’ll also take on some general production tasks, like graphic design. His main responsibility here will be creating web designs for clients that will help them reach their business goals and capture the quality leads they need. Shawn comes to us with plenty of experience building branding campaigns and designing websites, as well as logos. He has even been named a 3-time Logo Lounge winner for his outstanding design work. We can’t wait to see what winning content Shawn will create at Ngage! What Does Shawn Do Outside of Work? Art is a huge part of Shawn’s life, and this extends to his personal time. He likes drawing, painting, and listening to music. Even though he lives in Virginia, he also loves the Pittsburgh Steelers. Originally from Newport News, VA, Shawn graduated from The Art Institute of Washington and loves exploring Arlington and the surrounding areas. A fun fact about him: there are three Shawns in his immediate family who were all born in March, including this uncle and his cousin! What a wacky coincidence! We’re grateful to have this Shawn on our team and can’t wait to see what he’ll bring to NgageContent! Why Join NgageContent? Shawn was excited to use his design expertise to help gain inbound leads at NgageContent. He also valued the way our team balanced each website’s design aesthetic with successful SEO functionality to ensure each site is more visible to clients. “I liked the camaraderie and style of the team at Ngage and wanted to utilize my skillset here,” Shawn said. “I’m looking forward to gaining more experience in the B2B space and growing more leads for our clients.” Shawn has already become an integral part of our team, and we’re looking forward to seeing the impact he’ll make here!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/04/IMG_5577-1-scaled.jpeg", "modified": "2026-04-03T08:55:24-04:00" }, { "id": 27403, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-reilly-heinrich-our-new-marketing-operations-specialist/", "title": "Welcome Reilly Heinrich, Our New Marketing Operations Specialist!", "h1": "Welcome Reilly Heinrich, Our New Marketing Operations Specialist!", "summary": "Learn more about Reilly Heinrich, our newest Marketing Operations Specialist, and the ways she’s going to make a splash at NgageContent.", "content": "

\"Reilly

Say Hello to Reilly Heinrich, NgageContent’s Newest Marketing Operations Specialist

NgageContent is excited to add Reilly Heinrich to our team! She joins us as our newest Marketing Operations Specialist and she lives in Texas, just outside of Austin. Reilly comes to us after working as a Jack-of-all-trades at a cybersecurity company, where she worked as a Marketing Coordinator, organizing events, writing social media, working with HubSpot, and much more. She’s excited to focus on a more specialized role at Ngage, and is looking forward to executing strategies for clients.

In her new role at NgageContent, Reilly will be executing and maintaining marketing initiatives in HubSpot for clients. This includes managing and optimizing workflows, list segmentation, and ensuring accurate reporting dashboards. Her background has prepared her well for this role, with a bachelor’s in Marketing at University of Texas, and a master’s in interdisciplinary business studies at George Washington. Reilly was a Division 1 volleyball player in college, which means she thrives in team-driven environments like NgageContent.

We’re so excited that Reilly’s chosen to join our team!

What Does Reilly Do Outside of Work?

With four younger siblings, Reilly enjoys spending time with family and watching their sporting events. She loves being out in the sun, boating on the lake, and country music. While she knows it’s stereotypically-Texan, she loves the rodeo, and has been to both the Houston and Austin rodeo this year.

Reilly still plays volleyball for fun and enjoys staying active by going to the gym and strength training. Impressive fun fact: Reilly was an NCAA Division 1 National Volleyball champion in both her junior and senior year at UT! We’re pumped that she’s bringing that winning attitude to Ngage.

Why Join NgageContent?

Reilly was immediately drawn to NgageContent and its focus on inbound marketing because she valued the way Ngage builds long-term relationships with customers through thoughtful strategy and content-driven execution.

“Being part of a team that not only values that approach but also brings it to life in such a collaborative way is something I’m really excited about,” Reilly says. “I’m looking forward to contributing to a team that prioritizes strong execution and continuous growth, both internally and for its clients.”

Reilly is already starting to make great strides at NgageContent, and we’re so excited to see the great things she’ll do here!

", "content_plain": "Say Hello to Reilly Heinrich, NgageContent’s Newest Marketing Operations Specialist NgageContent is excited to add Reilly Heinrich to our team! She joins us as our newest Marketing Operations Specialist and she lives in Texas, just outside of Austin. Reilly comes to us after working as a Jack-of-all-trades at a cybersecurity company, where she worked as a Marketing Coordinator, organizing events, writing social media, working with HubSpot, and much more. She’s excited to focus on a more specialized role at Ngage, and is looking forward to executing strategies for clients. In her new role at NgageContent, Reilly will be executing and maintaining marketing initiatives in HubSpot for clients. This includes managing and optimizing workflows, list segmentation, and ensuring accurate reporting dashboards. Her background has prepared her well for this role, with a bachelor’s in Marketing at University of Texas, and a master’s in interdisciplinary business studies at George Washington. Reilly was a Division 1 volleyball player in college, which means she thrives in team-driven environments like NgageContent. We’re so excited that Reilly’s chosen to join our team! What Does Reilly Do Outside of Work? With four younger siblings, Reilly enjoys spending time with family and watching their sporting events. She loves being out in the sun, boating on the lake, and country music. While she knows it’s stereotypically-Texan, she loves the rodeo, and has been to both the Houston and Austin rodeo this year. Reilly still plays volleyball for fun and enjoys staying active by going to the gym and strength training. Impressive fun fact: Reilly was an NCAA Division 1 National Volleyball champion in both her junior and senior year at UT! We’re pumped that she’s bringing that winning attitude to Ngage. Why Join NgageContent? Reilly was immediately drawn to NgageContent and its focus on inbound marketing because she valued the way Ngage builds long-term relationships with customers through thoughtful strategy and content-driven execution. “Being part of a team that not only values that approach but also brings it to life in such a collaborative way is something I’m really excited about,” Reilly says. “I’m looking forward to contributing to a team that prioritizes strong execution and continuous growth, both internally and for its clients.” Reilly is already starting to make great strides at NgageContent, and we’re so excited to see the great things she’ll do here!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/03/Reilly-Horizontal-Image-scaled.jpg", "modified": "2026-03-27T16:50:19-04:00" }, { "id": 27391, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/navigating-the-future-of-seo-with-ai/", "title": "Navigating the Future of SEO With AI", "h1": "Navigating the Future of SEO With AI", "summary": "The future of SEO with AI is already here, and it's changing how B2B buyers find vendors. Learn what's shifted, what it means, and what to do next.", "content": "

The Future of SEO With AI Is Already Here

And it’s moving fast.

Search engine optimization has never been a “set it and forget it” discipline. Google has always tinkered, adjusted, and occasionally blown things up. Businesses that kept pace with those changes stayed visible. Those that didn’t fell off the map — sometimes literally.

But the past year or so has been different. Not just another algorithm tweak. A genuine structural shift in how people find information, how search engines evaluate content, and how buyers research their options before they ever fill out a contact form.

Two things happened at roughly the same time, and together they changed the game:

First, AI tools became mainstream. Tools like ChatGPT, Google’s AI Overviews, Perplexity, Microsoft Copilot, and so on aren’t novelty products anymore. They’re where a growing number of people start their research. Instead of typing a keyword into Google and clicking through several pages of results, buyers now ask AI a direct question and get a synthesized, curated answer. Often, without visiting a single vendor website in the process. Nearly half of B2B buyers now use AI for market research and vendor discovery, and 38% use it specifically for vetting and shortlisting suppliers.

And it’s not just question-answering. These tools are increasingly being used to compare vendors, build shortlists, and make recommendations; all often before a buyer has spoken to a single sales rep. That behavior has a name: Generative Engine Optimization, or GEO. It’s the practice of making sure your brand is understood and represented accurately by AI systems when buyers are in active decision-making mode. We’ll come back to this, but it’s worth knowing the term exists before we go further.

Second, Google rolled out a series of significant algorithm updates focused on content quality and spam reduction. Companies that had been playing the game a certain way — pumping out generic, keyword-stuffed content, gaming backlinks, or leaning on thin AI-generated posts — got penalized. Hard. Meanwhile, businesses doing things right saw their rankings improve.

The net result: The rules of the road have changed, and if you haven’t updated your GPS, you may be heading in the wrong direction.

This piece is designed to give you a clear picture of what shifted, what it means for your business, and what you can actually do about it. All without making you wade through a graduate-level dissertation on search algorithms. You’re welcome.

\"man

What Search Looked Like Before All This

To understand where things are going, it helps to know where they were.

For most of the past decade, a solid SEO strategy followed a fairly predictable playbook. You’d research keywords — terms your prospects were actually searching for — and build content around them. You’d look at what your competitors were ranking for and find gaps to exploit. You’d track your performance in Google Search Console and adjust based on what was gaining traction. You wanted to show up on the first page of results. Ideally, the top half.

A few things mattered most:

Off-site SEO, neatly summarized as backlinks from other websites pointing to yours, technically mattered too. But for most B2B businesses in the $5-25 million range, chasing backlinks was a labor-intensive exercise that produced modest returns compared to solid on-site content work. The ROI just wasn’t there.

That playbook worked. Not perfectly, not always, but consistently enough that businesses that followed it built real visibility over time.

Then the ground shifted.

What Has Changed About SEO in the Age of AI

The core question you’re probably asking is: Does what we were doing still matter?

Yes. With important caveats.

The fundamentals of good SEO absolutely still matter. All the hallmarks of strong SEO, like well-structured content, clear and relevant information, a technically sound website, and other aspects, are actually more important. These core concepts and strategies are essential as both search engines and AI tools have gotten much better at distinguishing genuinely useful content from filler.

What has changed is the layer on top of those fundamentals.

How Keywords Are Evaluated Now

Keyword research still starts in the same places: competitor analysis, Google Search Console data, and your own industry knowledge. But the lens you apply to that data has to be different.

Here’s the key question you need to ask about any keyword opportunity: Is this something a person would actually type into an AI tool, and is our content positioned to be the answer it surfaces?

A keyword might have solid search volume, but if the topic it covers is so broad or conceptually “table stakes” that AI would answer it generically without citing anyone, it’s not the opportunity it used to be. The more specific and answerable your content is, the better it performs in this new environment.

Generic keywords that used to be worth targeting are increasingly being answered by AI directly — no click required. That’s a category of traffic that simply doesn’t land on your website anymore. Gartner has predicted that traditional search engine volume will drop 25% as AI tools become the go-to starting point for research, and that trend is already visible. Your strategy needs to account for this.

Why Off-Site SEO Is Suddenly More Important

Remember how we said chasing backlinks used to deliver underwhelming ROI? That calculus is changing.

AI tools don’t just evaluate the content on your website. They consider your brand’s broader footprint online. Are you mentioned in industry publications? Quoted in trade media? Active beyond your own website, with assets like podcasts, video content, association memberships, and directory listings?

Off-site signals are becoming a more meaningful factor in whether AI tools treat your brand as a credible, citable source. Not just backlinks in the traditional sense, but brand visibility across channels. AI-driven traffic to B2B sites is growing at more than 40% per month, and the brands getting cited are those with consistent, authoritative presences beyond their own websites. A business that exists only on its own site is harder for AI to validate than one with a clear footprint elsewhere.

This doesn’t mean you need to immediately launch a podcast (though it doesn’t hurt). But it does mean that earned visibility through things like press mentions, guest content, association involvement, directory listings, and others is worth more than it used to be.

\"Growth

How Content Creation Has Changed

If the SEO strategy layer has evolved, the content creation layer has shifted even more noticeably.

What Content Used to Look Like

A few years ago, longer-form content with natural keyword integration throughout was the standard approach. Pillar content, which in this context refers to big, comprehensive pieces covering a topic in depth, performed well. You’d weave your primary keyword into headers, body copy, image alt text, and meta descriptions. Length was often rewarded.

The answer to whatever question your content was addressing could be placed anywhere in the piece. Readers would scroll. Google would find it. That worked.

What AI Wants — and What That Means for Your Content

AI tools changed the game in one critical way: They want the answer immediately.

These tools are designed to extract direct, clear, usable answers from content. If your content buries the answer to a key question in paragraph seven after three paragraphs of preamble, AI may simply skip you and find a source that gets to the point faster.

This is not about dumbing things down. It’s about leading with the answer, then supporting it.

The practical implications for anyone creating content right now:

What Is a TL;DR, and Why Does It Matter Now?

One of the most practical changes in how quality content is now structured is the addition of TL;DR (Too Long; Didn’t Read) summaries.

A TL;DR is a summary block placed immediately below the main title of a blog post or web page. Its job is simple: answer the core question of the piece, quickly and clearly, before the reader has committed to reading anything else.

This matters for two reasons. First, for human readers — particularly busy decision-makers scanning content on their phones — it immediately signals that this piece is worth their time. Second, and increasingly important, for AI tools crawling your content, a well-written TL;DR is exactly the kind of direct, structured answer that AI overviews and answer engines are designed to surface. Research shows that 90% of buyers still click through to sources featured in AI overviews, meaning showing up in AI results isn’t just about brand awareness; it’s a real traffic driver.

Want to learn more about the reshaped funnel? We go deeper on this in our post on AI search optimization and the new B2B marketing funnel.

A good TL;DR does three things:

What it doesn’t do: pitch your company, lead with a hook, or restate the meta description word for word. The TL;DR is for the reader and the AI crawler, not for your brand voice.

\"Businesswoman

What Should You Actually Do About All of This?

Here’s where we get practical. Whether you’re handling this in-house or working with a partner, these are the moves that matter right now.

Audit What You Already Have and Make It AEO-Ready

Most businesses have a library of existing content, from blogs and resource articles to service pages, that was written for a different SEO environment. That content isn’t necessarily wrong or without use. It may just need updating.

Go back through your existing content and ask: Does this piece answer a specific question clearly? Is that answer easy to find? Could an AI tool extract a usable response from the first few paragraphs?

For content that’s worth keeping, the upgrade often isn’t a full rewrite; it’s restructuring: moving the core answer up, adding a TL;DR, and sharpening the headers.

AEO (Answer Engine Optimization) is the term being used to describe this practice of structuring content specifically so AI tools can find, understand, and surface it. Think of it as the next layer on top of what SEO has always been about — being findable and credible — now extended to AI-powered search. It also reinforces why human-crafted, subject-matter-expert content pulls ahead of generic AI-generated copy, both in traditional rankings and in AI citations.

This is also where GEO comes back into the picture. While AEO focuses on getting your content cited as the direct answer to a specific question, GEO is about how AI systems understand and represent your brand across broader buying conversations. These conversations include things like comparisons, shortlists, “who’s the best vendor for X” prompts, and so on. Think of it this way: AEO gets you in the room. GEO makes sure AI knows what you do, who you serve, and why you’re worth recommending once you’re there. Both matter, and the good news is that the same content improvements that help with AEO also lay the groundwork for GEO.

Prune Content That’s Not Earning Its Place

Google and AI tools increasingly prefer sites that are focused and substantive over sites that are large and generic. If you have pages or blog posts that have received little to no traffic, engagement, or rankings activity over the past year or more, they may actually be hurting you.

This is called content pruning, and it’s more important now than it’s ever been. The process: Identify underperforming content, evaluate it individually (some pieces are worth refreshing, others are worth retiring), and for anything you remove, redirect the URL to a relevant page that’s still active.

Cutting low-quality content isn’t giving up ground. It’s cleaning house, so your best content has room to perform.

Invest in Site Speed — It’s Not Optional

This one is technical, but it belongs on the list.

AI tools and search engines both consider page load speed as part of their evaluation of your site. A slow website isn’t just a bad user experience; it’s also a credibility signal that works against you.

Image compression is one of the most common and impactful fixes. Oversized images are often the single biggest drag on load time, and addressing them requires zero redesign.

While you’re at it, review your calls to action. Buttons and links that just say “Read More” or “Click Here” aren’t helpful to anyone — users, search engines, or AI tools. Make them specific and descriptive. “See How We Approach HubSpot Implementations” does more work than “Learn More” in every direction.

The Honest Part: This Takes Expertise to Do Well

We promised we’d go easy on the sales pitch, and we meant it. But we’d be doing you a disservice if we didn’t say this plainly: Navigating the future of SEO with AI is genuinely complex, and the cost of getting it wrong is real.

Businesses that ignore these shifts risk becoming invisible to buyers who are now doing their research in AI tools before they ever visit a website. And businesses that chase the wrong tactics — over-producing thin content, keyword-stuffing, ignoring site health — are getting penalized by the same algorithm updates we described here.

The good news is that doing this right builds on fundamentals that haven’t changed: quality content, a sound site structure, and a strategy informed by real data about your buyers and your competitive landscape.

We Know, We Know — But If You Want Help, We’re Here

Selling in a post that argues against the hard sell — for shame, right? We know.

But if any of this resonated and you’d like to talk through what it means for your specific business, we’re here. Schedule a conversation with our team. No academic treatises. No jargon dumps. Just a straight conversation about where you are and where you could be.

", "content_plain": "The Future of SEO With AI Is Already Here And it’s moving fast. Search engine optimization has never been a “set it and forget it” discipline. Google has always tinkered, adjusted, and occasionally blown things up. Businesses that kept pace with those changes stayed visible. Those that didn’t fell off the map — sometimes literally. But the past year or so has been different. Not just another algorithm tweak. A genuine structural shift in how people find information, how search engines evaluate content, and how buyers research their options before they ever fill out a contact form. Two things happened at roughly the same time, and together they changed the game: First, AI tools became mainstream. Tools like ChatGPT, Google’s AI Overviews, Perplexity, Microsoft Copilot, and so on aren’t novelty products anymore. They’re where a growing number of people start their research. Instead of typing a keyword into Google and clicking through several pages of results, buyers now ask AI a direct question and get a synthesized, curated answer. Often, without visiting a single vendor website in the process. Nearly half of B2B buyers now use AI for market research and vendor discovery, and 38% use it specifically for vetting and shortlisting suppliers. And it’s not just question-answering. These tools are increasingly being used to compare vendors, build shortlists, and make recommendations; all often before a buyer has spoken to a single sales rep. That behavior has a name: Generative Engine Optimization, or GEO. It’s the practice of making sure your brand is understood and represented accurately by AI systems when buyers are in active decision-making mode. We’ll come back to this, but it’s worth knowing the term exists before we go further. Second, Google rolled out a series of significant algorithm updates focused on content quality and spam reduction. Companies that had been playing the game a certain way — pumping out generic, keyword-stuffed content, gaming backlinks, or leaning on thin AI-generated posts — got penalized. Hard. Meanwhile, businesses doing things right saw their rankings improve. The net result: The rules of the road have changed, and if you haven’t updated your GPS, you may be heading in the wrong direction. This piece is designed to give you a clear picture of what shifted, what it means for your business, and what you can actually do about it. All without making you wade through a graduate-level dissertation on search algorithms. You’re welcome. What Search Looked Like Before All This To understand where things are going, it helps to know where they were. For most of the past decade, a solid SEO strategy followed a fairly predictable playbook. You’d research keywords — terms your prospects were actually searching for — and build content around them. You’d look at what your competitors were ranking for and find gaps to exploit. You’d track your performance in Google Search Console and adjust based on what was gaining traction. You wanted to show up on the first page of results. Ideally, the top half. A few things mattered most: Search volume. How many people were searching for a given term each month? Higher volume meant more potential traffic. Keyword difficulty. Could you realistically outrank the competition for this term, or were you going up against a company with fifty times your domain authority? Organic click-through rate. Were people actually clicking on your result when they saw it? Rankings without clicks don’t do much for your pipeline. Off-site SEO, neatly summarized as backlinks from other websites pointing to yours, technically mattered too. But for most B2B businesses in the $5-25 million range, chasing backlinks was a labor-intensive exercise that produced modest returns compared to solid on-site content work. The ROI just wasn’t there. That playbook worked. Not perfectly, not always, but consistently enough that businesses that followed it built real visibility over time. Then the ground shifted. What Has Changed About SEO in the Age of AI The core question you’re probably asking is: Does what we were doing still matter? Yes. With important caveats. The fundamentals of good SEO absolutely still matter. All the hallmarks of strong SEO, like well-structured content, clear and relevant information, a technically sound website, and other aspects, are actually more important. These core concepts and strategies are essential as both search engines and AI tools have gotten much better at distinguishing genuinely useful content from filler. What has changed is the layer on top of those fundamentals. How Keywords Are Evaluated Now Keyword research still starts in the same places: competitor analysis, Google Search Console data, and your own industry knowledge. But the lens you apply to that data has to be different. Here’s the key question you need to ask about any keyword opportunity: Is this something a person would actually type into an AI tool, and is our content positioned to be the answer it surfaces? A keyword might have solid search volume, but if the topic it covers is so broad or conceptually “table stakes” that AI would answer it generically without citing anyone, it’s not the opportunity it used to be. The more specific and answerable your content is, the better it performs in this new environment. Generic keywords that used to be worth targeting are increasingly being answered by AI directly — no click required. That’s a category of traffic that simply doesn’t land on your website anymore. Gartner has predicted that traditional search engine volume will drop 25% as AI tools become the go-to starting point for research, and that trend is already visible. Your strategy needs to account for this. Why Off-Site SEO Is Suddenly More Important Remember how we said chasing backlinks used to deliver underwhelming ROI? That calculus is changing. AI tools don’t just evaluate the content on your website. They consider your brand’s broader footprint online. Are you mentioned in industry publications? Quoted in trade media? Active beyond your own website, with assets like podcasts, video content, association memberships, and directory listings? Off-site signals are becoming a more meaningful factor in whether AI tools treat your brand as a credible, citable source. Not just backlinks in the traditional sense, but brand visibility across channels. AI-driven traffic to B2B sites is growing at more than 40% per month, and the brands getting cited are those with consistent, authoritative presences beyond their own websites. A business that exists only on its own site is harder for AI to validate than one with a clear footprint elsewhere. This doesn’t mean you need to immediately launch a podcast (though it doesn’t hurt). But it does mean that earned visibility through things like press mentions, guest content, association involvement, directory listings, and others is worth more than it used to be. How Content Creation Has Changed If the SEO strategy layer has evolved, the content creation layer has shifted even more noticeably. What Content Used to Look Like A few years ago, longer-form content with natural keyword integration throughout was the standard approach. Pillar content, which in this context refers to big, comprehensive pieces covering a topic in depth, performed well. You’d weave your primary keyword into headers, body copy, image alt text, and meta descriptions. Length was often rewarded. The answer to whatever question your content was addressing could be placed anywhere in the piece. Readers would scroll. Google would find it. That worked. What AI Wants — and What That Means for Your Content AI tools changed the game in one critical way: They want the answer immediately. These tools are designed to extract direct, clear, usable answers from content. If your content buries the answer to a key question in paragraph seven after three paragraphs of preamble, AI may simply skip you and find a source that gets to the point faster. This is not about dumbing things down. It’s about leading with the answer, then supporting it. The practical implications for anyone creating content right now: Position answers up front. The response to the core question your content addresses needs to be present early and ideally in the first meaningful section of the piece, not the conclusion. Use descriptive, direct headers. Headers should clearly describe what follows. “Our Approach to Quality” is a tagline. “How We Ensure Product Quality at Every Stage of Manufacturing” is a header that tells both readers and AI exactly what that section covers. Structure content for scanners and crawlers alike. Clear hierarchy, logical flow, and well-labeled sections aren’t just good UX practices anymore. They’re how AI tools parse and extract your content. What Is a TL;DR, and Why Does It Matter Now? One of the most practical changes in how quality content is now structured is the addition of TL;DR (Too Long; Didn’t Read) summaries. A TL;DR is a summary block placed immediately below the main title of a blog post or web page. Its job is simple: answer the core question of the piece, quickly and clearly, before the reader has committed to reading anything else. This matters for two reasons. First, for human readers — particularly busy decision-makers scanning content on their phones — it immediately signals that this piece is worth their time. Second, and increasingly important, for AI tools crawling your content, a well-written TL;DR is exactly the kind of direct, structured answer that AI overviews and answer engines are designed to surface. Research shows that 90% of buyers still click through to sources featured in AI overviews, meaning showing up in AI results isn’t just about brand awareness; it’s a real traffic driver. Want to learn more about the reshaped funnel? We go deeper on this in our post on AI search optimization and the new B2B marketing funnel. A good TL;DR does three things: Directly answers the primary question that the content addresses Includes the primary keyword naturally Stands on its own as a complete, useful statement — not a teaser, not a table of contents recap What it doesn’t do: pitch your company, lead with a hook, or restate the meta description word for word. The TL;DR is for the reader and the AI crawler, not for your brand voice. What Should You Actually Do About All of This? Here’s where we get practical. Whether you’re handling this in-house or working with a partner, these are the moves that matter right now. Audit What You Already Have and Make It AEO-Ready Most businesses have a library of existing content, from blogs and resource articles to service pages, that was written for a different SEO environment. That content isn’t necessarily wrong or without use. It may just need updating. Go back through your existing content and ask: Does this piece answer a specific question clearly? Is that answer easy to find? Could an AI tool extract a usable response from the first few paragraphs? For content that’s worth keeping, the upgrade often isn’t a full rewrite; it’s restructuring: moving the core answer up, adding a TL;DR, and sharpening the headers. AEO (Answer Engine Optimization) is the term being used to describe this practice of structuring content specifically so AI tools can find, understand, and surface it. Think of it as the next layer on top of what SEO has always been about — being findable and credible — now extended to AI-powered search. It also reinforces why human-crafted, subject-matter-expert content pulls ahead of generic AI-generated copy, both in traditional rankings and in AI citations. This is also where GEO comes back into the picture. While AEO focuses on getting your content cited as the direct answer to a specific question, GEO is about how AI systems understand and represent your brand across broader buying conversations. These conversations include things like comparisons, shortlists, “who’s the best vendor for X” prompts, and so on. Think of it this way: AEO gets you in the room. GEO makes sure AI knows what you do, who you serve, and why you’re worth recommending once you’re there. Both matter, and the good news is that the same content improvements that help with AEO also lay the groundwork for GEO. Prune Content That’s Not Earning Its Place Google and AI tools increasingly prefer sites that are focused and substantive over sites that are large and generic. If you have pages or blog posts that have received little to no traffic, engagement, or rankings activity over the past year or more, they may actually be hurting you. This is called content pruning, and it’s more important now than it’s ever been. The process: Identify underperforming content, evaluate it individually (some pieces are worth refreshing, others are worth retiring), and for anything you remove, redirect the URL to a relevant page that’s still active. Cutting low-quality content isn’t giving up ground. It’s cleaning house, so your best content has room to perform. Invest in Site Speed — It’s Not Optional This one is technical, but it belongs on the list. AI tools and search engines both consider page load speed as part of their evaluation of your site. A slow website isn’t just a bad user experience; it’s also a credibility signal that works against you. Image compression is one of the most common and impactful fixes. Oversized images are often the single biggest drag on load time, and addressing them requires zero redesign. While you’re at it, review your calls to action. Buttons and links that just say “Read More” or “Click Here” aren’t helpful to anyone — users, search engines, or AI tools. Make them specific and descriptive. “See How We Approach HubSpot Implementations” does more work than “Learn More” in every direction. The Honest Part: This Takes Expertise to Do Well We promised we’d go easy on the sales pitch, and we meant it. But we’d be doing you a disservice if we didn’t say this plainly: Navigating the future of SEO with AI is genuinely complex, and the cost of getting it wrong is real. Businesses that ignore these shifts risk becoming invisible to buyers who are now doing their research in AI tools before they ever visit a website. And businesses that chase the wrong tactics — over-producing thin content, keyword-stuffing, ignoring site health — are getting penalized by the same algorithm updates we described here. The good news is that doing this right builds on fundamentals that haven’t changed: quality content, a sound site structure, and a strategy informed by real data about your buyers and your competitive landscape. We Know, We Know — But If You Want Help, We’re Here Selling in a post that argues against the hard sell — for shame, right? We know. But if any of this resonated and you’d like to talk through what it means for your specific business, we’re here. Schedule a conversation with our team. No academic treatises. No jargon dumps. Just a straight conversation about where you are and where you could be.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/03/iStock-2259898731-scaled.jpg", "modified": "2026-03-30T09:29:54-04:00" }, { "id": 27386, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/protech-security/", "title": "ProTech Security", "h1": "ProTech Security", "summary": "ProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets.", "content": "

About Our Client

For more than 40 years, ProTech Security has been a trusted security integrator serving businesses, educational institutions, government facilities, and homeowners across Northeast Ohio and Central Florida. Founded in 1981, the company has built its reputation on a consultative, relationship-driven approach that includes meeting clients on site, assessing their specific needs, and designing customized solutions that hold up over time.

As a security integrator, ProTech designs and deploys comprehensive, integrated security systems tailored to each client’s environment. Their capabilities span video surveillance, access control, fire detection, 24/7 security event monitoring, virtual guard services, mobile security trailers, and hybrid solutions that combine on-site, cloud, and edge technologies. Rather than offering off-the-shelf packages, ProTech brings together best-in-class technology partners to build systems that fit.

By working with ProTech Security, customers get a single, trusted partner who handles everything from initial system design through installation, maintenance, and ongoing support — so they can stop worrying about gaps in coverage and focus on running their business.

\"ProTech

The Problem

ProTech Security began working with NgageContent nearly a decade ago when it needed a new optimized inbound website. Our team built a site architecture that better organized their capabilities, industries served, and competitive advantages — and provided all content and design support. From there, the partnership expanded to include an inbound lead generation and nurturing strategy, HubSpot implementation, ongoing SEO support services, and content marketing.

More recently, ProTech tapped NgageContent to realign its lead flow to reflect updated business priorities. Specifically, ProTech needed to:

The challenge wasn’t starting from scratch — it was being more intentional about who the site was attracting and where those leads were coming from.

\"ProTech

The Solution

With a clear picture of ProTech’s commercial growth goals, our content, SEO, and inbound teams got to work on a coordinated strategy across several fronts.

We added new optimized pages to the site and reconfigured existing ones to be more effective based on current SEO principles, making sure commercial security offerings were front and center for the right search queries.

Our content team produced multiple blogs per month highlighting ProTech’s commercial capabilities and deep expertise across industries like retail, construction, healthcare, and government. We layered in a geographic SEO approach specifically designed to raise ProTech’s visibility in the Central Florida market, where they were looking to grow.

On the outreach side, we assisted with email content creation and campaign execution to generate new leads. We also helped ProTech’s team get more out of their HubSpot instance, improving adoption and helping them draw more value from the platform’s automation and deal tracking capabilities.

And to make sure ProTech was showing up where today’s buyers are increasingly searching — including AI-assisted search — we incorporated emerging search optimization practices into our content strategy.

The Results

Shifting lead flow without disrupting an already-running business takes precision. The work our team did with ProTech wasn’t about blowing up what existed; it was about being smarter and more strategic with every piece of content, every optimized page, and every dollar of marketing effort. We focused on making ProTech more visible to the right buyers in the right markets, and then making sure their HubSpot instance was ready to handle what came through the door.

The results speak to what’s possible when inbound strategy, content, and SEO are pulling in the same direction.

Visit ProTech Security

Thanks to ProTech’s partnership and the consistent efforts of our content, SEO, and inbound teams, our program has produced several impressive results over the last 12 months:

+71%

in organic leads YoY (Q4 2025)

200%

increase in number of deals from inbound sources YoY

+215%

increase in site users from Florida YoY

+113%

growth in Commercial site users YoY

+9%

growth in number of Commercial deals YoY

>50

optimized blogs, new web pages, and other content assets

", "content_plain": "About Our Client For more than 40 years, ProTech Security has been a trusted security integrator serving businesses, educational institutions, government facilities, and homeowners across Northeast Ohio and Central Florida. Founded in 1981, the company has built its reputation on a consultative, relationship-driven approach that includes meeting clients on site, assessing their specific needs, and designing customized solutions that hold up over time. As a security integrator, ProTech designs and deploys comprehensive, integrated security systems tailored to each client’s environment. Their capabilities span video surveillance, access control, fire detection, 24/7 security event monitoring, virtual guard services, mobile security trailers, and hybrid solutions that combine on-site, cloud, and edge technologies. Rather than offering off-the-shelf packages, ProTech brings together best-in-class technology partners to build systems that fit. By working with ProTech Security, customers get a single, trusted partner who handles everything from initial system design through installation, maintenance, and ongoing support — so they can stop worrying about gaps in coverage and focus on running their business. The Problem ProTech Security began working with NgageContent nearly a decade ago when it needed a new optimized inbound website. Our team built a site architecture that better organized their capabilities, industries served, and competitive advantages — and provided all content and design support. From there, the partnership expanded to include an inbound lead generation and nurturing strategy, HubSpot implementation, ongoing SEO support services, and content marketing. More recently, ProTech tapped NgageContent to realign its lead flow to reflect updated business priorities. Specifically, ProTech needed to: Increase deal flow and opportunities on the commercial side of the business while maintaining residential performance. Improve lead generation in its Central Florida (Orlando) market, focused exclusively on commercial security offerings. The challenge wasn’t starting from scratch — it was being more intentional about who the site was attracting and where those leads were coming from. The Solution With a clear picture of ProTech’s commercial growth goals, our content, SEO, and inbound teams got to work on a coordinated strategy across several fronts. We added new optimized pages to the site and reconfigured existing ones to be more effective based on current SEO principles, making sure commercial security offerings were front and center for the right search queries. Our content team produced multiple blogs per month highlighting ProTech’s commercial capabilities and deep expertise across industries like retail, construction, healthcare, and government. We layered in a geographic SEO approach specifically designed to raise ProTech’s visibility in the Central Florida market, where they were looking to grow. On the outreach side, we assisted with email content creation and campaign execution to generate new leads. We also helped ProTech’s team get more out of their HubSpot instance, improving adoption and helping them draw more value from the platform’s automation and deal tracking capabilities. And to make sure ProTech was showing up where today’s buyers are increasingly searching — including AI-assisted search — we incorporated emerging search optimization practices into our content strategy. The Results Shifting lead flow without disrupting an already-running business takes precision. The work our team did with ProTech wasn’t about blowing up what existed; it was about being smarter and more strategic with every piece of content, every optimized page, and every dollar of marketing effort. We focused on making ProTech more visible to the right buyers in the right markets, and then making sure their HubSpot instance was ready to handle what came through the door. The results speak to what’s possible when inbound strategy, content, and SEO are pulling in the same direction. Visit ProTech Security Thanks to ProTech’s partnership and the consistent efforts of our content, SEO, and inbound teams, our program has produced several impressive results over the last 12 months: +71% in organic leads YoY (Q4 2025) 200% increase in number of deals from inbound sources YoY +215% increase in site users from Florida YoY +113% growth in Commercial site users YoY +9% growth in number of Commercial deals YoY >50 optimized blogs, new web pages, and other content assets", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/03/protech-featured.png", "modified": "2026-03-25T19:39:52-04:00" }, { "id": 27371, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/inbound-seo/seo-vs-aeo/", "title": "SEO 🤝 AEO: How SEO Efforts Are Creating AI Leads", "h1": "SEO 🤝 AEO: How SEO Efforts Are Creating AI Leads", "summary": "Traditional SEO is not dying. SEO and AEO will work together to pull in even more leads for businesses. SEO fuels AI results, which is why SEO will remain critical. Continue using SEO best practices in content, but use the tips shared in this article to make content more digestible for AI models.", "content": "

There’s a lot of commotion in the search engine optimization (SEO) space right now. The rise of large language models (LLMs) and Google AI overviews has fundamentally changed how people search online. And it’s created a new subset of SEO — answer engine optimization (AEO). While traditional SEO focuses on driving traffic to a website via search engine results pages, AEO optimizes content for AI, Google AI overviews, and more. This evolution has prompted many business leaders to ask:

SEO is still an important practice for many businesses. However, content marketing has now evolved. And, organizational leaders need to keep up. Below, we’re highlighting the difference between SEO vs. AEO, how SEO practices translate to AEO results, and what you can do to optimize your efforts in the future.

SEO vs. AEO: What’s the Difference?

Before we get into how the search space is changing, let’s talk about SEO vs. AEO.

Traditional SEO focuses on targeting keywords through blogs or webpages. Let’s say we’re working with a company that services elevators. How are their customers finding them? They might go to a search engine like Google and type in elevator maintenance providers. Then, they’ll see the results, click into a website, and do research on whether that company is right for them. If that company seems like a good fit, the searcher may fill out a contact form to request an initial consultation.

SEO focuses on creating content that incorporates keywords to get a website to rank higher on the search engine results page (SERP). In this example, we’d create content using the keyword elevator maintenance providers. It tells a search engine, “Hey, this is what this company does. If people are looking for an elevator maintenance provider, you might want to suggest this website.” If done correctly, a website can rank in the top spot on search engines for hundreds of terms. This results in more traffic to the site — and more contact form submissions.

Want to see how we increased search visibility for Southwest Elevator? Read our case study here.

AEO has similar principles to SEO, but it’s slightly different. As mentioned above, AEO is all about optimizing content for AI and Google AI overviews, and more. Someone might log into a website like ChatGPT or Claude and ask a question like what are the best elevator maintenance providers in Florida? The AI will give a list of providers to look into.

A searcher might also type the same query into Google and get an AI overview. These are also known as “zero-click answers.” The searcher can get their answer without having to click into multiple websites, which streamlines the process.

So, how does AI get its answers? According to ChatGPT’s website, it gathers information from three sources:

  1. Information that is publicly available on the internet
  2. Information that OpenAI partners with third parties to access
  3. Information that users, human trainers, and researchers provide or generate

LLMs scrape data from the internet to determine what results to provide to a searcher. That means blogs and webpages that are optimized for certain keywords are still important in the age of AI. Using this method, businesses are much more likely to appear in AI results, which results in more traffic to a site and more leads. Want proof? Skip to the How SEO Efforts Produce AI Leads section of this blog.

Here’s a quick example using the same query we examined in the SEO section above. We typed in what are the best elevator maintenance providers in Florida into Google. The AI overview had this to say:

\"seo

Southwest Elevator appeared in the results, in part thanks to our ongoing SEO work with the business. So, now you understand SEO vs. AEO and how it can affect results for many businesses. But what about actual leads that come from both of these channels?

How SEO Efforts Produce AI Leads

As mentioned above, SEO efforts increase the likelihood of a business ranking higher on the SERP. This translates to more traffic to a site and more leads from that traffic. SEO leads are defined as “organic traffic.”

At NgageContent, we’ve been working with Jamestown Container for years to develop high-quality content that pulls in leads from organic traffic. Each month, the site can pull in a considerable amount of leads that are excited to work with the Jamestown team. Now, that content has now helped Jamestown rank in AI results, pulling in even more leads each month.

The Fibre Box Association (FBA) estimates that there are over 1,000 corrugated manufacturing facilities throughout the U.S. That’s a lot of companies to compete with in AI overviews. But because of Jamestown Container’s reputation and investment in SEO through NgageContent, they’ve been able to break into the top 10 recommended companies.

When you type “best corrugated box manufacturers” into ChatGPT, for example, these are the results you get:\"seo

Jamestown appears in the top 10, right after some of the largest companies in the U.S. And the company isn’t just being recommended on ChatGPT. Perplexity also had this to say about Jamestown:\"seo

These recommendations are turning into real results for the business. Over the last six months, Jamestown has received:

Month AI Contact Form Referral Views AI Contact Form Submissions Conversion Rate
Month 1 4 1 25%
Month 2 3 3 100%
Month 3 3 1 33.33%
Month 4 5 5 100%
Month 5 6 1 16.67%
Month 6 5 1 20%

In six months, AI referrals have led to 12 real business opportunities for Jamestown Container. While organic search submissions far outnumber AI submissions, it’s still a great addition to the business. It’s also not uncommon for AI submissions to have a similar or higher conversion rate than organic search submissions.

Will AEO Replace SEO?

It’s unlikely that AEO will fully replace SEO. Instead, the two will work in tandem to generate even more leads for businesses. Using SEO practices to rank higher on search engines is still important, seeing as 5 trillion Google searches are performed every year.

But now, businesses also need to consider how they’re showing up in AI-generated answers. Semrush’s July 2025 AI Search Study projects AI search traffic could surpass traditional search within two to four years. If an organization isn’t considering how it’s showing up in AI search results, it could lose out on valuable business opportunities in the future.

So, What Do I Do?

Investing in high-quality SEO services can help you pull in more leads from both SEO and AEO sources. Content should still follow typical SEO standards, but it should also be optimized for AI models. This might include using strategies like:

There are other steps you can take to make your content more optimized for AI, as well. A reputable SEO partner can help you optimize your online presence for the future.

Partner with NgageContent for Your Content Marketing Needs

Are you ready to create a content marketing strategy that boosts your business’s visibility in AI and organic search? Contact NgageContent. For more than a decade, our team has been providing high-quality content marketing solutions designed to capture more online traffic. Contact us today to get started.

", "content_plain": "There’s a lot of commotion in the search engine optimization (SEO) space right now. The rise of large language models (LLMs) and Google AI overviews has fundamentally changed how people search online. And it’s created a new subset of SEO — answer engine optimization (AEO). While traditional SEO focuses on driving traffic to a website via search engine results pages, AEO optimizes content for AI, Google AI overviews, and more. This evolution has prompted many business leaders to ask: Is AEO replacing SEO? How do I get AI tools to cite my brand as a source? Should I continue to invest in traditional SEO? SEO is still an important practice for many businesses. However, content marketing has now evolved. And, organizational leaders need to keep up. Below, we’re highlighting the difference between SEO vs. AEO, how SEO practices translate to AEO results, and what you can do to optimize your efforts in the future. SEO vs. AEO: What’s the Difference? Before we get into how the search space is changing, let’s talk about SEO vs. AEO. Traditional SEO focuses on targeting keywords through blogs or webpages. Let’s say we’re working with a company that services elevators. How are their customers finding them? They might go to a search engine like Google and type in elevator maintenance providers. Then, they’ll see the results, click into a website, and do research on whether that company is right for them. If that company seems like a good fit, the searcher may fill out a contact form to request an initial consultation. SEO focuses on creating content that incorporates keywords to get a website to rank higher on the search engine results page (SERP). In this example, we’d create content using the keyword elevator maintenance providers. It tells a search engine, “Hey, this is what this company does. If people are looking for an elevator maintenance provider, you might want to suggest this website.” If done correctly, a website can rank in the top spot on search engines for hundreds of terms. This results in more traffic to the site — and more contact form submissions. Want to see how we increased search visibility for Southwest Elevator? Read our case study here. AEO has similar principles to SEO, but it’s slightly different. As mentioned above, AEO is all about optimizing content for AI and Google AI overviews, and more. Someone might log into a website like ChatGPT or Claude and ask a question like what are the best elevator maintenance providers in Florida? The AI will give a list of providers to look into. A searcher might also type the same query into Google and get an AI overview. These are also known as “zero-click answers.” The searcher can get their answer without having to click into multiple websites, which streamlines the process. So, how does AI get its answers? According to ChatGPT’s website, it gathers information from three sources: Information that is publicly available on the internet Information that OpenAI partners with third parties to access Information that users, human trainers, and researchers provide or generate LLMs scrape data from the internet to determine what results to provide to a searcher. That means blogs and webpages that are optimized for certain keywords are still important in the age of AI. Using this method, businesses are much more likely to appear in AI results, which results in more traffic to a site and more leads. Want proof? Skip to the How SEO Efforts Produce AI Leads section of this blog. Here’s a quick example using the same query we examined in the SEO section above. We typed in what are the best elevator maintenance providers in Florida into Google. The AI overview had this to say: Southwest Elevator appeared in the results, in part thanks to our ongoing SEO work with the business. So, now you understand SEO vs. AEO and how it can affect results for many businesses. But what about actual leads that come from both of these channels? How SEO Efforts Produce AI Leads As mentioned above, SEO efforts increase the likelihood of a business ranking higher on the SERP. This translates to more traffic to a site and more leads from that traffic. SEO leads are defined as “organic traffic.” At NgageContent, we’ve been working with Jamestown Container for years to develop high-quality content that pulls in leads from organic traffic. Each month, the site can pull in a considerable amount of leads that are excited to work with the Jamestown team. Now, that content has now helped Jamestown rank in AI results, pulling in even more leads each month. The Fibre Box Association (FBA) estimates that there are over 1,000 corrugated manufacturing facilities throughout the U.S. That’s a lot of companies to compete with in AI overviews. But because of Jamestown Container’s reputation and investment in SEO through NgageContent, they’ve been able to break into the top 10 recommended companies. When you type “best corrugated box manufacturers” into ChatGPT, for example, these are the results you get: Jamestown appears in the top 10, right after some of the largest companies in the U.S. And the company isn’t just being recommended on ChatGPT. Perplexity also had this to say about Jamestown: These recommendations are turning into real results for the business. Over the last six months, Jamestown has received: Month AI Contact Form Referral Views AI Contact Form Submissions Conversion Rate Month 1 4 1 25% Month 2 3 3 100% Month 3 3 1 33.33% Month 4 5 5 100% Month 5 6 1 16.67% Month 6 5 1 20% In six months, AI referrals have led to 12 real business opportunities for Jamestown Container. While organic search submissions far outnumber AI submissions, it’s still a great addition to the business. It’s also not uncommon for AI submissions to have a similar or higher conversion rate than organic search submissions. Will AEO Replace SEO? It’s unlikely that AEO will fully replace SEO. Instead, the two will work in tandem to generate even more leads for businesses. Using SEO practices to rank higher on search engines is still important, seeing as 5 trillion Google searches are performed every year. But now, businesses also need to consider how they’re showing up in AI-generated answers. Semrush’s July 2025 AI Search Study projects AI search traffic could surpass traditional search within two to four years. If an organization isn’t considering how it’s showing up in AI search results, it could lose out on valuable business opportunities in the future. So, What Do I Do? Investing in high-quality SEO services can help you pull in more leads from both SEO and AEO sources. Content should still follow typical SEO standards, but it should also be optimized for AI models. This might include using strategies like: Structured content: Break information down into blocks that are more AI-digestible TL;DR blocks: Content either at the beginning or end of the content that summarizes what the page/blog is about Headings: Use clear headings and subheadings so AI can identify distinct sections Key terms: Repeat keywords naturally so they’re recognizable in context There are other steps you can take to make your content more optimized for AI, as well. A reputable SEO partner can help you optimize your online presence for the future. Partner with NgageContent for Your Content Marketing Needs Are you ready to create a content marketing strategy that boosts your business’s visibility in AI and organic search? Contact NgageContent. For more than a decade, our team has been providing high-quality content marketing solutions designed to capture more online traffic. Contact us today to get started.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/03/AEO-SEO-VenDiagram-Blog.webp", "modified": "2026-03-23T09:44:38-04:00" }, { "id": 27355, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/answer-engine-optimization-services/", "title": "B2B Answer Engine Optimization Services (AEO)", "h1": "B2B Answer Engine Optimization Services (AEO)", "summary": "Now is the time to ensure your online presence is ready for AI. Explore our answer engine optimization services now.", "content": "

AI isn’t coming for your marketing strategy. It’s already here. Answer engines like ChatGPT are changing how B2B buyers find and evaluate businesses, handling the awareness stage of your buyer’s journey — shortlisting vendors, summarizing competitors, and drafting RFP outlines — all before a prospect ever clicks on your site.

Optimizing your site for Answer Engine Optimization (AEO) builds on strong SEO fundamentals while adding new layers of content structure, authority, and direct answers.

Now is the time to adapt to this new normal with answer engine optimization services.

What Is Answer Engine Optimization?

AEO, sometimes called generative engine optimization (GEO), is the practice of making your content findable, citable, and accurate within AI-generated responses. If your content isn’t structured and clear, AI tools either won’t surface you or, worse, will misrepresent you to buyers who are already making decisions.

The fundamentals aren’t foreign. A lot of answer engine optimization services build on the SEO work you’ve already done. But there are new layers to get right, and the time to get ahead of this is right now.

SEO certainly isn’t over, but it is evolving. And many companies have found themselves in a “search deficit” with no clear direction on how to dig themselves out — let alone develop a plan for growth. This is where NgageContent comes in.

How NgageContent Approaches AEO for B2B

We know where B2B companies need to start. Our answer engine optimization services are built around the reality that your buyers are complex, multi-stakeholder, and already using AI to do the research that used to drive traffic to your site.

We audit your existing content for AI readability, making sure large language models can extract and accurately represent your key claims. We look at your digital footprint across reviews, third-party mentions, and forums, because AI aggregates all of it. We help you structure content that speaks to technical, financial, and operational buyers, and test how AI actually sees your brand today, so we can close the gaps.

Let’s Make Sure AI Is Working for You, Not Against You

Ngage helps customers build inbound marketing channels that position them as the leading expert and voice for the answers their customers are looking for. Here’s how we can help you stay future-ready with AEO:

Made for Machines — and People

Even a website that is just a few years old is likely already not meeting AI expectations. Ngage builds sites that are designed to feed AI the information they need, quickly and efficiently.

Built for Speed

When it comes to search and AEO, a slow website is an ignored website. From on-page elements to the code itself, our web support emphasizes speed, navigability, and accessibility.

Written With Authority

How you position your brand and capabilities on page and off-site matter; witty messaging won’t get you far today. AI can’t write it for you — it will never know your business and capabilities as well as you do. Ngage works with you to match the art of content with the science of AEO and SEO to position you as the leading expert in your industry.

Supported With Expertise

New approaches are always needed to keep sites alive and well after they’re built. As inbound marketing experts, we build lasting content, SEO, and lead generation strategies that keep this sales channel full.

AEO and SEO Work Together

B2B companies that are extending their SEO investments to AI search optimization are the ones staying competitive in a buyer’s journey that keeps evolving. Ngage can help you build a strategy that covers the full picture with answer engine optimization services.

Explore our thoughts on AEO and the new B2B marketing funnel on our blog.

Let’s Talk AEO", "content_plain": "AI isn’t coming for your marketing strategy. It’s already here. Answer engines like ChatGPT are changing how B2B buyers find and evaluate businesses, handling the awareness stage of your buyer’s journey — shortlisting vendors, summarizing competitors, and drafting RFP outlines — all before a prospect ever clicks on your site. Optimizing your site for Answer Engine Optimization (AEO) builds on strong SEO fundamentals while adding new layers of content structure, authority, and direct answers. Now is the time to adapt to this new normal with answer engine optimization services. What Is Answer Engine Optimization? AEO, sometimes called generative engine optimization (GEO), is the practice of making your content findable, citable, and accurate within AI-generated responses. If your content isn’t structured and clear, AI tools either won’t surface you or, worse, will misrepresent you to buyers who are already making decisions. The fundamentals aren’t foreign. A lot of answer engine optimization services build on the SEO work you’ve already done. But there are new layers to get right, and the time to get ahead of this is right now. SEO certainly isn’t over, but it is evolving. And many companies have found themselves in a “search deficit” with no clear direction on how to dig themselves out — let alone develop a plan for growth. This is where NgageContent comes in. How NgageContent Approaches AEO for B2B We know where B2B companies need to start. Our answer engine optimization services are built around the reality that your buyers are complex, multi-stakeholder, and already using AI to do the research that used to drive traffic to your site. We audit your existing content for AI readability, making sure large language models can extract and accurately represent your key claims. We look at your digital footprint across reviews, third-party mentions, and forums, because AI aggregates all of it. We help you structure content that speaks to technical, financial, and operational buyers, and test how AI actually sees your brand today, so we can close the gaps. Let’s Make Sure AI Is Working for You, Not Against You Ngage helps customers build inbound marketing channels that position them as the leading expert and voice for the answers their customers are looking for. Here’s how we can help you stay future-ready with AEO: Made for Machines — and People Even a website that is just a few years old is likely already not meeting AI expectations. Ngage builds sites that are designed to feed AI the information they need, quickly and efficiently. Built for Speed When it comes to search and AEO, a slow website is an ignored website. From on-page elements to the code itself, our web support emphasizes speed, navigability, and accessibility. Written With Authority How you position your brand and capabilities on page and off-site matter; witty messaging won’t get you far today. AI can’t write it for you — it will never know your business and capabilities as well as you do. Ngage works with you to match the art of content with the science of AEO and SEO to position you as the leading expert in your industry. Supported With Expertise New approaches are always needed to keep sites alive and well after they’re built. As inbound marketing experts, we build lasting content, SEO, and lead generation strategies that keep this sales channel full. AEO and SEO Work Together B2B companies that are extending their SEO investments to AI search optimization are the ones staying competitive in a buyer’s journey that keeps evolving. Ngage can help you build a strategy that covers the full picture with answer engine optimization services. Explore our thoughts on AEO and the new B2B marketing funnel on our blog. Let’s Talk AEO", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/03/AEO-ngage-scaled.webp", "modified": "2026-03-09T13:56:54-04:00" }, { "id": 27349, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/26-in-25-ngagecontent-2025-website-builds/", "title": "26 in ‘25! NgageContent 2025 Website Builds", "h1": "26 in ‘25! NgageContent 2025 Website Builds", "summary": "In 2025, NgageContent helped 26 small and midsize B2B companies build websites to strengthen their brands and help them reach their lead generation goals.", "content": "

NgageContent looks back on what we accomplished in 2025 with pride, and a little swagger. After all, building or revamping 26 websites is quite the accomplishment for our humble team. We even found time to rebuild our own: ngagecontent.com.

From precision machining, healthcare, and signage companies to investment bankers, retailers, and much more, we are honored that our diverse list of clients relies on us for sites optimized to support their sales cycles, build credibility, and get their brands in front of the right audiences.

Partners in an Evolving Digital Landscape

We specialize in custom web design, development, and ongoing support, because there’s no such thing as a set-it-and-forget-it website anymore.

Most of our clients are B2B companies, which means we always have an eye on what’s driving business for their industries. We’re building sites that help to not only maintain our clients’ presence, but also generate leads and enhance user experiences as markets shift and digital rules evolve.

For us, web strategy is never a one-off project. If you’re ready for a fully integrated lead machine, let’s talk. We’ll walk you through what that could look like for your company.

2025 Highlights

While we don’t play favorites, the Ngage team is happy to highlight a few web builds that left a real impression on us.

Kids Care Dental

A more whimsical build than a traditional B2B website, designed to balance approachability with operational complexity. We solved a core challenge: presenting each location independently while reinforcing the collective strength of the broader network. The site centralizes maps, appointment booking, billing, and Kids Care Connect Memberships into a streamlined, scalable online experience.

Bostwick Design Partnership

A clean, modern design rooted in strong grid systems and simplicity — an approach that aligns naturally with an architecture firm. We streamlined project portfolio management while elevating how work is showcased throughout the interface, creating a site that feels both intentional and functional.

Stratus Unlimited

Our second build for Stratus marked a clear maturation of the brand. The focus shifted heavily toward SEO, scalability, and long-term content growth. We also developed a dynamic acquisitions timeline to clearly represent the companies Stratus has acquired, reinforcing credibility and growth at a glance.

MelCap Partners

This second engagement with MelCap focused on transactions and clarity. We dynamically integrated deal activity with the firm’s services and verticals, creating a seamless experience across the site. The result is a simplified, modern approach to presenting deals without sacrificing detail or impact.

NgageContent

This was a deliberate rebuild of our own site to reflect who we’ve become over the past decade-plus. The previous site was assembled quickly (over a weekend!); this version was designed with intention. It more accurately represents our capabilities, highlights customer stories, and provides a scalable foundation as the company continues to grow and mature.

Looking Ahead

Our 25 completed web builds in 2025 represent more than completed projects; they’re partnerships. Each site we delivered in 2025 was built to evolve alongside our clients’ businesses, adapting to new market conditions, buyer behaviors, and digital standards.

Whether you’re working with an outdated site that’s holding you back or ready to build something from the ground up, we approach every project the same way: as a strategic asset designed to drive measurable results. If your website isn’t delivering the results you need, let’s change that in 2026. Reach out — we’re ready when you are.

", "content_plain": "NgageContent looks back on what we accomplished in 2025 with pride, and a little swagger. After all, building or revamping 26 websites is quite the accomplishment for our humble team. We even found time to rebuild our own: ngagecontent.com. From precision machining, healthcare, and signage companies to investment bankers, retailers, and much more, we are honored that our diverse list of clients relies on us for sites optimized to support their sales cycles, build credibility, and get their brands in front of the right audiences. Partners in an Evolving Digital Landscape We specialize in custom web design, development, and ongoing support, because there’s no such thing as a set-it-and-forget-it website anymore. Most of our clients are B2B companies, which means we always have an eye on what’s driving business for their industries. We’re building sites that help to not only maintain our clients’ presence, but also generate leads and enhance user experiences as markets shift and digital rules evolve. For us, web strategy is never a one-off project. If you’re ready for a fully integrated lead machine, let’s talk. We’ll walk you through what that could look like for your company. 2025 Highlights While we don’t play favorites, the Ngage team is happy to highlight a few web builds that left a real impression on us. Kids Care Dental A more whimsical build than a traditional B2B website, designed to balance approachability with operational complexity. We solved a core challenge: presenting each location independently while reinforcing the collective strength of the broader network. The site centralizes maps, appointment booking, billing, and Kids Care Connect Memberships into a streamlined, scalable online experience. Bostwick Design Partnership A clean, modern design rooted in strong grid systems and simplicity — an approach that aligns naturally with an architecture firm. We streamlined project portfolio management while elevating how work is showcased throughout the interface, creating a site that feels both intentional and functional. Stratus Unlimited Our second build for Stratus marked a clear maturation of the brand. The focus shifted heavily toward SEO, scalability, and long-term content growth. We also developed a dynamic acquisitions timeline to clearly represent the companies Stratus has acquired, reinforcing credibility and growth at a glance. MelCap Partners This second engagement with MelCap focused on transactions and clarity. We dynamically integrated deal activity with the firm’s services and verticals, creating a seamless experience across the site. The result is a simplified, modern approach to presenting deals without sacrificing detail or impact. NgageContent This was a deliberate rebuild of our own site to reflect who we’ve become over the past decade-plus. The previous site was assembled quickly (over a weekend!); this version was designed with intention. It more accurately represents our capabilities, highlights customer stories, and provides a scalable foundation as the company continues to grow and mature. Looking Ahead Our 25 completed web builds in 2025 represent more than completed projects; they’re partnerships. Each site we delivered in 2025 was built to evolve alongside our clients’ businesses, adapting to new market conditions, buyer behaviors, and digital standards. Whether you’re working with an outdated site that’s holding you back or ready to build something from the ground up, we approach every project the same way: as a strategic asset designed to drive measurable results. If your website isn’t delivering the results you need, let’s change that in 2026. Reach out — we’re ready when you are.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/02/iStock-1439477915.jpg", "modified": "2026-03-09T11:43:40-04:00" }, { "id": 27343, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/ngagecontent-becomes-certified-mailchimp-partner/", "title": "NgageContent Becomes Certified Mailchimp Partner", "h1": "NgageContent Becomes Certified Mailchimp Partner", "summary": "NgageContent is now a certified MailChimp partner. See how this helps deliver faster implementations and better email marketing results for B2B companies.", "content": "

We’ve been using Mailchimp for years, but we’re making it official.

NgageContent is now a certified Mailchimp partner, which means we’re going deeper with training, implementation, and making sure the platform works from day one for our clients.

\"mailchimp

This isn’t a random platform choice. For the small and midsize businesses we work with that don’t need heavy enterprise tooling yet, Mailchimp hits a sweet spot. It’s light enough to get started quickly, but robust enough to scale. Critically, we’ve also had great success with speed to impact. Given that it’s a bit lighter, you don’t spend three months in implementation before you can send your first campaign.

Here’s where that reality has really been hitting home with our clients: while certain marketing platforms have ratcheted their prices to extreme highs over the past five years, Mailchimp continues to offer a digestible entry point for businesses with fewer than 10,000 contacts. With tooling that is usually in the hundreds of dollars per month (compared with thousands for many platforms), you can spend the appropriate time building out your marketing efforts without investing five figures before you see results.

What Being a Mailchimp Partner Actually Means

Mailchimp partners have to demonstrate real client success, with at least 12 previous client implementations under their belt. We’ve cleared that bar many times over, but the formal partnership opens up resources that directly benefit the businesses we work with.

As a certified partner, we get priority support access. That means when something needs troubleshooting, or we’re working through a technical implementation question, we’re not waiting in the general queue. We’re getting answers fast, which means your campaigns stay on schedule and your questions get resolved.

We also get early access to product betas and continued education opportunities. Mailchimp is constantly evolving its platform, adding features around segmentation, automation, and analytics. Being ahead of those changes means we can plan your marketing roadmap with upcoming capabilities in mind, not just what exists today.

Why This Matters for B2B Marketing

Most of our clients are B2B companies, and Mailchimp works particularly well in that space when implemented correctly. The platform handles list segmentation cleanly, which is critical when you’re managing different buyer personas or targeting different stages of the sales funnel. The automation capabilities let us build nurture sequences that move prospects through longer consideration cycles without manual intervention.

The reporting is straightforward enough that our clients can actually understand what’s working without needing a data science degree. Open rates, click rates, conversion tracking, and A/B testing are all accessible without digging through overcomplicated dashboards.

The Right Tool for the Right Time in Your Marketing Progress

We’re not claiming Mailchimp is the right platform for everyone in every instance. If you’re sending millions of emails monthly or need extremely complex enterprise integrations, there are other platforms built for that scale. But for many of the businesses we work with, Mailchimp delivers what you actually need without forcing you to pay for enterprise upgrades at enterprise pricing.

This partner certification formalizes what we’ve been doing informally for years. We know the platform inside out. We know how to set up proper audience segmentation, how to build automation workflows that actually convert, and how to integrate it with the other tools in your marketing stack. Now we have the official designation and support infrastructure to back that up (and a fancy badge to put on our website. Fun!).

If you’re looking for a marketing automation platform that won’t require extensive training to operate or blow your budget before you’ve proven your strategy, let’s talk. We’ll walk you through whether Mailchimp makes sense for your situation, and if it does, we’ll make sure it’s set up to perform from the start.

", "content_plain": "We’ve been using Mailchimp for years, but we’re making it official. NgageContent is now a certified Mailchimp partner, which means we’re going deeper with training, implementation, and making sure the platform works from day one for our clients. This isn’t a random platform choice. For the small and midsize businesses we work with that don’t need heavy enterprise tooling yet, Mailchimp hits a sweet spot. It’s light enough to get started quickly, but robust enough to scale. Critically, we’ve also had great success with speed to impact. Given that it’s a bit lighter, you don’t spend three months in implementation before you can send your first campaign. Here’s where that reality has really been hitting home with our clients: while certain marketing platforms have ratcheted their prices to extreme highs over the past five years, Mailchimp continues to offer a digestible entry point for businesses with fewer than 10,000 contacts. With tooling that is usually in the hundreds of dollars per month (compared with thousands for many platforms), you can spend the appropriate time building out your marketing efforts without investing five figures before you see results. What Being a Mailchimp Partner Actually Means Mailchimp partners have to demonstrate real client success, with at least 12 previous client implementations under their belt. We’ve cleared that bar many times over, but the formal partnership opens up resources that directly benefit the businesses we work with. As a certified partner, we get priority support access. That means when something needs troubleshooting, or we’re working through a technical implementation question, we’re not waiting in the general queue. We’re getting answers fast, which means your campaigns stay on schedule and your questions get resolved. We also get early access to product betas and continued education opportunities. Mailchimp is constantly evolving its platform, adding features around segmentation, automation, and analytics. Being ahead of those changes means we can plan your marketing roadmap with upcoming capabilities in mind, not just what exists today. Why This Matters for B2B Marketing Most of our clients are B2B companies, and Mailchimp works particularly well in that space when implemented correctly. The platform handles list segmentation cleanly, which is critical when you’re managing different buyer personas or targeting different stages of the sales funnel. The automation capabilities let us build nurture sequences that move prospects through longer consideration cycles without manual intervention. The reporting is straightforward enough that our clients can actually understand what’s working without needing a data science degree. Open rates, click rates, conversion tracking, and A/B testing are all accessible without digging through overcomplicated dashboards. The Right Tool for the Right Time in Your Marketing Progress We’re not claiming Mailchimp is the right platform for everyone in every instance. If you’re sending millions of emails monthly or need extremely complex enterprise integrations, there are other platforms built for that scale. But for many of the businesses we work with, Mailchimp delivers what you actually need without forcing you to pay for enterprise upgrades at enterprise pricing. This partner certification formalizes what we’ve been doing informally for years. We know the platform inside out. We know how to set up proper audience segmentation, how to build automation workflows that actually convert, and how to integrate it with the other tools in your marketing stack. Now we have the official designation and support infrastructure to back that up (and a fancy badge to put on our website. Fun!). If you’re looking for a marketing automation platform that won’t require extensive training to operate or blow your budget before you’ve proven your strategy, let’s talk. We’ll walk you through whether Mailchimp makes sense for your situation, and if it does, we’ll make sure it’s set up to perform from the start.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/01/Mailchimp_Partner_Badge_2024.svg", "modified": "2026-01-27T16:22:08-05:00" }, { "id": 27336, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/ai-search-optimization-and-the-new-b2b-marketing-funnel/", "title": "AI Search Optimization and the New B2B Marketing Funnel", "h1": "AI Search Optimization and the New B2B Marketing Funnel", "summary": "AI is cutting web traffic and reshaping search for B2B buyers. Learn how AI search optimization and AEO help you adapt to the new funnel with NgageContent.", "content": "

AI, AI, AI. I know, I know. It’s in every business conversation, especially those about marketing. Some people are overwhelmed by its limitless potential. Some are underwhelmed by its inability to accurately assess how many Rs are in the word strawberry. In both cases, it’s clear that AI search optimization is at the forefront of 2026 planning.

Can’t we ever just be whelmed? Sigh. That’s not the life of a B2B marketing leader, unfortunately.

So, as we all set our 2026 marketing plans, are we going all in on artificial intelligence or not? As ever, the answer is complicated.

AI is growing fast, and B2B companies will see a measurable impact from it this year. One way we’ll all feel it: we’re telling our clients to expect a 30-40 percent drop in web traffic. But that’s not as apocalyptic as it sounds. Why?

AI is eating the awareness stage that used to happen on your website.

Those of us who rode our dinosaurs to marketing school remember there are 3 buyer stages: Awareness > Consideration > Conversion. While complexity and sub-steps have been added over the years, these stages have held. It’s always been our job as marketers to win all three.

But ChatGPT, Claude, Perplexity, Gemini, Copilot, and so on, are all pretty good at pushing someone full speed into the consideration stage before they ever get to you. Addressing AI search optimization makes sure your company isn’t overlooked in this early stage.

\"AI

Your B2B Buyer’s New AI Research Team

This is the future of answer engine optimization (AEO), which you may also hear called generative engine optimization (GEO). Prospects are doing research more quickly away from a business’s website, instead looking for answers on how to solve their problem through AI.

This will cut your top of funnel traffic, which means two things: you have to do AI search optimization work to show up in the first phase. You also have to do a better job in the consideration phase.

Here’s what’s happening in your prospect’s workflow right now:

Before they contact you, buyers are asking AI to:

A lot of this initial research used to happen in Google, which led people to your website (if your SEO was good). But let me be blunt: Google fumbled the bag, as the kids say.

Presenting a list of links, many of which were paid ads that only loosely helped you find what you wanted, didn’t really answer the question searchers had, particularly at the top of the funnel. Even though answering the search question was the main purpose of Google, it’s being replaced because AI gives users a definitive and confident answer (whether that answer is right or made up is a conversation for a different post).

This is the end of top of funnel search for many (but not all!) people who used to visit your site during research, thus the drop in web traffic. They have awareness of a problem, and before moving fully to consideration, they want to know what’s possible and how to think about what comes next.

But there is good news for you. The complexity of a B2B buyer cycle still means multiple stakeholders in the consideration phase.

For example, if I want to buy something stupid off Instagram for $19, I don’t really have to talk with anyone. But, if I want to hire a new accountant (I don’t, Tony!) I have to talk with a few people internally and do my research on new firms. Your site should already be built for the consideration phase; you just need to double down on that with AI search optimization tactics and strategy.

Oh, and there is some additional good news. While AEO might seem scary and new, many of the fundamentals are rooted in SEO, so the time and energy you’ve invested there will still pay dividends.

Four Ways AI Is Hijacking the Traditional Funnel

  1. AI as the Gatekeeper — Your prospects aren’t scrolling through 10 blue links anymore. They’re asking AI for solutions that meet their needs. If your brand doesn’t appear in that AI-generated shortlist, you’re out before you knew you were in.

What it means for you: If your content isn’t structured, clear, and high-quality, AI tools won’t find you. Or worse, they’ll misrepresent you.

  1. AI as the Content Filter — Buyers are prompting AI to digest your case studies, whitepapers, and product pages, then report back only what’s “relevant.”

What it means for you: Your strongest proof points might never get seen if they’re buried in dense (and gated!) PDFs or poorly structured web pages. Content must be AI-readable, not just human-readable.

  1. AI as the Reputation Monitor — AI pulls from reviews, social mentions, forum posts, and press coverage to deliver real-time brand reputation summaries.

What it means for you: Your entire digital footprint, not just your polished marketing materials, now feeds directly into buyer perception.

  1. AI as the Deal Advisor — At contract time, buyers are asking AI to compare pricing models, flag hidden costs, and draft negotiation points.

What it means for you: Pricing opacity and complex terms that were used to create negotiation leverage now create deal friction.

Where B2B Brands Need to Start with AEO

Many AI-based companies will say digital marketing and SEO are dead. That’s not the case. Like SEO was 10 to 15 years ago, AI search optimization is a growing tool that’s part of your marketing process if you want to evolve. It’s growing fast, so AEO needs to be a focus, but probably not your whole marketing budget.

Where should you start if you haven’t done any AI search optimization so far? I’m glad you asked!

Start here:

Want to get more in the weeds than that? So do we! We’re doing AEO work for our client sites to help make sure they have a robust presence in AI.

AI and AEO is Impacting Decisions

Google gave buyers information. AI pushes them further down the funnel by giving them the information they need to make a buying decision.

This isn’t a 2027 problem. If your content strategy hasn’t evolved beyond your keyword rank, you’re slowly being erased in the buying process. That doesn’t mean you should forego SEO. It means you should intentionally add AI search optimization.

Ready to make sure AI works for you, not against you? Let’s talk about what AI search optimization looks like for your business.

", "content_plain": "AI, AI, AI. I know, I know. It’s in every business conversation, especially those about marketing. Some people are overwhelmed by its limitless potential. Some are underwhelmed by its inability to accurately assess how many Rs are in the word strawberry. In both cases, it’s clear that AI search optimization is at the forefront of 2026 planning. Can’t we ever just be whelmed? Sigh. That’s not the life of a B2B marketing leader, unfortunately. So, as we all set our 2026 marketing plans, are we going all in on artificial intelligence or not? As ever, the answer is complicated. AI is growing fast, and B2B companies will see a measurable impact from it this year. One way we’ll all feel it: we’re telling our clients to expect a 30-40 percent drop in web traffic. But that’s not as apocalyptic as it sounds. Why? AI is eating the awareness stage that used to happen on your website. Those of us who rode our dinosaurs to marketing school remember there are 3 buyer stages: Awareness > Consideration > Conversion. While complexity and sub-steps have been added over the years, these stages have held. It’s always been our job as marketers to win all three. But ChatGPT, Claude, Perplexity, Gemini, Copilot, and so on, are all pretty good at pushing someone full speed into the consideration stage before they ever get to you. Addressing AI search optimization makes sure your company isn’t overlooked in this early stage. Your B2B Buyer’s New AI Research Team This is the future of answer engine optimization (AEO), which you may also hear called generative engine optimization (GEO). Prospects are doing research more quickly away from a business’s website, instead looking for answers on how to solve their problem through AI. This will cut your top of funnel traffic, which means two things: you have to do AI search optimization work to show up in the first phase. You also have to do a better job in the consideration phase. Here’s what’s happening in your prospect’s workflow right now: Before they contact you, buyers are asking AI to: Come up with solutions and technology ideas to solve their business problems Assess costs, timelines, and resources needed for potential solutions Shortlist vendors based on specific criteria you’ve never discussed Compare your strengths and weaknesses against competitors Synthesize reviews, case studies, and third-party mentions Draft RFP outlines for how they think the problems they have should be solved A lot of this initial research used to happen in Google, which led people to your website (if your SEO was good). But let me be blunt: Google fumbled the bag, as the kids say. Presenting a list of links, many of which were paid ads that only loosely helped you find what you wanted, didn’t really answer the question searchers had, particularly at the top of the funnel. Even though answering the search question was the main purpose of Google, it’s being replaced because AI gives users a definitive and confident answer (whether that answer is right or made up is a conversation for a different post). This is the end of top of funnel search for many (but not all!) people who used to visit your site during research, thus the drop in web traffic. They have awareness of a problem, and before moving fully to consideration, they want to know what’s possible and how to think about what comes next. But there is good news for you. The complexity of a B2B buyer cycle still means multiple stakeholders in the consideration phase. For example, if I want to buy something stupid off Instagram for $19, I don’t really have to talk with anyone. But, if I want to hire a new accountant (I don’t, Tony!) I have to talk with a few people internally and do my research on new firms. Your site should already be built for the consideration phase; you just need to double down on that with AI search optimization tactics and strategy. Oh, and there is some additional good news. While AEO might seem scary and new, many of the fundamentals are rooted in SEO, so the time and energy you’ve invested there will still pay dividends. Four Ways AI Is Hijacking the Traditional Funnel AI as the Gatekeeper — Your prospects aren’t scrolling through 10 blue links anymore. They’re asking AI for solutions that meet their needs. If your brand doesn’t appear in that AI-generated shortlist, you’re out before you knew you were in. What it means for you: If your content isn’t structured, clear, and high-quality, AI tools won’t find you. Or worse, they’ll misrepresent you. AI as the Content Filter — Buyers are prompting AI to digest your case studies, whitepapers, and product pages, then report back only what’s “relevant.” What it means for you: Your strongest proof points might never get seen if they’re buried in dense (and gated!) PDFs or poorly structured web pages. Content must be AI-readable, not just human-readable. AI as the Reputation Monitor — AI pulls from reviews, social mentions, forum posts, and press coverage to deliver real-time brand reputation summaries. What it means for you: Your entire digital footprint, not just your polished marketing materials, now feeds directly into buyer perception. AI as the Deal Advisor — At contract time, buyers are asking AI to compare pricing models, flag hidden costs, and draft negotiation points. What it means for you: Pricing opacity and complex terms that were used to create negotiation leverage now create deal friction. Where B2B Brands Need to Start with AEO Many AI-based companies will say digital marketing and SEO are dead. That’s not the case. Like SEO was 10 to 15 years ago, AI search optimization is a growing tool that’s part of your marketing process if you want to evolve. It’s growing fast, so AEO needs to be a focus, but probably not your whole marketing budget. Where should you start if you haven’t done any AI search optimization so far? I’m glad you asked! Start here: Audit your content for AI readability: Can large language models easily extract, verify, and cite your key claims? Structured data, clear headings, and concise answers matter more than ever. Address multiple stakeholders in every piece: Your content should anticipate questions from technical, financial, and operational perspectives simultaneously. Own your digital reputation: Monitor what’s being said about you across the web (reviews, social, forums) because AI is already aggregating it. By the way, like many things AI-related, this is a good practice anyway! Make pricing, policies, and terms accessible, where possible: Buyers armed with AI advisors will comparison-shop your contract language. They will ask for policies and pricing across competitors. If they can find your competitors’ information and not yours, you’re behind. Test how AI sees you: Search your own brand in ChatGPT, Perplexity, and Claude. What comes up? What’s missing? Is it right? It’s worth checking out your competitors as well. Want to get more in the weeds than that? So do we! We’re doing AEO work for our client sites to help make sure they have a robust presence in AI. AI and AEO is Impacting Decisions Google gave buyers information. AI pushes them further down the funnel by giving them the information they need to make a buying decision. This isn’t a 2027 problem. If your content strategy hasn’t evolved beyond your keyword rank, you’re slowly being erased in the buying process. That doesn’t mean you should forego SEO. It means you should intentionally add AI search optimization. Ready to make sure AI works for you, not against you? Let’s talk about what AI search optimization looks like for your business.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/01/NgageContent-Inbound-SEO-Funel-Blog-scaled.png", "modified": "2026-01-27T11:49:57-05:00" }, { "id": 27214, "type": "page", "url": "https://ngagecontent.com/ai-policy/", "title": "AI Policy", "h1": "AI Policy", "summary": "At NgageContent, we specialize in writing human-focused copy designed to encourage conversions for our clients. We will never use AI for a final deliverable as it has multiple limitations.", "content": "

Our Responsible AI Policy as an Inbound Marketing Agency

At NgageContent, we specialize in writing human-focused copy designed to encourage conversions for our clients. We will never use AI for a final deliverable as it has multiple limitations, including:

Not to mention, the copyright implications of using AI are still unclear. If you use a large language model (LLM) like ChatGPT to create content, your business technically doesn’t own the rights to that information. And, if you put trade secrets or confidential information into an LLM, that could spell major issues for your organization.

Additionally, it’s known that using AI in marketing copy is a sales killer. Using AI reduces consumer trust and purchase intent across various product categories. All in all, it’s better to rely on humans to write your copy. Only a human understands the emotional needs of other humans and can write persuasive arguments for a client to consider your product.

However, as an inbound marketing agency NgageContent recognizes that AI is and will continue to impact the marketplace. While AI has the potential to create content and add efficiency to myriad business operations, we’re taking a purposeful approach to use it responsibly.

Here’s how we think about AI as an inbound marketing agency:

  1. We believe in the responsible design, development, deployment and operation of AI technologies.
  2. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
  3. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in any AI-assisted applications.
  4. We believe in the critical role of human understanding and experience, and place specific value on the expert knowledge of subject matter experts. It’s the individual knowledge and expertise held internally that differentiates a company.
  5. The human touch must be present in all finished work completed for a client.
  6. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
  7. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
  8. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
  9. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
  10. We believe in partnering with organizations and people who share our principles.

How We Use AI Today

While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for blogs, social posts, email, and long-form content (e.g. white papers, ebooks).
We use a collection of Software-as-a-Service (SaaS) products for:

Speech-to-text transcription

Content summarization

Outline generation

Ideation

Review Business Information

Research

Coding

SEO

Editing

Metrics

About This Document

A version of this manifesto was originally published by the Marketing AI Institute. It serves as an open template for other organizations which want to pilot and scale AI in an ethical way. We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under the identical terms.

", "content_plain": "Our Responsible AI Policy as an Inbound Marketing Agency At NgageContent, we specialize in writing human-focused copy designed to encourage conversions for our clients. We will never use AI for a final deliverable as it has multiple limitations, including: Little emotional intelligence Lack of originality The tendency to give inaccurate information Not to mention, the copyright implications of using AI are still unclear. If you use a large language model (LLM) like ChatGPT to create content, your business technically doesn’t own the rights to that information. And, if you put trade secrets or confidential information into an LLM, that could spell major issues for your organization. Additionally, it’s known that using AI in marketing copy is a sales killer. Using AI reduces consumer trust and purchase intent across various product categories. All in all, it’s better to rely on humans to write your copy. Only a human understands the emotional needs of other humans and can write persuasive arguments for a client to consider your product. However, as an inbound marketing agency NgageContent recognizes that AI is and will continue to impact the marketplace. While AI has the potential to create content and add efficiency to myriad business operations, we’re taking a purposeful approach to use it responsibly. Here’s how we think about AI as an inbound marketing agency: We believe in the responsible design, development, deployment and operation of AI technologies. We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in any AI-assisted applications. We believe in the critical role of human understanding and experience, and place specific value on the expert knowledge of subject matter experts. It’s the individual knowledge and expertise held internally that differentiates a company. The human touch must be present in all finished work completed for a client. We believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders. We believe in partnering with organizations and people who share our principles. How We Use AI Today While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for blogs, social posts, email, and long-form content (e.g. white papers, ebooks). We use a collection of Software-as-a-Service (SaaS) products for: Speech-to-text transcription Use case examples: review recorded meetings, caption videos, podcast transcriptions Tool example: Zoom, Rev Content summarization Use case examples: taking our original work and producing derivative content for abstracts Tool examples: ChatGPT, HubSpot Content Hub Outline generation Use case examples: outline ideation for blog posts or white papers Tool examples: ChatGPT, Claude AI Ideation Use case examples: content topic brainstorms, related topics, headline ideas Tool examples: ChatGPT, Claude AI Review Business Information Use case examples: review documents/contracts, summarize presentations Tool example: Claude AI Research Use case examples: SME interview session preparation, keyword research Tool examples: Perplexity, ChatGPT Coding Use case example: Solving difficult coding problems, completing redundant tasks Tool example: ChatGPT SEO Use case examples: Keyword research Tool example: Moz Editing Use case examples: grammar, spell check Tool example: Grammarly Metrics Use case examples: custom marketing ROI reports, lead tracking/scoring Tool example: HubSpot About This Document A version of this manifesto was originally published by the Marketing AI Institute. It serves as an open template for other organizations which want to pilot and scale AI in an ethical way. We invite you to use these principles under a Creative Commons Attribution-ShareAlike license as a starting point for your own responsible AI policies and practices. This Creative Commons license lets others remix, adapt, and build upon the work, even for commercial purposes, as long as they credit the source and license their new creations under the identical terms.", "image": false, "modified": "2026-03-09T13:03:12-04:00" }, { "id": 27161, "type": "areas-served", "url": "https://ngagecontent.com/ohio-marketing-agency/cleveland-ohio/", "title": "Cleveland, Ohio", "h1": "Cleveland, Ohio", "summary": "From our first (tiny) office in Tremont to our current space in Lakewood, we’ve never been more than 15 minutes from a Guardians game or our Cleveland B2B roots.", "content": "

Find Your Niche With a Powerful Cleveland, Ohio, Digital Marketing Agency Focused on Helping You Hit Your Goals

Does your marketing feel stuck in neutral? We’ll get it roaring again. Cleveland’s packed with hardworking businesses, and we know exactly how to make you the one everyone notices.

Hit a crossroads and don’t know which way to turn? NgageContent is the digital marketing agency in Cleveland that’ll guide your business with laser-focused strategic marketing plans. Our team doesn’t just follow trends. We spot them before they’re cool and use them to keep your business thriving.

At NgageContent, we build killer inbound marketing strategies by getting under the hood of your business. We’re content marketing specialists with solutions for whatever’s keeping you up at night. Our centrally located Cleveland office means we can roll up to your place and hash out strategy face-to-face. We’re obsessed with understanding what makes your business tick so we can craft the perfect game plan.
Drowning in content marketing confusion? Our expert team will walk you through discovering what magnetically pulls readers in and keeps them glued to your content. Let us eliminate the guesswork and deliver content that leaves your audience craving more.

Need a steady stream of quality leads flowing to your sales team? We’ve cracked that code. We’ll help you discover what works best to generate hot leads that your sales team will actually want to call.

We’ll Create a Stronger Website and Use Top-Notch Inbound Marketing Skills to Help Grow Your Business

Website looking tired and outdated? We’ll design and build a powerhouse site that’s laser-focused on your inbound marketing goals. We’re with you every step of the way, making sure your website becomes the lead-generating machine your business deserves.

Want proof we deliver? Check out our past work.

At NgageContent, we’re battle-tested inbound marketers, content strategists, web developers, and recovering journalists who are absolutely obsessed with building campaigns that deliver real results for our partners. We stay ahead of the curve so you can lean on us to drive serious business growth now and well into the future.

Ready to work with Cleveland’s most results-driven inbound marketing agency? Contact us today and let’s put your business on the fast track to success.

", "content_plain": "Find Your Niche With a Powerful Cleveland, Ohio, Digital Marketing Agency Focused on Helping You Hit Your Goals Does your marketing feel stuck in neutral? We’ll get it roaring again. Cleveland’s packed with hardworking businesses, and we know exactly how to make you the one everyone notices. Hit a crossroads and don’t know which way to turn? NgageContent is the digital marketing agency in Cleveland that’ll guide your business with laser-focused strategic marketing plans. Our team doesn’t just follow trends. We spot them before they’re cool and use them to keep your business thriving. At NgageContent, we build killer inbound marketing strategies by getting under the hood of your business. We’re content marketing specialists with solutions for whatever’s keeping you up at night. Our centrally located Cleveland office means we can roll up to your place and hash out strategy face-to-face. We’re obsessed with understanding what makes your business tick so we can craft the perfect game plan. Drowning in content marketing confusion? Our expert team will walk you through discovering what magnetically pulls readers in and keeps them glued to your content. Let us eliminate the guesswork and deliver content that leaves your audience craving more. Need a steady stream of quality leads flowing to your sales team? We’ve cracked that code. We’ll help you discover what works best to generate hot leads that your sales team will actually want to call. We’ll Create a Stronger Website and Use Top-Notch Inbound Marketing Skills to Help Grow Your Business Website looking tired and outdated? We’ll design and build a powerhouse site that’s laser-focused on your inbound marketing goals. We’re with you every step of the way, making sure your website becomes the lead-generating machine your business deserves. Want proof we deliver? Check out our past work. At NgageContent, we’re battle-tested inbound marketers, content strategists, web developers, and recovering journalists who are absolutely obsessed with building campaigns that deliver real results for our partners. We stay ahead of the curve so you can lean on us to drive serious business growth now and well into the future. Ready to work with Cleveland’s most results-driven inbound marketing agency? Contact us today and let’s put your business on the fast track to success.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/digital-marketing-agency-in-cleveland.jpg", "modified": "2025-08-13T09:25:32-04:00" }, { "id": 27160, "type": "areas-served", "url": "https://ngagecontent.com/ohio-marketing-agency/canton-ohio/", "title": "Canton, Ohio", "h1": "Canton, Ohio", "summary": "The city of magic and lights has a lot of great and growing businesses, and we’ve been helping them tell their stories since 2014.", "content": "

Drive Customers to Your Business With A Canton Marketing Agency Built to Help You Grow

Looking for killer inbound marketing strategy and web development in Canton, Ohio? You’ve hit the jackpot.

At NgageContent, we’re content marketing fanatics ready to crush your marketing goals. As your Canton marketing agency, we listen to your challenges, dig deep into your business, and understand what makes you tick. The best inbound marketing plans? They’re built around YOU, not some cookie-cutter template.

Our team builds websites that convert, writes content that connects, and drives hot leads straight to your sales team. Want proof? Check out our past work. We live and breathe inbound marketing, and we’re always fired up about building winning strategies.

Great content marketing gets people to your website and guides them through their buyer’s journey like a GPS for sales. We take everything awesome about your business and transform it into quality content that pulls readers in and converts them into leads.

Ready to attract and capture more customers? Our lead generation and nurturing strategies work. We’ll create landing pages that collect difference-making intel and make your leads feel genuinely engaged with your business.

Ready for A Reboot of Your Site? We Build Websites That Will Move Your Company Forward

If your site needs CPR, we’ll design a website that actually fits your business and keeps your goals front and center. We make sure your site features content that reflects your brand and keeps readers glued to their screens.

Located just outside downtown Cleveland, we can be in Canton faster than you can say “conversion rate” to discuss your updated marketing strategy face-to-face.

At NgageContent, we’re an experienced team of inbound marketers, content strategists, web developers, and recovering journalists obsessed with building powerful campaigns for our partners. We stay on the cutting edge so you can lean on us to drive real business results.

Searching for a Canton marketing agency with web design services that actually deliver? Stop searching. Contact us today and let’s get started.

", "content_plain": "Drive Customers to Your Business With A Canton Marketing Agency Built to Help You Grow Looking for killer inbound marketing strategy and web development in Canton, Ohio? You’ve hit the jackpot. At NgageContent, we’re content marketing fanatics ready to crush your marketing goals. As your Canton marketing agency, we listen to your challenges, dig deep into your business, and understand what makes you tick. The best inbound marketing plans? They’re built around YOU, not some cookie-cutter template. Our team builds websites that convert, writes content that connects, and drives hot leads straight to your sales team. Want proof? Check out our past work. We live and breathe inbound marketing, and we’re always fired up about building winning strategies. Great content marketing gets people to your website and guides them through their buyer’s journey like a GPS for sales. We take everything awesome about your business and transform it into quality content that pulls readers in and converts them into leads. Ready to attract and capture more customers? Our lead generation and nurturing strategies work. We’ll create landing pages that collect difference-making intel and make your leads feel genuinely engaged with your business. Ready for A Reboot of Your Site? We Build Websites That Will Move Your Company Forward If your site needs CPR, we’ll design a website that actually fits your business and keeps your goals front and center. We make sure your site features content that reflects your brand and keeps readers glued to their screens. Located just outside downtown Cleveland, we can be in Canton faster than you can say “conversion rate” to discuss your updated marketing strategy face-to-face. At NgageContent, we’re an experienced team of inbound marketers, content strategists, web developers, and recovering journalists obsessed with building powerful campaigns for our partners. We stay on the cutting edge so you can lean on us to drive real business results. Searching for a Canton marketing agency with web design services that actually deliver? Stop searching. Contact us today and let’s get started.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/iStock-453079859.jpg", "modified": "2025-08-13T09:22:19-04:00" }, { "id": 27154, "type": "page", "url": "https://ngagecontent.com/ohio-marketing-agency/", "title": "Areas Served", "h1": "Areas Served", "summary": "", "content": "

Ohio’s Marketing Agency

There’s no place like home, and the deepest roots at NgageContent are in Ohio. From our first clients to our first 10 full-time employees, we’ve always thought of ourselves as a marketing agency fighting out of Ohio.

While we do work across the country, our experience with B2B companies in Ohio is expansive and makes up more than half of our business today. This will continue as we go forward, as there is nothing better than working with growing businesses we can visit on a regular basis to better learn about.

Explore our story in Northeast Ohio below, and connect with us today to make NgageContent your Ohio marketing agency.

\"digital

Cleveland, Ohio

From our first (tiny) office in Tremont to our current space in Lakewood, we’ve never been more than 15 minutes from a Guardians game or our Cleveland B2B roots.

Read more\"canton

Canton, Ohio

The city of magic and lights has a lot of great and growing businesses, and we’ve been helping them tell their stories since 2014.

Read more\"akron

Akron, Ohio

NgageContent provides tailored Akron digital marketing services including web design and content strategies for B2B companies focused on lead generation.

Read more", "content_plain": "Ohio’s Marketing Agency There’s no place like home, and the deepest roots at NgageContent are in Ohio. From our first clients to our first 10 full-time employees, we’ve always thought of ourselves as a marketing agency fighting out of Ohio. While we do work across the country, our experience with B2B companies in Ohio is expansive and makes up more than half of our business today. This will continue as we go forward, as there is nothing better than working with growing businesses we can visit on a regular basis to better learn about. Explore our story in Northeast Ohio below, and connect with us today to make NgageContent your Ohio marketing agency. Cleveland, OhioFrom our first (tiny) office in Tremont to our current space in Lakewood, we’ve never been more than 15 minutes from a Guardians game or our Cleveland B2B roots. Read moreCanton, OhioThe city of magic and lights has a lot of great and growing businesses, and we’ve been helping them tell their stories since 2014. Read moreAkron, OhioNgageContent provides tailored Akron digital marketing services including web design and content strategies for B2B companies focused on lead generation. Read more", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/IMG_0340-resized-2.png", "modified": "2026-03-09T17:32:30-04:00" }, { "id": 27153, "type": "areas-served", "url": "https://ngagecontent.com/ohio-marketing-agency/akron-ohio/", "title": "Akron, Ohio", "h1": "Akron, Ohio", "summary": "NgageContent provides tailored Akron digital marketing services including web design and content strategies for B2B companies focused on lead generation.", "content": "

Grow Your Business With an Akron Digital Marketing Agency Built for B2B Companies

Looking to get started with inbound marketing? Need a website that actually drives the right visitors? NgageContent is the marketing department for B2B companies across Akron, Ohio.

We create marketing strategies that break through the clutter to reach your customers. We specialize in inbound marketing, and our team tackles any challenge you throw at us. We tailor our approach to your business goals. Whether you need killer web design, lead generation, or content marketing help, we’re your partner with Akron digital marketing services that drive success.

Great content starts with understanding your buyer. We help you nail down buyer personas and create content that connects. We’ll develop a strategy and editorial calendar that actually works with your business goals. Located just outside downtown Cleveland, we’re a quick drive from Akron — perfect for face-to-face meetings where we dig into what moves your business forward.

Ready to supercharge your sales team? Our lead generation and nurturing strategies deliver more qualified leads, and we score them so you know exactly which ones deserve your attention.

Stop Hoping for Inbound Leads, Start Driving Them to Your Website

Stop talking about needing a better website and make it happen. At NgageContent, we know what it takes to create web design that transforms your business. Our team figures out the right design to match your specific goals. Check out our work with companies in Akron, Cleveland, and Canton to see what we bring to the table.

We’re an experienced team of inbound marketers, content strategists, web developers, and recovering journalists obsessed with building powerful campaigns for our partners. We stay on the cutting edge so you can lean on us to drive real business results. Powered by Akron digital marketing, we’ve helped companies create website designs that actually convert visitors into customers.

Ready to turn up your marketing results? Contact us today and let’s get started.

", "content_plain": "Grow Your Business With an Akron Digital Marketing Agency Built for B2B Companies Looking to get started with inbound marketing? Need a website that actually drives the right visitors? NgageContent is the marketing department for B2B companies across Akron, Ohio. We create marketing strategies that break through the clutter to reach your customers. We specialize in inbound marketing, and our team tackles any challenge you throw at us. We tailor our approach to your business goals. Whether you need killer web design, lead generation, or content marketing help, we’re your partner with Akron digital marketing services that drive success. Great content starts with understanding your buyer. We help you nail down buyer personas and create content that connects. We’ll develop a strategy and editorial calendar that actually works with your business goals. Located just outside downtown Cleveland, we’re a quick drive from Akron — perfect for face-to-face meetings where we dig into what moves your business forward. Ready to supercharge your sales team? Our lead generation and nurturing strategies deliver more qualified leads, and we score them so you know exactly which ones deserve your attention. Stop Hoping for Inbound Leads, Start Driving Them to Your Website Stop talking about needing a better website and make it happen. At NgageContent, we know what it takes to create web design that transforms your business. Our team figures out the right design to match your specific goals. Check out our work with companies in Akron, Cleveland, and Canton to see what we bring to the table. We’re an experienced team of inbound marketers, content strategists, web developers, and recovering journalists obsessed with building powerful campaigns for our partners. We stay on the cutting edge so you can lean on us to drive real business results. Powered by Akron digital marketing, we’ve helped companies create website designs that actually convert visitors into customers. Ready to turn up your marketing results? Contact us today and let’s get started.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/Arkon-iStock-1213506013.jpg", "modified": "2025-08-13T09:22:02-04:00" }, { "id": 27119, "type": "page", "url": "https://ngagecontent.com/support/", "title": "Support", "h1": "Support", "summary": "", "content": "

We’re here to help with your website and marketing needs

Fill out the form below to contact our team to get the support you need on your website. From quick fixes to full overhauls, we’re happy to help. Once we receive your form, we’ll route it to the right team member internally and will have a reply back to you within 1-2 business days, depending on urgency.

", "content_plain": "We’re here to help with your website and marketing needs Fill out the form below to contact our team to get the support you need on your website. From quick fixes to full overhauls, we’re happy to help. Once we receive your form, we’ll route it to the right team member internally and will have a reply back to you within 1-2 business days, depending on urgency.", "image": false, "modified": "2026-03-09T14:05:23-04:00" }, { "id": 5064, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/southwest-elevator/", "title": "Southwest Elevator", "h1": "Southwest Elevator", "summary": "Southwest Elevator Company partnered with NgageContent to revamp a website that no longer matched its strong reputation. We delivered a modern, responsive site that enabled easier customer interactions and showcased capabilities through SEO-driven content.", "content": "

Lifting Southwest Elevator’s Online Presence to New Heights

About Our Client

Southwest Elevator Company is an elevator and escalator services company that provides customized and creative installations and modernization projects, preventive maintenance programs, and detailed repairs all backed by a strong commitment to quick and thorough responses for emergencies and additional services.

\"\"

The Problem

Founded and based in Fort Worth, Texas, by a third-generation elevator contractor, Southwest was entering a growth period due to its expertise and its demonstrated belief that service was a differentiator between itself and competitors. However, the company was handcuffed by a website that didn’t mirror the strong word-of-mouth recommendations that clients were sharing.

Southwest needed a site that more accurately reflected its core beliefs and offered the kind of responsiveness for clients that was lacking in its current web presence. With a proper inbound marketing site that accentuated its strengths and provided more of the tailor-made customer experience that was already part of its portfolio, Southwest would be poised for more growth.

\"\"

The Solution

Southwest partnered with NgageContent to build out its new website, complete with inbound principles and SEO strategy. Our team created all the content for the new site, and developed consistent brand elements for the company to use as part of a visual re-invention.

We did more than simply modernize the website, or add a glossy, more visually appealing finish to the piece of internet real estate. Because of its dedication to customer service, and because its previous website was lacking in all the usual ways for a customer to contact the team, order services, or even survey options and offerings, Southwest needed a website that was functional and aligned with its core beliefs as much as it needed a new look.

Our team built a responsive site, one with which both existing customers — through repair and maintenance requests and emergency services — and new leads could find engaging content relevant to their needs. It presented a myriad of ways for customers and leads to both contact the company and receive additional information. It was a new site that not only looked good but also served the primary focus of the company — to provide quality assistance and service at every step. Southwest finally had an external web presence that matched its internal core values.

And to ensure the Southwest team had the tools it needed when prospecting, our team created new collateral focused on capabilities, history, and services. We also drafted case studies that showcased Southwest’s exceptional services and solutions for a variety of different company types and applications, all of which were optimized for search so even more people could find and learn about the Southwest Elevator difference.

The Results

The NgageContent team was able to successfully build out a new website with responsive tools and capabilities that adhered to Southwest Elevator’s superior commitment to customer service and response times. The new web presence continued to fuel the growth of Southwest, which has since grown to include offices in several states across the U.S.

Visit Southwest Elevator

10%

growth in organic visitors year over year

49%

growth in top 5 rankings in Google search results

71%

growth in top 10 rankings in Google search results

141%

growth in search visibility from new website

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "Lifting Southwest Elevator’s Online Presence to New Heights About Our Client Southwest Elevator Company is an elevator and escalator services company that provides customized and creative installations and modernization projects, preventive maintenance programs, and detailed repairs all backed by a strong commitment to quick and thorough responses for emergencies and additional services. The Problem Founded and based in Fort Worth, Texas, by a third-generation elevator contractor, Southwest was entering a growth period due to its expertise and its demonstrated belief that service was a differentiator between itself and competitors. However, the company was handcuffed by a website that didn’t mirror the strong word-of-mouth recommendations that clients were sharing. Southwest needed a site that more accurately reflected its core beliefs and offered the kind of responsiveness for clients that was lacking in its current web presence. With a proper inbound marketing site that accentuated its strengths and provided more of the tailor-made customer experience that was already part of its portfolio, Southwest would be poised for more growth. The Solution Southwest partnered with NgageContent to build out its new website, complete with inbound principles and SEO strategy. Our team created all the content for the new site, and developed consistent brand elements for the company to use as part of a visual re-invention. We did more than simply modernize the website, or add a glossy, more visually appealing finish to the piece of internet real estate. Because of its dedication to customer service, and because its previous website was lacking in all the usual ways for a customer to contact the team, order services, or even survey options and offerings, Southwest needed a website that was functional and aligned with its core beliefs as much as it needed a new look. Our team built a responsive site, one with which both existing customers — through repair and maintenance requests and emergency services — and new leads could find engaging content relevant to their needs. It presented a myriad of ways for customers and leads to both contact the company and receive additional information. It was a new site that not only looked good but also served the primary focus of the company — to provide quality assistance and service at every step. Southwest finally had an external web presence that matched its internal core values. And to ensure the Southwest team had the tools it needed when prospecting, our team created new collateral focused on capabilities, history, and services. We also drafted case studies that showcased Southwest’s exceptional services and solutions for a variety of different company types and applications, all of which were optimized for search so even more people could find and learn about the Southwest Elevator difference. The Results The NgageContent team was able to successfully build out a new website with responsive tools and capabilities that adhered to Southwest Elevator’s superior commitment to customer service and response times. The new web presence continued to fuel the growth of Southwest, which has since grown to include offices in several states across the U.S. Visit Southwest Elevator 10% growth in organic visitors year over year 49% growth in top 5 rankings in Google search results 71% growth in top 10 rankings in Google search results 141% growth in search visibility from new website [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Customer_Stories%E2%80%93SWE.webp", "modified": "2025-09-04T10:43:03-04:00" }, { "id": 5027, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/acrt/", "title": "ACRT", "h1": "ACRT", "summary": "NgageContent partnered with ACRT Services on a major rebranding initiative as well as multiple websites and a HubSpot implementation.", "content": "

About Our Client

ACRT Services — which comprises a family of brands including ACRT, ACRT Arborist Training, ACRT Pacific, Bermex, and EnviroScience — partners with utilities and related organizations nationwide to help them streamline operations, enhance customer relationships, strengthen industry partnerships, and meet compliance regulations. The organization is one of the largest in the utility services space and has been a leader in pioneering standards, training, and more for over 40 years.

\"\"

The Problem

ACRT had a growing problem, literally. Over the last few decades the company has grown considerably in the utility vegetation consulting and management industry. A storied, employee-owned organization, the growth was leading to new opportunities and a need for even more talent in its workforce.

As the organization grew into new markets through acquisitions, like that of the metering company Bermex, it needed to rethink how its core brand interacted with the market. As it grew its primary business across the country, it also needed to think about how its services and staff should be portrayed.

Internally, it planned out a legal restructuring of the organization to build a family of brands headed by one new holding company, ACRT Services. Making that all make sense from a brand, messaging, and website standpoint was easier said than done.

\"\"
\"\"

The Solution

With the structure of the company finalized, we got to work with the ACRT Services marketing team to rebuild the entire brand infrastructure. Deciding on a family of brands, we created a brand guideline for each of the newly formed subsets: ACRT (the core vegetation management company), ACRT Pacific (focused on VM for the west coast), Bermex, and ACRT Arborist Training. Each newly built brand would have its own assets, but they were all built to tie back to the ACRT Services brand. As such, ACRT Services could become the brand ambassador for the entire family, acting as an aggregator of brand success stories, job postings, and company information.

With a focus on creative for each brand in the family, we worked with the ACRT Services web team to launch four new websites, four updated logos, and new brand messaging across all of the communication channels.

As we rolled out the new websites, we also helped set up HubSpot’s marketing platform. We simplified the process of managing so many sites by enabling HubSpot to connect all the site forms together. With the new brand ready to share, we were also able to update key marketing assets like email templates, landing page templates, and form requirements to provide brand consistency across ACRT Services. By having all of its marketing assets in one system, its team also had a true source for all its contact data.

The Results

Working with the ACRT Services marketing team, we successfully launched the four family brands: ACRT, ACRT Pacific, Bermex, and ACRT Arborist Training. Each received its own new or updated logo and website that supported the overall brand elements of ACRT Services.

With that, the company has continued its focus on growing each business unit, and it has a scalable marketing plan for how to handle future growth.

You can visit the new ACRT website at ACRT.com. You can also visit Bermex at bermex.acrt.com, ACRT Arborist Training at training.acrt.com, and ACRT Pacific at pacific.ACRT.com.

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "About Our Client ACRT Services — which comprises a family of brands including ACRT, ACRT Arborist Training, ACRT Pacific, Bermex, and EnviroScience — partners with utilities and related organizations nationwide to help them streamline operations, enhance customer relationships, strengthen industry partnerships, and meet compliance regulations. The organization is one of the largest in the utility services space and has been a leader in pioneering standards, training, and more for over 40 years. The Problem ACRT had a growing problem, literally. Over the last few decades the company has grown considerably in the utility vegetation consulting and management industry. A storied, employee-owned organization, the growth was leading to new opportunities and a need for even more talent in its workforce. As the organization grew into new markets through acquisitions, like that of the metering company Bermex, it needed to rethink how its core brand interacted with the market. As it grew its primary business across the country, it also needed to think about how its services and staff should be portrayed. Internally, it planned out a legal restructuring of the organization to build a family of brands headed by one new holding company, ACRT Services. Making that all make sense from a brand, messaging, and website standpoint was easier said than done. The Solution With the structure of the company finalized, we got to work with the ACRT Services marketing team to rebuild the entire brand infrastructure. Deciding on a family of brands, we created a brand guideline for each of the newly formed subsets: ACRT (the core vegetation management company), ACRT Pacific (focused on VM for the west coast), Bermex, and ACRT Arborist Training. Each newly built brand would have its own assets, but they were all built to tie back to the ACRT Services brand. As such, ACRT Services could become the brand ambassador for the entire family, acting as an aggregator of brand success stories, job postings, and company information. With a focus on creative for each brand in the family, we worked with the ACRT Services web team to launch four new websites, four updated logos, and new brand messaging across all of the communication channels. As we rolled out the new websites, we also helped set up HubSpot’s marketing platform. We simplified the process of managing so many sites by enabling HubSpot to connect all the site forms together. With the new brand ready to share, we were also able to update key marketing assets like email templates, landing page templates, and form requirements to provide brand consistency across ACRT Services. By having all of its marketing assets in one system, its team also had a true source for all its contact data. The Results Working with the ACRT Services marketing team, we successfully launched the four family brands: ACRT, ACRT Pacific, Bermex, and ACRT Arborist Training. Each received its own new or updated logo and website that supported the overall brand elements of ACRT Services. With that, the company has continued its focus on growing each business unit, and it has a scalable marketing plan for how to handle future growth. You can visit the new ACRT website at ACRT.com. You can also visit Bermex at bermex.acrt.com, ACRT Arborist Training at training.acrt.com, and ACRT Pacific at pacific.ACRT.com. [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Customer_Stories%E2%80%93ACRT.webp", "modified": "2025-09-04T10:42:39-04:00" }, { "id": 5022, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/jamestown-container-companies/", "title": "Jamestown Container Companies", "h1": "Jamestown Container Companies", "summary": "Jamestown Container Companies partnered with NgageContent to overhaul a cluttered, outdated website that failed to reflect its legacy of innovation and personalized packaging solutions. We built an optimized site focused on user experience, clear navigation, and lead generation.", "content": "

About Our Client

Jamestown Container Companies started back in 1956, and throughout its nearly 70 years in operation, has grown to several locations offering a wide array of customized packaging solutions. The company’s success over all those decades was built on its ability to find new, innovative solutions for its customers, differentiating it from industry giants. At the same time, the company had the size to help nearly any business.

\"\"

The Problem

This rich history of innovation and personalized service was lost on its existing website, however. Over many years, core service offerings, contact information, and helpful content were buried under pages of confusing navigation. Other offerings and information never made their way to the site at all. When the Jamestown Container team came to NgageContent, they knew they had a great story to tell — and that they weren’t telling it.

\"\"

The Solution

The fix was surprisingly easy: Tell the Jamestown Container story through the website in a way that highlighted who it helped and how. Building a completely new site was the best solution, this time focusing on making it responsive. The site construction was built around the customers Jamestown Container served as well as the areas it could serve best with its five locations.

The story came alive with rich content about how Jamestown Container provides custom solutions, and the site supported that through navigation that led visitors through the services and industry pages for context. Because the customers that rely on Jamestown Container are extremely busy, we also simplified information like key phone numbers and contact forms to make connecting with them directly as easy as possible.

Last, but not least, we focused on its core offerings to help drive new inbound leads through search engine optimization. By creating pages for its best offerings, we were able to take advantage of search traffic in an industry where their competition is lagging far behind. To streamline the entire process, we helped update Jamestown Container’s existing HubSpot account to redirect forms and capture core traffic data.

The Results

The new website is built around Jamestown Container’s customer and prospect needs. It better explains how the company comes up with custom packaging solutions, and shows how the various locations provide better service, scale, and flexibility. It also gives Jamestown Container great visibility in search, helping it stand out in its industry.

Best of all, it simplifies how prospects can get in touch and start working with Jamestown Container. Beyond being built responsive, the site prioritizes contact buttons, phone numbers, and the login for Jamestown Container’s custom eVMI online inventory program. By making the site more descriptive, easier to use, and more focused on what Jamestown Container offers, the result is a powerful tool that is helping to grow the business.

Visit Jamestown Container

286%

growth in leads generated from website

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "About Our Client Jamestown Container Companies started back in 1956, and throughout its nearly 70 years in operation, has grown to several locations offering a wide array of customized packaging solutions. The company’s success over all those decades was built on its ability to find new, innovative solutions for its customers, differentiating it from industry giants. At the same time, the company had the size to help nearly any business. The Problem This rich history of innovation and personalized service was lost on its existing website, however. Over many years, core service offerings, contact information, and helpful content were buried under pages of confusing navigation. Other offerings and information never made their way to the site at all. When the Jamestown Container team came to NgageContent, they knew they had a great story to tell — and that they weren’t telling it. The Solution The fix was surprisingly easy: Tell the Jamestown Container story through the website in a way that highlighted who it helped and how. Building a completely new site was the best solution, this time focusing on making it responsive. The site construction was built around the customers Jamestown Container served as well as the areas it could serve best with its five locations. The story came alive with rich content about how Jamestown Container provides custom solutions, and the site supported that through navigation that led visitors through the services and industry pages for context. Because the customers that rely on Jamestown Container are extremely busy, we also simplified information like key phone numbers and contact forms to make connecting with them directly as easy as possible. Last, but not least, we focused on its core offerings to help drive new inbound leads through search engine optimization. By creating pages for its best offerings, we were able to take advantage of search traffic in an industry where their competition is lagging far behind. To streamline the entire process, we helped update Jamestown Container’s existing HubSpot account to redirect forms and capture core traffic data. The Results The new website is built around Jamestown Container’s customer and prospect needs. It better explains how the company comes up with custom packaging solutions, and shows how the various locations provide better service, scale, and flexibility. It also gives Jamestown Container great visibility in search, helping it stand out in its industry. Best of all, it simplifies how prospects can get in touch and start working with Jamestown Container. Beyond being built responsive, the site prioritizes contact buttons, phone numbers, and the login for Jamestown Container’s custom eVMI online inventory program. By making the site more descriptive, easier to use, and more focused on what Jamestown Container offers, the result is a powerful tool that is helping to grow the business. Visit Jamestown Container 286% growth in leads generated from website [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Customer_Stories%E2%80%93JCC.webp", "modified": "2025-09-04T10:42:15-04:00" }, { "id": 5017, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/performance-training-solutions/", "title": "Performance Training Solutions", "h1": "Performance Training Solutions", "summary": "Performance Training Solutions partnered with NgageContent to enhance its online presence and increase quality leads for its training programs.", "content": "

About Our Client

Performance Training Solutions (PTS) is a heavy equipment and mobile crane training school located in Central Ohio. Serving students from the Midwest and beyond, PTS provides people from all stages of life — high school graduates, veterans returning the workforce, disabled workers, and those interested in a career change — with the training needed to seek employment quickly in a variety of industries.

\"\"

The Problem

With priorities placed on one-on-one instruction and hands-on training with the many types of heavy equipment available, PTS endeavors to fill up its tightly sized classes for each of the more than a dozen course windows per year. But that was becoming tougher to do. PTS needed to increase its online marketing presence and drive more potential students into top-of-funnel leads through inbound marketing. PTS partnered with NgageContent for support on a completely reworked website, HubSpot implementation, ongoing content and email marketing, social media growth, digital advertising, and ongoing search engine optimization.

\"\"

The Solution

The NgageContent team became an outsourced marketing arm for PTS and gave the company a reset in its online efforts.

We first tackled the website through both technical — resigned architecture, framework, keyword research and optimization, and web design elements — and content improvements. We provided the written content for the entirety of the redesigned site, in close consultation with PTS, that adhered to SEO best practices and employed fresh tactics for page content, future page templates, footers, and calls to action.

Once the new site was deployed, NgageContent helped PTS develop its own in-house lead nurturing capabilities. We helped PTS navigate over to HubSpot, which aided in honing email marketing specifics like lead management, segmentation, forms and automation.

After the relaunch, we’ve continued to work hand-in-hand with PTS to maximize and follow up on those efforts with a host of ongoing services. NgageContent provides monthly SEO reviews and recommendations and monthly blog content to keep organic traffic strong and keep PTS showing up on those competitive first pages of search results.

We provide monthly advice and oversight of digital ad campaigns, including developing new landing pages to help drive those endeavors. We continue to work with PTS on email marketing by tuning mailing lists and preparing automated workflows. And our monthly reporting details what we, and the client, learn each month.

The Results

PTS has seen monster results since we began reporting and tracking its data, and is clearly thriving through our ongoing content efforts:

2,592%

growth in total leads

452%

growth in PPC conversions

159%

growth in leads from website

395%

growth in visitors from organic traffic

964%

growth in top 5 Google search rankings

694%

growth in page-one Google search rankings

Visit Performance Training Solutions

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "About Our Client Performance Training Solutions (PTS) is a heavy equipment and mobile crane training school located in Central Ohio. Serving students from the Midwest and beyond, PTS provides people from all stages of life — high school graduates, veterans returning the workforce, disabled workers, and those interested in a career change — with the training needed to seek employment quickly in a variety of industries. The Problem With priorities placed on one-on-one instruction and hands-on training with the many types of heavy equipment available, PTS endeavors to fill up its tightly sized classes for each of the more than a dozen course windows per year. But that was becoming tougher to do. PTS needed to increase its online marketing presence and drive more potential students into top-of-funnel leads through inbound marketing. PTS partnered with NgageContent for support on a completely reworked website, HubSpot implementation, ongoing content and email marketing, social media growth, digital advertising, and ongoing search engine optimization. The Solution The NgageContent team became an outsourced marketing arm for PTS and gave the company a reset in its online efforts. We first tackled the website through both technical — resigned architecture, framework, keyword research and optimization, and web design elements — and content improvements. We provided the written content for the entirety of the redesigned site, in close consultation with PTS, that adhered to SEO best practices and employed fresh tactics for page content, future page templates, footers, and calls to action. Once the new site was deployed, NgageContent helped PTS develop its own in-house lead nurturing capabilities. We helped PTS navigate over to HubSpot, which aided in honing email marketing specifics like lead management, segmentation, forms and automation. After the relaunch, we’ve continued to work hand-in-hand with PTS to maximize and follow up on those efforts with a host of ongoing services. NgageContent provides monthly SEO reviews and recommendations and monthly blog content to keep organic traffic strong and keep PTS showing up on those competitive first pages of search results. We provide monthly advice and oversight of digital ad campaigns, including developing new landing pages to help drive those endeavors. We continue to work with PTS on email marketing by tuning mailing lists and preparing automated workflows. And our monthly reporting details what we, and the client, learn each month. The Results PTS has seen monster results since we began reporting and tracking its data, and is clearly thriving through our ongoing content efforts: 2,592% growth in total leads 452% growth in PPC conversions 159% growth in leads from website 395% growth in visitors from organic traffic 964% growth in top 5 Google search rankings 694% growth in page-one Google search rankings Visit Performance Training Solutions [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Customer_Stories%E2%80%93PTS.webp", "modified": "2025-09-04T10:41:54-04:00" }, { "id": 5002, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/stratus/", "title": "Stratus", "h1": "Stratus", "summary": "Over our multi-year partnership with Stratus, NgageContent has built two fully custom WordPress websites, implemented and managed HubSpot, executed an ongoing SEO and content strategy, and more.", "content": "

Stratus Website Redesign: Showcasing Growth and Expanded Capabilities

About Our Client

Stratus is a nationwide brand implementation company that partners with major brands across numerous industries, from retail and restaurants to grocery, convenience stores, arenas, commercial facilities, and more. With capabilities spanning interior and exterior signage, brand maintenance, refreshes/rollouts, and energy solutions, Stratus covers the full physical spectrum of how the world experiences its favorite brands.

\"\"

The Problem

Stratus had undergone significant transformation over the past five years, completing several strategic acquisitions that substantially expanded its service offerings and capabilities. However, its existing website did not accurately represent these changes, creating a disconnect between its actual operations and its digital presence. The outdated design lacked visual appeal and did not effectively communicate its evolved service lines, some of which had been renamed and expanded.

The company needed to better showcase its enhanced LED services, particularly its specialized offerings in signage retrofits and lighting system retrofits, which had become core components of its business. Additionally, Stratus was struggling to effectively display its growing portfolio of completed projects, making it difficult for potential clients to find relevant examples of its work within specific industries.

As Stratus continued to target the same industry segments, they required a digital personality that could clearly articulate its history of growth, thoroughly explain its expanded capabilities, and present its project portfolio in a more organized and accessible manner. The existing website’s limitations were hampering its ability to convert visitors into qualified leads and effectively communicate its competitive advantages in the marketplace.

\"\"
\"\"

The Solution

We developed a comprehensive website redesign that addressed each of Stratus’s key challenges. The new design featured a brighter, more contemporary aesthetic that instantly communicated the company’s innovative approach and technical expertise. The refreshed visual identity included a modernized color palette, dynamic layouts, and high-quality imagery that showcased its projects in the best possible light.

To address the communication challenges around its expanded capabilities, we implemented a restructured navigation system and service architecture. This included creating dedicated service pages that clearly explained its renamed service lines and provided detailed information about its specialized LED offerings. Dedicated sections for signage retrofits and lighting system retrofits were developed to highlight these growing areas of expertise.

The website redesign also included a comprehensive “Our Story” section that chronicled Stratus’s growth journey, detailing each acquisition and explaining how these strategic moves expanded its capabilities and geographic reach. This narrative helped visitors understand the company’s evolution and the breadth of expertise they now bring to projects.

Perhaps most significantly, we completely revamped its portfolio section with an advanced filtering system. This allowed visitors to quickly find relevant project examples by industry, service type, location, and project scale. Each project page was enhanced with detailed case studies, high-quality imagery, and specific outcomes that demonstrated Stratus’s impact.

The Results

The redesigned website has transformed Stratus’s digital presence, creating messaging that accurately reflects its current capabilities and market position. The brighter, more engaging design has resulted in increased visitor engagement.

The enhanced service pages have significantly improved lead quality, with sales teams reporting that new inquiries demonstrate a much clearer understanding of Stratus’s specific offerings and capabilities. The dedicated pages for LED retrofitting services have generated particular interest.

The improved portfolio section has become one of the most visited areas of the website, with the filtering system enabling potential clients to quickly find relevant examples of Stratus’s work in its specific industry. This feature has proven especially valuable for initial sales conversations, with sales representatives using the filtered portfolio during client presentations to showcase directly relevant experience.

The comprehensive “About” section has helped establish Stratus’s credibility as an industry leader with substantial resources and diverse expertise.
Overall, the new website has successfully aligned Stratus’s digital presence with its expanded capabilities and growth trajectory, providing them with a powerful platform to showcase its expertise and generate qualified leads across its target industries.

Visit Stratus

285%

growth in search visibility from new website

10%

growth in organic visitors year over year

152%

growth in new contacts from web sources

1,368%

increase in conversions from PPC efforts

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "Stratus Website Redesign: Showcasing Growth and Expanded Capabilities About Our Client Stratus is a nationwide brand implementation company that partners with major brands across numerous industries, from retail and restaurants to grocery, convenience stores, arenas, commercial facilities, and more. With capabilities spanning interior and exterior signage, brand maintenance, refreshes/rollouts, and energy solutions, Stratus covers the full physical spectrum of how the world experiences its favorite brands. The Problem Stratus had undergone significant transformation over the past five years, completing several strategic acquisitions that substantially expanded its service offerings and capabilities. However, its existing website did not accurately represent these changes, creating a disconnect between its actual operations and its digital presence. The outdated design lacked visual appeal and did not effectively communicate its evolved service lines, some of which had been renamed and expanded. The company needed to better showcase its enhanced LED services, particularly its specialized offerings in signage retrofits and lighting system retrofits, which had become core components of its business. Additionally, Stratus was struggling to effectively display its growing portfolio of completed projects, making it difficult for potential clients to find relevant examples of its work within specific industries. As Stratus continued to target the same industry segments, they required a digital personality that could clearly articulate its history of growth, thoroughly explain its expanded capabilities, and present its project portfolio in a more organized and accessible manner. The existing website’s limitations were hampering its ability to convert visitors into qualified leads and effectively communicate its competitive advantages in the marketplace. The Solution We developed a comprehensive website redesign that addressed each of Stratus’s key challenges. The new design featured a brighter, more contemporary aesthetic that instantly communicated the company’s innovative approach and technical expertise. The refreshed visual identity included a modernized color palette, dynamic layouts, and high-quality imagery that showcased its projects in the best possible light. To address the communication challenges around its expanded capabilities, we implemented a restructured navigation system and service architecture. This included creating dedicated service pages that clearly explained its renamed service lines and provided detailed information about its specialized LED offerings. Dedicated sections for signage retrofits and lighting system retrofits were developed to highlight these growing areas of expertise. The website redesign also included a comprehensive “Our Story” section that chronicled Stratus’s growth journey, detailing each acquisition and explaining how these strategic moves expanded its capabilities and geographic reach. This narrative helped visitors understand the company’s evolution and the breadth of expertise they now bring to projects. Perhaps most significantly, we completely revamped its portfolio section with an advanced filtering system. This allowed visitors to quickly find relevant project examples by industry, service type, location, and project scale. Each project page was enhanced with detailed case studies, high-quality imagery, and specific outcomes that demonstrated Stratus’s impact. The Results The redesigned website has transformed Stratus’s digital presence, creating messaging that accurately reflects its current capabilities and market position. The brighter, more engaging design has resulted in increased visitor engagement. The enhanced service pages have significantly improved lead quality, with sales teams reporting that new inquiries demonstrate a much clearer understanding of Stratus’s specific offerings and capabilities. The dedicated pages for LED retrofitting services have generated particular interest. The improved portfolio section has become one of the most visited areas of the website, with the filtering system enabling potential clients to quickly find relevant examples of Stratus’s work in its specific industry. This feature has proven especially valuable for initial sales conversations, with sales representatives using the filtered portfolio during client presentations to showcase directly relevant experience. The comprehensive “About” section has helped establish Stratus’s credibility as an industry leader with substantial resources and diverse expertise. Overall, the new website has successfully aligned Stratus’s digital presence with its expanded capabilities and growth trajectory, providing them with a powerful platform to showcase its expertise and generate qualified leads across its target industries. Visit Stratus 285% growth in search visibility from new website 10% growth in organic visitors year over year 152% growth in new contacts from web sources 1,368% increase in conversions from PPC efforts [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Customer_Stories%E2%80%93Stratus-2.webp", "modified": "2025-09-04T10:41:26-04:00" }, { "id": 4853, "type": "customer-story", "url": "https://ngagecontent.com/business-to-business-digital-marketing-case-study/cls-facility-services/", "title": "CLS Facility Services", "h1": "CLS Facility Services", "summary": "CLS Facility Services partnered with NgageContent for an inbound marketing website, content and SEO support, a HubSpot implementation, and more.", "content": "

CLS Facility Services

About Our Client

CLS Facility Services (CLS) is a nationwide facility asset management and maintenance company that specializes in supporting organizations with anywhere from 50 to 500 sites. They partner with businesses across multiple industries, including financial institutions, retailers, restaurants, fitness centers, office spaces, and healthcare facilities.

As an aggregator, CLS builds relationships with self-performing maintenance companies specializing in HVAC/R, lighting, signage, plumbing, fire-life safety, and more. It then builds and manages strategic, efficient preventive maintenance programs and other facility asset management solutions and executes them through its vendor network.

By working with CLS and its network, customers are able to consolidate asset management data across dozens or even hundreds of sites, enhance facility management budgeting and planning, reduce energy and maintenance costs, and much more. CLS runs service calls and work orders from start to finish, from the call placement, dispatching technician, and updating the client, to the quoting, repair completion, and invoicing.

\"\"

The Problem

CLS Facility Services began working with NgageContent for a new optimized inbound website. Our team built a new site architecture that better organized their capabilities, industries served, extensive resources, and competitive advantages, and provided all content and design support. Once launched, we continued our partnership with an inbound lead generation and nurturing strategy, HubSpot implementation, and ongoing SEO support services and content marketing. More specifically:

\"\"

The Solution

In addition to helping CLS engage with prospects for its facility management services, there was an additional need to expand its vendor network in key geographies. As a national company and to support its growth, CLS needed to partner with additional service providers across several disciplines in specific states to continue supporting customers.

The NgageContent team got to work assessing the SEO opportunities available to target commercial service providers in these states and began building out new content assets and automation to support outreach efforts. We created additional blog content, downloadable ebooks, email content, and more — establishing the infrastructure CLS needed to draw in new vendor contacts and set up maintenance contracts with them.

The Results

“Working with the Ngage Team has been a game-changer for our company, business growth, and business quality. I have been consistently impressed with Ngage’s ability to provide a team of specialty personnel — all with niche skill sets and expertise — to accomplish the goals we set out to accomplish together. Their ability to customize a program to meet our needs has been paramount in our partnership, and it has been a joy to work with their team to creatively maximize CLS’ business growth potential as a company. I look forward to what the future holds in our marketing partnership and continuing to rely on their expertise to foster optimal results.” — Rob Vaughan, Director of National Accounts, CLS Facility Services

Visit CLS Facility Services

Thanks to CLS’ partnership and the consistent efforts of our content, SEO, and inbound teams, our lead generation program for CLS has produced a number of impressive results in just under two years:

+$910K

in Closed/Won deals from organic search

+$1.6M

in new deal volume from organic search

+150%

growth in organic traffic via SEO strategy

151%

growth in top 5 keyword rankings

250%

growth in keyword rankings on first page of Google

+50

optimized blogs, case studies, and other content assets

+700

new vendor network opportunities generated

[ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "content_plain": "CLS Facility Services About Our Client CLS Facility Services (CLS) is a nationwide facility asset management and maintenance company that specializes in supporting organizations with anywhere from 50 to 500 sites. They partner with businesses across multiple industries, including financial institutions, retailers, restaurants, fitness centers, office spaces, and healthcare facilities. As an aggregator, CLS builds relationships with self-performing maintenance companies specializing in HVAC/R, lighting, signage, plumbing, fire-life safety, and more. It then builds and manages strategic, efficient preventive maintenance programs and other facility asset management solutions and executes them through its vendor network. By working with CLS and its network, customers are able to consolidate asset management data across dozens or even hundreds of sites, enhance facility management budgeting and planning, reduce energy and maintenance costs, and much more. CLS runs service calls and work orders from start to finish, from the call placement, dispatching technician, and updating the client, to the quoting, repair completion, and invoicing. The Problem CLS Facility Services began working with NgageContent for a new optimized inbound website. Our team built a new site architecture that better organized their capabilities, industries served, extensive resources, and competitive advantages, and provided all content and design support. Once launched, we continued our partnership with an inbound lead generation and nurturing strategy, HubSpot implementation, and ongoing SEO support services and content marketing. More specifically: Our content team partnered with CLS’s sales leadership to develop informative, engaging monthly blog content targeted to key industries that addressed common concerns, needs, and trends in facility asset management. Our SEO team provided consistent optimization of its website to keep it performing well in search results and pulling in valuable organic traffic. We also conducted frequent research into its competitors’ online presence. Our inbound team implemented HubSpot Marketing Hub Professional to support CLS’s sales team, enable consistent outreach opportunities, set up marketing automation, and track sales activity across key deal stages. The Solution In addition to helping CLS engage with prospects for its facility management services, there was an additional need to expand its vendor network in key geographies. As a national company and to support its growth, CLS needed to partner with additional service providers across several disciplines in specific states to continue supporting customers. The NgageContent team got to work assessing the SEO opportunities available to target commercial service providers in these states and began building out new content assets and automation to support outreach efforts. We created additional blog content, downloadable ebooks, email content, and more — establishing the infrastructure CLS needed to draw in new vendor contacts and set up maintenance contracts with them. The Results “Working with the Ngage Team has been a game-changer for our company, business growth, and business quality. I have been consistently impressed with Ngage’s ability to provide a team of specialty personnel — all with niche skill sets and expertise — to accomplish the goals we set out to accomplish together. Their ability to customize a program to meet our needs has been paramount in our partnership, and it has been a joy to work with their team to creatively maximize CLS’ business growth potential as a company. I look forward to what the future holds in our marketing partnership and continuing to rely on their expertise to foster optimal results.” — Rob Vaughan, Director of National Accounts, CLS Facility Services Visit CLS Facility Services Thanks to CLS’ partnership and the consistent efforts of our content, SEO, and inbound teams, our lead generation program for CLS has produced a number of impressive results in just under two years: +$910K in Closed/Won deals from organic search +$1.6M in new deal volume from organic search +150% growth in organic traffic via SEO strategy 151% growth in top 5 keyword rankings 250% growth in keyword rankings on first page of Google +50 optimized blogs, case studies, and other content assets +700 new vendor network opportunities generated [ngc_highlights show_latest_blog=”yes” left_heading=”Inbound Marketing, Proven Results” left_description=”We grow when our clients grow, and that has led to some great stories. See how we’ve become the full service marketing agency for some of our favorite companies.” left_cta_label=”Customer Stories” left_cta_link=”url:%2Fthoughts%2Fcustomer-stories%2F” left_bg_image=”27041″ stat_left=”2013″ stat_left_label=”Year Founded” stat_right=”200+” stat_right_label=”Websites Built” video_image=”27187″ video_embed=”https://www.youtube.com/embed/DqSCxLTfzcQ?si=Qi-rsZfHtmd8C-Ty”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/CLS-Facility-Services.webp", "modified": "2025-09-04T10:41:02-04:00" }, { "id": 4848, "type": "page", "url": "https://ngagecontent.com/thoughts/podcast/", "title": "Podcast", "h1": "Podcast", "summary": "From the latest digital marketing trends to timeless B2B marketing strategies, our CM-YO podcast, hosted by our co-founder, Mike Cottrill, covers it all in a format that respects your schedule.", "content": "
\"CM-YO

Marketing Insights You Can Use (Finally!)

Tired of marketing advice that sounds like it was written by robots for robots? Yeah, us too. That’s exactly why CM-YO exists. We serve up marketing insights that are actually useful, totally doable, and won’t make your brain hurt. And we called it CM-YO so you know it’s hip and fresh!

We’re Your Marketing Reality Check

Let’s be honest: marketing can be scary. One day you’re worried about lead flow and website traffic, the next you’re trying to figure out if that new social media trend is brilliant or just plain ridiculous. We get it because we’ve been there, done that, and even dipped our toe in those ridiculous social media trends from time to time.

Here’s what you’ll hear about at CM-YO:

No Jargon, Just Results

CM-YO is the podcast that turns complex B2B marketing strategies into bite-sized, digestible insights for the senior executive on the go. If you’re juggling meetings, deadlines, and trying to have a life outside of Google Analytics, we’re here to keep you in the loop without eating up your precious time. We cut through the jargon, skip the fluff, and get straight to what matters most.

We’ve got decades of experience helping businesses just like yours, which means we’ve made plenty of mistakes so you don’t have to. (You’re welcome!)

Marketing Insights in 15 Minutes

We believe marketing should actually make sense, deliver results, and maybe even be a little fun along the way.

Your time is too valuable to waste on long-winded webinars and endless whitepapers. CM-YO gives you the knowledge you need, when you need it, in less than 15 minutes.

Let’s make marketing way less lame — together. Check out our latest episodes and start turning your marketing from “meh” to amazing!

Listen Now", "content_plain": "Marketing Insights You Can Use (Finally!) Tired of marketing advice that sounds like it was written by robots for robots? Yeah, us too. That’s exactly why CM-YO exists. We serve up marketing insights that are actually useful, totally doable, and won’t make your brain hurt. And we called it CM-YO so you know it’s hip and fresh! We’re Your Marketing Reality Check Let’s be honest: marketing can be scary. One day you’re worried about lead flow and website traffic, the next you’re trying to figure out if that new social media trend is brilliant or just plain ridiculous. We get it because we’ve been there, done that, and even dipped our toe in those ridiculous social media trends from time to time. Here’s what you’ll hear about at CM-YO: Real talk about what actually works (and what’s just hype) Practical tips you can implement without needing a PhD in digital wizardry Making marketing feel less like rocket science and more like common sense B2B-specific data and experience that can help your business today No Jargon, Just Results CM-YO is the podcast that turns complex B2B marketing strategies into bite-sized, digestible insights for the senior executive on the go. If you’re juggling meetings, deadlines, and trying to have a life outside of Google Analytics, we’re here to keep you in the loop without eating up your precious time. We cut through the jargon, skip the fluff, and get straight to what matters most. We’ve got decades of experience helping businesses just like yours, which means we’ve made plenty of mistakes so you don’t have to. (You’re welcome!) Marketing Insights in 15 Minutes We believe marketing should actually make sense, deliver results, and maybe even be a little fun along the way. Your time is too valuable to waste on long-winded webinars and endless whitepapers. CM-YO gives you the knowledge you need, when you need it, in less than 15 minutes. Let’s make marketing way less lame — together. Check out our latest episodes and start turning your marketing from “meh” to amazing! Listen Now", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/podcast.png", "modified": "2025-08-07T10:34:07-04:00" }, { "id": 4845, "type": "page", "url": "https://ngagecontent.com/thoughts/customer-stories/", "title": "Customer Stories", "h1": "Customer Stories", "summary": "We build campaigns focused on ROI for our B2B clients, and we have the stories to show for it. See a few of our favorite recent examples.", "content": " \"CLS

CLS Facility Services

CLS Facility Services partnered with NgageContent for an inbound marketing website, content and SEO support, a HubSpot implementation, and more.

Industry

Facility Maintenance

\"Stratus

Stratus

Over our multi-year partnership with Stratus, NgageContent has built two fully custom WordPress websites, implemented and managed HubSpot, executed an ongoing SEO and content strategy, and more.

Industry

B2B Service Providers, Facility Maintenance

\"Performance

Performance Training Solutions

Performance Training Solutions partnered with NgageContent to enhance its online presence and increase quality leads for its training programs.

Industry

B2B Service Providers

\"Jamestown

Jamestown Container Companies

Jamestown Container Companies partnered with NgageContent to overhaul a cluttered, outdated website that failed to reflect its legacy of innovation and personalized packaging solutions. We built an optimized site focused on user experience, clear navigation, and lead generation.

Industry

Manufacturers

\"ACRT\"

ACRT

NgageContent partnered with ACRT Services on a major rebranding initiative as well as multiple websites and a HubSpot implementation.

Industry

B2B Service Providers

\"Southwest

Southwest Elevator

Southwest Elevator Company partnered with NgageContent to revamp a website that no longer matched its strong reputation. We delivered a modern, responsive site that enabled easier customer interactions and showcased capabilities through SEO-driven content.

Industry

Facility Maintenance

\"ProTech

ProTech Security

ProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets.

Industry

B2B Service Providers

\"AKS

AKS Cutting Systems

AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more.

Industry

Manufacturers

", "content_plain": "CLS Facility Services CLS Facility Services partnered with NgageContent for an inbound marketing website, content and SEO support, a HubSpot implementation, and more. Industry Facility Maintenance View Story Stratus Over our multi-year partnership with Stratus, NgageContent has built two fully custom WordPress websites, implemented and managed HubSpot, executed an ongoing SEO and content strategy, and more. Industry B2B Service Providers, Facility Maintenance View Story Performance Training Solutions Performance Training Solutions partnered with NgageContent to enhance its online presence and increase quality leads for its training programs. Industry B2B Service Providers View Story Jamestown Container Companies Jamestown Container Companies partnered with NgageContent to overhaul a cluttered, outdated website that failed to reflect its legacy of innovation and personalized packaging solutions. We built an optimized site focused on user experience, clear navigation, and lead generation. Industry Manufacturers View Story ACRT NgageContent partnered with ACRT Services on a major rebranding initiative as well as multiple websites and a HubSpot implementation. Industry B2B Service Providers View Story Southwest Elevator Southwest Elevator Company partnered with NgageContent to revamp a website that no longer matched its strong reputation. We delivered a modern, responsive site that enabled easier customer interactions and showcased capabilities through SEO-driven content. Industry Facility Maintenance View Story ProTech Security ProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets. Industry B2B Service Providers View Story AKS Cutting Systems AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more. Industry Manufacturers View Story", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/customer-stories.png", "modified": "2025-08-07T10:21:30-04:00" }, { "id": 4834, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/holistic-marketing-services-smarketing/", "title": "Holistic Marketing Services", "h1": "Holistic Marketing Services", "summary": "From inbound marketing to outbound calling, we partner with specialists to make sure you've tried every outlet to find new prospects. We meet buyers where they are.", "content": "

Get Comprehensive Inbound and Outbound Support

Inbound marketing is only one part of a total marketing and sales program. By combining our efforts, NgageContent and Athena SWC support virtually every part of the process — from the very top of the funnel through to a closed sale and beyond. This combined sales and marketing support is often called Smarketing. Get it? Sales + Marketing = Smarketing.

The NgageContent team focuses on generating new opportunities through our inbound marketing expertise — bringing qualified traffic to our clients’ sites and nurturing them through content, CRO, and other efforts toward conversion. Meanwhile, Athena generates opportunities through their unique approach and engages with those highly qualified prospects through to resolution.

We’re both intensely results-driven, so it makes sense that we combine forces to help our clients increase not only their leads but also their closed sales. We’re extremely excited to be working together, and we can’t wait to move the needle for our clients.

Find out what our all-hands-on-deck approach can do for you.

Embrace the Smarketing

From smile-and-dial calling to lead conversion tracking, we partner with an outbound agency that will help you make sure you’ve tried every outlet to find new prospects. We’ll work with you to learn how they buy, and meet them where they are.

If your buyers are in industries that require them to be on site — manufacturing, professional services, healthcare — this holistic approach takes advantage of every channel available to us.

Results-Driven Processes

NgageContent and Athena SWC are partners in lead generation and content marketing efforts for our clients. Together, we’re combining our inbound marketing services with the dedicated sales-focused outbound capabilities of Athena to drive even greater results.

", "content_plain": "Get Comprehensive Inbound and Outbound Support Inbound marketing is only one part of a total marketing and sales program. By combining our efforts, NgageContent and Athena SWC support virtually every part of the process — from the very top of the funnel through to a closed sale and beyond. This combined sales and marketing support is often called Smarketing. Get it? Sales + Marketing = Smarketing. The NgageContent team focuses on generating new opportunities through our inbound marketing expertise — bringing qualified traffic to our clients’ sites and nurturing them through content, CRO, and other efforts toward conversion. Meanwhile, Athena generates opportunities through their unique approach and engages with those highly qualified prospects through to resolution. We’re both intensely results-driven, so it makes sense that we combine forces to help our clients increase not only their leads but also their closed sales. We’re extremely excited to be working together, and we can’t wait to move the needle for our clients. Find out what our all-hands-on-deck approach can do for you. Embrace the Smarketing From smile-and-dial calling to lead conversion tracking, we partner with an outbound agency that will help you make sure you’ve tried every outlet to find new prospects. We’ll work with you to learn how they buy, and meet them where they are. If your buyers are in industries that require them to be on site — manufacturing, professional services, healthcare — this holistic approach takes advantage of every channel available to us. Results-Driven Processes NgageContent and Athena SWC are partners in lead generation and content marketing efforts for our clients. Together, we’re combining our inbound marketing services with the dedicated sales-focused outbound capabilities of Athena to drive even greater results.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/smarketing.webp", "modified": "2025-09-03T11:58:20-04:00" }, { "id": 4833, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/shopify-development-services/", "title": "Shopify", "h1": "Shopify", "summary": "The B2B buying process is long enough. We make it smoother by building Shopify sites that take buyers right to the point of purchase with content built for conversion.", "content": "

Convert Your Shoppers to Buyers with Shopify

B2B transactions are fundamentally different from B2C sales. They can require custom pricing tiers, bulk order capabilities, quote generation systems, and approval workflows. That’s where Shopify development services can deliver the specialized features that make the difference between a frustrating online experience and a happy repeat customer.

Shopify development services build integrations that sync data between these systems and your e-commerce platform, creating a more seamless B2B sales experience. While Shopify provides a solid foundation that can be customized as needed, custom development services can help you with more complex B2B scenarios like unique approval workflows or intricate pricing structures.

Focus on your products and customers rather than your ecommerce infrastructure. Let NgageContent handle your B2B Shopify development services.

How NgageContent Tackles Shopify Development Services

The B2B buying process can be a long, rough road. But we can make it smoother by taking buyers right to the point of purchase with engaging content and a website built for conversion.

With the Shopify CMS, that means setting them up to make the full purchase online or letting them build a product or service offering they can discuss directly with your sales team.

Trust the Experts with Your B2B Shopify Development

B2B transactions frequently involve sensitive data and may need to comply with industry-specific regulations. We approach Shopify development services with the enhanced security measures and necessary compliance standards you require.

No more struggling to effectively serve your customers online — NgageContent has the B2B experience to handle an e-commerce platform designed uniquely for your business.

", "content_plain": "Convert Your Shoppers to Buyers with Shopify B2B transactions are fundamentally different from B2C sales. They can require custom pricing tiers, bulk order capabilities, quote generation systems, and approval workflows. That’s where Shopify development services can deliver the specialized features that make the difference between a frustrating online experience and a happy repeat customer. Shopify development services build integrations that sync data between these systems and your e-commerce platform, creating a more seamless B2B sales experience. While Shopify provides a solid foundation that can be customized as needed, custom development services can help you with more complex B2B scenarios like unique approval workflows or intricate pricing structures. Focus on your products and customers rather than your ecommerce infrastructure. Let NgageContent handle your B2B Shopify development services. How NgageContent Tackles Shopify Development Services The B2B buying process can be a long, rough road. But we can make it smoother by taking buyers right to the point of purchase with engaging content and a website built for conversion. With the Shopify CMS, that means setting them up to make the full purchase online or letting them build a product or service offering they can discuss directly with your sales team. Trust the Experts with Your B2B Shopify Development B2B transactions frequently involve sensitive data and may need to comply with industry-specific regulations. We approach Shopify development services with the enhanced security measures and necessary compliance standards you require. No more struggling to effectively serve your customers online — NgageContent has the B2B experience to handle an e-commerce platform designed uniquely for your business.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/shopify-development-services.webp", "modified": "2025-09-03T11:57:09-04:00" }, { "id": 4832, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/content-marketing-services/", "title": "Content Marketing", "h1": "Content Marketing", "summary": "While your competitors pile up AI-written blogs that don't move the needle, we focus on SME content crafted for how buyers actually consider a purchase.", "content": "

Let’s Tell Your Story to Your Prospects

You know the B2B content marketing challenge: Your prospects are overwhelmed by decision fatigue, generic copy, and corporate speak that all sounds the same. How do you stand out in a sea of buzzwords and statistics?

This is your opportunity to tell your business’s story. By harnessing your subject matter expertise and addressing the problems your prospects are trying to solve, you make complex solutions understandable, abstract benefits tangible, and corporate messages personal. Authentic stories about real challenges and solutions not only build credibility and trust better and faster than lists of product features, but they are proven to be far more memorable to your audience.

When coupled with the right SEO strategy, story-driven content marketing generates more leads and drives higher conversion rates than traditional B2B content.

Start crafting stories that connect, engage, and convert. NgageContent can help.

Tap Into Content Marketing Services that Convert

Let us help you tell your story with human-crafted content that resonates with prospects. While your competitors pile up AI-written blogs that don’t move the needle, we’ll focus on SME content crafted for how buyers consider a purchase.

Your Business Is Unique — Let’s Make Sure Your Marketing Is, Too

You’re the best at what you do — let’s tell the world. By focusing on your subject matter expertise, we’ll craft content that tells the story of what you do, how you do it, and why you’re the right choice for your customers. NgageContent approaches content marketing with a focus on buyer intent, helping you to differentiate your messaging and lead the conversation as the solution they’re looking for. Want more of our thoughts on content that matters? Explore our blog.

", "content_plain": "Let’s Tell Your Story to Your Prospects You know the B2B content marketing challenge: Your prospects are overwhelmed by decision fatigue, generic copy, and corporate speak that all sounds the same. How do you stand out in a sea of buzzwords and statistics? This is your opportunity to tell your business’s story. By harnessing your subject matter expertise and addressing the problems your prospects are trying to solve, you make complex solutions understandable, abstract benefits tangible, and corporate messages personal. Authentic stories about real challenges and solutions not only build credibility and trust better and faster than lists of product features, but they are proven to be far more memorable to your audience. When coupled with the right SEO strategy, story-driven content marketing generates more leads and drives higher conversion rates than traditional B2B content. Start crafting stories that connect, engage, and convert. NgageContent can help. Tap Into Content Marketing Services that Convert Let us help you tell your story with human-crafted content that resonates with prospects. While your competitors pile up AI-written blogs that don’t move the needle, we’ll focus on SME content crafted for how buyers consider a purchase. Your Business Is Unique — Let’s Make Sure Your Marketing Is, Too You’re the best at what you do — let’s tell the world. By focusing on your subject matter expertise, we’ll craft content that tells the story of what you do, how you do it, and why you’re the right choice for your customers. NgageContent approaches content marketing with a focus on buyer intent, helping you to differentiate your messaging and lead the conversation as the solution they’re looking for. Want more of our thoughts on content that matters? Explore our blog.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/content-marketing-services.webp", "modified": "2025-09-03T11:56:19-04:00" }, { "id": 27329, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/mailchimp-training/", "title": "MailChimp Training", "h1": "MailChimp Training", "summary": "As a certified MailChimp partner, we'll train your team, clean up your database, and build email workflows that actually generate leads.", "content": "

Turn Your Email Marketing Into a Revenue Driver

You signed up for MailChimp because you know email marketing matters. But somewhere between setting up your account and actually using it, things got complicated. Your templates look generic, your lists are a mess, and you’re not sure if your campaigns are even reaching the right people. Sound familiar?

Here’s the thing: MailChimp is one of the most user-friendly email marketing platforms available. But “user-friendly” doesn’t mean you’ll automatically know how to segment audiences, build effective workflows, or design emails that actually convert. Without proper MailChimp training, you’re likely missing out on features that could double your email ROI.

You need a certified MailChimp partner who understands both the platform and B2B marketing. Someone who can train your team, clean up your database, and build the email marketing infrastructure that actually generates qualified leads.

NgageContent makes MailChimp work for your business. Ready to see how?

NgageContent Is Your Certified MailChimp Partner

\"mailchimp

We’re not just familiar with MailChimp, we’re certified experts. As a MailChimp partner, we’ve helped dozens of B2B companies turn email marketing from an afterthought into a reliable lead generation channel.

MailChimp training isn’t about sitting through generic tutorials and hoping your team remembers what to do six months from now. It’s about understanding your business goals, your audience, and your sales process — then building an email marketing system tailored to how you actually work.

What NgageContent’s MailChimp Training Covers

Our approach to MailChimp training goes beyond the basics. We start with a comprehensive audit of your current email marketing efforts to understand what you need, what’s working, and what’s not. From there, we handle:

The result? An email marketing system that generates qualified leads while your team focuses on closing deals.

", "content_plain": "Turn Your Email Marketing Into a Revenue Driver You signed up for MailChimp because you know email marketing matters. But somewhere between setting up your account and actually using it, things got complicated. Your templates look generic, your lists are a mess, and you’re not sure if your campaigns are even reaching the right people. Sound familiar? Here’s the thing: MailChimp is one of the most user-friendly email marketing platforms available. But “user-friendly” doesn’t mean you’ll automatically know how to segment audiences, build effective workflows, or design emails that actually convert. Without proper MailChimp training, you’re likely missing out on features that could double your email ROI. You need a certified MailChimp partner who understands both the platform and B2B marketing. Someone who can train your team, clean up your database, and build the email marketing infrastructure that actually generates qualified leads. NgageContent makes MailChimp work for your business. Ready to see how? NgageContent Is Your Certified MailChimp Partner We’re not just familiar with MailChimp, we’re certified experts. As a MailChimp partner, we’ve helped dozens of B2B companies turn email marketing from an afterthought into a reliable lead generation channel. MailChimp training isn’t about sitting through generic tutorials and hoping your team remembers what to do six months from now. It’s about understanding your business goals, your audience, and your sales process — then building an email marketing system tailored to how you actually work. What NgageContent’s MailChimp Training Covers Our approach to MailChimp training goes beyond the basics. We start with a comprehensive audit of your current email marketing efforts to understand what you need, what’s working, and what’s not. From there, we handle: Implementation and Setup — No more guessing which settings matter or accidentally sending test emails to your entire list. Database Cleanup and List Management — We’ll help you clean up duplicate contacts, segment your audiences properly, and establish list management practices that keep your database healthy and your deliverability high. Custom Template Design — Generic templates scream “mass email.” We design and build custom email templates that match your brand and drive action. Workflow and Automation Strategy — The real power of MailChimp is in automation. We’ll train your team to manage and optimize these workflows as your business evolves. Reporting and Analytics — We’ll set up the reporting you need to track campaign performance, understand your ROI, and make data-driven decisions about your email marketing strategy. Ongoing Training and Support — Our ongoing support ensures your team stays current and continues to maximize your investment in the platform with every new feature and update. The result? An email marketing system that generates qualified leads while your team focuses on closing deals.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2026/01/Mailchimp-training-ngage2.webp", "modified": "2026-01-20T10:17:14-05:00" }, { "id": 4831, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/hubspot-audit-rescue-services/", "title": "HubSpot Audit & Rescue", "h1": "HubSpot Audit & Rescue", "summary": "HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We'll audit your setup and fix what's broken so you actually get results.", "content": "

Get ROI on Your Tooling

You’ve implemented HubSpot, but your prospecting data is still a mess, your sales and marketing teams don’t use it, and you’re not taking full advantage of the tooling. Now what?

If you implemented HubSpot on your own, or worked with an agency that convinced you to overspend on tooling without bothering to train your people, you’re probably ready to scrap the whole thing and look for another CRM. Before you abandon that investment, or continue to pay for a platform no one knows how to use, consider our HubSpot audit and rescue offering.

When you partner with NgageContent for HubSpot auditing services, you’ll get the training, guidance, and ROI you need from clean, connected customer and prospecting data.

NgageContent makes HubSpot work for you. Let us show you how.

Ngage Delivers HubSpot Audit Services

HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We’ll work with you to audit your existing use case and, if needed, repair any issues with your implementation so you get the automation, data, and results you’re expecting.

Your Investment + Our Expertise

If you spent too much on products and tooling you don’t need, or you’re still determining how to make HubSpot work for you months after implementing it, it’s time to unwind and rewire. This is where NgageContent can set you on the path to HubSpot success. We bridge the gap between you and your CRM goals, guide your users, clean up your database, and ensure you can grow forward in your platform — with or without us.

HubSpot can be your top tooling investment. We won’t walk away without making sure it is.

", "content_plain": "Get ROI on Your Tooling You’ve implemented HubSpot, but your prospecting data is still a mess, your sales and marketing teams don’t use it, and you’re not taking full advantage of the tooling. Now what? If you implemented HubSpot on your own, or worked with an agency that convinced you to overspend on tooling without bothering to train your people, you’re probably ready to scrap the whole thing and look for another CRM. Before you abandon that investment, or continue to pay for a platform no one knows how to use, consider our HubSpot audit and rescue offering. When you partner with NgageContent for HubSpot auditing services, you’ll get the training, guidance, and ROI you need from clean, connected customer and prospecting data. NgageContent makes HubSpot work for you. Let us show you how. Ngage Delivers HubSpot Audit Services HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We’ll work with you to audit your existing use case and, if needed, repair any issues with your implementation so you get the automation, data, and results you’re expecting. Your Investment + Our Expertise If you spent too much on products and tooling you don’t need, or you’re still determining how to make HubSpot work for you months after implementing it, it’s time to unwind and rewire. This is where NgageContent can set you on the path to HubSpot success. We bridge the gap between you and your CRM goals, guide your users, clean up your database, and ensure you can grow forward in your platform — with or without us. HubSpot can be your top tooling investment. We won’t walk away without making sure it is.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/hubspot-audit-services.webp", "modified": "2026-01-20T10:16:02-05:00" }, { "id": 4830, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/hubspot-implementation-specialist/", "title": "HubSpot Implementations", "h1": "HubSpot Implementations", "summary": "We've completed 50+ HubSpot CRM implementations and know exactly how to get your team aligned and productive.", "content": "

Get Your Marketing and Sales Tooling Aligned

Your HubSpot implementation success is all about the first 90 days. When you’re on your own, it quickly becomes overwhelming. But, most agencies will over-sell the platform, saddling you with products and integrations you don’t need. Either way, at the end of the first few months, your sales, marketing, and services teams still aren’t on the same page with their customer data and communications, and you’re chasing all the wrong leads, wondering why you’re coming up empty-handed.

You don’t have to settle for implementing HubSpot alone, nor should you let an overzealous agency sell you every bell and whistle in their CRM toolkit. There is a sweet spot: a HubSpot implementation specialist experienced in partnering with growing B2B companies, who will meet you where you are today and future-proof your platform with your long-term business goals in mind.

NgageContent has the experience to make your HubSpot implementation a success. Let’s talk.

NgageContent is Your HubSpot Implementation Specialist

HubSpot is one of the most powerful marketing platforms available today. But a shiny new tool you’re not quite sure how to use is like a Ferrari with no engine — it’s nice to look at, but you’re not going anywhere.

We’ve completed more than 50 HubSpot implementations for B2B companies. We know the bumps along the road to user adoption and the critical steps to getting your team aligned in the HubSpot platform.

HubSpot Implementation Doesn’t Have to Be Overwhelming

Our HubSpot implementation philosophy focuses on a 90-day stretch to get you up and running on the platform, so you can start talking to your clients and prospects and reviewing real data as soon as possible. As you get a clearer picture of your prospecting history and opportunities, we work with you to iterate and expand, so you’re always scaling at a pace that suits your business’s growth.

We offer training for your sales and marketing teams, and help you migrate your existing tools into the platform. Need a preview of what expertise we provide? Visit our resources hub and poke around.

When your HubSpot implementation is done right, you’ll have the data that makes all your marketing processes run smoothly.

", "content_plain": "Get Your Marketing and Sales Tooling Aligned Your HubSpot implementation success is all about the first 90 days. When you’re on your own, it quickly becomes overwhelming. But, most agencies will over-sell the platform, saddling you with products and integrations you don’t need. Either way, at the end of the first few months, your sales, marketing, and services teams still aren’t on the same page with their customer data and communications, and you’re chasing all the wrong leads, wondering why you’re coming up empty-handed. You don’t have to settle for implementing HubSpot alone, nor should you let an overzealous agency sell you every bell and whistle in their CRM toolkit. There is a sweet spot: a HubSpot implementation specialist experienced in partnering with growing B2B companies, who will meet you where you are today and future-proof your platform with your long-term business goals in mind. NgageContent has the experience to make your HubSpot implementation a success. Let’s talk. NgageContent is Your HubSpot Implementation Specialist HubSpot is one of the most powerful marketing platforms available today. But a shiny new tool you’re not quite sure how to use is like a Ferrari with no engine — it’s nice to look at, but you’re not going anywhere. We’ve completed more than 50 HubSpot implementations for B2B companies. We know the bumps along the road to user adoption and the critical steps to getting your team aligned in the HubSpot platform. HubSpot Implementation Doesn’t Have to Be Overwhelming Our HubSpot implementation philosophy focuses on a 90-day stretch to get you up and running on the platform, so you can start talking to your clients and prospects and reviewing real data as soon as possible. As you get a clearer picture of your prospecting history and opportunities, we work with you to iterate and expand, so you’re always scaling at a pace that suits your business’s growth. We offer training for your sales and marketing teams, and help you migrate your existing tools into the platform. Need a preview of what expertise we provide? Visit our resources hub and poke around. When your HubSpot implementation is done right, you’ll have the data that makes all your marketing processes run smoothly.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/hubspot-implementation-specialist.webp", "modified": "2025-09-03T11:54:26-04:00" }, { "id": 4829, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/web-hosting-maintenance-compliance-services/", "title": "Web Hosting, Maintenance & Compliance", "h1": "Web Hosting, Maintenance & Compliance", "summary": "Your website is a 24/7 storefront for your business, but you shouldn't have to worry about keeping the lights on. We handle the technical stuff for you.", "content": "

Forget About Your Website Maintenance Services

Because isn’t that the point? You have enough to manage growing your business without managing potential down time, data loss, or a poor user experience.

For B2B companies, your website is your all-important lead generation tool, and you’re losing countless opportunities if it’s not secure, functional, and optimized. Don’t trust just anyone with security updates, content management, performance monitoring, and regular backups — you need website maintenance services with B2B experience and expertise to support a positive user experience and maximize your site’s effectiveness as your most essential business tool.

NgageContent is your solution for complete website maintenance services.

Never Think About Your Site Health Again With Our Website Maintenance Services

Your website is a 24/7 storefront for your business, but constantly fretting about it? That’s our job. From uptime monitoring to legal compliance support, we offer expert hosting and maintenance, so worrying about your website will always be at the bottom of your to-do list.

Keeping your website up and running is only part of our job. With NgageContent website maintenance services, we ensure your site loads quickly, is responsive, and provides a smooth user experience. We keep your content management system (CMS) and plugins up-to-date to address security vulnerabilities and performance issues. And, for e-commerce businesses, we’re your partner for maintaining the functionality of your online store, including payment gateways.

The NgageContent team works with you to evaluate the complexity of your website, your CMS, your budget, and your goals. With our proactive approach and proven track record of maintaining B2B websites, your business’s site will always be your greatest sales and marketing asset. Learn more about our thoughts on all things website related in our resources section.

", "content_plain": "Forget About Your Website Maintenance Services Because isn’t that the point? You have enough to manage growing your business without managing potential down time, data loss, or a poor user experience. For B2B companies, your website is your all-important lead generation tool, and you’re losing countless opportunities if it’s not secure, functional, and optimized. Don’t trust just anyone with security updates, content management, performance monitoring, and regular backups — you need website maintenance services with B2B experience and expertise to support a positive user experience and maximize your site’s effectiveness as your most essential business tool. NgageContent is your solution for complete website maintenance services. Never Think About Your Site Health Again With Our Website Maintenance Services Your website is a 24/7 storefront for your business, but constantly fretting about it? That’s our job. From uptime monitoring to legal compliance support, we offer expert hosting and maintenance, so worrying about your website will always be at the bottom of your to-do list. Keeping your website up and running is only part of our job. With NgageContent website maintenance services, we ensure your site loads quickly, is responsive, and provides a smooth user experience. We keep your content management system (CMS) and plugins up-to-date to address security vulnerabilities and performance issues. And, for e-commerce businesses, we’re your partner for maintaining the functionality of your online store, including payment gateways. The NgageContent team works with you to evaluate the complexity of your website, your CMS, your budget, and your goals. With our proactive approach and proven track record of maintaining B2B websites, your business’s site will always be your greatest sales and marketing asset. Learn more about our thoughts on all things website related in our resources section.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/website-maintenance-services.webp", "modified": "2025-09-03T11:53:26-04:00" }, { "id": 4827, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/wordpress-website-design-build-agency/", "title": "WordPress Website Design & Build", "h1": "WordPress Website Design & Build", "summary": "It’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the right traffic.", "content": "

Build a Site That Drives New Business

Working with a WordPress website agency that specializes in tailored B2B solutions means you’re receiving specialized knowledge in areas like SEO, design, and development tailored for your audience. With a focus on creating websites that effectively generate leads and drive conversions within your target audience, a B2B-centric website agency creates an online foundation that’s solid and built to last.

WordPress’s CMS capabilities allow for easy content updates and management, so you can keep your website fresh and relevant to evolving sales and marketing needs. A custom designed WordPress site is your opportunity to integrate SEO strategies to improve site visibility in search results — driving organic traffic — and ensure seamless integration with other marketing tools and platforms.

Take your website to the next level with a WordPress design and build by NgageContent.

Convert Your Site Visitors Into Leads

It’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the right traffic.

As of 2025, roughly 43% of all websites are powered by WordPress, making it the world’s most popular CMS. But we’re not in it for the popularity contest. This high level of usage means WordPress is friendlier for search engines and users alike. Its size also means it has a mammoth supply chain for additional tooling that can help you customize your site for your unique business needs.

The right WordPress website agency won’t approach your site like a one-and-done project. At NgageContent, we provide custom design, development, and ongoing support — including the right content — to generate leads, enhance user experience, and build credibility.

NgageContent specializes in optimizing websites to support sales cycles, as well as offering maintenance and support packages to keep your site secure, updated, and performing for you.

", "content_plain": "Build a Site That Drives New Business Working with a WordPress website agency that specializes in tailored B2B solutions means you’re receiving specialized knowledge in areas like SEO, design, and development tailored for your audience. With a focus on creating websites that effectively generate leads and drive conversions within your target audience, a B2B-centric website agency creates an online foundation that’s solid and built to last. WordPress’s CMS capabilities allow for easy content updates and management, so you can keep your website fresh and relevant to evolving sales and marketing needs. A custom designed WordPress site is your opportunity to integrate SEO strategies to improve site visibility in search results — driving organic traffic — and ensure seamless integration with other marketing tools and platforms. Take your website to the next level with a WordPress design and build by NgageContent. Convert Your Site Visitors Into Leads It’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the right traffic. As of 2025, roughly 43% of all websites are powered by WordPress, making it the world’s most popular CMS. But we’re not in it for the popularity contest. This high level of usage means WordPress is friendlier for search engines and users alike. Its size also means it has a mammoth supply chain for additional tooling that can help you customize your site for your unique business needs. The right WordPress website agency won’t approach your site like a one-and-done project. At NgageContent, we provide custom design, development, and ongoing support — including the right content — to generate leads, enhance user experience, and build credibility. NgageContent specializes in optimizing websites to support sales cycles, as well as offering maintenance and support packages to keep your site secure, updated, and performing for you.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/wordpress-website-agency.webp", "modified": "2025-09-03T11:52:41-04:00" }, { "id": 4826, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/seo-strategy-b2b-search-engine-optimization/", "title": "SEO Strategy", "h1": "SEO Strategy", "summary": "You don't need to be No. 1 for everything when you can have a healthy online presence for THE thing your buyers are looking for. We build SEO strategies that match how your prospects actually buy.", "content": "

Become Awesome at SEO — NgageContent Can Get You There

There’s no way around it: B2B search engine optimization (SEO) is non-negotiable to increase and maintain your site’s visibility. And, with Google and AI continuously changing the game, you’re at a major disadvantage by going it alone.

You need a partner who knows how to use the right keywords in content that will actually reach your B2B audience. It’s more than throwing buzzwords into a blog or some web copy. It’s about keeping the pulse of your audience’s needs and determining which content types will resonate with them — all while optimizing for search engines. It’s also about keeping your strategy current, so you’re always showing up in search results, and achieving the SQL results you’re looking for.

Let NgageContent navigate the complexities of your SEO roadmap.

How Ngage Does SEO: Your Content + Our Expertise

B2B search engine optimization isn’t just piling keywords onto a page, or ranking in the top 10 for topics that are irrelevant to your buyers. Trust us — you don’t want to be No. 1 for everything when you can have a healthy online presence for THE thing your buyers are looking for. Today’s SEO is about understanding how people go through the consideration phase of their buying process and targeting content to match their actions.

There’s more to driving qualified leads than keyword research. Our team will work with you to develop a strategy for user experience, site performance, and optimization, keeping in mind your sales goals.

You don’t have to struggle with conducting research, analyzing competitors, and considering domain authority and performance metrics — that’s our business. Let us handle your search engine optimization so you can focus on handling your customers. Want free insight into B2B search engine optimization? Explore our thoughts about SEO — and much more — on our blog.

", "content_plain": "Become Awesome at SEO — NgageContent Can Get You There There’s no way around it: B2B search engine optimization (SEO) is non-negotiable to increase and maintain your site’s visibility. And, with Google and AI continuously changing the game, you’re at a major disadvantage by going it alone. You need a partner who knows how to use the right keywords in content that will actually reach your B2B audience. It’s more than throwing buzzwords into a blog or some web copy. It’s about keeping the pulse of your audience’s needs and determining which content types will resonate with them — all while optimizing for search engines. It’s also about keeping your strategy current, so you’re always showing up in search results, and achieving the SQL results you’re looking for. Let NgageContent navigate the complexities of your SEO roadmap. How Ngage Does SEO: Your Content + Our Expertise B2B search engine optimization isn’t just piling keywords onto a page, or ranking in the top 10 for topics that are irrelevant to your buyers. Trust us — you don’t want to be No. 1 for everything when you can have a healthy online presence for THE thing your buyers are looking for. Today’s SEO is about understanding how people go through the consideration phase of their buying process and targeting content to match their actions. There’s more to driving qualified leads than keyword research. Our team will work with you to develop a strategy for user experience, site performance, and optimization, keeping in mind your sales goals. You don’t have to struggle with conducting research, analyzing competitors, and considering domain authority and performance metrics — that’s our business. Let us handle your search engine optimization so you can focus on handling your customers. Want free insight into B2B search engine optimization? Explore our thoughts about SEO — and much more — on our blog.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/b2b-search-engine-optimization.webp", "modified": "2025-09-03T11:51:53-04:00" }, { "id": 4825, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/inbound-lead-generation-agency/", "title": "Inbound Lead Generation", "h1": "Inbound Lead Generation", "summary": "You know what your sales would be if you could increase your warm leads. We build inbound marketing campaigns that help fill your funnel.", "content": "

Drive Business Online with a Lead Generation Agency That Covers It All

You likely know the statistics: Most B2B buyers make their purchasing decisions before even engaging with sales. Prospects are using search engines, company websites, social media, and online reviews to make even the most substantial buying decisions for their enterprise. Without a strategically built online presence, your business simply doesn’t exist to the people who are looking for your products and services.

Maintaining a consistent presence across multiple channels — the right channels for your desired audience — is no small endeavor. An agency specializing in lead generation won’t just throw content at the online wall to see what sticks. It will develop the blueprint for a content strategy that creates measurable impact.

Today’s lead generation strategies require high-quality content — not AI-generated jargon — that’s findable, relevant, and informed by real data. By understanding your customer’s journey, the right lead generation agency will help you adapt to today’s SEO and capture qualified leads.

Let NgageContent show you how lead generation should be done.

Work With a Lead Generation Agency that Builds Authority with Your Target Audience

You know what your sales would be if you could just increase your warm leads. We work with you to build inbound marketing campaigns that help fill the top of your funnel. We target online channels that put warm prospects on your site and landing pages. If they aren’t ready to buy today, we’ll nurture them along the way to give you a healthier, more predictable pipeline.

Generic inbound agencies don’t understand the technical terms that drive searches. Industry expertise matters. NgageContent specializes in helping growing B2B companies amplify their message and build the online presence that converts to leads.

", "content_plain": "Drive Business Online with a Lead Generation Agency That Covers It All You likely know the statistics: Most B2B buyers make their purchasing decisions before even engaging with sales. Prospects are using search engines, company websites, social media, and online reviews to make even the most substantial buying decisions for their enterprise. Without a strategically built online presence, your business simply doesn’t exist to the people who are looking for your products and services. Maintaining a consistent presence across multiple channels — the right channels for your desired audience — is no small endeavor. An agency specializing in lead generation won’t just throw content at the online wall to see what sticks. It will develop the blueprint for a content strategy that creates measurable impact. Today’s lead generation strategies require high-quality content — not AI-generated jargon — that’s findable, relevant, and informed by real data. By understanding your customer’s journey, the right lead generation agency will help you adapt to today’s SEO and capture qualified leads. Let NgageContent show you how lead generation should be done. Work With a Lead Generation Agency that Builds Authority with Your Target Audience You know what your sales would be if you could just increase your warm leads. We work with you to build inbound marketing campaigns that help fill the top of your funnel. We target online channels that put warm prospects on your site and landing pages. If they aren’t ready to buy today, we’ll nurture them along the way to give you a healthier, more predictable pipeline. Generic inbound agencies don’t understand the technical terms that drive searches. Industry expertise matters. NgageContent specializes in helping growing B2B companies amplify their message and build the online presence that converts to leads.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/lead-generation-agency.webp", "modified": "2025-09-03T11:50:50-04:00" }, { "id": 4815, "type": "page", "url": "https://ngagecontent.com/thoughts/", "title": "Thoughts", "h1": "Thoughts", "summary": "After helping B2B organizations scale their marketing efforts for more than a decade, our team has some thoughts to share on how we can help you grow.", "content": "

Marketing Insights, Stories, and Jokes from Our Team

You’d think we’d get tired of talking about marketing since we do it all day, every day. But our team is well-caffeinated and constantly curious about scaling B2B companies. Because of that, we occasionally take a break from client work to share what we’re learning, celebrate wins, and dive deep into what’s next.

After you’re done exploring, reach out to learn more about how we put this insight to work for you.

\"\"

What You’ll Find Here

Industry Insights and Trends

We keep our finger on the pulse of what’s working now, what’s coming next, and what you should probably ignore completely. From emerging platforms to shifting buyer behaviors, we break down the trends that actually matter for B2B companies looking to scale.

Client Success Stories

Nothing gets us more excited than watching our clients crush their goals. We love sharing the behind-the-scenes stories of campaigns that worked, strategies that paid off, and those “aha!” moments that changed everything.

Actionable Podcast Content

Our podcast isn’t just marketing small talk — it’s packed with strategies, tactics, and insights you can actually implement. We tackle everything from avoiding the latest scams targeting business owners to leveraging new tools and technologies. Each episode is designed to give you something concrete to take back to your team.

Like everything else we do, we try to produce insights that are interesting, funny (or at least we think they’re funny), and genuinely useful to you and your team. No fluff, no recycled advice from 2015, just fresh perspectives from people who live and breathe B2B marketing every single day.

Ready to dive in?

\"blog\"

Blog

Our team is on the frontlines of marketing trends every day, and they occasionally take a break, get another coffee, and share a few thoughts on our blog.

Read more\"customer

Customer Stories

We build campaigns focused on ROI for our B2B clients, and we have the stories to show for it. See a few of our favorite recent examples.

Read more\"CM-YO

Podcast

From the latest digital marketing trends to timeless B2B marketing strategies, our CM-YO podcast, hosted by our co-founder, Mike Cottrill, covers it all in a format that respects your schedule.

Read more", "content_plain": "Marketing Insights, Stories, and Jokes from Our Team You’d think we’d get tired of talking about marketing since we do it all day, every day. But our team is well-caffeinated and constantly curious about scaling B2B companies. Because of that, we occasionally take a break from client work to share what we’re learning, celebrate wins, and dive deep into what’s next. After you’re done exploring, reach out to learn more about how we put this insight to work for you. What You’ll Find Here Industry Insights and Trends We keep our finger on the pulse of what’s working now, what’s coming next, and what you should probably ignore completely. From emerging platforms to shifting buyer behaviors, we break down the trends that actually matter for B2B companies looking to scale. Client Success Stories Nothing gets us more excited than watching our clients crush their goals. We love sharing the behind-the-scenes stories of campaigns that worked, strategies that paid off, and those “aha!” moments that changed everything. Actionable Podcast Content Our podcast isn’t just marketing small talk — it’s packed with strategies, tactics, and insights you can actually implement. We tackle everything from avoiding the latest scams targeting business owners to leveraging new tools and technologies. Each episode is designed to give you something concrete to take back to your team. Like everything else we do, we try to produce insights that are interesting, funny (or at least we think they’re funny), and genuinely useful to you and your team. No fluff, no recycled advice from 2015, just fresh perspectives from people who live and breathe B2B marketing every single day. Ready to dive in? BlogOur team is on the frontlines of marketing trends every day, and they occasionally take a break, get another coffee, and share a few thoughts on our blog. Read moreCustomer StoriesWe build campaigns focused on ROI for our B2B clients, and we have the stories to show for it. See a few of our favorite recent examples. Read morePodcastFrom the latest digital marketing trends to timeless B2B marketing strategies, our CM-YO podcast, hosted by our co-founder, Mike Cottrill, covers it all in a format that respects your schedule. Read more", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/06092640/image.png", "modified": "2026-03-02T15:35:09-05:00" }, { "id": 4810, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/facility-management-marketing/", "title": "Facility Maintenance", "h1": "Facility Maintenance", "summary": "At NgageContent, we understand the unique challenges of marketing facility management services. We use this insight to develop a comprehensive marketing strategy that aligns with your business goals and reaches decision-makers, turning your digital presence into an always-on lead generating engine.", "content": "

Facility Management Marketing Thrives Online

By creating and nurturing your online presence, you gain a huge advantage over your competitors who lack stake in the digital game. As a facility maintenance service provider, you have an opportunity to laser-focus your marketing efforts to property managers, building owners, and businesses that truly need your services, making promotion, pricing, and distribution easier and more cost-effective.

NgageContent helps you craft the content and harness the tools that get your brand in front of your ideal audience. One of the ways we do it is by making sure your website is working for you. Websites that were state-of-the-art a few years ago may not meet the majority of Google’s best practices. Let’s make sure the businesses that need you will not just find you, but be blown away by what you have to say.

NgageContent knows how to harness the online channels and SEO strategies that capture the attention of property managers and building owners. Reach out so we can get started.

Build an Online Presence That Showcases Your Reliability and Expertise

Facility maintenance is a trust-based industry, and we get to know the specifics of your business so we can ensure your digital presence puts you on the map as a known, reliable choice. The key is positioning your company as a partner that understands the challenges of maintaining commercial properties, from compliance requirements to minimizing tenant disruptions.

We work with you to create consistent content that covers the topics your audience cares about, like maintenance checklists, seasonal building care guides, cost-saving tips, and case studies showing how you’ve solved complex facility problems.
Prospects searching for “HVAC repair,” or “building maintenance” won’t find you unless we’re optimizing for location-based keywords and maintaining accurate Google Business Profile listings. This is where high-intent keywords, location targeting, and SEO best practices come in to bring customers to your door.

Turn Your Website Into a Lead Gen Machine

Working with NgageContent means your website will not only look great and be easy for prospects to navigate, but we’ll also look ahead by tracking metrics, lead quality, cost per lead, and most importantly, metrics that reflect long-term client relationships rather than just immediate conversions.

NgageContent helps companies like yours take advantage of the digital strategies that produce real ROI. Let’s talk about how we can focus your facility management marketing approach to reach today’s buyers and get more bang for your marketing buck.

", "content_plain": "Facility Management Marketing Thrives Online By creating and nurturing your online presence, you gain a huge advantage over your competitors who lack stake in the digital game. As a facility maintenance service provider, you have an opportunity to laser-focus your marketing efforts to property managers, building owners, and businesses that truly need your services, making promotion, pricing, and distribution easier and more cost-effective. NgageContent helps you craft the content and harness the tools that get your brand in front of your ideal audience. One of the ways we do it is by making sure your website is working for you. Websites that were state-of-the-art a few years ago may not meet the majority of Google’s best practices. Let’s make sure the businesses that need you will not just find you, but be blown away by what you have to say. NgageContent knows how to harness the online channels and SEO strategies that capture the attention of property managers and building owners. Reach out so we can get started. Build an Online Presence That Showcases Your Reliability and Expertise Facility maintenance is a trust-based industry, and we get to know the specifics of your business so we can ensure your digital presence puts you on the map as a known, reliable choice. The key is positioning your company as a partner that understands the challenges of maintaining commercial properties, from compliance requirements to minimizing tenant disruptions. We work with you to create consistent content that covers the topics your audience cares about, like maintenance checklists, seasonal building care guides, cost-saving tips, and case studies showing how you’ve solved complex facility problems. Prospects searching for “HVAC repair,” or “building maintenance” won’t find you unless we’re optimizing for location-based keywords and maintaining accurate Google Business Profile listings. This is where high-intent keywords, location targeting, and SEO best practices come in to bring customers to your door. Turn Your Website Into a Lead Gen Machine Working with NgageContent means your website will not only look great and be easy for prospects to navigate, but we’ll also look ahead by tracking metrics, lead quality, cost per lead, and most importantly, metrics that reflect long-term client relationships rather than just immediate conversions. NgageContent helps companies like yours take advantage of the digital strategies that produce real ROI. Let’s talk about how we can focus your facility management marketing approach to reach today’s buyers and get more bang for your marketing buck.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/facility-management-marketing.jpg", "modified": "2025-08-27T17:44:12-04:00" }, { "id": 4809, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/private-equity/", "title": "Private Equity", "h1": "Private Equity", "summary": "Building relationships is what you do best. Beginning those relationships in the digital space is another story. NgageContent helps private equity firms establish and build authority, attract and engage potential investors, and even maintain compliance — all in the name of establishing the long-term relationships that cement your reputation as an industry leader.", "content": "

A Multifaceted Approach to Private Equity Marketing Services

Just like your business, private equity marketing services need to address myriad and unique challenges and opportunities. We’re talking about the intricacies of targeting a sophisticated audience, maintaining regulatory compliance, and building long-term relationships with investors. And demonstrating the ROI of marketing efforts adds another layer of complexity.

NgageContent is experienced in creating digital strategies that build authority through high-quality content that establishes our private equity partners as industry leaders and attracts potential investors.

With data-driven insights, we’ll focus on the channels that help attract niche audiences, engage current investors, and promote new deals.

NgageContent is your solution for lead generation and growth acceleration. Let’s talk.

Engage Each Audience with the Right Tactics

As private equity becomes more competitive, digital channels are critical for deal sourcing, portfolio company operations, and investor communications.

At NgageContent, we focus on the relationship-building that fuels private equity growth. We know your audiences are savvy — from deal sources and portfolio company management teams to institutional investors and industry professionals — which is why our approach is highly customized to match the longer sales cycles and higher-value outcomes unique to the private equity space.

Private Equity Marketing Services as Sophisticated as Your Investors

NgageContent is your partner for comprehensive digital initiatives including website redesigns, search engine optimization, marketing automation implementation, and customer acquisition strategies tailored to your market and growth stage. We help you create investor-focused content, build a web presence that showcases your track record, and maintain ongoing communication with partners through digital channels.

We are passionate about helping private equity firms and their portfolio companies achieve their business objectives through the power of proven tools and technologies — and a constant eye on new growth opportunities. We never stop learning about your business, so we’re always bringing value to the strategy table.

", "content_plain": "A Multifaceted Approach to Private Equity Marketing Services Just like your business, private equity marketing services need to address myriad and unique challenges and opportunities. We’re talking about the intricacies of targeting a sophisticated audience, maintaining regulatory compliance, and building long-term relationships with investors. And demonstrating the ROI of marketing efforts adds another layer of complexity. NgageContent is experienced in creating digital strategies that build authority through high-quality content that establishes our private equity partners as industry leaders and attracts potential investors. With data-driven insights, we’ll focus on the channels that help attract niche audiences, engage current investors, and promote new deals. NgageContent is your solution for lead generation and growth acceleration. Let’s talk. Engage Each Audience with the Right Tactics As private equity becomes more competitive, digital channels are critical for deal sourcing, portfolio company operations, and investor communications. At NgageContent, we focus on the relationship-building that fuels private equity growth. We know your audiences are savvy — from deal sources and portfolio company management teams to institutional investors and industry professionals — which is why our approach is highly customized to match the longer sales cycles and higher-value outcomes unique to the private equity space. Private Equity Marketing Services as Sophisticated as Your Investors NgageContent is your partner for comprehensive digital initiatives including website redesigns, search engine optimization, marketing automation implementation, and customer acquisition strategies tailored to your market and growth stage. We help you create investor-focused content, build a web presence that showcases your track record, and maintain ongoing communication with partners through digital channels. We are passionate about helping private equity firms and their portfolio companies achieve their business objectives through the power of proven tools and technologies — and a constant eye on new growth opportunities. We never stop learning about your business, so we’re always bringing value to the strategy table.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/private-equity-marketing-services.jpg", "modified": "2026-03-09T12:59:15-04:00" }, { "id": 4808, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/real-estate-marketing-services/", "title": "Real Estate", "h1": "Real Estate", "summary": "For real estate professionals, staying current with a digital strategy and establishing consistent lead generation are key to staying relevant in the market. NgageContent helps you structure an inbound marketing funnel that brings in new clients and opportunities — whether it’s in the commercial, residential, or investment space.", "content": "

Real Estate Marketing Services That Drive Lead Generation

Whether you’re selling, leasing, or helping others buy, the key to the real estate business is having consistent leads for your inventory. Keeping brokers and agents busy doing what they do best is what pays your bills, which is why a structured, predictable lead generation strategy is critical to the success of your real estate firm.

At NgageContent, we know what it takes to create a structured inbound marketing funnel that will keep your pipeline filled with the right leads for your properties. Let’s get started.

Next-Level Real Estate Web Design

Regardless of where your listings live, your website is a core part of explaining to buyers and renters who you are and what you offer them. The design and development of your website comes down to representing your value proposition well, and talking directly to your audience about your firm. We specialize in getting to the heart of why your firm is different, and building an online presence that shows your unique capabilities and strengths.

From HubSpot tracking to industry-specific tooling like iHomefinder or Nestio, our web design and development team also understands how to display your inventory, promote your brokers, and drive traffic to the conversion pages you can measure.

Putting these elements together gives you a complete, measurable web presence that will help you drive and convert your leads.

Lead Generation and Marketing Automation for Real Estate Firms

Our work with real estate firms starts with understanding what leads are right for you, and building an inbound content and social media funnel around drawing those targets to your website and your listings.

From there, our marketing automation strategy supports the work your team is already doing, offering lead nurturing emails, lead scoring based on activity, and ongoing content that shares new and updated inventory with your audience. The result is more leads who have a better knowledge of what you do and what you have available.

NgageContent’s real estate marketing services are nearly as impressive as our real estate clients’ properties. See what we mean when we say we know what it takes to create an online presence that converts.

", "content_plain": "Real Estate Marketing Services That Drive Lead Generation Whether you’re selling, leasing, or helping others buy, the key to the real estate business is having consistent leads for your inventory. Keeping brokers and agents busy doing what they do best is what pays your bills, which is why a structured, predictable lead generation strategy is critical to the success of your real estate firm. At NgageContent, we know what it takes to create a structured inbound marketing funnel that will keep your pipeline filled with the right leads for your properties. Let’s get started. Next-Level Real Estate Web Design Regardless of where your listings live, your website is a core part of explaining to buyers and renters who you are and what you offer them. The design and development of your website comes down to representing your value proposition well, and talking directly to your audience about your firm. We specialize in getting to the heart of why your firm is different, and building an online presence that shows your unique capabilities and strengths. From HubSpot tracking to industry-specific tooling like iHomefinder or Nestio, our web design and development team also understands how to display your inventory, promote your brokers, and drive traffic to the conversion pages you can measure. Putting these elements together gives you a complete, measurable web presence that will help you drive and convert your leads. Lead Generation and Marketing Automation for Real Estate Firms Our work with real estate firms starts with understanding what leads are right for you, and building an inbound content and social media funnel around drawing those targets to your website and your listings. From there, our marketing automation strategy supports the work your team is already doing, offering lead nurturing emails, lead scoring based on activity, and ongoing content that shares new and updated inventory with your audience. The result is more leads who have a better knowledge of what you do and what you have available. NgageContent’s real estate marketing services are nearly as impressive as our real estate clients’ properties. See what we mean when we say we know what it takes to create an online presence that converts.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/real-estate-marketing-services.jpg", "modified": "2025-08-27T17:41:15-04:00" }, { "id": 4807, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/franchisees/", "title": "Franchisees", "h1": "Franchisees", "summary": "Franchisees need to strike a balance between promoting their brand as well as their individual locations. Understanding that balance — and the importance of a flexible strategy — is crucial to our approach for your franchise. Consistency in branding, local SEO tactics, account-based marketing — it’s all part of how we help deliver maximum visibility in this competitive space.", "content": "

Delivering Franchise Digital Marketing That Covers Every Touch Point

Your franchise business isn’t cookie-cutter. Your marketing strategy shouldn’t be either. You need an agency you can trust to understand the unique challenges of managing multiple locations while maintaining brand consistency. We specialize in franchise digital marketing that drives results across every location in your network.

NgageContent creates cohesive campaigns that work nationwide while allowing for local market customization. Your brand stays consistent, and each location captures their community’s attention. So you’re reaching both audiences — potential franchisees and future customers — with content that covers all the bases.

Need help localizing your franchise digital marketing? Let’s get a handle on your markets together.

Our Franchise Digital Marketing Approach

We’ve scaled franchise brands, and we know what works. It starts with one strategy — multiple locations — and centralizing marketing assets and communications with CRM support to monitor performance, adjust local campaigns, and maintain brand standards effortlessly.

By keeping tabs on what’s working — and tweaking what isn’t — we maintain a flexible mindset as we deliver on your goals and drive maximum visibility in this competitive space.

Ready to Dominate Your Market?

Stop letting competitors win customers in your territories. Our franchise marketing experts are ready to create a growth strategy that works for your entire network. Scale your franchise with digital marketing that operates on every level.

NgageContent brings the experience and forward-looking expertise that drives real results for our customers.

", "content_plain": "Delivering Franchise Digital Marketing That Covers Every Touch Point Your franchise business isn’t cookie-cutter. Your marketing strategy shouldn’t be either. You need an agency you can trust to understand the unique challenges of managing multiple locations while maintaining brand consistency. We specialize in franchise digital marketing that drives results across every location in your network. NgageContent creates cohesive campaigns that work nationwide while allowing for local market customization. Your brand stays consistent, and each location captures their community’s attention. So you’re reaching both audiences — potential franchisees and future customers — with content that covers all the bases. Need help localizing your franchise digital marketing? Let’s get a handle on your markets together. Our Franchise Digital Marketing Approach We’ve scaled franchise brands, and we know what works. It starts with one strategy — multiple locations — and centralizing marketing assets and communications with CRM support to monitor performance, adjust local campaigns, and maintain brand standards effortlessly. By keeping tabs on what’s working — and tweaking what isn’t — we maintain a flexible mindset as we deliver on your goals and drive maximum visibility in this competitive space. Ready to Dominate Your Market? Stop letting competitors win customers in your territories. Our franchise marketing experts are ready to create a growth strategy that works for your entire network. Scale your franchise with digital marketing that operates on every level. NgageContent brings the experience and forward-looking expertise that drives real results for our customers.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/franshisee.png", "modified": "2025-08-27T15:02:08-04:00" }, { "id": 4795, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/careers/", "title": "Careers", "h1": "Careers", "summary": "Ever get revved up about a GA4 report? Geek out about thinking of a tweak to a workflow automation? You’ve found your people. Let’s talk marketing strategy.", "content": "

Let’s Level Up Your Marketing Career

At NgageContent, we’re not just building marketing campaigns, we’re building careers. And we’re doing it from wherever you work best.

Our 20-plus-person team spans 10 states. We’re cultivating a team of motivated, curious professionals in a fully remote environment.

What We Offer Our Full-Time Employees

Career options. We believe in nurturing our talent, which is why our senior leadership team is made up of people who started in other roles and grew into what they do today.

Full remote flexibility. Work where you thrive. Our team spans time zones, and collaboration happens seamlessly across screens, not cubicles.

Competitive benefits and bonuses. Great work deserves great rewards. We take care of our people with comprehensive benefits packages and performance bonuses that recognize their impact.

Endless learning opportunities. Marketing changes daily, and we keep up. Conferences, courses, certifications, experiments — if it makes you better at your craft, we’re in.

Real client impact. You’ll work with partners who trust us to drive their bottom line. Your strategies, your campaigns, your ideas — they are what make a difference for our clients.

Ready to move your marketing career forward? We post our open positions on this page.

We don’t have anything open currently, but check back regularly for our next role!

", "content_plain": "Let’s Level Up Your Marketing Career At NgageContent, we’re not just building marketing campaigns, we’re building careers. And we’re doing it from wherever you work best. Our 20-plus-person team spans 10 states. We’re cultivating a team of motivated, curious professionals in a fully remote environment. What We Offer Our Full-Time Employees Career options. We believe in nurturing our talent, which is why our senior leadership team is made up of people who started in other roles and grew into what they do today. Full remote flexibility. Work where you thrive. Our team spans time zones, and collaboration happens seamlessly across screens, not cubicles. Competitive benefits and bonuses. Great work deserves great rewards. We take care of our people with comprehensive benefits packages and performance bonuses that recognize their impact. Endless learning opportunities. Marketing changes daily, and we keep up. Conferences, courses, certifications, experiments — if it makes you better at your craft, we’re in. Real client impact. You’ll work with partners who trust us to drive their bottom line. Your strategies, your campaigns, your ideas — they are what make a difference for our clients. Ready to move your marketing career forward? We post our open positions on this page. We don’t have anything open currently, but check back regularly for our next role!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/Screenshot-2025-03-12-at-2.20.58-PM-resized.png", "modified": "2025-08-27T14:23:30-04:00" }, { "id": 4794, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/ai-emerging-technologies/", "title": "AI & Emerging Technologies", "h1": "AI & Emerging Technologies", "summary": "The marketing tech stack evolves constantly. Let’s work together to cut the noise and find the tools that help you aim at your target.", "content": "

Working with AI for B2B Marketing

The gold rush around AI for marketing is officially on, but is it right for your B2B strategy? There are new tools emerging every day. Some are extremely powerful. Some are vaporware with a pricey per-user fee.

The marketing tech stack is evolving daily. Even AI doesn’t know where it’s going. For example, we asked a popular tool what the best marketing AI tool for B2B is and this was the response:

“Based on my research, predicting the single “best” B2B marketing AI tool in 12 months is challenging given the rapid evolution of this space.”

While it can be scary to jump in, there’s no doubt the power of AI for marketing can transform everything from your data intelligence to helping you frame out new ideas. The key is to leave a human agent in charge. We work with you to set the goals, plan, and data sources for better technology use in your marketing efforts.

Need steady guidance in the topsy-turvy world of AI? We can help.

Iterating Faster with New Technology

Marketing is about strategy, but it’s also about iteration. The fundamental problem of iteration, of course, is gathering and analyzing data. AI tools today have made this effort faster than ever. With clear goals set by your team and ours, we can pilot some of our favorite AI tools to get more answers and make better decisions.

Getting More from Your Content with AI for Marketing

With human creatives at the helm, AI can also bolster your marketing with quicker content ideation and creation. From AI writing assistants that help cut down on errors to tools that quickly spread your approved content across platforms, we can do more than ever together.

Ready to jump in on smart, human-driven marketing strategy that leverages AI? Let’s work together to cut the noise and take advantage of the tools that help you get a clearer view of your target.

", "content_plain": "Working with AI for B2B Marketing The gold rush around AI for marketing is officially on, but is it right for your B2B strategy? There are new tools emerging every day. Some are extremely powerful. Some are vaporware with a pricey per-user fee. The marketing tech stack is evolving daily. Even AI doesn’t know where it’s going. For example, we asked a popular tool what the best marketing AI tool for B2B is and this was the response: “Based on my research, predicting the single “best” B2B marketing AI tool in 12 months is challenging given the rapid evolution of this space.” While it can be scary to jump in, there’s no doubt the power of AI for marketing can transform everything from your data intelligence to helping you frame out new ideas. The key is to leave a human agent in charge. We work with you to set the goals, plan, and data sources for better technology use in your marketing efforts. Need steady guidance in the topsy-turvy world of AI? We can help. Iterating Faster with New Technology Marketing is about strategy, but it’s also about iteration. The fundamental problem of iteration, of course, is gathering and analyzing data. AI tools today have made this effort faster than ever. With clear goals set by your team and ours, we can pilot some of our favorite AI tools to get more answers and make better decisions. Getting More from Your Content with AI for Marketing With human creatives at the helm, AI can also bolster your marketing with quicker content ideation and creation. From AI writing assistants that help cut down on errors to tools that quickly spread your approved content across platforms, we can do more than ever together. Ready to jump in on smart, human-driven marketing strategy that leverages AI? Let’s work together to cut the noise and take advantage of the tools that help you get a clearer view of your target.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/AI-for-marketing.jpg", "modified": "2025-08-27T17:31:55-04:00" }, { "id": 4793, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/how-we-work-together/", "title": "How We Work Together", "h1": "How We Work Together", "summary": "Whether we are adding to your team or working as your team, we want to understand your goals to build simple, thoughtful solutions that help you grow.", "content": "

Expanding Your Team with a Remote Marketing Agency

What’s your big goal this year?

Whatever it is, we want to hear about it. Our process starts with you and where you want to go. While our remote marketing agency has decades of combined B2B marketing experience, none of that matters if we don’t have your business north star aligning our efforts.

Whether we are adding to your team or we are your team, we want to understand your goals so we can build simple, thoughtful solutions that help you grow.

Each new partnership starts with us getting a deep understanding of your business and your opportunities. From there, we build a strategy with clear ROI against your marketing spend and track that along the way. To simplify life, we can even handle your entire marketing tech stack, from website hosting through marketing automation tooling.

Calculating Marketing ROI

B2B marketing is full of fun vanity metrics, but they won’t help your bottom line. Investing in marketing for lead generation or customer retention isn’t just about being creative. Your spend should match the math of your costs. You know your numbers; we can put marketing around that to build programs that pay for themselves as you grow your business.

A Remote Marketing Agency Built on B2B Marketing Talent

Our 20+ person remote marketing agency is headquartered in Cleveland, but we have teammates in every time zone in the U.S., living and working across 10 states. By expanding our team in a remote world, we could hire the best specialized talent to fit our clients’ needs. So, while you won’t find many of us in our office (although you are welcome to visit us!), you will find B2B marketing nerds who know their area of expertise inside and out. You can use us as your whole marketing team or tap into one of our specialists to accelerate your efforts.

Ready to build a marketing strategy and see it come to life? Let’s talk!

", "content_plain": "Expanding Your Team with a Remote Marketing Agency What’s your big goal this year? Whatever it is, we want to hear about it. Our process starts with you and where you want to go. While our remote marketing agency has decades of combined B2B marketing experience, none of that matters if we don’t have your business north star aligning our efforts. Whether we are adding to your team or we are your team, we want to understand your goals so we can build simple, thoughtful solutions that help you grow. Each new partnership starts with us getting a deep understanding of your business and your opportunities. From there, we build a strategy with clear ROI against your marketing spend and track that along the way. To simplify life, we can even handle your entire marketing tech stack, from website hosting through marketing automation tooling. Calculating Marketing ROI B2B marketing is full of fun vanity metrics, but they won’t help your bottom line. Investing in marketing for lead generation or customer retention isn’t just about being creative. Your spend should match the math of your costs. You know your numbers; we can put marketing around that to build programs that pay for themselves as you grow your business. A Remote Marketing Agency Built on B2B Marketing Talent Our 20+ person remote marketing agency is headquartered in Cleveland, but we have teammates in every time zone in the U.S., living and working across 10 states. By expanding our team in a remote world, we could hire the best specialized talent to fit our clients’ needs. So, while you won’t find many of us in our office (although you are welcome to visit us!), you will find B2B marketing nerds who know their area of expertise inside and out. You can use us as your whole marketing team or tap into one of our specialists to accelerate your efforts. Ready to build a marketing strategy and see it come to life? Let’s talk!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/IMG_0278-resized.png", "modified": "2025-08-12T17:31:28-04:00" }, { "id": 4791, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/hubspot-platinum-partners/", "title": "HubSpot Platinum Partners", "h1": "HubSpot Platinum Partners", "summary": "Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy.", "content": "

HubSpot Platinum Solutions Partners for B2B Growth

HubSpot is one of the most powerful marketing and sales platforms around, but all that horsepower can be hard to tame. We’ve been HubSpot Solutions Partners for nearly a decade, implementing B2B systems, processes, and lead generation results for our clients.

We know your expertise is in running your business, and HubSpot needs to be a tool to help you do that more effectively. That’s why our team of developers, designers and workflow specialists take over the heavy lifting on any technical issues you come across. As HubSpot Platinum Partners, we help you unlock the full power of the platform.

A HubSpot Partner Focused on You

Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy. That gives us an inside track when you’re ready to purchase or upgrade HubSpot. We can help with your purchase decision to make sure you buy what you need and get it implemented quickly for the ultimate ROI.

Implementation and Growth Support

Your company is unique. Your team members are unique. That means your sales process should be unique, too. HubSpot already offers great capabilities off the shelf, but the true value is in its flexibility and customization. We’ll work with you to understand your sales process, what your funnel and deal stages look like, and how notifications and automation should be set up to minimize the administrative burdens of selling so you can increase revenue faster.

HubSpot Rescue

When it comes to HubSpot challenges, we’ve seen it all. As Hubspot Platinum Partners, we’ve fielded innumerable emergency calls from people with broken integrations, incomplete self-implementations, or internal challenges with adoptions.

Here’s the good news: You’re not alone! HubSpot is extremely powerful, but as they say in the comic books, with great marketing power comes great need for marketing help (that’s what they say, right?). We can help reset or build out your HubSpot platform so you’re getting the ROI you need. We’re your partner in everything from migrating off another system to building out automations, workflows, and lead scoring for your sales team.

Want to see how HubSpot might work for you? Start by reading our reviews from the HubSpot ecosystem. If you’re ready to get started on your HubSpot implementation, strategy, rescue, or upgrade, let’s talk!

", "content_plain": "HubSpot Platinum Solutions Partners for B2B Growth HubSpot is one of the most powerful marketing and sales platforms around, but all that horsepower can be hard to tame. We’ve been HubSpot Solutions Partners for nearly a decade, implementing B2B systems, processes, and lead generation results for our clients. We know your expertise is in running your business, and HubSpot needs to be a tool to help you do that more effectively. That’s why our team of developers, designers and workflow specialists take over the heavy lifting on any technical issues you come across. As HubSpot Platinum Partners, we help you unlock the full power of the platform. A HubSpot Partner Focused on You Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy. That gives us an inside track when you’re ready to purchase or upgrade HubSpot. We can help with your purchase decision to make sure you buy what you need and get it implemented quickly for the ultimate ROI. Implementation and Growth Support Your company is unique. Your team members are unique. That means your sales process should be unique, too. HubSpot already offers great capabilities off the shelf, but the true value is in its flexibility and customization. We’ll work with you to understand your sales process, what your funnel and deal stages look like, and how notifications and automation should be set up to minimize the administrative burdens of selling so you can increase revenue faster. HubSpot Rescue When it comes to HubSpot challenges, we’ve seen it all. As Hubspot Platinum Partners, we’ve fielded innumerable emergency calls from people with broken integrations, incomplete self-implementations, or internal challenges with adoptions. Here’s the good news: You’re not alone! HubSpot is extremely powerful, but as they say in the comic books, with great marketing power comes great need for marketing help (that’s what they say, right?). We can help reset or build out your HubSpot platform so you’re getting the ROI you need. We’re your partner in everything from migrating off another system to building out automations, workflows, and lead scoring for your sales team. Want to see how HubSpot might work for you? Start by reading our reviews from the HubSpot ecosystem. If you’re ready to get started on your HubSpot implementation, strategy, rescue, or upgrade, let’s talk!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/hubspot-platinum-partners-1.jpg", "modified": "2025-08-27T17:46:55-04:00" }, { "id": 4770, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/abm-strategy/", "title": "ABM Strategy", "h1": "ABM Strategy", "summary": "Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in front of them!", "content": "

Personalize Your Prospecting with ABM Strategy Services

Account-based marketing (ABM) is more than a tactic — it’s a mindset that centers on engaging high-potential accounts. With ABM strategy services, you’re taking a personalized approach to shorten the sales cycle and move leads through the funnel more efficiently.

Like any other inbound strategy that offers more effective pipeline generation and better conversion to closed deals, your ABM strategy needs to go far beyond plug-and-play marketing technology. This is where an experienced partner will help you approach content development with an eye for personalization and the flexibility to shift focus and resources based on specific prospect needs.

Successful ABM strategy services will consider prospect insights, content customization, and early-stage sales processes — as well as your marketing budget — to achieve more effective customer acquisition and higher conversation rates. It’s a prescriptive approach that can yield real returns, with the right resources and know-how in place.

Ready to accelerate your sales cycle? NgageContent can help.

How NgageContent Does ABM Strategy

Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in front of them!

With your targets and our approach to ABM strategy services, we’ll build campaigns so customized, your prospects will wonder why it took them so long to find you.

NgageContent helps you personalize your prospecting so you’re not wasting your precious time and budget on the wrong tactics. Our approach fosters customer relationships that grow your business as well as your return on investment.

With data-driven insights, matched by our marketing tools and expertise, we can develop an ABM strategy that lets you do more with less. You’ll get the best of both worlds: engage with high-potential accounts and shorten your sales cycles.

", "content_plain": "Personalize Your Prospecting with ABM Strategy Services Account-based marketing (ABM) is more than a tactic — it’s a mindset that centers on engaging high-potential accounts. With ABM strategy services, you’re taking a personalized approach to shorten the sales cycle and move leads through the funnel more efficiently. Like any other inbound strategy that offers more effective pipeline generation and better conversion to closed deals, your ABM strategy needs to go far beyond plug-and-play marketing technology. This is where an experienced partner will help you approach content development with an eye for personalization and the flexibility to shift focus and resources based on specific prospect needs. Successful ABM strategy services will consider prospect insights, content customization, and early-stage sales processes — as well as your marketing budget — to achieve more effective customer acquisition and higher conversation rates. It’s a prescriptive approach that can yield real returns, with the right resources and know-how in place. Ready to accelerate your sales cycle? NgageContent can help. How NgageContent Does ABM Strategy Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in front of them! With your targets and our approach to ABM strategy services, we’ll build campaigns so customized, your prospects will wonder why it took them so long to find you. NgageContent helps you personalize your prospecting so you’re not wasting your precious time and budget on the wrong tactics. Our approach fosters customer relationships that grow your business as well as your return on investment. With data-driven insights, matched by our marketing tools and expertise, we can develop an ABM strategy that lets you do more with less. You’ll get the best of both worlds: engage with high-potential accounts and shorten your sales cycles.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/abm-strategy-services.webp", "modified": "2025-09-03T11:49:52-04:00" }, { "id": 4765, "type": "what", "url": "https://ngagecontent.com/inbound-marketing-firm/predictive-marketing-services/", "title": "Predictive Marketing", "h1": "Predictive Marketing", "summary": "We know we can build a B2B marketing campaign that will grow your business. But it's also our job to hit the moving target of where buyers will be in 12 months, using data to predict what's next.", "content": "

Future-Proof Your Pipeline with Predictive Marketing Services

Whether you realize it or not, predictive marketing services help you make buying decisions nearly every day. Predictive marketing relies on gathering data from purchase history, website analytics, and more to get the information and products you’re looking for in front of you with as little friction as possible.

Predictive marketing services remove much of the guesswork from the B2B prospecting process, transforming data into insights, and resulting in a more predictable pipeline.

Armed with historical and current customer and prospect data, you’re able to tailor messaging and offers, better predict customer needs, and improve engagement with high-potential leads.

You don’t need a crystal ball to take advantage of predictive marketing services — the right partner will have the tools and B2B marketing experience to more accurately predict where your prospects are going, so you can meet them there.

Ready to see what predictive marketing services can do for your business? Let’s talk about it.

NgageContent Does Predictive Marketing Services

Marketing best practices evolve all the time, and so should your strategy. As we learn your business, we operate under a simple philosophy: measure and iterate. Using analytics and marketing automation, we analyze how users navigate your online presence and adjust to make your brand more discoverable and recognizable.

We know we can start you off with a B2B marketing campaign that will grow your business. But it’s also our job to hit the moving target of where buyers will be in 12 months, using existing prospect behavior to predict what’s next.

Get More ROI from Your Marketing Efforts

By gathering data from various sources like CRM systems, marketing automation tools, and website analytics, NgageContent helps businesses forecast outcomes and make smarter decisions for their marketing spend.

We help you determine which channels and strategies deliver the best ROI, so you’re only spending budget on what works.

", "content_plain": "Future-Proof Your Pipeline with Predictive Marketing Services Whether you realize it or not, predictive marketing services help you make buying decisions nearly every day. Predictive marketing relies on gathering data from purchase history, website analytics, and more to get the information and products you’re looking for in front of you with as little friction as possible. Predictive marketing services remove much of the guesswork from the B2B prospecting process, transforming data into insights, and resulting in a more predictable pipeline. Armed with historical and current customer and prospect data, you’re able to tailor messaging and offers, better predict customer needs, and improve engagement with high-potential leads. You don’t need a crystal ball to take advantage of predictive marketing services — the right partner will have the tools and B2B marketing experience to more accurately predict where your prospects are going, so you can meet them there. Ready to see what predictive marketing services can do for your business? Let’s talk about it. NgageContent Does Predictive Marketing Services Marketing best practices evolve all the time, and so should your strategy. As we learn your business, we operate under a simple philosophy: measure and iterate. Using analytics and marketing automation, we analyze how users navigate your online presence and adjust to make your brand more discoverable and recognizable. We know we can start you off with a B2B marketing campaign that will grow your business. But it’s also our job to hit the moving target of where buyers will be in 12 months, using existing prospect behavior to predict what’s next. Get More ROI from Your Marketing Efforts By gathering data from various sources like CRM systems, marketing automation tools, and website analytics, NgageContent helps businesses forecast outcomes and make smarter decisions for their marketing spend. We help you determine which channels and strategies deliver the best ROI, so you’re only spending budget on what works.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/What-We-Do.webp", "modified": "2025-09-03T11:48:44-04:00" }, { "id": 4758, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/manufacturing-marketing-agency/", "title": "Manufacturers", "h1": "Manufacturers", "summary": "Manufacturers thrive when they embrace tested, data-driven tools and processes. NgageContent harnesses proven strategies that give your in-person sales efforts the upgrade they need to increase your reach and build out your prospect pipeline. We’ll employ digital strategies that work for you 24/7 and even help boost your existing customer orders with ecommerce support. You never stop growing your business — why should your digital marketing?", "content": "

Generate Leads and Nurture Prospects with a Marketing Agency That Knows Manufacturing

There’s one thing manufacturers know well: The right process produces results. Success in manufacturing is all about industry knowledge and a skilled approach. When it comes to your marketing efforts, you need a firm that understands your buyer and what makes your company different.

With deep experience working with manufacturing companies ranging from aerospace to fabricated metal, we understand how buyers find new vendors and what it takes to tell your story effectively. We also know how to engage with other manufacturers and showcase your full capabilities. Let your team focus on what it does best. We’ll assemble the content, tooling, and marketing support you need to build your sales pipeline and increase your speed to close.

Work with a manufacturing marketing agency that will streamline and optimize your digital marketing efforts. NgageContent helps you fill your pipeline.

A Website Custom Made for Your Story

The people, processes, and assets of your company aren’t commodities — they are what drive your success and create the outcomes that fuel your growth. It’s time your potential buyers can discover these capabilities with a website that tells your story. We’ll work with you on an online presence that shows your facility, your outcomes, and your happy customers.

Build and Expand Relationships with the Right Manufacturing Marketing Agency

Relationships and in-person meetings drive a lot of your sales and renewal efforts. As a digital firm, we’re not trying to replace those efforts. We want to enhance them. From trade show marketing and automated follow-up reminders to blog strategy and search engine optimization, we help with the particulars and provide you with a digital strategy that runs 24/7.

Check Out Our Work

Do your marketing efforts match your 21st century manufacturing processes? Whether you need support for your overworked marketing team or a total strategy built from scratch, we’re here to help. See some of the work we’ve done for clients below.

", "content_plain": "Generate Leads and Nurture Prospects with a Marketing Agency That Knows Manufacturing There’s one thing manufacturers know well: The right process produces results. Success in manufacturing is all about industry knowledge and a skilled approach. When it comes to your marketing efforts, you need a firm that understands your buyer and what makes your company different. With deep experience working with manufacturing companies ranging from aerospace to fabricated metal, we understand how buyers find new vendors and what it takes to tell your story effectively. We also know how to engage with other manufacturers and showcase your full capabilities. Let your team focus on what it does best. We’ll assemble the content, tooling, and marketing support you need to build your sales pipeline and increase your speed to close. Work with a manufacturing marketing agency that will streamline and optimize your digital marketing efforts. NgageContent helps you fill your pipeline. A Website Custom Made for Your Story The people, processes, and assets of your company aren’t commodities — they are what drive your success and create the outcomes that fuel your growth. It’s time your potential buyers can discover these capabilities with a website that tells your story. We’ll work with you on an online presence that shows your facility, your outcomes, and your happy customers. Build and Expand Relationships with the Right Manufacturing Marketing Agency Relationships and in-person meetings drive a lot of your sales and renewal efforts. As a digital firm, we’re not trying to replace those efforts. We want to enhance them. From trade show marketing and automated follow-up reminders to blog strategy and search engine optimization, we help with the particulars and provide you with a digital strategy that runs 24/7. Check Out Our Work Do your marketing efforts match your 21st century manufacturing processes? Whether you need support for your overworked marketing team or a total strategy built from scratch, we’re here to help. See some of the work we’ve done for clients below.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/manufacturing-marketing-agency.jpg", "modified": "2025-08-27T17:39:29-04:00" }, { "id": 4748, "type": "who", "url": "https://ngagecontent.com/business-to-business-digital-marketing/b2b-marketing-agency/", "title": "B2B Service Providers", "h1": "B2B Service Providers", "summary": "Whether it’s a new website or a refreshed content strategy, NgageContent can help B2B service providers build a marketing plan that will drive organic traffic. We use a tailored approach to create a strategy that defines and targets your best prospects, makes meaningful and compelling offers, and provides a clear direction to follow: right into your sales funnel.", "content": "

Customize Your Digital Strategy with a B2B Marketing Agency that Gets You

B2B lead generation strategy only drives results if it’s developed with the nuances of your industry and your services in mind. Whether you’re looking for website design, SEO help, a content marketing strategy, or all of the above, NgageContent is a B2B marketing agency that learns about you and your industry to create a plan that hits your target audience where they are.

Connect with our team and meet your new B2B marketing agency. We’re ready to hear about your goals.

Let Us Help You Create a Strong B2B Lead Generation Strategy

From stronger website design to a brand new content strategy, we provide the insights that help you build a B2B marketing plan that will drive organic traffic to your site. Our team helps you share the best of what you do with your online audience to push more people directly to your sales team.

Through search engine optimization, lead scoring, marketing automation, social strategy, and ongoing content, we build B2B lead generation strategies that make a real impact on your business. It all starts with understanding who your audience is, where they are, and what it takes to reach them.

B2B Service Providers Trust Our Team of Problem-Solvers and Marketing Experts

Working with B2B companies is what we do, and we’re proud to say we know our way around professional services industries like financial services, IT, and insurance. It’s not just about a shiny new website — we can help you better represent your brand and more effectively tell your story through smart design, data-driven insights, and engaging content.

Whatever you need to jumpstart your marketing, we’re here to help. Building your strategy from the ground up? We can lead the way. Trying to tighten up your existing efforts? No problem. Check out some of the work we’ve completed for clients below.

", "content_plain": "Customize Your Digital Strategy with a B2B Marketing Agency that Gets You B2B lead generation strategy only drives results if it’s developed with the nuances of your industry and your services in mind. Whether you’re looking for website design, SEO help, a content marketing strategy, or all of the above, NgageContent is a B2B marketing agency that learns about you and your industry to create a plan that hits your target audience where they are. Connect with our team and meet your new B2B marketing agency. We’re ready to hear about your goals. Let Us Help You Create a Strong B2B Lead Generation Strategy From stronger website design to a brand new content strategy, we provide the insights that help you build a B2B marketing plan that will drive organic traffic to your site. Our team helps you share the best of what you do with your online audience to push more people directly to your sales team. Through search engine optimization, lead scoring, marketing automation, social strategy, and ongoing content, we build B2B lead generation strategies that make a real impact on your business. It all starts with understanding who your audience is, where they are, and what it takes to reach them. B2B Service Providers Trust Our Team of Problem-Solvers and Marketing Experts Working with B2B companies is what we do, and we’re proud to say we know our way around professional services industries like financial services, IT, and insurance. It’s not just about a shiny new website — we can help you better represent your brand and more effectively tell your story through smart design, data-driven insights, and engaging content. Whatever you need to jumpstart your marketing, we’re here to help. Building your strategy from the ground up? We can lead the way. Trying to tighten up your existing efforts? No problem. Check out some of the work we’ve completed for clients below.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/b2b-marketing.png", "modified": "2025-08-27T14:50:06-04:00" }, { "id": 4732, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/meet-the-team/", "title": "Meet the Team", "h1": "Meet the Team", "summary": "Meet the people who are psyched to help grow your business. Operating across 10 states, they’re ready to create marketing solutions with you.", "content": "

Marketing Specialists Ready for Action

It started in 2014 with a few agency veterans in a tiny office above a taco shop in downtown Cleveland.

Today, our team of marketing experts has grown to 20+ people spread across 10 states. That means we get less tacos together than in the early days, but our team is more capable than ever. From WordPress expertise to SEO chops to HubSpot acumen, we can become an instant extension of your team.

Meet your marketing department. We’re ready to help you grow your business.

\"Jason

Jason Arkley

Editorial Director

Content-focused former journalist absorbed in telling and highlighting the stories that connect us.

\"Shawn

Shawn Banks

Art Director

A designer who blends storytelling and conceptual vision to create meaningful, impactful designs.

\"Tin

Tin Chu

WordPress Developer

Software engineer and entrepreneur with 12+ years of experience building impactful digital solutions for clients.

\"Clare

Clare Cottrill

Copyeditor

Crafting dynamic content experiences from decades of B2B expertise.

\"Mike

Mike Cottrill

Partner/Strategist

Sales and marketing executive obsessed with accelerating growth and tackling opportunities for our partners.

\"Taylor

Taylor Cruz

Junior Copywriter

Experienced word slinger and copywriter dedicated to crafting innovative content that will inspire, engage, and drive results for our clients.

\"Katie

Katie Denniston

Account Manager

Strategic business partner, specializing in sales and marketing strategy, excited to accelerate your audience growth, revenue and overall impact within the communities you serve.

\"JD

JD Eaton

Partner/Creative

Lead developer, creative director and innovator focused on making the world functional and beautiful.

\"Scott

Scott Finkelstein

Vice President of Client Services

Seasoned content creator, wordsmith and punctuation nerd on a never-ending quest to know everything.

\"Reilly

Reilly Heinrich

Marketing Operations Specialist

Detail-oriented and certified HubSpot marketing specialist passionate about turning strategy into streamlined execution and driving measurable impact.

\"Amber

Amber Howard

Marketing Operations Specialist

Certified HubSpot marketing specialist optimizing strategies and streamlining processes to drive efficiency and maximize performance across all marketing channels.

\"Steven

Steven Jetton

WordPress Developer

Frontend Engineer bringing 7 years of experience translating client visions into high-impact digital solutions. WordPress extraordinaire.

\"Kevin

Kevin Kaneria

PPC Specialist

Experienced Google Ads specialist focused on lead generation on an optimized budget for our clients.

\"Hannah

Hannah Kramer

Account Manager

Creative project manager who’s passionate about taking your ideas and fully executing them in real life.

\"Jessica

Jessica Kusisto

Special Projects Manager

Enthusiastic writer and marketer focused on delivering quality content for our clients.

\"Kylee

Kylee Nyholm

Graphic Designer

Passionate Graphic Designer with a focus on beautiful visuals and functionality.

\"Regan

Regan Puckett

Senior Inbound Strategist & SEO Lead

Passionate storyteller and copywriter devoted to forging long-lasting connections through compelling content.

\"Erik

Erik Salo

Account Executive

Veteran account management executive focused on marrying technology, strategy, and the right team to drive successful client solutions.

\"Troy

Troy Sympson

Editorial

Trained journalist and social media junkie with an understanding of how content builds relationships.

\"Jordan

Jordan Wilson

Copywriter and Creative Strategist

Dedicated copywriter and wordsmith with a passion for building relationships and starting conversations.

", "content_plain": "Marketing Specialists Ready for Action It started in 2014 with a few agency veterans in a tiny office above a taco shop in downtown Cleveland. Today, our team of marketing experts has grown to 20+ people spread across 10 states. That means we get less tacos together than in the early days, but our team is more capable than ever. From WordPress expertise to SEO chops to HubSpot acumen, we can become an instant extension of your team. Meet your marketing department. We’re ready to help you grow your business. Jason Arkley Editorial Director Content-focused former journalist absorbed in telling and highlighting the stories that connect us. Shawn Banks Art Director A designer who blends storytelling and conceptual vision to create meaningful, impactful designs. Tin Chu WordPress Developer Software engineer and entrepreneur with 12+ years of experience building impactful digital solutions for clients. Clare Cottrill Copyeditor Crafting dynamic content experiences from decades of B2B expertise. Mike Cottrill Partner/Strategist Sales and marketing executive obsessed with accelerating growth and tackling opportunities for our partners. Taylor Cruz Junior Copywriter Experienced word slinger and copywriter dedicated to crafting innovative content that will inspire, engage, and drive results for our clients. Katie Denniston Account Manager Strategic business partner, specializing in sales and marketing strategy, excited to accelerate your audience growth, revenue and overall impact within the communities you serve. JD Eaton Partner/Creative Lead developer, creative director and innovator focused on making the world functional and beautiful. Scott Finkelstein Vice President of Client Services Seasoned content creator, wordsmith and punctuation nerd on a never-ending quest to know everything. Reilly Heinrich Marketing Operations Specialist Detail-oriented and certified HubSpot marketing specialist passionate about turning strategy into streamlined execution and driving measurable impact. Amber Howard Marketing Operations Specialist Certified HubSpot marketing specialist optimizing strategies and streamlining processes to drive efficiency and maximize performance across all marketing channels. Steven Jetton WordPress Developer Frontend Engineer bringing 7 years of experience translating client visions into high-impact digital solutions. WordPress extraordinaire. Kevin Kaneria PPC Specialist Experienced Google Ads specialist focused on lead generation on an optimized budget for our clients. Hannah Kramer Account Manager Creative project manager who’s passionate about taking your ideas and fully executing them in real life. Jessica Kusisto Special Projects Manager Enthusiastic writer and marketer focused on delivering quality content for our clients. Kylee Nyholm Graphic Designer Passionate Graphic Designer with a focus on beautiful visuals and functionality. Regan Puckett Senior Inbound Strategist & SEO Lead Passionate storyteller and copywriter devoted to forging long-lasting connections through compelling content. Erik Salo Account Executive Veteran account management executive focused on marrying technology, strategy, and the right team to drive successful client solutions. Troy Sympson Editorial Trained journalist and social media junkie with an understanding of how content builds relationships. Jordan Wilson Copywriter and Creative Strategist Dedicated copywriter and wordsmith with a passion for building relationships and starting conversations.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/IMG_0452-resized.png", "modified": "2025-08-12T16:47:43-04:00" }, { "id": 4731, "type": "why", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/about/", "title": "About", "h1": "About", "summary": "We’re a full service marketing agency focused on learning about you, your business and your customers to help create campaigns that drive bottom line results.", "content": "

We’re NgageContent, Nice to Meet You

Since 2014 we’ve been helping our B2B clients grow their businesses. What started as a simple plan to build websites and help with SEO has grown into a full-service agency with a bend toward digital marketing.

Learn more about NgageContent below. Better yet, reach out to our team to start a conversation — we love to talk inbound marketing.

Our Story

Our agency started when two marketing veterans met at a startup and did what young people do — raved to each other about how they could do it better. Welp, here we are!

While our founders, JD and Mike, aren’t young people anymore (sorry, guys), they have done their best to make marketing better for our team and our clients. Along the way, they’ve built a 20+ person B2B marketing agency focused on solutions and results.

Our Client Promise

Every team overview at NgageContent starts with the same mission statement: We provide our clients with simple, helpful solutions that grow their businesses.

The emphasis is on simple and helpful. Marketing doesn’t have to be hard (although it’s rarely easy!). You need consistent execution on good ideas. That’s our focus for our clients. We are curious enough to try out the new tools and tactics, and bring them back to you only when they are battle tested. We won’t sell you a bunch of services or platforms you don’t need. We like our hosting platform because it has 99.9% uptime reliability. We like our team better because they are 100% dedicated to our clients’ success.

We’d love to hear more about you and your marketing goals to see if you’re about the same things we are.

", "content_plain": "We’re NgageContent, Nice to Meet You Since 2014 we’ve been helping our B2B clients grow their businesses. What started as a simple plan to build websites and help with SEO has grown into a full-service agency with a bend toward digital marketing. Learn more about NgageContent below. Better yet, reach out to our team to start a conversation — we love to talk inbound marketing. Our Story Our agency started when two marketing veterans met at a startup and did what young people do — raved to each other about how they could do it better. Welp, here we are! While our founders, JD and Mike, aren’t young people anymore (sorry, guys), they have done their best to make marketing better for our team and our clients. Along the way, they’ve built a 20+ person B2B marketing agency focused on solutions and results. Our Client Promise Every team overview at NgageContent starts with the same mission statement: We provide our clients with simple, helpful solutions that grow their businesses. The emphasis is on simple and helpful. Marketing doesn’t have to be hard (although it’s rarely easy!). You need consistent execution on good ideas. That’s our focus for our clients. We are curious enough to try out the new tools and tactics, and bring them back to you only when they are battle tested. We won’t sell you a bunch of services or platforms you don’t need. We like our hosting platform because it has 99.9% uptime reliability. We like our team better because they are 100% dedicated to our clients’ success. We’d love to hear more about you and your marketing goals to see if you’re about the same things we are.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/IMG_0480-resized.png", "modified": "2026-03-12T11:51:37-04:00" }, { "id": 27008, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/how-to-tackle-the-marketing-to-sales-handoff/", "title": "How to Tackle the Marketing to Sales Handoff", "h1": "How to Tackle the Marketing to Sales Handoff", "summary": "Struggling to build a good relationship between marketing and sales? You’re not alone. Here’s how to fix it.", "content": "

Master the Relationship Between Marketing and Sales

You’ve heard it before. Marketing says they’re sending great leads, but sales insists the leads are garbage. Everyone’s pointing fingers at each other, and they’re not looking at the root of the problem: a flawed marketing-to-sales handoff.

It’s not that one team is right and the other is wrong. It’s that they’re not even speaking the same language. In this blog, we’re breaking down why the marketing-to-sales handoff falls flat — and how to fix it before a full-on war breaks out.

Want to hear the experts chat about the marketing-to-sales handoff? NgageContent CEO, Mike Cottrill, interviews Sandler Sales Expert, Rob Yoho, in this episode of the CMYO podcast.

Problem #1: Neither Team Knows What the Other is Actually Doing

This is the classic “left hand doesn’t know what the right hand is doing” situation.

Marketing might be running email campaigns and building content for people in the awareness stage. Sales is sending one-to-one emails and calling warm prospects.

Nobody’s talking. And that results in prospects getting mixed messages.

How to fix it: Create a shared game plan. Marketing can explain what they want to do and sales can fine-tune that strategy.

Problem #2: Sales Isn’t Giving Marketing Enough to Work With

Speaking of communication issues…

Marketing and sales would get along much better if they interacted with each other within the CRM. The issue is that CRMs can quickly become a jumbled mess.

Sales is trying to juggle follow-ups, contracts, and 14 tabs open at once. The last thing they’re thinking about is neatly categorizing leads in the CRM or writing notes for marketing. But without that information, marketing is flying blind.

Most leads will come in at different stages of the buying cycle. Some are just browsing. Some have no budget. Some are decision influencers, not decision makers. And that’s okay — as long as they are treated accordingly. But marketing can’t do that if they don’t have insight into what’s going on with the leads.

The fix: Customize your sales process. Sales should identify key personas, decision roles, and typical objections. Marketing can then build nurture campaigns around those insights. There can be different campaigns for people who are in different parts of the sales cycle. That way, a lead who isn’t ready now doesn’t get tossed into a black hole. They stay in your ecosystem, getting smarter and warmer over time.

Problem #3: A “Good Lead” Means Something Different to Everyone

Here’s a common scenario: Marketing gets someone to fill out a form and kicks them over the fence to sales. Then, sales says they’re not qualified. Chaos ensues.

The disconnect is that no one ever agreed on what “qualified” truly means. Just because someone downloaded a whitepaper doesn’t mean they’re ready for a sales pitch. They might not even realize a salesperson is about to contact them. It’s not a bad lead — it’s just early.

If sales is looking for people who meet a certain criteria, but marketing is handing off everyone who filled out a form, the teams are not aligned. Marketing is just tossing names over the fence and hoping something sticks.

So, how do you fix it? Define what a marketing qualified lead (MQL) actually looks like in your world. Get clear on what boxes a prospect needs to check before they hit your sales team’s radar. Don’t send them to sales until they check those boxes.

And to do that, sales must hone in on the qualifying process. Rob Yoho said it best in this CMYO podcast episode:

“The issue a lot of times lies within the sales team when they don’t have a good qualifying process up front to really understand who they’re talking to. So, they end up having a lackluster conversation with the prospective client for the prospective opportunity.”

If sales can drill down on a qualifying process and share it with marketing, that will eliminate issues within the relationship.

Get More Insights from the Experts

Want to hear the full discussion between two industry veterans? You can find the CMYO podcast on our website, YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts. Hit play and start receiving difference-making insights — all in less than 15 minutes.

", "content_plain": "Master the Relationship Between Marketing and Sales You’ve heard it before. Marketing says they’re sending great leads, but sales insists the leads are garbage. Everyone’s pointing fingers at each other, and they’re not looking at the root of the problem: a flawed marketing-to-sales handoff. It’s not that one team is right and the other is wrong. It’s that they’re not even speaking the same language. In this blog, we’re breaking down why the marketing-to-sales handoff falls flat — and how to fix it before a full-on war breaks out. Want to hear the experts chat about the marketing-to-sales handoff? NgageContent CEO, Mike Cottrill, interviews Sandler Sales Expert, Rob Yoho, in this episode of the CMYO podcast. Problem #1: Neither Team Knows What the Other is Actually Doing This is the classic “left hand doesn’t know what the right hand is doing” situation. Marketing might be running email campaigns and building content for people in the awareness stage. Sales is sending one-to-one emails and calling warm prospects. Nobody’s talking. And that results in prospects getting mixed messages. How to fix it: Create a shared game plan. Marketing can explain what they want to do and sales can fine-tune that strategy. Problem #2: Sales Isn’t Giving Marketing Enough to Work With Speaking of communication issues… Marketing and sales would get along much better if they interacted with each other within the CRM. The issue is that CRMs can quickly become a jumbled mess. Sales is trying to juggle follow-ups, contracts, and 14 tabs open at once. The last thing they’re thinking about is neatly categorizing leads in the CRM or writing notes for marketing. But without that information, marketing is flying blind. Most leads will come in at different stages of the buying cycle. Some are just browsing. Some have no budget. Some are decision influencers, not decision makers. And that’s okay — as long as they are treated accordingly. But marketing can’t do that if they don’t have insight into what’s going on with the leads. The fix: Customize your sales process. Sales should identify key personas, decision roles, and typical objections. Marketing can then build nurture campaigns around those insights. There can be different campaigns for people who are in different parts of the sales cycle. That way, a lead who isn’t ready now doesn’t get tossed into a black hole. They stay in your ecosystem, getting smarter and warmer over time. Problem #3: A “Good Lead” Means Something Different to Everyone Here’s a common scenario: Marketing gets someone to fill out a form and kicks them over the fence to sales. Then, sales says they’re not qualified. Chaos ensues. The disconnect is that no one ever agreed on what “qualified” truly means. Just because someone downloaded a whitepaper doesn’t mean they’re ready for a sales pitch. They might not even realize a salesperson is about to contact them. It’s not a bad lead — it’s just early. If sales is looking for people who meet a certain criteria, but marketing is handing off everyone who filled out a form, the teams are not aligned. Marketing is just tossing names over the fence and hoping something sticks. So, how do you fix it? Define what a marketing qualified lead (MQL) actually looks like in your world. Get clear on what boxes a prospect needs to check before they hit your sales team’s radar. Don’t send them to sales until they check those boxes. And to do that, sales must hone in on the qualifying process. Rob Yoho said it best in this CMYO podcast episode: “The issue a lot of times lies within the sales team when they don’t have a good qualifying process up front to really understand who they’re talking to. So, they end up having a lackluster conversation with the prospective client for the prospective opportunity.” If sales can drill down on a qualifying process and share it with marketing, that will eliminate issues within the relationship. Get More Insights from the Experts Want to hear the full discussion between two industry veterans? You can find the CMYO podcast on our website, YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts. Hit play and start receiving difference-making insights — all in less than 15 minutes.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/05/06092329/iStock-1073160322.jpg", "modified": "2025-05-01T17:30:34-04:00" }, { "id": 26999, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/meet-clare-cottrill-our-new-copyeditor/", "title": "Meet Clare Cottrill, Our New Copyeditor!", "h1": "Meet Clare Cottrill, Our New Copyeditor!", "summary": "Learn all about our newest copyeditor at NgageContent, Clare Cottrill, and how she will make a positive impact on our team.", "content": "

Please Welcome Clare Cottrill, NgageContent’s Newest Copyeditor

We’re so excited to welcome our first new hire of the year, Clare Cottrill! As NgageContent’s newest Copyeditor with a plethora of experience under her belt, we’re thrilled to have Clare join our team. Living in Ohio with her family, Clare comes to us with vital editing and writing skills that will support our ongoing efforts to provide quality, robust content that drives success.

Clare has experience in publishing, editing, and writing, and has managed client publications for a variety of industries. In the past several years, she has worked in marketing and corporate communications with a focus on B2B writing. With a BA in English from Ohio University and an MBA from Baldwin Wallace, Clare is well-equipped to provide us with outstanding copyediting services. In her role here at Ngage, she will ensure that content is accurate and aligned with the right tone. She’ll also be working on internal writing projects for the Ngage website, as well as client writing.

We’re so excited to have Clare on our team!

via GIPHY

What Does Clare Do Outside of Work?

Besides writing and editing, traveling is another one of Clare’s passions. She loves exploring the Cleveland area with her family and checking out the city’s amazing museums, theaters, restaurants, and concert venues. Her latest trip was to Toronto with her family, where they enjoyed the aquarium and a Maple Leafs game. Other notable destinations include the countries of Trinidad, Spain, and Jordan.

In addition to traveling the globe, Clare also enjoys reading and writing. She’s part of a book club and while she enjoys different genres, non-fiction and thrillers are her favorites. Clare has also recently rediscovered a former hobby — rock climbing! When she’s not reaching new heights in a rock climbing gym, she will be reaching new heights in her role here at NgageContent!

Why Join NgageContent?

When Clare started looking for her new position, she felt an immediate connection to Ngage. She believes in the work we do here and what we provide to clients.

“Marketing can be really complex today, and having a partner like this is so vital for companies,” Clare says. “Inbound marketing is about engaging, educating, and connecting. The way you talk to customers really matters — that’s where good content comes in.”

Clare is already making an immediate impact at NgageContent, and we’re so excited to see what she will accomplish next!

", "content_plain": "Please Welcome Clare Cottrill, NgageContent’s Newest Copyeditor We’re so excited to welcome our first new hire of the year, Clare Cottrill! As NgageContent’s newest Copyeditor with a plethora of experience under her belt, we’re thrilled to have Clare join our team. Living in Ohio with her family, Clare comes to us with vital editing and writing skills that will support our ongoing efforts to provide quality, robust content that drives success. Clare has experience in publishing, editing, and writing, and has managed client publications for a variety of industries. In the past several years, she has worked in marketing and corporate communications with a focus on B2B writing. With a BA in English from Ohio University and an MBA from Baldwin Wallace, Clare is well-equipped to provide us with outstanding copyediting services. In her role here at Ngage, she will ensure that content is accurate and aligned with the right tone. She’ll also be working on internal writing projects for the Ngage website, as well as client writing. We’re so excited to have Clare on our team! via GIPHY What Does Clare Do Outside of Work? Besides writing and editing, traveling is another one of Clare’s passions. She loves exploring the Cleveland area with her family and checking out the city’s amazing museums, theaters, restaurants, and concert venues. Her latest trip was to Toronto with her family, where they enjoyed the aquarium and a Maple Leafs game. Other notable destinations include the countries of Trinidad, Spain, and Jordan. In addition to traveling the globe, Clare also enjoys reading and writing. She’s part of a book club and while she enjoys different genres, non-fiction and thrillers are her favorites. Clare has also recently rediscovered a former hobby — rock climbing! When she’s not reaching new heights in a rock climbing gym, she will be reaching new heights in her role here at NgageContent! Why Join NgageContent? When Clare started looking for her new position, she felt an immediate connection to Ngage. She believes in the work we do here and what we provide to clients. “Marketing can be really complex today, and having a partner like this is so vital for companies,” Clare says. “Inbound marketing is about engaging, educating, and connecting. The way you talk to customers really matters — that’s where good content comes in.” Clare is already making an immediate impact at NgageContent, and we’re so excited to see what she will accomplish next!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/04/06092329/Clare-horizontal.jpeg", "modified": "2025-04-14T15:55:36-04:00" }, { "id": 26988, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/dont-get-spooked-by-photo-scammers-the-latest-b2b-email-trap/", "title": "Don’t Get Spooked by Photo Scammers: The Latest B2B Email Trap", "h1": "Don’t Get Spooked by Photo Scammers: The Latest B2B Email Trap", "summary": "Have you been falsely accused of stealing someone’s photo for your website? Learn about the latest copyright infringement scam and how to stay safe.", "content": "

Is your inbox feeling a bit crowded lately? Between extended car warranties and distant relatives leaving you fortunes, there’s a new scammer in town targeting your business website: the copyright infringement scam, when someone reaches out with a false claim that you’ve stolen an image from them and demands compensation. Let’s dive into this sneaky scheme that’s giving our clients the heebie-jeebies!

Breaking Down the Copyright Infringement Scam

“That’s MY Photo!” (Spoiler Alert: Probably Not)

Picture this: You’re enjoying your morning coffee when an official-looking email slides into your inbox. Someone claims that a photo on your website belongs to them, complete with an impressive-looking copyright code that would make even legal departments raise an eyebrow. They’re demanding compensation by a specific date or threatening legal action.

Cue dramatic music

Before you panic and reach for your wallet (or hastily delete that gorgeous header image from your website), take a deep breath. This common copyright infringement scam is the digital equivalent of someone trying to sell you the Brooklyn Bridge.

Why This Stock Photo Scam Works on B2B Companies

Business owners are prime targets because:

See an image below of a sample email. This is the real language one of our clients received. We’ve removed their business details and the scammer’s contact info, but you get the idea.

\"copyright

Scary stuff!

Everything, right down to the email convention used by the scammer, is meant to send you into digital fight or flight mode.

The Reality Check

Here’s what you need to know: If you’re working with reputable sources for your imagery (for example, we purchase all of our client stock images from iStock), you’re already protected. Stock photo subscriptions exist precisely to give you legal rights to use these images.

What to Do When Stock Photo Scammers Come Knocking

When these “copyright crusaders” slide into your inbox:

The Bottom Line: Staying Safe from Any Copyright Infringement Scam

Your website’s visual appeal is crucial to your inbound marketing strategy. Don’t let random email threats compromise your carefully crafted online presence.

When in doubt, reach out to your friendly neighborhood marketing agency (that’s us!) before making any changes. We’re here to help you navigate the sometimes murky waters of digital marketing — scammers and all.

Remember: The best defense against marketing scams is a good offense of knowledge and a healthy dose of skepticism!

Have you encountered this copyright infringement scam or others targeting your company’s website? Let us know what you’re seeing so we can warn other businesses!

", "content_plain": "Is your inbox feeling a bit crowded lately? Between extended car warranties and distant relatives leaving you fortunes, there’s a new scammer in town targeting your business website: the copyright infringement scam, when someone reaches out with a false claim that you’ve stolen an image from them and demands compensation. Let’s dive into this sneaky scheme that’s giving our clients the heebie-jeebies! Breaking Down the Copyright Infringement Scam “That’s MY Photo!” (Spoiler Alert: Probably Not) Picture this: You’re enjoying your morning coffee when an official-looking email slides into your inbox. Someone claims that a photo on your website belongs to them, complete with an impressive-looking copyright code that would make even legal departments raise an eyebrow. They’re demanding compensation by a specific date or threatening legal action. Cue dramatic music Before you panic and reach for your wallet (or hastily delete that gorgeous header image from your website), take a deep breath. This common copyright infringement scam is the digital equivalent of someone trying to sell you the Brooklyn Bridge. Why This Stock Photo Scam Works on B2B Companies Business owners are prime targets because: You’ve worked hard to build your professional reputation Legal threats feel especially concerning for established businesses The codes and terminology they use sound legitimate enough to create doubt See an image below of a sample email. This is the real language one of our clients received. We’ve removed their business details and the scammer’s contact info, but you get the idea. Scary stuff! Everything, right down to the email convention used by the scammer, is meant to send you into digital fight or flight mode. The Reality Check Here’s what you need to know: If you’re working with reputable sources for your imagery (for example, we purchase all of our client stock images from iStock), you’re already protected. Stock photo subscriptions exist precisely to give you legal rights to use these images. What to Do When Stock Photo Scammers Come Knocking When these “copyright crusaders” slide into your inbox: Don’t panic or immediately remove content – Hasty reactions are exactly what they’re counting on. Check your image source – Did you take it yourself? Did it come from a paid stock site? Was it part of the materials we created for you? If you can answer yes to any of these, you’re in the clear. Give it the spam treatment – Like that email from the prince who needs your bank details, this deserves the same response: absolutely no oxygen. The Bottom Line: Staying Safe from Any Copyright Infringement Scam Your website’s visual appeal is crucial to your inbound marketing strategy. Don’t let random email threats compromise your carefully crafted online presence.When in doubt, reach out to your friendly neighborhood marketing agency (that’s us!) before making any changes. We’re here to help you navigate the sometimes murky waters of digital marketing — scammers and all.Remember: The best defense against marketing scams is a good offense of knowledge and a healthy dose of skepticism!Have you encountered this copyright infringement scam or others targeting your company’s website? Let us know what you’re seeing so we can warn other businesses!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/04/06092329/iStock-583822594.jpg", "modified": "2025-08-01T15:43:02-04:00" }, { "id": 26973, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/introducing-the-cm-yo-digital-marketing-podcast-the-fast-no-fluff-guide-to-b2b-growth/", "title": "Introducing the CM-YO Digital Marketing Podcast: The Fast, No-Fluff Guide to B2B Growth", "h1": "Introducing the CM-YO Digital Marketing Podcast: The Fast, No-Fluff Guide to B2B Growth", "summary": "CM-YO is a new digital marketing podcast that gives you actionable insights to grow your business. All in 15 minutes or less!", "content": "

Supercharge Your B2B Growth in 15 Minutes or Less

Have you ever listened to an hour-long digital marketing podcast…only to walk away even more confused? You’re not alone. So many business owners and leaders get conflicting advice, leading to stagnant growth. That’s why we’ve created the CM-YO digital marketing podcast.

Hosted by yours truly, Mike Cottrill, this podcast delivers real-world, actionable marketing tactics from a marketing agency CEO. And I do it all in 15 minutes or less. That’s less time than it takes to doomscroll LinkedIn. Find CM-YO on YouTube, our website, or wherever you get your podcasts.

Listen Now

What You’ll Get from CMYO

If you’re a business owner or leader trying to figure out why your organization isn’t growing as fast as it should, CM-YO will be one of your new favorite digital marketing podcasts. You can expect:

No fluff. No buzzwords. Just straight-to-the-point insights that help your business grow before your coffee gets cold. If you love marketing podcasts that dive straight into actionable advice, this is for you.

Our Three-Part Kickoff: Sales and Marketing Therapy on the CM-YO Digital Marketing Podcast

Let’s be honest: if sales and marketing were a couple, they’d be in therapy.

Sales thinks marketing sends them bad leads. Marketing thinks sales ignores their hard work. Meanwhile, leadership is just wondering why revenue isn’t higher.

That’s why the first three episodes of the CM-YO digital marketing podcast focus on the marriage between sales and marketing. The goal is to show you how to get these departments to work together, driving real business results.

This series is perfect for business owners and leaders who are tired of hearing the blame game and ready to build a measurable growth strategy. I interview Rob Yoho, a Sandler Sales expert, to get his unique insight on this dilemma. For years, Rob and I have teamed up to help business owners fix their sales and marketing strategy. We offer time-tested solutions that can help you, too.

Episode One: Tackling the Marketing to Sales Handoff

Does your sales team roll their eyes at MQLs? Does your marketing team want to throw their laptops out the window because sales doesn’t offer useful feedback? You’re experiencing the classic marketing vs. sales showdown.

In the first episode, Rob and I break down how to fix this challenge. We talk about why marketers swear they’re delivering top-tier leads while sales teams insist they’re getting a pile of duds. Who’s right? Who’s wrong? More importantly, how do we stop this endless blame game and actually start closing deals?

Listen Now

Episode Two: Lead Quality vs. Lead Quantity

Are you drowning in leads but starving for sales? In this episode, Rob and I chat about why more leads don’t always mean more closed deals. Many businesses need to stop playing a numbers game. What they really need is to optimize for quality leads that convert. We’ll show you how.

Listen Now

Episode Three: Measuring and Iterating

Marketing generates leads, but those leads don’t always make it to the finish line. In this episode, Rob and I talk about measuring the right KPIs and how it’s the key to closing the loop between marketing and sales.

Listen Now

Hit Play and Start Seeing the Growth You Deserve

Ready to listen? You can find CM-YO wherever you get your podcasts. You can also find this digital marketing podcast on YouTube, or our website.

", "content_plain": "Supercharge Your B2B Growth in 15 Minutes or Less Have you ever listened to an hour-long digital marketing podcast…only to walk away even more confused? You’re not alone. So many business owners and leaders get conflicting advice, leading to stagnant growth. That’s why we’ve created the CM-YO digital marketing podcast. Hosted by yours truly, Mike Cottrill, this podcast delivers real-world, actionable marketing tactics from a marketing agency CEO. And I do it all in 15 minutes or less. That’s less time than it takes to doomscroll LinkedIn. Find CM-YO on YouTube, our website, or wherever you get your podcasts. Listen Now What You’ll Get from CMYO If you’re a business owner or leader trying to figure out why your organization isn’t growing as fast as it should, CM-YO will be one of your new favorite digital marketing podcasts. You can expect: Hard truths about sales and marketing (delivered with a sense of humor) Real-world strategies you can implement today Candid conversations with people who have actually done this before No fluff. No buzzwords. Just straight-to-the-point insights that help your business grow before your coffee gets cold. If you love marketing podcasts that dive straight into actionable advice, this is for you. Our Three-Part Kickoff: Sales and Marketing Therapy on the CM-YO Digital Marketing Podcast Let’s be honest: if sales and marketing were a couple, they’d be in therapy. Sales thinks marketing sends them bad leads. Marketing thinks sales ignores their hard work. Meanwhile, leadership is just wondering why revenue isn’t higher. That’s why the first three episodes of the CM-YO digital marketing podcast focus on the marriage between sales and marketing. The goal is to show you how to get these departments to work together, driving real business results. This series is perfect for business owners and leaders who are tired of hearing the blame game and ready to build a measurable growth strategy. I interview Rob Yoho, a Sandler Sales expert, to get his unique insight on this dilemma. For years, Rob and I have teamed up to help business owners fix their sales and marketing strategy. We offer time-tested solutions that can help you, too. Episode One: Tackling the Marketing to Sales Handoff Does your sales team roll their eyes at MQLs? Does your marketing team want to throw their laptops out the window because sales doesn’t offer useful feedback? You’re experiencing the classic marketing vs. sales showdown. In the first episode, Rob and I break down how to fix this challenge. We talk about why marketers swear they’re delivering top-tier leads while sales teams insist they’re getting a pile of duds. Who’s right? Who’s wrong? More importantly, how do we stop this endless blame game and actually start closing deals? Listen Now Episode Two: Lead Quality vs. Lead Quantity Are you drowning in leads but starving for sales? In this episode, Rob and I chat about why more leads don’t always mean more closed deals. Many businesses need to stop playing a numbers game. What they really need is to optimize for quality leads that convert. We’ll show you how. Listen Now Episode Three: Measuring and Iterating Marketing generates leads, but those leads don’t always make it to the finish line. In this episode, Rob and I talk about measuring the right KPIs and how it’s the key to closing the loop between marketing and sales. Listen Now Hit Play and Start Seeing the Growth You Deserve Ready to listen? You can find CM-YO wherever you get your podcasts. You can also find this digital marketing podcast on YouTube, or our website.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/03/06092330/NgageContent-Blog-CMYO-B.png", "modified": "2025-04-01T08:50:31-04:00" }, { "id": 26963, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/ngagecontent-celebrates-inbound-strategy-team-advancements/", "title": "NgageContent Celebrates Inbound Strategy Team Advancements", "h1": "NgageContent Celebrates Inbound Strategy Team Advancements", "summary": "NgageContent announces the advancements of two key inbound strategy team members — Regan Puckett and Valentina Slechticovas — into important new roles.", "content": "

Regan Puckett and Valentina Slechticovas Elevated to New Roles as Our Team Evolves to Meet Client Needs

As we continue to expand our capabilities and deliver measurement-driven inbound marketing campaigns that drive bottom-line results for our clients, NgageContent is thrilled to announce exciting career advancements within our Inbound Strategy team.

Celebrating Our Inbound Strategy Team’s Growth

Sharpening our SEO Strategy

Regan Puckett has been promoted from Inbound Strategist to Senior Inbound Strategist & SEO Lead. In this expanded role, Regan will lead SEO initiatives across our organization, staying at the forefront of industry changes while helping to shape our strategic approach.

“Regan is a proven leader on the Inbound Strategy team and for our company overall,” said Scott Finkelstein, NgageContent VP of Client Services. “She elegantly crafts SEO-focused strategies, navigates analysis with ease, and expertly aligns results with our clients’ goals. She’s earned this advancement, and we look forward to her leading SEO for our clients.”

As part of her professional development, Regan recently completed her GA4 certification, further enhancing her analytics capabilities.

Regan is eager to embrace all aspects of her new role. She’ll be a huge component in setting the foundational SEO strategy for new accounts, implementing ongoing reporting to measure and gauge the effects of those efforts, and continuous updates and refinements of the SEO approach as the client’s interests and results expand.

“I’m excited to dive deeper into strategic SEO planning in the ever-evolving world of Organic Search,” Puckett said. “Factoring in many of the aspects prevalent today, like AI in Search, I want to continue to develop the content and SEO approaches that deliver tangible results for our clients, and set the foundation for strong programs.”

Providing More PPC Expertise

Valentina Slechticovas has advanced to the role of Inbound Strategist & PPC Lead, where she’ll champion paid media initiatives including PPC campaigns and Meta Ads. Valentina has been working closely with our paid media efforts and has now formalized her leadership in this critical area. She recently obtained her Google Ads certification to further strengthen her expertise.

“Valentina has been a driving force for NgageContent ever since she joined us in 2021,” notes Finkelstein. “She has architected inbound plans that consistently produce meaningful SEO results and has built numerous paid lead generation strategies that have greatly supplemented our clients’ pipelines. We’re excited to have her driving paid efforts for the company.”

Valentina is thrilled to take on additional responsibilities and further refine her growing skillset. She’ll help clients make sense of the wealth of data that comes with instituting PPC campaigns and assist their understanding that getting the right leads is more important than the sheer number coming in.

“Coming from an SEO background and growing into PPC, I always want to ensure our clients reach their goals with the most effective channels,” Slechticovas said. “That means being clear on the attribution of quality leads, and basing our holistic strategy on real data and client feedback.”

Meet Our Complete Inbound Strategy Team

These advancements reflect just part of our growing team of inbound strategy professionals. We recently expanded our headcount in this department with the addition of Alexis Wolfe, Inbound Strategist. The team works in concert with Amber Howard, Marketing Operations Specialist, to drive efficiency and maximize performance across all marketing channels — in particular HubSpot.

Together, our talented team works collaboratively to create holistic inbound marketing solutions that help our clients attract, qualify, and convert more leads while keeping existing customers engaged.

Moving Forward Together

At NgageContent, we transform marketing efforts into goal-based strategies that drive revenue. By continually investing in our team’s growth and specialization, we ensure we’re delivering the highest level of service and results for our clients.

Want to learn how our inbound strategy team can help your business grow? Contact us today to discuss custom inbound marketing solutions that will enrich your customer connections.

", "content_plain": "Regan Puckett and Valentina Slechticovas Elevated to New Roles as Our Team Evolves to Meet Client Needs As we continue to expand our capabilities and deliver measurement-driven inbound marketing campaigns that drive bottom-line results for our clients, NgageContent is thrilled to announce exciting career advancements within our Inbound Strategy team. Celebrating Our Inbound Strategy Team’s Growth Sharpening our SEO Strategy Regan Puckett has been promoted from Inbound Strategist to Senior Inbound Strategist & SEO Lead. In this expanded role, Regan will lead SEO initiatives across our organization, staying at the forefront of industry changes while helping to shape our strategic approach. “Regan is a proven leader on the Inbound Strategy team and for our company overall,” said Scott Finkelstein, NgageContent VP of Client Services. “She elegantly crafts SEO-focused strategies, navigates analysis with ease, and expertly aligns results with our clients’ goals. She’s earned this advancement, and we look forward to her leading SEO for our clients.” As part of her professional development, Regan recently completed her GA4 certification, further enhancing her analytics capabilities. Regan is eager to embrace all aspects of her new role. She’ll be a huge component in setting the foundational SEO strategy for new accounts, implementing ongoing reporting to measure and gauge the effects of those efforts, and continuous updates and refinements of the SEO approach as the client’s interests and results expand. “I’m excited to dive deeper into strategic SEO planning in the ever-evolving world of Organic Search,” Puckett said. “Factoring in many of the aspects prevalent today, like AI in Search, I want to continue to develop the content and SEO approaches that deliver tangible results for our clients, and set the foundation for strong programs.” Providing More PPC Expertise Valentina Slechticovas has advanced to the role of Inbound Strategist & PPC Lead, where she’ll champion paid media initiatives including PPC campaigns and Meta Ads. Valentina has been working closely with our paid media efforts and has now formalized her leadership in this critical area. She recently obtained her Google Ads certification to further strengthen her expertise. “Valentina has been a driving force for NgageContent ever since she joined us in 2021,” notes Finkelstein. “She has architected inbound plans that consistently produce meaningful SEO results and has built numerous paid lead generation strategies that have greatly supplemented our clients’ pipelines. We’re excited to have her driving paid efforts for the company.” Valentina is thrilled to take on additional responsibilities and further refine her growing skillset. She’ll help clients make sense of the wealth of data that comes with instituting PPC campaigns and assist their understanding that getting the right leads is more important than the sheer number coming in. “Coming from an SEO background and growing into PPC, I always want to ensure our clients reach their goals with the most effective channels,” Slechticovas said. “That means being clear on the attribution of quality leads, and basing our holistic strategy on real data and client feedback.” Meet Our Complete Inbound Strategy Team These advancements reflect just part of our growing team of inbound strategy professionals. We recently expanded our headcount in this department with the addition of Alexis Wolfe, Inbound Strategist. The team works in concert with Amber Howard, Marketing Operations Specialist, to drive efficiency and maximize performance across all marketing channels — in particular HubSpot. Together, our talented team works collaboratively to create holistic inbound marketing solutions that help our clients attract, qualify, and convert more leads while keeping existing customers engaged. Moving Forward Together At NgageContent, we transform marketing efforts into goal-based strategies that drive revenue. By continually investing in our team’s growth and specialization, we ensure we’re delivering the highest level of service and results for our clients. Want to learn how our inbound strategy team can help your business grow? Contact us today to discuss custom inbound marketing solutions that will enrich your customer connections.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/03/06092331/inbound-strategy-team.jpg", "modified": "2025-03-14T17:00:11-04:00" }, { "id": 26948, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/learn-how-to-create-ai-ad-campaigns-with-the-latest-google-ads-automation-tools/", "title": "Learn How to Create AI Ad Campaigns with the Latest Google Ads Automation Tools", "h1": "Learn How to Create AI Ad Campaigns with the Latest Google Ads Automation Tools", "summary": "Discover Google’s Vision for Paid Search and Join the Future of Search Ads If you are a savvy marketer, you’re likely familiar with Search Generative Experience (SGE) and how Google AI is reshaping traditional SERPs. But if you’re a PPC …", "content": "

Discover Google’s Vision for Paid Search and Join the Future of Search Ads

If you are a savvy marketer, you’re likely familiar with Search Generative Experience (SGE) and how Google AI is reshaping traditional SERPs. But if you’re a PPC advertiser, you will know that Google Ads automation tools are being leveraged in other key ways — transforming the Google Ads platform into an AI-driven powerhouse, where AI ad campaigns play a critical role in optimizing targeting, bidding and placements.

At first, you might have noticed a guiding hand assisting with automated recommendations — nudging you toward broad match keywords, smart bidding or budget optimizations. Then AI-driven ad copy suggestions appeared, dynamically adjusting your headlines and descriptions based on real search intent.

And now? Google AI is taking it one step further.

Google AI and the Shift to AI Powered Search Ads

Philipp Schindler (SVP and CBO, Google) and Brian Burdick (Senior Director, Search Ad Automation, Google) have expressed that by using Google AI, it’s now possible to understand the type of information users are searching for and to present the most helpful results.

In particular with Performance Max campaigns, Google AI can now determine placements, bids and creatives, supplementing a lot of the manual work traditionally required in campaign management. While keywords, manual bid adjustments and A/B testing still have their place, AI-powered tools are now at the forefront, resulting in more personalized, intent-driven PPC advertising.

Here we will review how Google’s latest AI advancements — Performance Max, Broad Match, Value-Based Bidding and Responsive Search ads — are shaping the future of AI ad campaigns, and perhaps most importantly, how you can stay ahead in this new era.

Performance Max: The Future of Automated Google Ads

Managing separate ad campaigns across Google’s platforms (Search, Display, Shopping, YouTube and Gmail) used to be a time-consuming and inefficient ordeal. Performance Max (PMax), however, is now redefining how we manage multi-platform campaigns by automating ad placements, budget allocation, and creative optimization across multiple Google platforms at once.

In today’s digital landscape, users often encounter multiple platforms and touchpoints before converting. For example, a typical journey might look like:

• Starting with a Google Search to research products
• Then browsing YouTube reviews to compare options
• Encountering remarketing ads on the Google Display Network
• Browsing Shopping ads before making a final decision

Now, instead of managing individual campaigns, we can focus on providing high quality creative assets, such as headlines, descriptions, images and videos. This cross-channel automation is a game changer, ensuring budgets are optimized for the highest value conversions rather than being wasted on ineffective platforms.

Broad Match: AI Finds New Audiences for You

Broad Match once had a bad reputation for generating irrelevant clicks and wasted ad spend. In the last five years, however, Google’s large models have gotten 50% better at understanding human language. With AI driven intent analysis, Broad Match has evolved into a powerful tool for accurately reaching high intent users. Instead of simply matching words in a search query, Google AI now analyzes user intent, behavior and context to determine whether an ad is relevant.

This shift means that Broad Match is no longer about casting a wide, random net. Instead, it’s about letting AI match your ads to people who are actively interested in your offering, even if they do not use your exact keywords.
If your campaigns aren’t receiving enough impressions or clicks, or you feel like you’re reaching the same audience, Broad Match — paired with Smart Bidding — now allows Google AI to handle the heavy lifting.

Value Based Bidding: How Google AI Predicts Your Most Profitable Customers

While traditional bidding strategies focused on maximizing clicks or conversions, not all conversions are made equal. Many advertisers fall into the trap of spending too much on low value transactions — driving volume but ultimately failing to achieve strong return.

A Value Based Bidding (VBB) strategy changes this by prioritizing high-value customers, ensuring that Google AI optimizes bids based on revenue potential rather than just conversion count. Rather than simply bidding on users most likely to click, Google evaluates deeper intent signals, such as:

• Past purchase behavior, identifying customers who are more likely to spend more
• Engagement trends, favoring users who interact with higher value services
• Likelihood of repeat purchases, prioritizing users who contribute more

By analyzing these signals, Value-Based Bidding helps us focus budgets on users who are most likely to generate higher revenue. If your campaigns are converting, but most result in small purchases — or your CPC is rising, but your return is largely the same — it might be time to reduce wasted ad spend on low value customers and to maximize beyond conversion count.

Responsive Search Ads (RSAs): Leveraging AI-Generated Ad Copy to Convert

Crafting the perfect ad copy has always been a challenge for PPC advertisers. While marketers traditionally A/B tested different variations of headlines and descriptions, trying to determine which combinations drove the best engagement, this process was tedious and often led to guesswork.

Responsive Search Ads (RSAs) transform this process by allowing Google AI to dynamically generate, test and optimize ad copy in real-time.

If your ads aren’t getting enough clicks, or users might search for your products in different ways, it might be time for a higher level strategy that tests different ad variations automatically. As reported by Google’s internal data, those who adopt Google Ads automation tools like responsive search ads in campaigns that also use broad match and Smart Bidding see an average of 20% more conversions at a similar cost per action.

How to Stay Ahead in the AI-Driven Google Ads Era

Google’s AI first approach isn’t just the future —it’s already here. As Google Ads automation tools support more campaign management, this opens up new opportunities to go beyond micromanaging keywords and bids to guiding AI with high quality creatives and strategic insight.

By understanding how all of these tools complement each other, you can create a fully optimized ad strategy where Google AI can assist in the most helpful way for you. Regularly monitoring and reporting on AI ad campaign insights, testing creative assets, and refining strategy will help ensure you deliver the best possible results over time, with less manual effort.

Those who embrace more automation will begin to unlock its potential, allowing AI to handle more data driven decisions while they focus on maximizing impact. The future of search advertising is here — what is your next move? If you aspire to optimize your own ad campaigns for greater success, now is the time to take the next step.

", "content_plain": "Discover Google’s Vision for Paid Search and Join the Future of Search Ads If you are a savvy marketer, you’re likely familiar with Search Generative Experience (SGE) and how Google AI is reshaping traditional SERPs. But if you’re a PPC advertiser, you will know that Google Ads automation tools are being leveraged in other key ways — transforming the Google Ads platform into an AI-driven powerhouse, where AI ad campaigns play a critical role in optimizing targeting, bidding and placements. At first, you might have noticed a guiding hand assisting with automated recommendations — nudging you toward broad match keywords, smart bidding or budget optimizations. Then AI-driven ad copy suggestions appeared, dynamically adjusting your headlines and descriptions based on real search intent. And now? Google AI is taking it one step further. Google AI and the Shift to AI Powered Search Ads Philipp Schindler (SVP and CBO, Google) and Brian Burdick (Senior Director, Search Ad Automation, Google) have expressed that by using Google AI, it’s now possible to understand the type of information users are searching for and to present the most helpful results. In particular with Performance Max campaigns, Google AI can now determine placements, bids and creatives, supplementing a lot of the manual work traditionally required in campaign management. While keywords, manual bid adjustments and A/B testing still have their place, AI-powered tools are now at the forefront, resulting in more personalized, intent-driven PPC advertising. Here we will review how Google’s latest AI advancements — Performance Max, Broad Match, Value-Based Bidding and Responsive Search ads — are shaping the future of AI ad campaigns, and perhaps most importantly, how you can stay ahead in this new era. Performance Max: The Future of Automated Google Ads Managing separate ad campaigns across Google’s platforms (Search, Display, Shopping, YouTube and Gmail) used to be a time-consuming and inefficient ordeal. Performance Max (PMax), however, is now redefining how we manage multi-platform campaigns by automating ad placements, budget allocation, and creative optimization across multiple Google platforms at once. In today’s digital landscape, users often encounter multiple platforms and touchpoints before converting. For example, a typical journey might look like: • Starting with a Google Search to research products • Then browsing YouTube reviews to compare options • Encountering remarketing ads on the Google Display Network • Browsing Shopping ads before making a final decision Now, instead of managing individual campaigns, we can focus on providing high quality creative assets, such as headlines, descriptions, images and videos. This cross-channel automation is a game changer, ensuring budgets are optimized for the highest value conversions rather than being wasted on ineffective platforms. Broad Match: AI Finds New Audiences for You Broad Match once had a bad reputation for generating irrelevant clicks and wasted ad spend. In the last five years, however, Google’s large models have gotten 50% better at understanding human language. With AI driven intent analysis, Broad Match has evolved into a powerful tool for accurately reaching high intent users. Instead of simply matching words in a search query, Google AI now analyzes user intent, behavior and context to determine whether an ad is relevant. This shift means that Broad Match is no longer about casting a wide, random net. Instead, it’s about letting AI match your ads to people who are actively interested in your offering, even if they do not use your exact keywords. If your campaigns aren’t receiving enough impressions or clicks, or you feel like you’re reaching the same audience, Broad Match — paired with Smart Bidding — now allows Google AI to handle the heavy lifting. Value Based Bidding: How Google AI Predicts Your Most Profitable Customers While traditional bidding strategies focused on maximizing clicks or conversions, not all conversions are made equal. Many advertisers fall into the trap of spending too much on low value transactions — driving volume but ultimately failing to achieve strong return. A Value Based Bidding (VBB) strategy changes this by prioritizing high-value customers, ensuring that Google AI optimizes bids based on revenue potential rather than just conversion count. Rather than simply bidding on users most likely to click, Google evaluates deeper intent signals, such as: • Past purchase behavior, identifying customers who are more likely to spend more • Engagement trends, favoring users who interact with higher value services • Likelihood of repeat purchases, prioritizing users who contribute more By analyzing these signals, Value-Based Bidding helps us focus budgets on users who are most likely to generate higher revenue. If your campaigns are converting, but most result in small purchases — or your CPC is rising, but your return is largely the same — it might be time to reduce wasted ad spend on low value customers and to maximize beyond conversion count. Responsive Search Ads (RSAs): Leveraging AI-Generated Ad Copy to Convert Crafting the perfect ad copy has always been a challenge for PPC advertisers. While marketers traditionally A/B tested different variations of headlines and descriptions, trying to determine which combinations drove the best engagement, this process was tedious and often led to guesswork. Responsive Search Ads (RSAs) transform this process by allowing Google AI to dynamically generate, test and optimize ad copy in real-time. If your ads aren’t getting enough clicks, or users might search for your products in different ways, it might be time for a higher level strategy that tests different ad variations automatically. As reported by Google’s internal data, those who adopt Google Ads automation tools like responsive search ads in campaigns that also use broad match and Smart Bidding see an average of 20% more conversions at a similar cost per action. How to Stay Ahead in the AI-Driven Google Ads Era Google’s AI first approach isn’t just the future —it’s already here. As Google Ads automation tools support more campaign management, this opens up new opportunities to go beyond micromanaging keywords and bids to guiding AI with high quality creatives and strategic insight. By understanding how all of these tools complement each other, you can create a fully optimized ad strategy where Google AI can assist in the most helpful way for you. Regularly monitoring and reporting on AI ad campaign insights, testing creative assets, and refining strategy will help ensure you deliver the best possible results over time, with less manual effort. Those who embrace more automation will begin to unlock its potential, allowing AI to handle more data driven decisions while they focus on maximizing impact. The future of search advertising is here — what is your next move? If you aspire to optimize your own ad campaigns for greater success, now is the time to take the next step.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/03/06092331/iStock-1405572038.jpg", "modified": "2025-03-07T16:26:02-05:00" }, { "id": 26926, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/ai-wrote-my-blog-post-kind-of-exploring-a-smarter-ai-content-strategy/", "title": "AI Wrote My Blog Post (Kind Of): Exploring a Smarter AI Content Strategy", "h1": "AI Wrote My Blog Post (Kind Of): Exploring a Smarter AI Content Strategy", "summary": "Wondering how to use AI to generate more content for your business? Explore this AI content strategy to boost your efficiency and effectiveness.", "content": "

Wondering how to weave an AI content strategy into your marketing plan — or if you even should? Well, I was too. So I had AI help me write this blog post about having AI help me write blog posts. (Yes, you read that right, and no, the universe didn’t implode.)

As the co-owner of NgageContent, it’s part of my job to create more quality industry insights for our clients and team… but you know, time.

So I gave myself a challenge for 2025: using artificial intelligence strategically, can I 4x the amount of quality content I create? Importantly, this also has to be quality content driven by me that I believe provides value to our audience.

Now, I know what you’re thinking. Didn’t we write a whole post about why you shouldn’t use AI for blogs? (Sure did!) Additionally, it’s clear that AI-written articles are way underperforming those created by the human hand.

That reasoning all holds — but here’s the twist: being the subject matter expert (SME) is your secret sauce for good, helpful content. This isn’t about buying one of those terrible AI prompt lists off Instagram and then letting it generate 50 blogs for you. With the right AI content strategy, your chosen tool is just a content assistant to supercharge your efforts. The key? You’re in charge of the voice, expertise, and data input.

The Challenge: Developing an AI Content Strategy to Create More While Staying Human

I believe I can 4x my content production this year while still ensuring it’s human-created content with a unique perspective. The challenge with AI is that using it exclusively will turn you into an also-ran since you don’t input your expertise into it.

Let’s talk about my content creation efforts in 2024. Fair warning, these stats are not great:

Here’s the thing — I have the same challenge we have with our clients in creating lots of good quality content: the people with the most experience tend to be pretty busy!

So how do I go from less than 20 pieces of content last year to 80 this year? Here’s how I’m already hitting that pace.

How I Wrote This Post

Step 1: The Venerable Apple Notes

I started with a simple voice recording in Notes, which I recorded on a few quick walks after work. This lets me get all my creative ideas out. I’m relying on 11 years of running an agency to make me an SME, but, candidly, my idea cup runneth over (and in multiple directions) when I’m talking freely. So I did a full word vomit into the machine and didn’t worry about staying on topic, repeating myself, sounding smart, etc. From that, I got the raw transcription from Notes.

Step 2: Organization

With way too many words recorded, I uploaded the full transcription to Claude AI.

At this point, I am looking for AI to do some heavy lifting. The prompt I entered was ‘Take this raw transcription and turn it into an outline for a blog on AI writing my blog.’

Less than one minute later I had a completed outline. It was roughly 5 pages and included good ideas like the step numbering system you see here.

For me, the momentum this created is even better than the time savings. One of the things that shuts down my content creation efforts is the dreaded slog. Hundreds of years ago when I was a cub reporter at a newspaper, we would bring a recording device to interviews with a tape inside. After driving back to the newsroom, we’d then type out the interview transcription and start to organize it into an outline. This would all take hours, which would make me reluctant to start. Yes, I would often fall off my dinosaur during this process.

With this AI content strategy, I sparked my creativity faster and saved time by eliminating the manual roadblocks.

Step 3: The Human Touch

When I got the organized thoughts from Claude, I did a human pass. Being an SME is about taste related to your expertise. This is where AI is still struggling. Using my own words, it crammed in filler content that didn’t move the post forward. It has a ninth-grade writer’s love for adverbs.

AI also struggles to get the voice right, so I added some of my original color commentary back in. For example, it killed the banana pudding reference I made below.

Now at the draft stage, I went back to our friend Claude. The prompt: ‘Read this blog draft. Is there anything related to writing an AI blog post I should add?’ Boy, did it have ideas!

The best of the bunch? Making sure I included the specific prompt I used. That’s why that’s in this blog!

Some other suggestions it made (but I would have thought of these, I swear!)

Now, we were rolling. I punched up the draft a bit more and relied on another AI tool we love, Grammarly. My life as a writer is way behind me, so assistance with tone, sentence structure and the like is a helpful guiding force.

Step 4: Bring in the Pros

Ah, what a luxury it is to have the Ngage team. When my draft was complete I turned it over to Regan from our team to make it better.

Regan’s job is basically being the adult in the room, making sure I don’t accidentally let AI convince me to include cryptocurrency investment advice in a marketing blog. Hey, meta break: AI wrote that joke! I asked it to give me some humor to add to the post (prompt: Do you have any funny jokes to add to this blog?). Not bad!

Anyway, Regan did an SEO pass on the content and added the fundamentals needed for the backend of our site. Are there some burgeoning SEO AI tools we like to help with this? Yes, but, again, SME context is critical to good content. We still use Moz for SEO research and our inbound team’s brain for applying that in a contextual way to drive new audiences to our work.

The Proof is in the Banana Pudding (I like banana; AI doesn’t know that)

I’ve already tested this approach with a longer content piece I put together in January about WordPress health and compliance.

This post was complex and normally would have taken me 4-6 hours to create BEFORE I involved our content and SEO folks to make it sound and perform better. Instead, it took less than 3 hours on my end. Importantly, this content had a human being review the recommendations and language around compliance.

The first person I shared it with remarked how it read in my exact voice. But I cut the time it took me to write it by about 50 percent. From there, I took that post and used Claude to help me generate an email and landing page from the content.

The blog post you’re reading now took less research and was a bit more fun (and so meta!). It only took me 90 minutes to get from an idea on a walk (what if I had AI write a blog post about AI-written blog posts) to basically what you see here.

Your AI Content Strategy Makes it Easier to Work with Your Content Team (Like Ngage)

Another thing Claude told me I should add to this post: Remember that using AI for industry-specific insight is not ideal — you need human expertise.

I feel like I made that point along the way, but it’s worth mentioning again. The biggest challenge we’ve always had in creating content is getting smart business leaders with a unique perspective to sit down and get ideas out of their heads so we can turn them into great content pieces. With AI, we need only a fraction of the time we used to need. Today, just getting your thoughts out in some way — whether that’s a recording on your phone or quick bullets typed up — is enough to get the ball rolling.

Using the right AI content strategy, you can combine the power of your industry knowledge with a tool’s time-saving and helpful capabilities to generate better content faster. And with a smart SEO content team at your side, you can ensure your content is optimized for the best performance in search engines and pulls in your target audience.

There will be a sea of people cramming out more content than ever using AI. Will it be good? Will it be helpful? I doubt it. But using AI as your content assistant to leverage your expertise is a huge chance for you to lap the field. Watch me do it 80 times this year!

So, AI wrote my blog. Kind of. I mean, you know the bit about banana pudding is from me, right?

", "content_plain": "Wondering how to weave an AI content strategy into your marketing plan — or if you even should? Well, I was too. So I had AI help me write this blog post about having AI help me write blog posts. (Yes, you read that right, and no, the universe didn’t implode.) As the co-owner of NgageContent, it’s part of my job to create more quality industry insights for our clients and team… but you know, time. So I gave myself a challenge for 2025: using artificial intelligence strategically, can I 4x the amount of quality content I create? Importantly, this also has to be quality content driven by me that I believe provides value to our audience. Now, I know what you’re thinking. Didn’t we write a whole post about why you shouldn’t use AI for blogs? (Sure did!) Additionally, it’s clear that AI-written articles are way underperforming those created by the human hand. That reasoning all holds — but here’s the twist: being the subject matter expert (SME) is your secret sauce for good, helpful content. This isn’t about buying one of those terrible AI prompt lists off Instagram and then letting it generate 50 blogs for you. With the right AI content strategy, your chosen tool is just a content assistant to supercharge your efforts. The key? You’re in charge of the voice, expertise, and data input. The Challenge: Developing an AI Content Strategy to Create More While Staying Human I believe I can 4x my content production this year while still ensuring it’s human-created content with a unique perspective. The challenge with AI is that using it exclusively will turn you into an also-ran since you don’t input your expertise into it. Let’s talk about my content creation efforts in 2024. Fair warning, these stats are not great: 1 Blog 4 client update emails 1 podcast 12 training videos 0 Whitepapers/eBooks (woof!) Here’s the thing — I have the same challenge we have with our clients in creating lots of good quality content: the people with the most experience tend to be pretty busy! So how do I go from less than 20 pieces of content last year to 80 this year? Here’s how I’m already hitting that pace. How I Wrote This Post Step 1: The Venerable Apple Notes I started with a simple voice recording in Notes, which I recorded on a few quick walks after work. This lets me get all my creative ideas out. I’m relying on 11 years of running an agency to make me an SME, but, candidly, my idea cup runneth over (and in multiple directions) when I’m talking freely. So I did a full word vomit into the machine and didn’t worry about staying on topic, repeating myself, sounding smart, etc. From that, I got the raw transcription from Notes. Step 2: Organization With way too many words recorded, I uploaded the full transcription to Claude AI. At this point, I am looking for AI to do some heavy lifting. The prompt I entered was ‘Take this raw transcription and turn it into an outline for a blog on AI writing my blog.’ Less than one minute later I had a completed outline. It was roughly 5 pages and included good ideas like the step numbering system you see here. For me, the momentum this created is even better than the time savings. One of the things that shuts down my content creation efforts is the dreaded slog. Hundreds of years ago when I was a cub reporter at a newspaper, we would bring a recording device to interviews with a tape inside. After driving back to the newsroom, we’d then type out the interview transcription and start to organize it into an outline. This would all take hours, which would make me reluctant to start. Yes, I would often fall off my dinosaur during this process. With this AI content strategy, I sparked my creativity faster and saved time by eliminating the manual roadblocks. Step 3: The Human Touch When I got the organized thoughts from Claude, I did a human pass. Being an SME is about taste related to your expertise. This is where AI is still struggling. Using my own words, it crammed in filler content that didn’t move the post forward. It has a ninth-grade writer’s love for adverbs. AI also struggles to get the voice right, so I added some of my original color commentary back in. For example, it killed the banana pudding reference I made below. Now at the draft stage, I went back to our friend Claude. The prompt: ‘Read this blog draft. Is there anything related to writing an AI blog post I should add?’ Boy, did it have ideas! The best of the bunch? Making sure I included the specific prompt I used. That’s why that’s in this blog! Some other suggestions it made (but I would have thought of these, I swear!) Break this blog into several social media posts Turn this blog into an email Include this blog in future content as a resource on AI Measure the results of this blog to see if this topic resonates with your audience Now, we were rolling. I punched up the draft a bit more and relied on another AI tool we love, Grammarly. My life as a writer is way behind me, so assistance with tone, sentence structure and the like is a helpful guiding force. Step 4: Bring in the Pros Ah, what a luxury it is to have the Ngage team. When my draft was complete I turned it over to Regan from our team to make it better. Regan’s job is basically being the adult in the room, making sure I don’t accidentally let AI convince me to include cryptocurrency investment advice in a marketing blog. Hey, meta break: AI wrote that joke! I asked it to give me some humor to add to the post (prompt: Do you have any funny jokes to add to this blog?). Not bad! Anyway, Regan did an SEO pass on the content and added the fundamentals needed for the backend of our site. Are there some burgeoning SEO AI tools we like to help with this? Yes, but, again, SME context is critical to good content. We still use Moz for SEO research and our inbound team’s brain for applying that in a contextual way to drive new audiences to our work. The Proof is in the Banana Pudding (I like banana; AI doesn’t know that) I’ve already tested this approach with a longer content piece I put together in January about WordPress health and compliance. This post was complex and normally would have taken me 4-6 hours to create BEFORE I involved our content and SEO folks to make it sound and perform better. Instead, it took less than 3 hours on my end. Importantly, this content had a human being review the recommendations and language around compliance. The first person I shared it with remarked how it read in my exact voice. But I cut the time it took me to write it by about 50 percent. From there, I took that post and used Claude to help me generate an email and landing page from the content. The blog post you’re reading now took less research and was a bit more fun (and so meta!). It only took me 90 minutes to get from an idea on a walk (what if I had AI write a blog post about AI-written blog posts) to basically what you see here. Your AI Content Strategy Makes it Easier to Work with Your Content Team (Like Ngage) Another thing Claude told me I should add to this post: Remember that using AI for industry-specific insight is not ideal — you need human expertise. I feel like I made that point along the way, but it’s worth mentioning again. The biggest challenge we’ve always had in creating content is getting smart business leaders with a unique perspective to sit down and get ideas out of their heads so we can turn them into great content pieces. With AI, we need only a fraction of the time we used to need. Today, just getting your thoughts out in some way — whether that’s a recording on your phone or quick bullets typed up — is enough to get the ball rolling. Using the right AI content strategy, you can combine the power of your industry knowledge with a tool’s time-saving and helpful capabilities to generate better content faster. And with a smart SEO content team at your side, you can ensure your content is optimized for the best performance in search engines and pulls in your target audience. There will be a sea of people cramming out more content than ever using AI. Will it be good? Will it be helpful? I doubt it. But using AI as your content assistant to leverage your expertise is a huge chance for you to lap the field. Watch me do it 80 times this year! So, AI wrote my blog. Kind of. I mean, you know the bit about banana pudding is from me, right?", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/02/06092332/iStock-1500050411.jpg", "modified": "2025-02-14T12:15:06-05:00" }, { "id": 26905, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/website-compliance/", "title": "Website Compliance & Security in 2025: What Your WordPress Site Needs (And Why We Can’t Stop Talking About It)", "h1": "Website Compliance & Security in 2025: What Your WordPress Site Needs (And Why We Can’t Stop Talking About It)", "summary": "I attempted to play an attorney on TV once, but they told me I had more of a face for working from home. Since that career path didn’t pan out, I’ll stick to what I actually know: keeping your WordPress …", "content": "

I attempted to play an attorney on TV once, but they told me I had more of a face for working from home. Since that career path didn’t pan out, I’ll stick to what I actually know: keeping your WordPress site secure, compliant, and healthy in 2025. Read on for the need-to-know updates about website compliance and protection so you can kick the year off right — and keep it that way.

*Quick disclaimer: Again, we’re not attorneys. The following is based on our experience working with WordPress sites, but please consult legal professionals for official guidance.*

The Digital Landscape Has Changed (And Your To-Do List Just Got Longer)

Whether you’re a business owner or marketing lead, I have news that might ruin your New Year glow. Security and compliance online are now part of your job description. I know, I know. You already had enough on your plate (but probably not enough time for an actual lunch break). But the World Wide Web isn’t getting any simpler, and protecting your digital presence is crucial.

Here’s the silver lining: we’re not asking you to do anything we haven’t done ourselves. At NgageContent, we’ve implemented everything we’re about to recommend – from AI policies to third-party form management. We’re taking our own medicine, and honestly, it doesn’t taste that bad.

Let’s Break This Down Into Three Critical Areas

1. Website Compliance: The Rules Keep Evolving

Remember when putting a “website under construction” GIF on your site was considered professional? The internet has grown up since then, and so have the regulations. Today’s websites need:

Importantly, these recommendations reflect the industry standards of today, not tomorrow. As the internet evolves, so do its regulations — with regular website compliance and health checks, you can feel confident your site will stay ahead and poised for success.

Ready for some legal stuff where I mention that we are not lawyers again? Part of this effort is to better comply with laws in California and throughout the European Union. We’ve worked hard to summarize these laws — both of which can carry heavy fines if you’re playing outside the rules:

California’s landmark Consumer Privacy Act (CCPA) and its 2023 amendment (CPRA) empower consumers with comprehensive rights over their personal data, including the ability to access, delete, correct, and limit the sharing of information collected by businesses, while requiring companies to comply with these requests and maintain transparent privacy practices.

The General Data Protection Regulation (GDPR), implemented in 2018, stands as the world’s most stringent privacy and security law, applying to any organization handling EU residents’ data and imposing hefty fines for violations, signaling Europe’s commitment to protecting personal data in an increasingly digital world.

Yikes. Legal jargon. Let’s just use the tooling and avoid all that.

2. Security: The “It Won’t Happen to Me” Myth

Here’s a fun story from a recent M&A conference I attended. During a cybersecurity panel, a senior security specialist made a striking point: He used to be worried when someone told him they’d had experience with a hack. Today, he’s worried when someone tells him they haven’t — it likely means they don’t know they’ve been hacked! Yikes.

While I’d rather explain TikTok dances to someone’s grandma than become a cybersecurity expert, the message is clear: protection matters. Ideally, your WordPress site is more of a brochure site where you aren’t storing any client or prospect data or payment information.

To lower your security risk we highly recommend:

3. Website Health: Because Band-Aids Don’t Work in Digital

Think of website maintenance like dental hygiene — regular checkups prevent root canals. Our recommended toolkit includes:

Site health is important. The digital world keeps moving, and you’ll need to update plugins, your WordPress PHP and the like as time moves on.

Critical to this however, is having a backup of your site (which we take daily with our tooling). About 10-15 times per year a client comes to us having accidentally taken down their site while trying to do maintenance on their own. Whoops. It’s OK if we have our tooling on it because they can reach out and we can generally restore it to the previous instance within a few moments.

Using our tooling also gives you outside help from the Ngage team when needed. We can make updates to your site. If they are heavy changes, we can even quickly copy your site onto a development server to make changes before they go live.

The Reality Check (AKA The Part About Money)

Let’s have some real talk: Yes, these tools and services will impact your budget. Would we prefer you spend that money on creating amazing content or boosting your SEO? Absolutely! But think of this as insurance for your digital presence. The cost of prevention is always lower than the cost of crisis management.

For more details on why managed hosting matters, check out our previous blog.

The Bottom Line: Your Website Compliance and Security Matters

We’re not here to scare you (though if you’re a bit concerned, that’s probably healthy). We’re here to help you navigate the increasingly complex world of website management. Think of us as your digital safety net — we may not have TV-worthy faces, but we’ve got your back when it comes to keeping your WordPress website compliant, secure, and healthy.

Remember: Your website is often the first point of contact between your business and potential clients. Making sure it’s properly protected isn’t just about avoiding problems — it’s about building trust and maintaining your professional reputation.

Need help implementing any of these recommendations? That’s what we’re here for. And yes, we’ll try to make it as painless as possible. Maybe we’ll even throw in some dad jokes to lighten the mood.

", "content_plain": "I attempted to play an attorney on TV once, but they told me I had more of a face for working from home. Since that career path didn’t pan out, I’ll stick to what I actually know: keeping your WordPress site secure, compliant, and healthy in 2025. Read on for the need-to-know updates about website compliance and protection so you can kick the year off right — and keep it that way. *Quick disclaimer: Again, we’re not attorneys. The following is based on our experience working with WordPress sites, but please consult legal professionals for official guidance.* The Digital Landscape Has Changed (And Your To-Do List Just Got Longer) Whether you’re a business owner or marketing lead, I have news that might ruin your New Year glow. Security and compliance online are now part of your job description. I know, I know. You already had enough on your plate (but probably not enough time for an actual lunch break). But the World Wide Web isn’t getting any simpler, and protecting your digital presence is crucial. Here’s the silver lining: we’re not asking you to do anything we haven’t done ourselves. At NgageContent, we’ve implemented everything we’re about to recommend – from AI policies to third-party form management. We’re taking our own medicine, and honestly, it doesn’t taste that bad. Let’s Break This Down Into Three Critical Areas 1. Website Compliance: The Rules Keep Evolving Remember when putting a “website under construction” GIF on your site was considered professional? The internet has grown up since then, and so have the regulations. Today’s websites need: A comprehensive Privacy Policy (not just copied from another site – we see you!) An AI Policy if you’re using AI tools (check out our example) CookieFirst — cookie consent management that actually works (and looks decent) AccessiBe for ongoing web accessibility and ADA compliance Third-party tools that allow users to request the deletion of any collected personal data Importantly, these recommendations reflect the industry standards of today, not tomorrow. As the internet evolves, so do its regulations — with regular website compliance and health checks, you can feel confident your site will stay ahead and poised for success. Ready for some legal stuff where I mention that we are not lawyers again? Part of this effort is to better comply with laws in California and throughout the European Union. We’ve worked hard to summarize these laws — both of which can carry heavy fines if you’re playing outside the rules: California’s landmark Consumer Privacy Act (CCPA) and its 2023 amendment (CPRA) empower consumers with comprehensive rights over their personal data, including the ability to access, delete, correct, and limit the sharing of information collected by businesses, while requiring companies to comply with these requests and maintain transparent privacy practices. The General Data Protection Regulation (GDPR), implemented in 2018, stands as the world’s most stringent privacy and security law, applying to any organization handling EU residents’ data and imposing hefty fines for violations, signaling Europe’s commitment to protecting personal data in an increasingly digital world. Yikes. Legal jargon. Let’s just use the tooling and avoid all that. 2. Security: The “It Won’t Happen to Me” Myth Here’s a fun story from a recent M&A conference I attended. During a cybersecurity panel, a senior security specialist made a striking point: He used to be worried when someone told him they’d had experience with a hack. Today, he’s worried when someone tells him they haven’t — it likely means they don’t know they’ve been hacked! Yikes. While I’d rather explain TikTok dances to someone’s grandma than become a cybersecurity expert, the message is clear: protection matters. Ideally, your WordPress site is more of a brochure site where you aren’t storing any client or prospect data or payment information. To lower your security risk we highly recommend: BlogVault for robust backup protection and real-time malware scanning Managed WordPress hosting with uptime monitoring Third-party form management through tools like HubSpot or Ninja Forms Keeping payment processing separate through secure external platforms like Shopify 3. Website Health: Because Band-Aids Don’t Work in Digital Think of website maintenance like dental hygiene — regular checkups prevent root canals. Our recommended toolkit includes: Regular maintenance and updates (quarterly for newer sites, monthly for sites more than 2 years old) Continuous uptime monitoring Regular site backups Site health is important. The digital world keeps moving, and you’ll need to update plugins, your WordPress PHP and the like as time moves on. Critical to this however, is having a backup of your site (which we take daily with our tooling). About 10-15 times per year a client comes to us having accidentally taken down their site while trying to do maintenance on their own. Whoops. It’s OK if we have our tooling on it because they can reach out and we can generally restore it to the previous instance within a few moments. Using our tooling also gives you outside help from the Ngage team when needed. We can make updates to your site. If they are heavy changes, we can even quickly copy your site onto a development server to make changes before they go live. The Reality Check (AKA The Part About Money) Let’s have some real talk: Yes, these tools and services will impact your budget. Would we prefer you spend that money on creating amazing content or boosting your SEO? Absolutely! But think of this as insurance for your digital presence. The cost of prevention is always lower than the cost of crisis management. For more details on why managed hosting matters, check out our previous blog. The Bottom Line: Your Website Compliance and Security Matters We’re not here to scare you (though if you’re a bit concerned, that’s probably healthy). We’re here to help you navigate the increasingly complex world of website management. Think of us as your digital safety net — we may not have TV-worthy faces, but we’ve got your back when it comes to keeping your WordPress website compliant, secure, and healthy. Remember: Your website is often the first point of contact between your business and potential clients. Making sure it’s properly protected isn’t just about avoiding problems — it’s about building trust and maintaining your professional reputation. Need help implementing any of these recommendations? That’s what we’re here for. And yes, we’ll try to make it as painless as possible. Maybe we’ll even throw in some dad jokes to lighten the mood.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/01/06092332/iStock-1167560531.jpg", "modified": "2025-01-24T17:27:55-05:00" }, { "id": 26888, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/ngagecontent-and-athena-swc-cement-long-term-holistic-marketing-partnership/", "title": "NgageContent and Athena SWC Cement Long-Term Holistic Marketing Partnership", "h1": "NgageContent and Athena SWC Cement Long-Term Holistic Marketing Partnership", "summary": "NgageContent and Athena SWC have entered into a five-year strategic partnership to continue offering growth-focused integrated marketing and sales solutions.", "content": "

Cleveland, OH (January 2025) — NgageContent and New York-based Athena SWC have formalized a five-year partnership agreement to provide comprehensive integrated marketing and sales solutions for manufacturing and related organizations.

The partnership follows a four-year period of partnership in which the two organizations successfully helped dozens of manufacturers nationwide implement proven lead generation solutions, enhance sales strategy and processes, and increase revenue.

NgageContent provides inbound marketing solutions that include website development, search engine optimization, organic and paid search advertising, and more. Athena SWC provides new business development solutions, including outbound-focused marketing outreach, sales support and coordination, CRM implementation and pipeline management, and lead management.

Since 2021, both organizations have implemented holistic marketing and sales strategies that have produced significant, measurable results for businesses focusing on plastics, flexible packaging, metals, corrugated, folding cartons, labels, pharmaceuticals, and many others.

The partnership offers two solutions designed to deliver a comprehensive framework of skilled professionals, optimized processes, and cutting-edge technology. These solutions are backed by ROI projections derived from client sales data and extensive experience in the manufacturing sector. For a holistic approach, the full inbound and outbound solution functions as a seamless sales engine tailored to medium- to large-scale manufacturers. For smaller manufacturers, Athena also provides an SEO-focused alternative that features targeted follow-ups, website visitor tracking, and sales support.

“We’re very excited to continue our partnership with Athena,” said NgageContent CEO Mike Cottrill. “The past four years have shown what a program like this can achieve, both for our clients and our business, and we couldn’t ask for better partners. Athena truly understands the distinct sales and growth needs of manufacturers today. We’re happy to contribute to what they do for clients that entrust them with this important function in their businesses.”

About NgageContent

NgageContent is a Cleveland-based inbound marketing agency that transforms marketing efforts into revenue-driving strategies. Founded in 2014, NgageContent specializes in creating data-driven campaigns that help B2B businesses attract, qualify, and convert leads while keeping existing customers engaged. Combining the expertise of inbound certified marketers, tech-savvy strategists, and tooling specialists, NgageContent delivers measurable results. NgageContent takes pride in deeply understanding clients’ businesses and their customers, crafting customized solutions that drive bottom-line growth. From increasing qualified leads to enhancing customer engagement and boosting revenue, NgageContent’s comprehensive approach to digital marketing ensures business goals become reality.

About Athena SWC

Athena SWC, LLC, a subsidiary of The Bonadio Group, provides outsourced services for marketing, new business development, and sales support. Athena helps clients in complex business-to-business selling environments gather marketing intelligence, generate qualified leads, nurture relationships, improve sales-rep productivity, and compress sales cycles — with the goal of converting clients’ prospects into customers and improving bottom-line results. For more information, visit www.athenaswc.com.

", "content_plain": "Cleveland, OH (January 2025) — NgageContent and New York-based Athena SWC have formalized a five-year partnership agreement to provide comprehensive integrated marketing and sales solutions for manufacturing and related organizations. The partnership follows a four-year period of partnership in which the two organizations successfully helped dozens of manufacturers nationwide implement proven lead generation solutions, enhance sales strategy and processes, and increase revenue. NgageContent provides inbound marketing solutions that include website development, search engine optimization, organic and paid search advertising, and more. Athena SWC provides new business development solutions, including outbound-focused marketing outreach, sales support and coordination, CRM implementation and pipeline management, and lead management. Since 2021, both organizations have implemented holistic marketing and sales strategies that have produced significant, measurable results for businesses focusing on plastics, flexible packaging, metals, corrugated, folding cartons, labels, pharmaceuticals, and many others. The partnership offers two solutions designed to deliver a comprehensive framework of skilled professionals, optimized processes, and cutting-edge technology. These solutions are backed by ROI projections derived from client sales data and extensive experience in the manufacturing sector. For a holistic approach, the full inbound and outbound solution functions as a seamless sales engine tailored to medium- to large-scale manufacturers. For smaller manufacturers, Athena also provides an SEO-focused alternative that features targeted follow-ups, website visitor tracking, and sales support. “We’re very excited to continue our partnership with Athena,” said NgageContent CEO Mike Cottrill. “The past four years have shown what a program like this can achieve, both for our clients and our business, and we couldn’t ask for better partners. Athena truly understands the distinct sales and growth needs of manufacturers today. We’re happy to contribute to what they do for clients that entrust them with this important function in their businesses.” About NgageContent NgageContent is a Cleveland-based inbound marketing agency that transforms marketing efforts into revenue-driving strategies. Founded in 2014, NgageContent specializes in creating data-driven campaigns that help B2B businesses attract, qualify, and convert leads while keeping existing customers engaged. Combining the expertise of inbound certified marketers, tech-savvy strategists, and tooling specialists, NgageContent delivers measurable results. NgageContent takes pride in deeply understanding clients’ businesses and their customers, crafting customized solutions that drive bottom-line growth. From increasing qualified leads to enhancing customer engagement and boosting revenue, NgageContent’s comprehensive approach to digital marketing ensures business goals become reality. About Athena SWC Athena SWC, LLC, a subsidiary of The Bonadio Group, provides outsourced services for marketing, new business development, and sales support. Athena helps clients in complex business-to-business selling environments gather marketing intelligence, generate qualified leads, nurture relationships, improve sales-rep productivity, and compress sales cycles — with the goal of converting clients’ prospects into customers and improving bottom-line results. For more information, visit www.athenaswc.com.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/12/06092333/NgageContent-%E2%80%94-Athena-C.png", "modified": "2025-09-03T12:34:39-04:00" }, { "id": 26864, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/meet-tin-chu-our-new-wordpress-developer/", "title": "Meet Tin Chu, Our New WordPress Developer!", "h1": "Meet Tin Chu, Our New WordPress Developer!", "summary": "Learn more about Tin Chu, our newest WordPress Developer, and the exciting contributions he’s going to make for our company.", "content": "

Welcome Aboard Tin Chu, NgageContent’s Newest WordPress Developer

NgageContent continues to expand and we’re excited to add Tin Chu to the team! Our newest WordPress Developer lives in Austin, TX with his family but hails from Venezuela, where he graduated from the Universidad Metropolitana in Caracas. In the past year, NgageContent has added several new members to our crew, and we’re so excited that Tin found his way to us!

In his new role at NgageContent, Tin will be working on websites in the WordPress ecosystems, creating inbound marketing solutions for clients, improving workflows, and providing custom development services. Tin’s background has equipped him with the necessary skills he needs to find success in this position. With over 12 years of experience working in the WordPress world, Tin has had experience consulting at a variety of renowned companies, including Glassdoor and Indeed. He also worked at the Walt Disney Company, where he automated some tasks for the ABC Network, built a digital asset management migrated from another CMS, and migrated towards WordPress.

We’re so excited to have Tin here!

via GIPHY

What Does Tin Do Outside of Work?

When he’s not perfecting WordPress sites, Tin likes to play soccer and learn new technologies. He also loves video games, especially RPGs, because he enjoys making other worlds and disconnecting from real life in an innovative and fun way.

Tin also loves watching movies with his five-year-old daughter, who helped him discover his love for all things Disney! Though his favorites change all the time, some standout movies are Lilo and Stitch and Tangled, and he’s always ready to watch the newest Disney movie.

Why Join NgageContent?

When Tin started looking for his next position, he immediately thought that he could be a good fit at NgageContent. When he connected with the team here, it felt amazing.

“It was meant to be,” Tin says. “It felt really great to talk to everyone here. I’m excited to join Ngage and create solutions for our clients in the inbound marketing front. I think I can make some contributions here.”

Tin is already hitting the ground running at NgageContent, and we’re so excited to see what the future holds for him here!

", "content_plain": "Welcome Aboard Tin Chu, NgageContent’s Newest WordPress Developer NgageContent continues to expand and we’re excited to add Tin Chu to the team! Our newest WordPress Developer lives in Austin, TX with his family but hails from Venezuela, where he graduated from the Universidad Metropolitana in Caracas. In the past year, NgageContent has added several new members to our crew, and we’re so excited that Tin found his way to us! In his new role at NgageContent, Tin will be working on websites in the WordPress ecosystems, creating inbound marketing solutions for clients, improving workflows, and providing custom development services. Tin’s background has equipped him with the necessary skills he needs to find success in this position. With over 12 years of experience working in the WordPress world, Tin has had experience consulting at a variety of renowned companies, including Glassdoor and Indeed. He also worked at the Walt Disney Company, where he automated some tasks for the ABC Network, built a digital asset management migrated from another CMS, and migrated towards WordPress. We’re so excited to have Tin here! via GIPHY What Does Tin Do Outside of Work? When he’s not perfecting WordPress sites, Tin likes to play soccer and learn new technologies. He also loves video games, especially RPGs, because he enjoys making other worlds and disconnecting from real life in an innovative and fun way. Tin also loves watching movies with his five-year-old daughter, who helped him discover his love for all things Disney! Though his favorites change all the time, some standout movies are Lilo and Stitch and Tangled, and he’s always ready to watch the newest Disney movie. Why Join NgageContent? When Tin started looking for his next position, he immediately thought that he could be a good fit at NgageContent. When he connected with the team here, it felt amazing. “It was meant to be,” Tin says. “It felt really great to talk to everyone here. I’m excited to join Ngage and create solutions for our clients in the inbound marketing front. I think I can make some contributions here.” Tin is already hitting the ground running at NgageContent, and we’re so excited to see what the future holds for him here!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/12/06092334/Tin-Ho-Chu-Horizontal-scaled.jpg", "modified": "2024-12-04T09:18:27-05:00" }, { "id": 4380, "type": "page", "url": "https://ngagecontent.com/business-to-business-digital-marketing/", "title": "Who We Help", "h1": "Who We Help", "summary": "", "content": "

We Design B2B Digital Marketing Strategies for Industries Across the U.S.

At NgageContent, B2B digital marketing is not a one-size-fits-all undertaking. Our team of strategists, developers, designers, and content and automation experts are experienced in helping B2B companies in the $5-$25 million range build lead-capturing, deal-closing inbound marketing strategies that fuel real growth.

We work closely with you to identify your specific challenges, and then create custom solutions that amplify your message and resonate with today’s buyers — while future-proofing your strategy for tomorrow’s opportunities.

We specialize in helping you overcome your biggest marketing challenges. Let’s strategize together.

\"b2b

B2B Digital Marketing That Delivers Real Results

NgageContent takes the guesswork out of B2B digital marketing for your business. Every web build, SEO play, and design decision is data-driven and executed with comprehensive inbound marketing intelligence. Instead of cobbling together multiple disconnected systems and tactics, we build the content and technology solutions that consider and deliver on your distinctive goals.

Your Industry + Our Inbound Strategy

The NgageContent team specializes in helping growing B2B companies, often with unique business and growth models. Some of the industries we serve include:

\"B2B

B2B Service Providers

Whether it’s a new website or a refreshed content strategy, NgageContent can help B2B service providers build a marketing plan that will drive organic traffic. We use a tailored approach to create a strategy that defines and targets your best prospects, makes meaningful and compelling offers, and provides a clear direction to follow: right into your sales funnel.

Read more\"manufacturing

Manufacturers

Manufacturers thrive when they embrace tested, data-driven tools and processes. NgageContent harnesses proven strategies that give your in-person sales efforts the upgrade they need to increase your reach and build out your prospect pipeline. We’ll employ digital strategies that work for you 24/7 and even help boost your existing customer orders with ecommerce support. You never stop growing your business — why should your digital marketing?

Read more\"franchise

Franchisees

Franchisees need to strike a balance between promoting their brand as well as their individual locations. Understanding that balance — and the importance of a flexible strategy — is crucial to our approach for your franchise. Consistency in branding, local SEO tactics, account-based marketing — it’s all part of how we help deliver maximum visibility in this competitive space.

Read more\"real

Real Estate

For real estate professionals, staying current with a digital strategy and establishing consistent lead generation are key to staying relevant in the market. NgageContent helps you structure an inbound marketing funnel that brings in new clients and opportunities — whether it’s in the commercial, residential, or investment space.

Read more\"private

Private Equity

Building relationships is what you do best. Beginning those relationships in the digital space is another story. NgageContent helps private equity firms establish and build authority, attract and engage potential investors, and even maintain compliance — all in the name of establishing the long-term relationships that cement your reputation as an industry leader.

Read more\"facility

Facility Maintenance

At NgageContent, we understand the unique challenges of marketing facility management services. We use this insight to develop a comprehensive marketing strategy that aligns with your business goals and reaches decision-makers, turning your digital presence into an always-on lead generating engine.

Read more Customer Stories

Inbound Marketing, Proven Results

We grow when our clients grow, and that has led to some great stories. See how we’ve become the full-service marketing agency for some of our favorite companies.

\"AKS

AKS Cutting Systems

AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more.

Read more\"ProTech

ProTech Security

ProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets.

Read more\"Southwest

Southwest Elevator

Southwest Elevator Company partnered with NgageContent to revamp a website that no longer matched its strong reputation. We delivered a modern, responsive site that enabled easier customer interactions and showcased capabilities through SEO-driven content.

Read more", "content_plain": "We Design B2B Digital Marketing Strategies for Industries Across the U.S. At NgageContent, B2B digital marketing is not a one-size-fits-all undertaking. Our team of strategists, developers, designers, and content and automation experts are experienced in helping B2B companies in the $5-$25 million range build lead-capturing, deal-closing inbound marketing strategies that fuel real growth. We work closely with you to identify your specific challenges, and then create custom solutions that amplify your message and resonate with today’s buyers — while future-proofing your strategy for tomorrow’s opportunities. We specialize in helping you overcome your biggest marketing challenges. Let’s strategize together. B2B Digital Marketing That Delivers Real Results NgageContent takes the guesswork out of B2B digital marketing for your business. Every web build, SEO play, and design decision is data-driven and executed with comprehensive inbound marketing intelligence. Instead of cobbling together multiple disconnected systems and tactics, we build the content and technology solutions that consider and deliver on your distinctive goals. Your Industry + Our Inbound Strategy The NgageContent team specializes in helping growing B2B companies, often with unique business and growth models. Some of the industries we serve include: B2B Service ProvidersWhether it’s a new website or a refreshed content strategy, NgageContent can help B2B service providers build a marketing plan that will drive organic traffic. We use a tailored approach to create a strategy that defines and targets your best prospects, makes meaningful and compelling offers, and provides a clear direction to follow: right into your sales funnel. Read moreManufacturersManufacturers thrive when they embrace tested, data-driven tools and processes. NgageContent harnesses proven strategies that give your in-person sales efforts the upgrade they need to increase your reach and build out your prospect pipeline. We’ll employ digital strategies that work for you 24/7 and even help boost your existing customer orders with ecommerce support. You never stop growing your business — why should your digital marketing? Read moreFranchiseesFranchisees need to strike a balance between promoting their brand as well as their individual locations. Understanding that balance — and the importance of a flexible strategy — is crucial to our approach for your franchise. Consistency in branding, local SEO tactics, account-based marketing — it’s all part of how we help deliver maximum visibility in this competitive space. Read moreReal EstateFor real estate professionals, staying current with a digital strategy and establishing consistent lead generation are key to staying relevant in the market. NgageContent helps you structure an inbound marketing funnel that brings in new clients and opportunities — whether it’s in the commercial, residential, or investment space. Read morePrivate EquityBuilding relationships is what you do best. Beginning those relationships in the digital space is another story. NgageContent helps private equity firms establish and build authority, attract and engage potential investors, and even maintain compliance — all in the name of establishing the long-term relationships that cement your reputation as an industry leader. Read moreFacility MaintenanceAt NgageContent, we understand the unique challenges of marketing facility management services. We use this insight to develop a comprehensive marketing strategy that aligns with your business goals and reaches decision-makers, turning your digital presence into an always-on lead generating engine. Read more Customer Stories Inbound Marketing, Proven Results We grow when our clients grow, and that has led to some great stories. See how we’ve become the full-service marketing agency for some of our favorite companies. AKS Cutting SystemsAKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more. Read moreProTech SecurityProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets. Read moreSouthwest ElevatorSouthwest Elevator Company partnered with NgageContent to revamp a website that no longer matched its strong reputation. We delivered a modern, responsive site that enabled easier customer interactions and showcased capabilities through SEO-driven content. Read more", "image": false, "modified": "2025-09-03T12:01:25-04:00" }, { "id": 26832, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/inbound-2024-its-okay-being-uncomfortable/", "title": "INBOUND 2024: It’s Okay Being Uncomfortable", "h1": "INBOUND 2024: It’s Okay Being Uncomfortable", "summary": "Unable to make it to INBOUND 2024? Our HubSpot guru, Amber Mosley, took it all in and breaks down what you need to know. Read more here.", "content": "

What Left a Mark From HubSpot’s Biggest Event of the Year

I was thrilled to make the journey to Boston last week to soak up the sights, sounds, and insight of INBOUND 2024 — HubSpot’s premier marketing and sales event in tech. After four jam-packed days and more than 40,000(!!) steps, my first visit to INBOUND is a wrap!

via GIPHY

As the resident HubSpot admin here at NgageContent, I’m always on the hunt for creative — yet simple — strategies that provide our clients with maximum support for their inbound marketing needs. As a first-timer at INBOUND, to say I left Boston inspired is an understatement. From new processes to new tools, I was the proverbial kid in a candy store.

But portion control matters. So, if you weren’t at INBOUND, (and dealing with information overload), what’s the ONE THING you need to understand about the biggest HubSpot shindig of the year? Let’s get right to it!

INBOUND 2024: Impact Isn’t Limited by Your Team Size

\"Amber

My biggest takeaway from INBOUND 2024 is that small teams don’t have to be satisfied with a small impact. Or, to put it another way, small teams can deliver big results.

Let me explain.

Marketers, now more than ever, are being tasked with wearing multiple hats. They need to be proficient in multiple disciplines, understand many platforms and channels, and be nimble e

nough to adjust to a rapidly changing marketplace. Oh yeah, they also need to do all that while expectations for results continue to increase despite waning customer engagement in our always-on, always-connected world.

Simply put — do more, with less. This message is familiar to professionals across many industries and markets. But how do marketing teams pull it off?

Be ready for change. It’s time to get comfortable with being uncomfortable. Let’s look at some specifics.

AI — Get With It, or Get Left Behind

AI isn’t going anywhere, and as marketers of all kinds, we need to get on board or risk getting left behind. While the popular imagination may envision a Jetsons-esque future where AI replaces human workers (ah, the press-a-button future!), the reality is much more nuanced. AI should be considered a personal assistant, providing an extra brain to support the manual functions of content creation — ideation, research, reporting, and automation.

When hiring additional team members isn’t an option, AI can step in to augment your existing capabilities. However, it’s crucial to remember that people are craving genuine human connection. Soulless, AI-generated content will stick out like a sore thumb. The key is to use AI as a tool to enhance, not replace, the human touch. By leveraging AI’s capabilities, content creators can free up time and resources to focus on the elements that truly require the human touch — engaging with the audience, crafting compelling narratives, and fostering authentic relationships.

HubSpot is working to make AI easier to incorporate into your day-to-day: Enter Breeze. Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth, and unlock actionable insights.

Focus on Quality, not Quantity

It can be tempting to use AI as a tool to crank out more content, faster. However, a focus on ‘more’ instead of ‘better’ is a dangerous trap. In today’s landscape, where AI overviews and search engine intelligence are disrupting the traditional Google search experience, leads are becoming smarter and the path to conversion is no longer a straight line. The key is to use AI as a means of creating deeper, more valuable content — not simply spreading the net wider. Using AI to save time on routine tasks can free up resources to craft truly engaging, in-depth pieces that can help stand out in the sea of generic “how-to” content.

Personalization Increases Conversion

Just as you tailor offers toward specific buyers, you should also manage your content and marketing assets with that level of personalization in mind as well. No more one-size-fits-all messaging that speaks to your audience as a whole — it’s time to get personal and customize your emails, landing pages, and other content assets with smart, relevant solutions that address the unique pain points of each distinct user. When your leads feel seen and not just like another number, you’ve won.

Humans Tend to Trust Other Humans

Additionally, your best content assets may be sitting right next to you — your team members. Leveraging internal subject matter experts as content creators for videos, podcasts, and other formats can be a quick and effective way to set your brand apart from the competition.

Here’s one quick example. ‘Sara from Pareto’ (aka Sara Uy) has branched into content creation where she showcases the exact sales skills that Pareto provides via consulting. She’s become a social media hit, created her own brand, and elevated the awareness and credibility of Pareto — helping her organization increase conversions.

Ultimately, today’s buyers are more educated on marketing and selling tactics than ever before. Humanizing your brand by featuring the genuine people behind it can serve as a powerful reminder that leads are not simply purchasing from a faceless corporation, but from a team of passionate individuals ready and willing to serve their needs.

Long Live the King (Data that is)

Of course, all of the above is only possible through collecting and managing the cleanest data possible. If garbage is going into your systems, garbage will come out — strategic forms and clean data imports are imperative to the effectiveness of your marketing and sales strategies. Even the most powerful tools, like HubSpot, are not miracle workers; they rely on high-quality data to work their magic. By prioritizing data hygiene, marketing teams can lay the foundation for personalized, AI-powered content that truly resonates with their target audience.

Fearful of Change? NgageContent Can Help

\"Serena

Change can be intimidating, confusing, and at times just plain scary. But allow me to quote my new friend Serena Williams (yes, you may think I’m being delusional but seeing her speak in person was — dare I say — life-changing):

“Being a champion is understanding that you’re not going to be a champion every single day.”

Your job, as a marketer, business owner, or anything else, is to show up and put your best foot forward that day. Trying new things can feel uneasy. It may bring great success; it can also lead to some setbacks. The point is that you’re doing your best and adapting to the new normal.

And you don’t have to go it alone. While INBOUND 2024 unveiled a veritable truckloadof new options, capabilities, and technology, NgageContent is always here to help you make sense of what’s new, what’s important, and what works. For more than a decade we’ve delivered easy-to-understand and helpful inbound marketing solutions to our clients — be it a new inbound website, content creation, or HubSpot training. And we can do the same for you.

Adopting new tools and strategies can be hard to wrap your mind around. But by choosing to embrace that discomfort, you give your organization the best chance of being on the winner’s podium.

", "content_plain": "What Left a Mark From HubSpot’s Biggest Event of the Year I was thrilled to make the journey to Boston last week to soak up the sights, sounds, and insight of INBOUND 2024 — HubSpot’s premier marketing and sales event in tech. After four jam-packed days and more than 40,000(!!) steps, my first visit to INBOUND is a wrap! via GIPHY As the resident HubSpot admin here at NgageContent, I’m always on the hunt for creative — yet simple — strategies that provide our clients with maximum support for their inbound marketing needs. As a first-timer at INBOUND, to say I left Boston inspired is an understatement. From new processes to new tools, I was the proverbial kid in a candy store. But portion control matters. So, if you weren’t at INBOUND, (and dealing with information overload), what’s the ONE THING you need to understand about the biggest HubSpot shindig of the year? Let’s get right to it! INBOUND 2024: Impact Isn’t Limited by Your Team Size My biggest takeaway from INBOUND 2024 is that small teams don’t have to be satisfied with a small impact. Or, to put it another way, small teams can deliver big results. Let me explain. Marketers, now more than ever, are being tasked with wearing multiple hats. They need to be proficient in multiple disciplines, understand many platforms and channels, and be nimble e nough to adjust to a rapidly changing marketplace. Oh yeah, they also need to do all that while expectations for results continue to increase despite waning customer engagement in our always-on, always-connected world. Simply put — do more, with less. This message is familiar to professionals across many industries and markets. But how do marketing teams pull it off? Be ready for change. It’s time to get comfortable with being uncomfortable. Let’s look at some specifics. AI — Get With It, or Get Left Behind AI isn’t going anywhere, and as marketers of all kinds, we need to get on board or risk getting left behind. While the popular imagination may envision a Jetsons-esque future where AI replaces human workers (ah, the press-a-button future!), the reality is much more nuanced. AI should be considered a personal assistant, providing an extra brain to support the manual functions of content creation — ideation, research, reporting, and automation. When hiring additional team members isn’t an option, AI can step in to augment your existing capabilities. However, it’s crucial to remember that people are craving genuine human connection. Soulless, AI-generated content will stick out like a sore thumb. The key is to use AI as a tool to enhance, not replace, the human touch. By leveraging AI’s capabilities, content creators can free up time and resources to focus on the elements that truly require the human touch — engaging with the audience, crafting compelling narratives, and fostering authentic relationships. HubSpot is working to make AI easier to incorporate into your day-to-day: Enter Breeze. Breeze gives customer-facing teams all the AI tools needed to boost productivity, scale growth, and unlock actionable insights. Focus on Quality, not Quantity It can be tempting to use AI as a tool to crank out more content, faster. However, a focus on ‘more’ instead of ‘better’ is a dangerous trap. In today’s landscape, where AI overviews and search engine intelligence are disrupting the traditional Google search experience, leads are becoming smarter and the path to conversion is no longer a straight line. The key is to use AI as a means of creating deeper, more valuable content — not simply spreading the net wider. Using AI to save time on routine tasks can free up resources to craft truly engaging, in-depth pieces that can help stand out in the sea of generic “how-to” content. Personalization Increases Conversion Just as you tailor offers toward specific buyers, you should also manage your content and marketing assets with that level of personalization in mind as well. No more one-size-fits-all messaging that speaks to your audience as a whole — it’s time to get personal and customize your emails, landing pages, and other content assets with smart, relevant solutions that address the unique pain points of each distinct user. When your leads feel seen and not just like another number, you’ve won. Humans Tend to Trust Other Humans Additionally, your best content assets may be sitting right next to you — your team members. Leveraging internal subject matter experts as content creators for videos, podcasts, and other formats can be a quick and effective way to set your brand apart from the competition. Here’s one quick example. ‘Sara from Pareto’ (aka Sara Uy) has branched into content creation where she showcases the exact sales skills that Pareto provides via consulting. She’s become a social media hit, created her own brand, and elevated the awareness and credibility of Pareto — helping her organization increase conversions. Ultimately, today’s buyers are more educated on marketing and selling tactics than ever before. Humanizing your brand by featuring the genuine people behind it can serve as a powerful reminder that leads are not simply purchasing from a faceless corporation, but from a team of passionate individuals ready and willing to serve their needs. Long Live the King (Data that is) Of course, all of the above is only possible through collecting and managing the cleanest data possible. If garbage is going into your systems, garbage will come out — strategic forms and clean data imports are imperative to the effectiveness of your marketing and sales strategies. Even the most powerful tools, like HubSpot, are not miracle workers; they rely on high-quality data to work their magic. By prioritizing data hygiene, marketing teams can lay the foundation for personalized, AI-powered content that truly resonates with their target audience. Fearful of Change? NgageContent Can Help Change can be intimidating, confusing, and at times just plain scary. But allow me to quote my new friend Serena Williams (yes, you may think I’m being delusional but seeing her speak in person was — dare I say — life-changing): “Being a champion is understanding that you’re not going to be a champion every single day.” Your job, as a marketer, business owner, or anything else, is to show up and put your best foot forward that day. Trying new things can feel uneasy. It may bring great success; it can also lead to some setbacks. The point is that you’re doing your best and adapting to the new normal. And you don’t have to go it alone. While INBOUND 2024 unveiled a veritable truckloadof new options, capabilities, and technology, NgageContent is always here to help you make sense of what’s new, what’s important, and what works. For more than a decade we’ve delivered easy-to-understand and helpful inbound marketing solutions to our clients — be it a new inbound website, content creation, or HubSpot training. And we can do the same for you. Adopting new tools and strategies can be hard to wrap your mind around. But by choosing to embrace that discomfort, you give your organization the best chance of being on the winner’s podium.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/09/06092334/IMG_9826-scaled.jpg", "modified": "2024-09-26T16:01:41-04:00" }, { "id": 26817, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/google-core-update-august-2024-what-you-need-to-know/", "title": "Google Core Update August 2024: What You Need to Know", "h1": "Google Core Update August 2024: What You Need to Know", "summary": "The August 2024 Google core update shook rankings for many sites. Here’s what you need to know.", "content": "

What’s Going on with Google and How Does it Impact Your Site?

Google regularly updates its algorithm to help users find relevant information for their queries. In many cases, these updates can shake site rankings, which may lead to decreased organic traffic to a website. In fact, the March 2024 core update led to a 40% reduction in unhelpful content within search. After pushback from small and independent publishers that lost the most traffic, the search giant rolled out a new update to mitigate these issues. So, what is the August 2024 Google core update and how does it impact your business? Let’s dive in.

What is the August 2024 Google Core Update?

This update started on August 15 and was completed on September 3. The first four days featured a big search ranking bug that was fixed four days later. John Mueller, a Search Advocate at Google, noted, “Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people will find genuinely useful and less content that feels like it was made just to perform well on search.”

Although this update was in response to declining traffic to small and independent publishers, it doesn’t seem to have made much of an impact. According to Search Engine Land, most sites did not see significant or meaningful recoveries. In many cases, sites saw even more declines or just stayed the same.

What Should You Do If You Were Hit?

If you’ve been ‘hit’ by this update, you’re probably frustrated and wondering what to do. Google noted that there aren’t any specific actions to take to recover from ranking changes. However, it has provided a few questions to consider. These questions can help you evaluate your site and determine whether there are any areas for improvement.

Most of the aforementioned questions pertain to evaluating your content, determining if it’s original and helpful. If you, like many other organizations, have turned to AI content, this could be a reason why you’re seeing declines in traffic. That’s why it’s so important to work with human writers for your content needs. At NgageContent, we can help you craft helpful, original, conversion-inducing resources for your business. Over the past decade, we’ve helped businesses in all industries increase website traffic and sales. Contact us today to get started.

", "content_plain": "What’s Going on with Google and How Does it Impact Your Site? Google regularly updates its algorithm to help users find relevant information for their queries. In many cases, these updates can shake site rankings, which may lead to decreased organic traffic to a website. In fact, the March 2024 core update led to a 40% reduction in unhelpful content within search. After pushback from small and independent publishers that lost the most traffic, the search giant rolled out a new update to mitigate these issues. So, what is the August 2024 Google core update and how does it impact your business? Let’s dive in. What is the August 2024 Google Core Update? This update started on August 15 and was completed on September 3. The first four days featured a big search ranking bug that was fixed four days later. John Mueller, a Search Advocate at Google, noted, “Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people will find genuinely useful and less content that feels like it was made just to perform well on search.” Although this update was in response to declining traffic to small and independent publishers, it doesn’t seem to have made much of an impact. According to Search Engine Land, most sites did not see significant or meaningful recoveries. In many cases, sites saw even more declines or just stayed the same. What Should You Do If You Were Hit? If you’ve been ‘hit’ by this update, you’re probably frustrated and wondering what to do. Google noted that there aren’t any specific actions to take to recover from ranking changes. However, it has provided a few questions to consider. These questions can help you evaluate your site and determine whether there are any areas for improvement. Most of the aforementioned questions pertain to evaluating your content, determining if it’s original and helpful. If you, like many other organizations, have turned to AI content, this could be a reason why you’re seeing declines in traffic. That’s why it’s so important to work with human writers for your content needs. At NgageContent, we can help you craft helpful, original, conversion-inducing resources for your business. Over the past decade, we’ve helped businesses in all industries increase website traffic and sales. Contact us today to get started.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/09/06092337/iStock-1205193642.jpg", "modified": "2024-09-11T16:53:08-04:00" }, { "id": 26814, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/does-google-penalize-ai-content/", "title": "Does Google Penalize AI Content?", "h1": "Does Google Penalize AI Content?", "summary": "Many businesses are wondering: does Google penalize AI content? Here’s what you need to know.", "content": "

Can You Game the Search Rankings Using AI?

For years, copywriters had to spend countless hours researching, writing, and editing online content. So when AI writing tools came onto the scene, many professionals started using them to churn out content faster. After all, more content leads to better search engine rankings and website traffic, right? Well, not exactly. After recent Google updates, many sites have lost traffic. This has led many in the SEO space to ask: does Google penalize AI content? Surely the search giant wouldn’t do that, especially with its new AI overviews. But the truth is, using AI writing tools might land you in hot water.

What is AI Content?

AI content pertains to anything that wasn’t written by a human. This usually means it was written by a large language model (LLM) like ChatGPT, PerplexityAI, Claude, etc. These writing tools spit out content in seconds, making them an attractive alternative to human writers. However, AI writing tools come with some faults.

Risk of Inaccurate Information

AI writing tools are notorious for providing false information, which can harm your business’ reputation. For example, Men’s Health magazine was recently caught using AI writing tools for an article entitled, “What Men Should Know About Low Testosterone.” It contained a lot of factual errors, which is especially concerning as the article revolved around health information.

Your business thrives on its reputation, so using AI writing tools that create occasional ‘hallucinations’ could be potentially harmful to sales.

Limited Emotional Intelligence

Your content needs to emotionally connect with a consumer to push them toward a purchase. That’s something AI writing tools can’t do. They don’t have the emotional intelligence, empathy, or understanding of human experience to evoke emotions. If you’re using AI content, you might be missing out on valuable sales.

Lack of Creativity and Originality

AI spits out the same information for every query, just with different wording. If you use AI written content for your website, that means yours has the same information as hundreds of other companies that are using AI, too. Google likely won’t see anything unique with the content you put out, and might not rank you very high in the search results — and your content won’t be differentiating you from your competitors. It’s best to have a human writer that takes a new, fresh angle on the subject.

Want to learn more about the nuances of using AI to write blogs for your website? Check out our in-depth guide here.

Can Google Detect AI Content?

Google has become increasingly adept at detecting AI-generated content. The organization uses various techniques to identify and flag machine-generated work, including natural language processing (NLP) algorithms that analyze the text for patterns and syntax common in computer-generated writing. But even though Google might be able to detect AI content, will it penalize you for it?

Does Google Penalize AI Content?

Many business owners and copywriters are wondering: does Google penalize AI content? The answer is yes and no. Google’s official stance is that it rewards high-quality content, no matter how it’s produced. If your content follows E-E-A-T guidelines, Google’s ranking systems are designed to serve up that information. However, if you’re using AI content with the primary purpose of manipulating search engine results rankings, your work will likely violate Google’s spam policies. This will result in less traffic to your site and ultimately, fewer sales.

Need Content That Converts? Turn to Ngage

Human-written content will always surpass what AI writing tools can offer. When you rely on humans to write your content, you’ll avoid issues with Google penalizations, and come out with work that can actually push a consumer towards a purchase.

At NgageContent, we have over a decade of experience creating work that appeases search engines and your target audience. Using our time-tested strategies, we can get you ranking for relevant keywords, leading to more traffic, leads, and sales for your business. Want to see what we’ve done for companies like yours? Check out our case studies here.

Let’s Get Started

If you’re ready to supercharge your business growth, contact us today.

", "content_plain": "Can You Game the Search Rankings Using AI? For years, copywriters had to spend countless hours researching, writing, and editing online content. So when AI writing tools came onto the scene, many professionals started using them to churn out content faster. After all, more content leads to better search engine rankings and website traffic, right? Well, not exactly. After recent Google updates, many sites have lost traffic. This has led many in the SEO space to ask: does Google penalize AI content? Surely the search giant wouldn’t do that, especially with its new AI overviews. But the truth is, using AI writing tools might land you in hot water. What is AI Content? AI content pertains to anything that wasn’t written by a human. This usually means it was written by a large language model (LLM) like ChatGPT, PerplexityAI, Claude, etc. These writing tools spit out content in seconds, making them an attractive alternative to human writers. However, AI writing tools come with some faults. Risk of Inaccurate Information AI writing tools are notorious for providing false information, which can harm your business’ reputation. For example, Men’s Health magazine was recently caught using AI writing tools for an article entitled, “What Men Should Know About Low Testosterone.” It contained a lot of factual errors, which is especially concerning as the article revolved around health information. Your business thrives on its reputation, so using AI writing tools that create occasional ‘hallucinations’ could be potentially harmful to sales. Limited Emotional Intelligence Your content needs to emotionally connect with a consumer to push them toward a purchase. That’s something AI writing tools can’t do. They don’t have the emotional intelligence, empathy, or understanding of human experience to evoke emotions. If you’re using AI content, you might be missing out on valuable sales. Lack of Creativity and Originality AI spits out the same information for every query, just with different wording. If you use AI written content for your website, that means yours has the same information as hundreds of other companies that are using AI, too. Google likely won’t see anything unique with the content you put out, and might not rank you very high in the search results — and your content won’t be differentiating you from your competitors. It’s best to have a human writer that takes a new, fresh angle on the subject. Want to learn more about the nuances of using AI to write blogs for your website? Check out our in-depth guide here. Can Google Detect AI Content? Google has become increasingly adept at detecting AI-generated content. The organization uses various techniques to identify and flag machine-generated work, including natural language processing (NLP) algorithms that analyze the text for patterns and syntax common in computer-generated writing. But even though Google might be able to detect AI content, will it penalize you for it? Does Google Penalize AI Content? Many business owners and copywriters are wondering: does Google penalize AI content? The answer is yes and no. Google’s official stance is that it rewards high-quality content, no matter how it’s produced. If your content follows E-E-A-T guidelines, Google’s ranking systems are designed to serve up that information. However, if you’re using AI content with the primary purpose of manipulating search engine results rankings, your work will likely violate Google’s spam policies. This will result in less traffic to your site and ultimately, fewer sales. Need Content That Converts? Turn to Ngage Human-written content will always surpass what AI writing tools can offer. When you rely on humans to write your content, you’ll avoid issues with Google penalizations, and come out with work that can actually push a consumer towards a purchase. At NgageContent, we have over a decade of experience creating work that appeases search engines and your target audience. Using our time-tested strategies, we can get you ranking for relevant keywords, leading to more traffic, leads, and sales for your business. Want to see what we’ve done for companies like yours? Check out our case studies here. Let’s Get Started If you’re ready to supercharge your business growth, contact us today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/09/06092338/iStock-1979289147.jpg", "modified": "2024-09-11T16:36:23-04:00" }, { "id": 26809, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/google-ai-and-seo-what-it-means-for-your-business/", "title": "Google AI and SEO: What it Means for Your Business", "h1": "Google AI and SEO: What it Means for Your Business", "summary": "What are the Google AI SEO implications? Here, we’re helping you understand this major disruption in the space.", "content": "

What’s Going on With Google’s AI Overviews?

Earlier this year, Google rolled out its much-anticipated AI overviews. And it resulted in a major disruption in the SEO space. It’s leaving many people wondering whether Google AI has killed SEO and if investing in content marketing is worth it anymore. Here, we’re diving into the Google AI SEO implications and helping you decide if you should continue to create content on your site.

What are AI Overviews?

Google first rolled out Google Search Generative Experience, which then became known as AI overviews. When someone inputs a query into Google, it uses AI to scour the web and find relevant information for that person’s question. In theory, this sounds great. Who doesn’t love a streamlined process? But, there were some bugs early on.

What’s Wrong with AI Overviews?

At the time of writing this article, AI doesn’t understand humor and the nuances of human communication. Many speculate it might have been pulling jokes from sites like Reddit or The Onion and assuming it was accurate information. That’s why it started giving answers that weren’t correct and were potentially harmful to searchers. For example, someone searched “how many rocks should you eat per day,” and it came up with this answer:

\"\"

Image credit: UC Berkeley Library

UC Berkeley had to come out with a statement saying that isn’t true. So, AI overviews were giving information that could harm both human health and the reputation of esteemed organizations like UC Berkeley.

And that’s not the only example. One person searched “how to keep cheese from sliding off pizza” and the AI overview suggested adding glue to the recipe. That’s not a great suggestion if you ask me.

What Is Google Doing About AI Overviews?

Google recognizes that it can’t be promoting false information like this, which has led the organization to scale back AI overviews. This is especially true in ‘Your Money or Your Life’ categories. A recent study from SE Ranking showed that the frequency of AI overviews in search results has decreased from 64% to 8%. Another study from BrightEdge reports that Google’s AI overviews dropped from 84% of queries to 15%. But, even though AI overviews have dropped significantly, they’re still having a great impact on SEO.

Google AI and SEO: What’s the Impact?

Since Google announced its plan to incorporate AI into search results, the SEO industry has been trying to figure out how that will impact organic traffic. Many have hinted at a catastrophic drop in traffic that could harm websites and lead flow. A study by Bounteous suggests an 18-64% decrease in organic traffic, especially involving informational-type queries.

So, you might be wondering, “With this Google AI SEO stuff, should I stop investing in content altogether?” After all, putting keyword-optimized content on your website is the key driver of organic traffic. With AI giving overviews at the top of the Google search results, is it worth it to put content out there anymore?

The answer to your question? You should actually double down on content, according to ex-Google employee, Pedro Dias. But, it should be a specific type of content.

“We need to understand how we can distinguish between instant answer traffic and users who want to consume our content,” he said in an interview with Search Engine Journal. “And this is the area where we should put our efforts. Focus on building content for the people who don’t want the summary or the quick answer. Those who want to ‘read the book’ and consume the details to augment their knowledge.”

According to Dias, this approach will require businesses and content creators to get more selective with the traffic they’re targeting. Rather than a “take all the traffic you can get” mentality, you should instead leverage Google to provide targeted traffic that you can then transfer into your community.

This means there will be an increased reliance on business owners to provide information that cannot be discovered by AI. AI can give searchers information that covers broad concepts in a variety of categories. But it can’t provide nitty-gritty details that are most helpful to consumers and decision makers.

Take an example from one of our clients that makes plasma cutting machines. We wrote an in-depth article about the heat-affected zone (HAZ) with plasma cutting, getting exclusive information from the client. Within a month of publishing, we heard from the client that this content is a huge reason for a potential six-year contract with a major company. When our client shared that blog, the potential customer was impressed at the level of nuance. They noted our client was the only company that captured the research behind plasma cutting and its capabilities.

This shows that in-depth, human-written content will win every time in delivering difference-making traffic. And with the influx of AI-written content on the web, you need to double down on this human-first content. Of course, your company will have to decide what it’s willing to give away for free and what needs to be gated. But, offering this detailed information is what’s going to get you those quality leads. You’ll beat the competition that AI overviews are putting out there and create loyal customers.

Need Copy That Converts? Trust NgageContent

Human-generated content will always beat AI. At NgageContent, we have over 10 years of experience crafting content that sells. We work with you to determine what content gaps exist in your industry, creating blogs, web content, emails, and more that position you as a leader in your space.

But our services go beyond that, too. From website design to HubSpot implementation and more, we do it all. When you work with us, you get a team dedicated to your success for years to come. We can help you overcome the Google AI SEO dilemma and garner quality leads for your business. Contact us today for an initial consultation.

", "content_plain": "What’s Going on With Google’s AI Overviews? Earlier this year, Google rolled out its much-anticipated AI overviews. And it resulted in a major disruption in the SEO space. It’s leaving many people wondering whether Google AI has killed SEO and if investing in content marketing is worth it anymore. Here, we’re diving into the Google AI SEO implications and helping you decide if you should continue to create content on your site. What are AI Overviews? Google first rolled out Google Search Generative Experience, which then became known as AI overviews. When someone inputs a query into Google, it uses AI to scour the web and find relevant information for that person’s question. In theory, this sounds great. Who doesn’t love a streamlined process? But, there were some bugs early on. What’s Wrong with AI Overviews? At the time of writing this article, AI doesn’t understand humor and the nuances of human communication. Many speculate it might have been pulling jokes from sites like Reddit or The Onion and assuming it was accurate information. That’s why it started giving answers that weren’t correct and were potentially harmful to searchers. For example, someone searched “how many rocks should you eat per day,” and it came up with this answer: Image credit: UC Berkeley Library UC Berkeley had to come out with a statement saying that isn’t true. So, AI overviews were giving information that could harm both human health and the reputation of esteemed organizations like UC Berkeley. And that’s not the only example. One person searched “how to keep cheese from sliding off pizza” and the AI overview suggested adding glue to the recipe. That’s not a great suggestion if you ask me. What Is Google Doing About AI Overviews? Google recognizes that it can’t be promoting false information like this, which has led the organization to scale back AI overviews. This is especially true in ‘Your Money or Your Life’ categories. A recent study from SE Ranking showed that the frequency of AI overviews in search results has decreased from 64% to 8%. Another study from BrightEdge reports that Google’s AI overviews dropped from 84% of queries to 15%. But, even though AI overviews have dropped significantly, they’re still having a great impact on SEO. Google AI and SEO: What’s the Impact? Since Google announced its plan to incorporate AI into search results, the SEO industry has been trying to figure out how that will impact organic traffic. Many have hinted at a catastrophic drop in traffic that could harm websites and lead flow. A study by Bounteous suggests an 18-64% decrease in organic traffic, especially involving informational-type queries. So, you might be wondering, “With this Google AI SEO stuff, should I stop investing in content altogether?” After all, putting keyword-optimized content on your website is the key driver of organic traffic. With AI giving overviews at the top of the Google search results, is it worth it to put content out there anymore? The answer to your question? You should actually double down on content, according to ex-Google employee, Pedro Dias. But, it should be a specific type of content. “We need to understand how we can distinguish between instant answer traffic and users who want to consume our content,” he said in an interview with Search Engine Journal. “And this is the area where we should put our efforts. Focus on building content for the people who don’t want the summary or the quick answer. Those who want to ‘read the book’ and consume the details to augment their knowledge.” According to Dias, this approach will require businesses and content creators to get more selective with the traffic they’re targeting. Rather than a “take all the traffic you can get” mentality, you should instead leverage Google to provide targeted traffic that you can then transfer into your community. This means there will be an increased reliance on business owners to provide information that cannot be discovered by AI. AI can give searchers information that covers broad concepts in a variety of categories. But it can’t provide nitty-gritty details that are most helpful to consumers and decision makers. Take an example from one of our clients that makes plasma cutting machines. We wrote an in-depth article about the heat-affected zone (HAZ) with plasma cutting, getting exclusive information from the client. Within a month of publishing, we heard from the client that this content is a huge reason for a potential six-year contract with a major company. When our client shared that blog, the potential customer was impressed at the level of nuance. They noted our client was the only company that captured the research behind plasma cutting and its capabilities. This shows that in-depth, human-written content will win every time in delivering difference-making traffic. And with the influx of AI-written content on the web, you need to double down on this human-first content. Of course, your company will have to decide what it’s willing to give away for free and what needs to be gated. But, offering this detailed information is what’s going to get you those quality leads. You’ll beat the competition that AI overviews are putting out there and create loyal customers. Need Copy That Converts? Trust NgageContent Human-generated content will always beat AI. At NgageContent, we have over 10 years of experience crafting content that sells. We work with you to determine what content gaps exist in your industry, creating blogs, web content, emails, and more that position you as a leader in your space. But our services go beyond that, too. From website design to HubSpot implementation and more, we do it all. When you work with us, you get a team dedicated to your success for years to come. We can help you overcome the Google AI SEO dilemma and garner quality leads for your business. Contact us today for an initial consultation.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/08/06092338/iStock-1597792454.jpg", "modified": "2024-08-09T11:41:13-04:00" }, { "id": 26779, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/is-blogging-dead-or-still-alive-and-kicking-a-deep-dive-into-bloggings-epic-comeback/", "title": "Is Blogging Dead or Still Alive and Kicking? A Deep Dive into Blogging’s Epic Comeback", "h1": "Is Blogging Dead or Still Alive and Kicking? A Deep Dive into Blogging’s Epic Comeback", "summary": "Is blogging dead? While you might think this is an outdated medium, blogging can help your business in many ways. Learn how.", "content": "

Is Blogging Dead? Here’s Why You Need to Invest

In the arsenal of marketing tips and tricks for growing your business presence, you might be surprised to discover one practice in particular that continues to be highly recommended by businesses and marketers alike: blogging. You might be wondering, “Is blogging dead and buried, along with other mid-2000s offerings like flip phones and CDs?” And although blogging might feel like a thing of the past, it’s actually still incredibly relevant for B2B organizations today.

In fact, almost 8.28 million blog posts are published each day, making it one of the most essential — and relevant— aspects of content marketing out there. Let’s take a deeper look at why blogging continues to be so beneficial for B2B organizations — and how inbound marketing agencies like NgageContent are uniquely positioned to help.

To Recap — What is Blogging in the Modern Digital Age?

First thing’s first: what is blogging? When you think of a blog, you might initially think of a single individual writing about their life on their personal website. However, a vast majority of companies you are currently competing against know how to strategically use this content marketing tool to their advantage. Here’s what blogging really means in the modern age, and how you can better leverage it:

An Overview

When you publish a blog, or any other type of article on your website, what you are actually doing is improving your online visibility and helping your website stay up to date. These updates can go beyond personal anecdotes to include newsworthy events like charity contributions and fundraising events, interview transcriptions with industry professionals, and meaningful search engine optimized insights for your target audiences.

For a B2B blog, you can also promote the launch of a new product, take a deep dive into your services and unique capabilities, or perform a competitive analysis so that the consumer is better informed.

To further illustrate, publishing meaningful articles continues to remain an incredibly popular way to introduce new content on a business’s website, with 9 out of 10 marketers continuing to use blogging to achieve content goals. While there are many use cases for blogging, it can also help your business in a variety of other ways. Let’s explore further.

How Does Blogging Help Your Business?

There are a number of benefits to blogging and content creation for your website that go beyond simply getting the latest company update out there. The impact of ongoing website content contributions results in valuable organic traffic, which can continue to reap benefits years after the initial publication date, growing your position as an industry expert and thought leader.

Drive Organic Traffic

Blogging helps companies appear more often in search results. The more content based around a specific keyword that you produce, the more often you will appear in SERPs; this is basic SEO 101. Creating a blog is another opportunity for more potential customers to discover you. Companies that blog actually receive 55% more website visitors than businesses that don’t. Blogging is an inexpensive way to drive organic traffic and reach more customers.

Display Your Expertise

Blogging allows you to showcase your industry knowledge and expertise. Use it as an opportunity to show off what you know about the latest market research, recent scientific studies, industry best practices, or anything else that might demonstrate to your readers that you are an expert in this field. This will help you establish authority, which will also improve your SEO efforts.

Customers Can Get the Inside Scoop

An astonishing 77% of internet users read blog posts. You have the chance to reach out to three-quarters of the internet through blogs — so make the most of that opportunity. With blogging, customers are able to get to know your business without you having to resort to sales gimmicks that might turn them off. Through blogs, you can showcase your industry knowledge, or you can portray a more personal side of your business (or both). Blogging helps you nurture the growing relationship between you and your customers.

Propel Conversions Forward

A huge advantage of blogging is that it helps generate more sales-qualified leads. You are likely going to attract more customers that are truly interested in your business, than someone who isn’t as invested. You can also pepper your blog with various CTAs, or call to actions, that can encourage your reader to contact the business. A notable 76% of content marketers use blogs to generate leads, and this is an invaluable tool that can help you reach your business goals.

Repurpose Content

When you create content for a blog, you can also easily re-purpose that content for various mediums. You can further leverage that content by crafting social media posts for each new blog article. To take it one step further, you can also post about past articles to remind your readers about content you’ve already created. Similarly, you can use the content of your blog article for video or audio channels. Feel free to also expand on certain blog posts in longer formats, like ebooks and other downloadable assets. Blogging can easily help you stay top of mind across multiple platforms with helpful information for your target audiences.

Experience Long-Term Results

Finally, blogging ensures long-term success for you and your business. When you craft a blog piece around a specific keyword, there is no expiration date on when that keyword stops appearing in search results. In fact, if SEO best practices are followed, you can even appear in search results, or in Google’s featured snippet, for years to come, bringing in more and more customers as time goes on.

So Is Blogging Dead? NgageContent Says: No Way!

For those wondering “is blogging dead,” the answer is a a resounding no. It’s clear that blogging is still a powerful marketing medium – one that should be leveraged so you can get the most out of your content. Turn to the experts at NgageContent for help with this. We have extensive content marketing experience and have helped numerous businesses transform their marketing efforts with successful blogging.

For instance, we started working with Performance Training Solutions, a heavy equipment operator school, in 2020, focusing on inbound marketing efforts with SEO recommendations and monthly blog content. In our first twelve months together, the site saw an increase of organic traffic by a staggering 480%. Our priority of crafting relevant and meaningful blog content helps keep PTS “above the fold” in the search results, even years later.

In addition to our content marketing efforts, NgageContent also offers SEO services, HubSpot consulting, lead generation and nurturing, new website development, and much more. When faced with the question “Is blogging dead?” our team answers back with a resounding “NO!”

Let us help you kickstart your blogging efforts and transform your business. Reach out to us today to grow your business with blogging backed by a proven SEO Strategy today.

", "content_plain": "Is Blogging Dead? Here’s Why You Need to Invest In the arsenal of marketing tips and tricks for growing your business presence, you might be surprised to discover one practice in particular that continues to be highly recommended by businesses and marketers alike: blogging. You might be wondering, “Is blogging dead and buried, along with other mid-2000s offerings like flip phones and CDs?” And although blogging might feel like a thing of the past, it’s actually still incredibly relevant for B2B organizations today. In fact, almost 8.28 million blog posts are published each day, making it one of the most essential — and relevant— aspects of content marketing out there. Let’s take a deeper look at why blogging continues to be so beneficial for B2B organizations — and how inbound marketing agencies like NgageContent are uniquely positioned to help. To Recap — What is Blogging in the Modern Digital Age? First thing’s first: what is blogging? When you think of a blog, you might initially think of a single individual writing about their life on their personal website. However, a vast majority of companies you are currently competing against know how to strategically use this content marketing tool to their advantage. Here’s what blogging really means in the modern age, and how you can better leverage it: An Overview When you publish a blog, or any other type of article on your website, what you are actually doing is improving your online visibility and helping your website stay up to date. These updates can go beyond personal anecdotes to include newsworthy events like charity contributions and fundraising events, interview transcriptions with industry professionals, and meaningful search engine optimized insights for your target audiences. For a B2B blog, you can also promote the launch of a new product, take a deep dive into your services and unique capabilities, or perform a competitive analysis so that the consumer is better informed. To further illustrate, publishing meaningful articles continues to remain an incredibly popular way to introduce new content on a business’s website, with 9 out of 10 marketers continuing to use blogging to achieve content goals. While there are many use cases for blogging, it can also help your business in a variety of other ways. Let’s explore further. How Does Blogging Help Your Business? There are a number of benefits to blogging and content creation for your website that go beyond simply getting the latest company update out there. The impact of ongoing website content contributions results in valuable organic traffic, which can continue to reap benefits years after the initial publication date, growing your position as an industry expert and thought leader. Drive Organic Traffic Blogging helps companies appear more often in search results. The more content based around a specific keyword that you produce, the more often you will appear in SERPs; this is basic SEO 101. Creating a blog is another opportunity for more potential customers to discover you. Companies that blog actually receive 55% more website visitors than businesses that don’t. Blogging is an inexpensive way to drive organic traffic and reach more customers. Display Your Expertise Blogging allows you to showcase your industry knowledge and expertise. Use it as an opportunity to show off what you know about the latest market research, recent scientific studies, industry best practices, or anything else that might demonstrate to your readers that you are an expert in this field. This will help you establish authority, which will also improve your SEO efforts. Customers Can Get the Inside Scoop An astonishing 77% of internet users read blog posts. You have the chance to reach out to three-quarters of the internet through blogs — so make the most of that opportunity. With blogging, customers are able to get to know your business without you having to resort to sales gimmicks that might turn them off. Through blogs, you can showcase your industry knowledge, or you can portray a more personal side of your business (or both). Blogging helps you nurture the growing relationship between you and your customers. Propel Conversions Forward A huge advantage of blogging is that it helps generate more sales-qualified leads. You are likely going to attract more customers that are truly interested in your business, than someone who isn’t as invested. You can also pepper your blog with various CTAs, or call to actions, that can encourage your reader to contact the business. A notable 76% of content marketers use blogs to generate leads, and this is an invaluable tool that can help you reach your business goals. Repurpose Content When you create content for a blog, you can also easily re-purpose that content for various mediums. You can further leverage that content by crafting social media posts for each new blog article. To take it one step further, you can also post about past articles to remind your readers about content you’ve already created. Similarly, you can use the content of your blog article for video or audio channels. Feel free to also expand on certain blog posts in longer formats, like ebooks and other downloadable assets. Blogging can easily help you stay top of mind across multiple platforms with helpful information for your target audiences. Experience Long-Term Results Finally, blogging ensures long-term success for you and your business. When you craft a blog piece around a specific keyword, there is no expiration date on when that keyword stops appearing in search results. In fact, if SEO best practices are followed, you can even appear in search results, or in Google’s featured snippet, for years to come, bringing in more and more customers as time goes on. So Is Blogging Dead? NgageContent Says: No Way! For those wondering “is blogging dead,” the answer is a a resounding no. It’s clear that blogging is still a powerful marketing medium – one that should be leveraged so you can get the most out of your content. Turn to the experts at NgageContent for help with this. We have extensive content marketing experience and have helped numerous businesses transform their marketing efforts with successful blogging. For instance, we started working with Performance Training Solutions, a heavy equipment operator school, in 2020, focusing on inbound marketing efforts with SEO recommendations and monthly blog content. In our first twelve months together, the site saw an increase of organic traffic by a staggering 480%. Our priority of crafting relevant and meaningful blog content helps keep PTS “above the fold” in the search results, even years later. In addition to our content marketing efforts, NgageContent also offers SEO services, HubSpot consulting, lead generation and nurturing, new website development, and much more. When faced with the question “Is blogging dead?” our team answers back with a resounding “NO!” Let us help you kickstart your blogging efforts and transform your business. Reach out to us today to grow your business with blogging backed by a proven SEO Strategy today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/08/06092339/iStock-1924137135.jpg", "modified": "2024-08-02T12:17:40-04:00" }, { "id": 26756, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-taylor-cruz-our-newest-junior-copywriter/", "title": "Welcome Taylor Cruz, Our Newest Junior Copywriter!", "h1": "Welcome Taylor Cruz, Our Newest Junior Copywriter!", "summary": "Say hello to Taylor Cruz, our newest Junior Copywriter! Learn more about her and how she’ll support our clients.", "content": "

Say Hello to Taylor Cruz, NgageContent’s Newest Junior Copywriter

We’re at it again! After doubling our full-time workforce in the last two years, we decided to keep the good times rolling. We just added Taylor Cruz to the team! As our newest Junior Copywriter, Taylor will join us remotely from the Garden State. (New Jersey, in case you were wondering).

As a Junior Copywriter, Taylor will write a variety of conversion-inducing content for our clients. From website content to blogs, email campaigns, ebooks, social media content, and more, she’s got it covered. She’ll also help prepare SEO audits, develop keyword reports, and complete other duties to help our clients succeed.

We’re so excited you’re here, Taylor!

via GIPHY

What’s Taylor’s Background?

Taylor’s background will be a huge asset to the Ngage team. She graduated from Dickinson College with a major in English and a minor in creative writing. From there, she decided to hone her craft even more with an MFA in Creative Writing from Hollins University. We have a real wordsmith on our hands!

After graduating, Taylor decided to pursue teaching. For five years, she taught kindergarten, second, third, and sixth grade. Then, she decided on a career change and started as an SEO Specialist and Copywriter at a marketing agency. We know that teaching young minds requires organization and patience, which made Taylor a stand-out applicant. Her experience as an SEO Specialist and Copywriter was just icing on the cake.

Why Join Ngage?

When Taylor started looking for a new opportunity, she had a great feeling about NgageContent. “Everyone I met from the beginning was super friendly and helpful,” she said. “They were transparent about the role and made me excited about the prospect of working here.”

Taylor said she’s thrilled to work in an inbound marketing agency that focuses on creating quality, engaging content that drives results. “I’m fascinated by the way inbound marketing focuses on forging connections in a way that both engages and delights customers,” she noted. “I love creating relevant and compelling content that reminds us all of our shared humanity.”

What Does Taylor Do Outside of Work?

Outside of work, you can find Taylor taking her two children to the playground or for a walk. She also spends quite a bit of time writing and reading! Her favorite genres are historical fiction, contemporary fiction, and picture books. Additionally, she loves to collect postcards, with her favorite being one from a trip to Italy.

Taylor is already making a huge splash at Ngage, diving in and creating amazing content for our clients. We can’t wait to see more from her!

", "content_plain": "Say Hello to Taylor Cruz, NgageContent’s Newest Junior Copywriter We’re at it again! After doubling our full-time workforce in the last two years, we decided to keep the good times rolling. We just added Taylor Cruz to the team! As our newest Junior Copywriter, Taylor will join us remotely from the Garden State. (New Jersey, in case you were wondering). As a Junior Copywriter, Taylor will write a variety of conversion-inducing content for our clients. From website content to blogs, email campaigns, ebooks, social media content, and more, she’s got it covered. She’ll also help prepare SEO audits, develop keyword reports, and complete other duties to help our clients succeed. We’re so excited you’re here, Taylor! via GIPHY What’s Taylor’s Background? Taylor’s background will be a huge asset to the Ngage team. She graduated from Dickinson College with a major in English and a minor in creative writing. From there, she decided to hone her craft even more with an MFA in Creative Writing from Hollins University. We have a real wordsmith on our hands! After graduating, Taylor decided to pursue teaching. For five years, she taught kindergarten, second, third, and sixth grade. Then, she decided on a career change and started as an SEO Specialist and Copywriter at a marketing agency. We know that teaching young minds requires organization and patience, which made Taylor a stand-out applicant. Her experience as an SEO Specialist and Copywriter was just icing on the cake. Why Join Ngage? When Taylor started looking for a new opportunity, she had a great feeling about NgageContent. “Everyone I met from the beginning was super friendly and helpful,” she said. “They were transparent about the role and made me excited about the prospect of working here.” Taylor said she’s thrilled to work in an inbound marketing agency that focuses on creating quality, engaging content that drives results. “I’m fascinated by the way inbound marketing focuses on forging connections in a way that both engages and delights customers,” she noted. “I love creating relevant and compelling content that reminds us all of our shared humanity.” What Does Taylor Do Outside of Work? Outside of work, you can find Taylor taking her two children to the playground or for a walk. She also spends quite a bit of time writing and reading! Her favorite genres are historical fiction, contemporary fiction, and picture books. Additionally, she loves to collect postcards, with her favorite being one from a trip to Italy. Taylor is already making a huge splash at Ngage, diving in and creating amazing content for our clients. We can’t wait to see more from her!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/07/06092339/Taylor-casual-e1720470618299.jpg", "modified": "2024-07-08T16:28:30-04:00" }, { "id": 26698, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/hubspot-practices/new-changes-to-hubspot-navigation/", "title": "Understanding the New Changes to HubSpot Navigation", "h1": "Understanding the New Changes to HubSpot Navigation", "summary": "There are new HubSpot menu changes coming! Get all the details here before the changes are implemented in May 2024.", "content": "

Exciting New HubSpot Changes are Coming!

Change doesn’t have to be scary. In fact, it can be fun and helpful! Just like the new HubSpot menu changes coming in May 2024.

HubSpot is rolling out a new user interface for its menu navigation, which will streamline operations for clients. Instead of one top-level menu, there will now be one top menu and a side menu! Overall, you’ll have a smoother experience navigating to your frequently used tabs within HubSpot. While things may be moving around, nothing is being deleted or archived. Everything will still be there and working from its new place. And, if you need help, we’re always here! Here’s a little more information on what you can expect:

The Existing Menu

HubSpot — as we now know and love it — has all of its features in the top bar navigation. The existing (old) version has two rows, and looks something like this:

\"\"

While this menu convention has worked for quite some time, HubSpot is updating it to help clients find things faster and easier.

The New Menu Experience

Now, there will be two menus: one on the top and one on the left side. Let’s look at new top navigation first.

Top Level Navigation

The new top level navigation will be very similar to one of the existing menus. It will look like this:

\"top-navigation-menu-updated\"

So, what do all these new icons mean? Let’s break them down:

Left Sidebar Menu

The new left sidebar menu organizes your account’s tools and resources into categories. All you have to do is click a navigation menu item to view the tools in that category, then click the tool to navigate to it. This sidebar will look like this:

\"\"

As you can see here, the new side menu contains the following items: CRM, Marketing, Content, Commerce, Automation, Reporting & Data, Library. Each of these sections contains additional items. Just click on a navigation item (like CRM, for example), and more options will pop up! Let’s look at these in detail.

Need Help with Your New HubSpot Menu Changes?

We know change can be hard. But we truly believe these new HubSpot menu changes will allow our clients to be even more successful. If you’re experiencing any issues with the new HubSpot menu, you can reach out to us. 

", "content_plain": "Exciting New HubSpot Changes are Coming! Change doesn’t have to be scary. In fact, it can be fun and helpful! Just like the new HubSpot menu changes coming in May 2024. HubSpot is rolling out a new user interface for its menu navigation, which will streamline operations for clients. Instead of one top-level menu, there will now be one top menu and a side menu! Overall, you’ll have a smoother experience navigating to your frequently used tabs within HubSpot. While things may be moving around, nothing is being deleted or archived. Everything will still be there and working from its new place. And, if you need help, we’re always here! Here’s a little more information on what you can expect: The Existing Menu HubSpot — as we now know and love it — has all of its features in the top bar navigation. The existing (old) version has two rows, and looks something like this: While this menu convention has worked for quite some time, HubSpot is updating it to help clients find things faster and easier. The New Menu Experience Now, there will be two menus: one on the top and one on the left side. Let’s look at new top navigation first. Top Level Navigation The new top level navigation will be very similar to one of the existing menus. It will look like this: So, what do all these new icons mean? Let’s break them down: The icon on the very left (also known as a Sprocket) helps you navigate to your default home page. The global search bar is used to search your entire HubSpot account for assets, tools, learning resources, and settings. The phone icon is the calling tool. The market icon houses the HubSpot marketplaces, including the App Marketplace, Template Marketplace, Solutions Directory, and links to your existing connected apps. HubSpot Marketplace providers also have a Marketplace menu where they can access Listings, Provider info, and Transactions. The question mark contains HubSpot support resources. Clicking on the help icon makes a panel appear with the support resources available for your account’s subscription. The settings icon has all of your account and product settings in one place. Navigate to each of your settings using the left sidebar menu. When clicking Settings while in certain tools, you’ll be brought to that tool’s specific settings. The notification bell is a central place for all your user notifications. Lastly, the account dropdown menu has access options for account details and services. Here, you can find profile & preferences, your account Hub ID, account & billing, HubSpot Academy, pricing & features, product updates, projects, as well as training & services. You can also sign out and view the privacy policy from this section. Left Sidebar Menu The new left sidebar menu organizes your account’s tools and resources into categories. All you have to do is click a navigation menu item to view the tools in that category, then click the tool to navigate to it. This sidebar will look like this: As you can see here, the new side menu contains the following items: CRM, Marketing, Content, Commerce, Automation, Reporting & Data, Library. Each of these sections contains additional items. Just click on a navigation item (like CRM, for example), and more options will pop up! Let’s look at these in detail. The Workspaces tab contains tools that organize specific daily tasks into one place, including the prospecting and help desk workspaces. In the CRM tab, you’ll find home pages and tools related to records, interactions, and payments. This includes contacts, companies, deals, tickets, lists, inbox, calls, and tasks. In the Marketing tab, you’ll find tools for marketing content, conversions, and strategy. This includes campaigns, email, social, ads, forms, CTAs, and SMS. In the Content tab, you’ll find tools for your web-hosted content. This includes website pages, landing pages, blog, knowledge base, customer portal, SEO, HubDB, and Design Manager. In the Commerce tab, you’ll find tools related to commerce. These tabs include quotes, payments, payment links, invoices, products, and subscriptions. In the Automations tab, you’ll find tools to automate actions in your HubSpot account. This includes workflows, sequences, chatflows, and feedback surveys. In the Reporting & Data tab, you’ll find tools to report your data and to understand and manage the organization of data in your account. This includes dashboards, reports, forecasts, goals, integrations, custom events, the data quality command center, datasets, and the data model explorer. The Library tab includes your templates, meeting scheduling pages, files, documents, playbooks, snippets, and coaching playlists. Need Help with Your New HubSpot Menu Changes? We know change can be hard. But we truly believe these new HubSpot menu changes will allow our clients to be even more successful. If you’re experiencing any issues with the new HubSpot menu, you can reach out to us. ", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/05/06092339/iStock-1480281331.jpg", "modified": "2024-05-02T16:43:47-04:00" }, { "id": 26677, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/general/say-hello-to-katie-denniston-our-newest-account-manager/", "title": "Say Hello to Katie Denniston, Our Newest Account Manager!", "h1": "Say Hello to Katie Denniston, Our Newest Account Manager!", "summary": "Katie Denniston is NgageContent’s newest Account Manager. Learn more about her and her experience here.", "content": "

Katie Denniston Joins the Team as Our New Account Manager

We’re growing again! It’s crazy to think that our full-time workforce has grown by 100% in the past two years. We just added our 16th full-time employee, Katie Denniston, to the team! As our newest Account Manager, she’ll join our amazing group of remote marketing professionals. Katie will serve as a key interface with our clients. She’ll help identify inbound marketing goals and lead the production team toward strategy and tactics to help the partnership succeed.

We’re so excited to have you on the team, Katie!

via GIPHY

What’s Katie’s Background?

What hasn’t Katie done in her professional career? That might be the better question! All jokes aside, Katie has an incredible background that will bring great value to the NgageContent team.

After graduating with an undergraduate degree in Hospitality Management and Business from Ohio State, she entered Corporate America. Most notably, she served eight years as a Customer Development Manager for Coca-Cola. There, she oversaw the sales and marketing strategy for eight regional convenience retail and grocery chains. She was also responsible for growing market share within the territory she served. Additionally, she supported the operations team with the execution of marketing campaigns. While she worked at Coca-Cola, Katie also pursued an MBA from Western Governors University. That’s a lot of high-level achievements!

But wait, there’s more! In 2020, Katie started her own business. (Can you say impressive?) As a sales and marketing coach, she helps female service providers to grow and scale their businesses online.

Why Join Ngage?

So, why did Katie choose to join NgageContent? While her business is successful, she missed being part of a team. So, she started seeking full-time employment opportunities. But, she knew she wanted to prioritize work/life balance, especially with two young kids at home. The perfect opportunity presented itself in the Account Manager role at NgageContent.

“I could see and feel the culture that Mike and JD have built here at Ngage,” Katie said. “It’s something I’m very excited to be a part of. Being involved in an established organization that still has so much opportunity for growth and expansion is exciting!”

Katie is also excited to be part of an inbound marketing agency. “I really love the holistic approach to marketing here at NgageContent, built upon a ‘service-first’ model where we advocate for our clients and their customers in a way that builds value, trust, and lifelong collaborative partnerships.”

What Does Katie Do Outside of Work?

When she’s not working, Katie loves to be at home with her daughter (5) and son (6). She enjoys being outside with them, tending to their flock of chickens! Katie also refers to herself as a “pretend homesteader,” citing her newfound love of making homemade sourdough bread. That’s pretty “knead” if you ask us.

Katie noted that she’s a lifelong learner, and loves learning new skills and trying new things. She’s deeply into personal growth and development — spiritually, mentally, emotionally, and professionally. She loves going to church with her family on Sundays and starting her mornings quietly with a warm cup of coffee and her Bible.

Katie is already making huge strides on the team. We can’t wait to see where this partnership goes next!

", "content_plain": "Katie Denniston Joins the Team as Our New Account Manager We’re growing again! It’s crazy to think that our full-time workforce has grown by 100% in the past two years. We just added our 16th full-time employee, Katie Denniston, to the team! As our newest Account Manager, she’ll join our amazing group of remote marketing professionals. Katie will serve as a key interface with our clients. She’ll help identify inbound marketing goals and lead the production team toward strategy and tactics to help the partnership succeed. We’re so excited to have you on the team, Katie! via GIPHY What’s Katie’s Background? What hasn’t Katie done in her professional career? That might be the better question! All jokes aside, Katie has an incredible background that will bring great value to the NgageContent team. After graduating with an undergraduate degree in Hospitality Management and Business from Ohio State, she entered Corporate America. Most notably, she served eight years as a Customer Development Manager for Coca-Cola. There, she oversaw the sales and marketing strategy for eight regional convenience retail and grocery chains. She was also responsible for growing market share within the territory she served. Additionally, she supported the operations team with the execution of marketing campaigns. While she worked at Coca-Cola, Katie also pursued an MBA from Western Governors University. That’s a lot of high-level achievements! But wait, there’s more! In 2020, Katie started her own business. (Can you say impressive?) As a sales and marketing coach, she helps female service providers to grow and scale their businesses online. Why Join Ngage? So, why did Katie choose to join NgageContent? While her business is successful, she missed being part of a team. So, she started seeking full-time employment opportunities. But, she knew she wanted to prioritize work/life balance, especially with two young kids at home. The perfect opportunity presented itself in the Account Manager role at NgageContent. “I could see and feel the culture that Mike and JD have built here at Ngage,” Katie said. “It’s something I’m very excited to be a part of. Being involved in an established organization that still has so much opportunity for growth and expansion is exciting!” Katie is also excited to be part of an inbound marketing agency. “I really love the holistic approach to marketing here at NgageContent, built upon a ‘service-first’ model where we advocate for our clients and their customers in a way that builds value, trust, and lifelong collaborative partnerships.” What Does Katie Do Outside of Work? When she’s not working, Katie loves to be at home with her daughter (5) and son (6). She enjoys being outside with them, tending to their flock of chickens! Katie also refers to herself as a “pretend homesteader,” citing her newfound love of making homemade sourdough bread. That’s pretty “knead” if you ask us. Katie noted that she’s a lifelong learner, and loves learning new skills and trying new things. She’s deeply into personal growth and development — spiritually, mentally, emotionally, and professionally. She loves going to church with her family on Sundays and starting her mornings quietly with a warm cup of coffee and her Bible. Katie is already making huge strides on the team. We can’t wait to see where this partnership goes next!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/04/06092345/Screenshot-2024-04-26-at-1.38.13-PM.png", "modified": "2024-04-26T14:39:40-04:00" }, { "id": 26641, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-amber-mosley-our-newest-marketing-operations-specialist/", "title": "Welcome Amber Mosley, Our Newest Marketing Operations Specialist!", "h1": "Welcome Amber Mosley, Our Newest Marketing Operations Specialist!", "summary": "Amber Mosley is our newest Marketing Operations Specialist. Get to know more about her and her role at NgageContent.", "content": "

Amber Mosley Joins the Team as Our New Marketing Operations Specialist

The last year has been huge for NgageContent’s growth. In the last 12 calendar months, we added two copywriters, one graphic designer, and one web developer to the team. And we’re continuing that trend by adding Amber Mosley, our new Marketing Operations Specialist! Hailing from sunny Florida, she’ll join our fabulous team of remote marketing professionals.

Amber will be our expert on all things HubSpot. She’ll support the implementation and optimization of our clients’ HubSpot accounts, set strategy, and ensure campaign alignment. She’ll also head up reporting, developing templates, and managing the daily operations of HubSpot accounts.

We’re so excited you’re here, Amber!

via GIPHY

Amber’s Impressive Background

Amber has worn many hats in her professional career, and we know she’s up to the task of managing our HubSpot needs. Most recently, she was a freelance Marketing Operations Manager and social media expert for B2B and B2C clients.

“During my time in social media marketing, I found a gap in ‘where are your leads going after they find you on social,’” Amber said. “That began my love for automation and finding a way to engage leads after they become aware of the brand, supporting them through the buyer’s journey.”

Her background gives her ample knowledge about HubSpot, and we’re excited to see that skillset applied to our client work.

But her impressive background doesn’t stop there! She also held her dream job of working as a Community Engagement Coordinator for the Tampa Bay Rays. However, while working there, she was diagnosed with endometriosis and made the difficult decision to leave her dream behind and pivot into the world of digital marketing. Now, Amber uses her marketing skills to amplify her voice and encourage others who are dealing with that same diagnosis.

What Does Amber Do Outside of Work?

Amber is a phenomenal baker! She loves making red velvet cheesecake brownies. We know we can count on her to bring the dessert to our next in-person meet-up! When she’s not in the kitchen, she enjoys crocheting and reading. You can often find her unwinding outside in her hammock with a romance, mystery, or sci-fi book in hand.

Fun fact: Amber’s also in the middle of planning a destination wedding in Jamaica! What a busy year of new and exciting beginnings.

Why Join NgageContent?

Amber’s skill set would make her a valuable asset to any team. So, why did she choose to join Ngage? While she had a successful freelance business, she had no desire to build out an agency of her own. Instead, she wanted a team environment where she could be supported by like-minded people.

When interviewing at Ngage, Amber was struck by the company’s focus on people. She loved to hear how leadership supports our team and fosters a culture of work-life balance. She was also interested in getting into inbound marketing, which is our main focus.

“I appreciate how inbound marketing flips the script on traditional approaches by putting people squarely at the heart of our marketing endeavors. Instead of clamoring for attention, we’re focused on connecting with individuals on a personal level, addressing their needs, and offering value every step of the way. We’re not just talking; we’re listening, learning, and adapting based on the feedback we receive. Simply put, inbound gives us the opportunity to speak to, not at, audiences.”

Amber is already on her way to making big strides at NgageContent. We can’t wait to see what the future has in store!

", "content_plain": "Amber Mosley Joins the Team as Our New Marketing Operations Specialist The last year has been huge for NgageContent’s growth. In the last 12 calendar months, we added two copywriters, one graphic designer, and one web developer to the team. And we’re continuing that trend by adding Amber Mosley, our new Marketing Operations Specialist! Hailing from sunny Florida, she’ll join our fabulous team of remote marketing professionals. Amber will be our expert on all things HubSpot. She’ll support the implementation and optimization of our clients’ HubSpot accounts, set strategy, and ensure campaign alignment. She’ll also head up reporting, developing templates, and managing the daily operations of HubSpot accounts. We’re so excited you’re here, Amber! via GIPHY Amber’s Impressive Background Amber has worn many hats in her professional career, and we know she’s up to the task of managing our HubSpot needs. Most recently, she was a freelance Marketing Operations Manager and social media expert for B2B and B2C clients. “During my time in social media marketing, I found a gap in ‘where are your leads going after they find you on social,’” Amber said. “That began my love for automation and finding a way to engage leads after they become aware of the brand, supporting them through the buyer’s journey.” Her background gives her ample knowledge about HubSpot, and we’re excited to see that skillset applied to our client work. But her impressive background doesn’t stop there! She also held her dream job of working as a Community Engagement Coordinator for the Tampa Bay Rays. However, while working there, she was diagnosed with endometriosis and made the difficult decision to leave her dream behind and pivot into the world of digital marketing. Now, Amber uses her marketing skills to amplify her voice and encourage others who are dealing with that same diagnosis. What Does Amber Do Outside of Work? Amber is a phenomenal baker! She loves making red velvet cheesecake brownies. We know we can count on her to bring the dessert to our next in-person meet-up! When she’s not in the kitchen, she enjoys crocheting and reading. You can often find her unwinding outside in her hammock with a romance, mystery, or sci-fi book in hand. Fun fact: Amber’s also in the middle of planning a destination wedding in Jamaica! What a busy year of new and exciting beginnings. Why Join NgageContent? Amber’s skill set would make her a valuable asset to any team. So, why did she choose to join Ngage? While she had a successful freelance business, she had no desire to build out an agency of her own. Instead, she wanted a team environment where she could be supported by like-minded people. When interviewing at Ngage, Amber was struck by the company’s focus on people. She loved to hear how leadership supports our team and fosters a culture of work-life balance. She was also interested in getting into inbound marketing, which is our main focus. “I appreciate how inbound marketing flips the script on traditional approaches by putting people squarely at the heart of our marketing endeavors. Instead of clamoring for attention, we’re focused on connecting with individuals on a personal level, addressing their needs, and offering value every step of the way. We’re not just talking; we’re listening, learning, and adapting based on the feedback we receive. Simply put, inbound gives us the opportunity to speak to, not at, audiences.” Amber is already on her way to making big strides at NgageContent. We can’t wait to see what the future has in store!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2024/03/06092346/Amber-Horizontal-scaled.jpg", "modified": "2024-03-06T15:58:09-05:00" }, { "id": 26625, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/what-you-need-to-know-about-the-new-sending-requirements-for-email/", "title": "What You Need to Know About the New Sending Requirements for Email", "h1": "What You Need to Know About the New Sending Requirements for Email", "summary": "Google and Yahoo have instituted new sending requirements for email. What does this mean for your email marketing? Take a closer look with NgageContent.", "content": "

Privacy Protections Ramp Up Soon for Google, Yahoo

It’s a pain common for just about everyone: email inbox maintenance. Whether it’s cleaning out that work inbox after a vacation, or simply cleansing your personal version of spam and unwanted promotional offers, everyone knows the tedious drudgery of discarding unwanted email. However, major email providers are promising to make this easier in the near future with new sending requirements for email.

Both Google and Yahoo have outlined and announced their plans to begin enforcing new standards, effective Feb. 1, 2024. These new standards include three important facets:

This sounds like good news for consumers. But what about businesses that rely on email outreach as part of their content marketing strategy? Here we’ll detail the new sending requirements for email and help alleviate the concerns that the intimidating language may create for companies that rely on email marketing to fuel their B2B efforts.

Why are There New Sending Requirements for Email?

Constantly evaluating the validity of the emails in your inbox means unnecessarily wasting resources, potentially missing important content and information, and continually worrying about putting your infrastructure at risk. Inboxes today are often under siege from spam and abuse, including potential phishing and malware attacks.

Google and Yahoo are trying to find a balance between unauthorized and legitimate email by improving their systems to further protect their users. What does this mean for you and your marketing efforts?

  1. Don’t stress. These new requirements have mirrored the best practices for sending email that were established years ago. If you’ve been following them before, your adjustments moving forward will be minimal.
  2. Adjusting to these new standards now will help ensure you’re prepared when more major email providers (Microsoft/Outlook) follow suit.
  3. You should make note of the requirements because your audience will have Gmail and Yahoo email addresses—including additional domains that may be hard to identify, like those using Google Workspace for custom domains.
  4. Senders who fail to meet these requirements will see their emails delayed, blocked, or directed to spam.

Now let’s look closer at each of the new requirements.

Email Authentication

Email providers use a series of authentication methods to confirm anyone sending an email is an authorized sender. Like a digital fingerprint, these methods make it safer to send and receive emails. Moving forward, all senders are required to verify their sender identity with standard protocols:

Unauthenticated emails may be marked as spam or bounced with a 5.7.26 error.

Together, DMARC, DKIM, and SPF function like a background check on email senders, to make sure they really are who they say they are. You want to tell compelling stories with your email content and nurture the customer journey; Email authentication ensures those stories make it to the inbox.

While this is jargon-filled and sounds like a tech-heavy lift, it doesn’t have to be. Most of these new records can be set-up in less than 30 minutes. You won’t even need your IT department if you have access to your domain registrar. Of course, a trusted marketing partner can walk you through the process and provide critical integration support with your CRM.

Easier Unsubscribing Process

Email senders will now be required to make unsubscribing as easy as possible. If people don’t want your emails anymore, it shouldn’t require a convoluted process or a long wait. You’re trying to attract people to your business and the solutions you offer; you don’t want to be a nuisance.

While unsubscribe links have been a legal requirement for more than 20 years, one-click unsubscribe functionality is a new addition. Senders must process and honor these requests within two days—a potential concern for those who use multiple tools or vendors to send bulk email.

Working with your marketing team to develop a simple unsubscribe process will be critical. A one-click option in the header of the email is expected to become an accepted method moving forward.

Watch that Spam Rate

Google has established a ‘clear spam rate threshold’ of 0.3% that senders must stay below to ensure they continue to enjoy unfettered access to Gmail inboxes. Yahoo, as well, has indicated it will enforce spam threshold compliance. Failure to meet this standard will lead to delivery issues such as delays, bounces, or filing your email into spam folders.

The positive here is this isn’t new. Google and Yahoo have always had a spam rate threshold and violating it has typically led to restricted email delivery. If you work with a CRM platform, spam rates are one of the many tracking metrics used to gauge your email health. Spam rate, for instance, has always been a major consideration in HubSpot’s best email practices.

Getting explicit consent from contacts before sending them emails will help senders maintain a low spam rate (0.1%) that ensures their emails are successfully delivered to mailboxes.

Don’t Sweat New Sending Requirements for Email With NgageContent

At NgageContent, we put our team of experts to work for you to drive your inbound marketing efforts. From delivering consistent, high-quality SEO content to developing lead generation and marketing campaigns and implementing HubSpot to fuel your email plans, we help you speak to your audience and nurture potential customers along their journey. We’ll help you navigate the new sending requirements for email with our technical expertise across a variety of email management platforms and keep you aligned with the latest developments and best practices.

Don’t let new email standards catch your organization unprepared. Connect with our team now to adjust to the environment and start 2024 with peace of mind.

", "content_plain": "Privacy Protections Ramp Up Soon for Google, Yahoo It’s a pain common for just about everyone: email inbox maintenance. Whether it’s cleaning out that work inbox after a vacation, or simply cleansing your personal version of spam and unwanted promotional offers, everyone knows the tedious drudgery of discarding unwanted email. However, major email providers are promising to make this easier in the near future with new sending requirements for email. Both Google and Yahoo have outlined and announced their plans to begin enforcing new standards, effective Feb. 1, 2024. These new standards include three important facets: Google and Yahoo will require all senders to authenticate their emails. Recipients must be able to unsubscribe from bulk mailings with ease, and senders must process and honor those unsubscribe requests within two days. Google has promised to establish a clear spam threshold of 0.3% in order to maintain access to Google inboxes. This sounds like good news for consumers. But what about businesses that rely on email outreach as part of their content marketing strategy? Here we’ll detail the new sending requirements for email and help alleviate the concerns that the intimidating language may create for companies that rely on email marketing to fuel their B2B efforts. Why are There New Sending Requirements for Email? Constantly evaluating the validity of the emails in your inbox means unnecessarily wasting resources, potentially missing important content and information, and continually worrying about putting your infrastructure at risk. Inboxes today are often under siege from spam and abuse, including potential phishing and malware attacks. Google and Yahoo are trying to find a balance between unauthorized and legitimate email by improving their systems to further protect their users. What does this mean for you and your marketing efforts? Don’t stress. These new requirements have mirrored the best practices for sending email that were established years ago. If you’ve been following them before, your adjustments moving forward will be minimal. Adjusting to these new standards now will help ensure you’re prepared when more major email providers (Microsoft/Outlook) follow suit. You should make note of the requirements because your audience will have Gmail and Yahoo email addresses—including additional domains that may be hard to identify, like those using Google Workspace for custom domains. Senders who fail to meet these requirements will see their emails delayed, blocked, or directed to spam. Now let’s look closer at each of the new requirements. Email Authentication Email providers use a series of authentication methods to confirm anyone sending an email is an authorized sender. Like a digital fingerprint, these methods make it safer to send and receive emails. Moving forward, all senders are required to verify their sender identity with standard protocols: SPF (Sender Policy Framework) DKIM (Domain Keys Identified Mail) DMARC (Domain-based Message Authentication Reporting and Conformance) Unauthenticated emails may be marked as spam or bounced with a 5.7.26 error. Together, DMARC, DKIM, and SPF function like a background check on email senders, to make sure they really are who they say they are. You want to tell compelling stories with your email content and nurture the customer journey; Email authentication ensures those stories make it to the inbox. While this is jargon-filled and sounds like a tech-heavy lift, it doesn’t have to be. Most of these new records can be set-up in less than 30 minutes. You won’t even need your IT department if you have access to your domain registrar. Of course, a trusted marketing partner can walk you through the process and provide critical integration support with your CRM. Easier Unsubscribing Process Email senders will now be required to make unsubscribing as easy as possible. If people don’t want your emails anymore, it shouldn’t require a convoluted process or a long wait. You’re trying to attract people to your business and the solutions you offer; you don’t want to be a nuisance. While unsubscribe links have been a legal requirement for more than 20 years, one-click unsubscribe functionality is a new addition. Senders must process and honor these requests within two days—a potential concern for those who use multiple tools or vendors to send bulk email. Working with your marketing team to develop a simple unsubscribe process will be critical. A one-click option in the header of the email is expected to become an accepted method moving forward. Watch that Spam Rate Google has established a ‘clear spam rate threshold’ of 0.3% that senders must stay below to ensure they continue to enjoy unfettered access to Gmail inboxes. Yahoo, as well, has indicated it will enforce spam threshold compliance. Failure to meet this standard will lead to delivery issues such as delays, bounces, or filing your email into spam folders. The positive here is this isn’t new. Google and Yahoo have always had a spam rate threshold and violating it has typically led to restricted email delivery. If you work with a CRM platform, spam rates are one of the many tracking metrics used to gauge your email health. Spam rate, for instance, has always been a major consideration in HubSpot’s best email practices. Getting explicit consent from contacts before sending them emails will help senders maintain a low spam rate (0.1%) that ensures their emails are successfully delivered to mailboxes. Don’t Sweat New Sending Requirements for Email With NgageContent At NgageContent, we put our team of experts to work for you to drive your inbound marketing efforts. From delivering consistent, high-quality SEO content to developing lead generation and marketing campaigns and implementing HubSpot to fuel your email plans, we help you speak to your audience and nurture potential customers along their journey. We’ll help you navigate the new sending requirements for email with our technical expertise across a variety of email management platforms and keep you aligned with the latest developments and best practices. Don’t let new email standards catch your organization unprepared. Connect with our team now to adjust to the environment and start 2024 with peace of mind.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/12/06092347/iStock-980480582.jpg", "modified": "2023-12-28T16:57:54-05:00" }, { "id": 26612, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/how-to-do-hashtag-research-boost-your-linkedin-engagement-with-these-tips/", "title": "How to Do Hashtag Research: Boost Your LinkedIn Engagement With These Tips", "h1": "How to Do Hashtag Research: Boost Your LinkedIn Engagement With These Tips", "summary": "Wondering how to do hashtag research? Follow these simple steps to enhance your online presence and boost visitors to your site.", "content": "

Don’t Let Your Social Posts Flop

Picture this: you’ve created the perfect caption, made the best graphic, and you’re ready to hit “post” on your company LinkedIn page. But, when you do — crickets. No one is interacting with your post! What went wrong? How can you prevent this from happening again? The answer is hashtag research. If you want your organic content to perform well, you need to have a strategic plan surrounding your hashtags. In this article, we’ll show you how to do hashtag research and help your posts stand out.

 

The Importance of Hashtags

If you don’t have a hashtag strategy, you’re missing out on a valuable reach and engagement opportunity. Posts that include hashtags get over 12% more interaction, which could result in more sales for your business. But, it’s important to use the right hashtags to garner the best engagement. Using the wrong hashtags (looking at you, list of banned hashtags) could ruin your chances of appearing for certain terms.

 

Key Places You Can Put LinkedIn Hashtags

There are four different places you can use LinkedIn hashtags: in your post, in your long-form articles, on your company page, and on your profile. Using a mix of both can help you stand out on the platform.

In Your Post

You’re probably already familiar with this one. You open up LinkedIn, type your post, and add your hashtags there as well. Some people put their hashtags in the first comment, thinking it will help boost engagement. But it doesn’t actually do anything, so it’s best to put it into your post.

Long-Form Content

You have the ability to post long-form articles on LinkedIn. If you choose to go this route, always add your hashtags to the end of the article. You could put them within a paragraph, but people might click out of your article before they read the entire thing.

Company Page

You have a great opportunity to put up to three hashtags to your company page. This is important because they:

  1. Quickly let people know what your brand does or talks about
  2. Help the algorithm determine when to show a person your page
  3. Inject your content into the feed for these hashtags

Personal Page

On your personal page, you can turn the creator button on and add hashtags to your profile. This is incredibly important for solopreneurs who may not have a company page set up, because they can help people find you. If your business has employees, it’s also a good idea to have them add hashtags to their profile. If you work for a marketing company, for example, you might add #marketing to your personal page.

 

How to Build Your Hashtag Strategy

1. Mix Popular and Niche Hashtags

When building your hashtag strategy, it’s best to use a mix of large and small hashtags. Hashtags with more followers get more views, but your post might get lost in the shuffle. Hashtags with fewer followers give you the opportunity to reach people with more specific interests. But, there will be a lower number of these individuals, which limits your reach. That’s why it’s important to use a mix of both.

How do you know how big a hashtag is? Type linkedin.com/feed/hashtag/yourhashtag into your browser. For example, if you’re looking up #marketing, you’ll put in linkedin.com/feed/hashtag/marketing. It will show you how many followers that hashtag has. You should use a mix of hashtags that have over a million followers, and some under a million.

2. Keep it Under 10 Hashtags

You technically can use unlimited hashtags, but it will be a massive wall of text that will alienate your audience. It’s best to use 10 or less hashtags to avoid an overwhelming number.

3. Change Up Your Hashtags

Research five to 10 key hashtags for each topic you post and use a few per post to see what performs best. If you notice some of your posts are performing better than others, it could be because of your hashtags. You’ll have to spend some time testing to figure out what’s working, but you’ll get greater engagement in the end.

4. Use Trending Hashtags

Chances are, there’s a trending hashtag you can use within your industry. In the marketing space, everyone’s talking about ChatGPT and other AI tools. If you have a relevant opinion about a trending topic, take advantage of those hashtags.

 

Still Not Sure How to Do Hashtag Research? We’re Here to Help

As a business professional, you might not have the time or resources to build a hashtag strategy. If that’s the case, partnering with the experts at NgageContent can help. As an inbound marketing agency, we work with you to create a customized and data-driven hashtag strategy that aligns with your marketing goals and target audience. Our professional guidance and experience can lead to improved social media visibility, increased engagement, and a stronger online presence for your brand. If you still have questions pertaining to how to do hashtag research, reach out to us today.

", "content_plain": "Don’t Let Your Social Posts Flop Picture this: you’ve created the perfect caption, made the best graphic, and you’re ready to hit “post” on your company LinkedIn page. But, when you do — crickets. No one is interacting with your post! What went wrong? How can you prevent this from happening again? The answer is hashtag research. If you want your organic content to perform well, you need to have a strategic plan surrounding your hashtags. In this article, we’ll show you how to do hashtag research and help your posts stand out.   The Importance of Hashtags If you don’t have a hashtag strategy, you’re missing out on a valuable reach and engagement opportunity. Posts that include hashtags get over 12% more interaction, which could result in more sales for your business. But, it’s important to use the right hashtags to garner the best engagement. Using the wrong hashtags (looking at you, list of banned hashtags) could ruin your chances of appearing for certain terms.   Key Places You Can Put LinkedIn Hashtags There are four different places you can use LinkedIn hashtags: in your post, in your long-form articles, on your company page, and on your profile. Using a mix of both can help you stand out on the platform. In Your Post You’re probably already familiar with this one. You open up LinkedIn, type your post, and add your hashtags there as well. Some people put their hashtags in the first comment, thinking it will help boost engagement. But it doesn’t actually do anything, so it’s best to put it into your post. Long-Form Content You have the ability to post long-form articles on LinkedIn. If you choose to go this route, always add your hashtags to the end of the article. You could put them within a paragraph, but people might click out of your article before they read the entire thing. Company Page You have a great opportunity to put up to three hashtags to your company page. This is important because they: Quickly let people know what your brand does or talks about Help the algorithm determine when to show a person your page Inject your content into the feed for these hashtags Personal Page On your personal page, you can turn the creator button on and add hashtags to your profile. This is incredibly important for solopreneurs who may not have a company page set up, because they can help people find you. If your business has employees, it’s also a good idea to have them add hashtags to their profile. If you work for a marketing company, for example, you might add #marketing to your personal page.   How to Build Your Hashtag Strategy 1. Mix Popular and Niche Hashtags When building your hashtag strategy, it’s best to use a mix of large and small hashtags. Hashtags with more followers get more views, but your post might get lost in the shuffle. Hashtags with fewer followers give you the opportunity to reach people with more specific interests. But, there will be a lower number of these individuals, which limits your reach. That’s why it’s important to use a mix of both. How do you know how big a hashtag is? Type linkedin.com/feed/hashtag/yourhashtag into your browser. For example, if you’re looking up #marketing, you’ll put in linkedin.com/feed/hashtag/marketing. It will show you how many followers that hashtag has. You should use a mix of hashtags that have over a million followers, and some under a million. 2. Keep it Under 10 Hashtags You technically can use unlimited hashtags, but it will be a massive wall of text that will alienate your audience. It’s best to use 10 or less hashtags to avoid an overwhelming number. 3. Change Up Your Hashtags Research five to 10 key hashtags for each topic you post and use a few per post to see what performs best. If you notice some of your posts are performing better than others, it could be because of your hashtags. You’ll have to spend some time testing to figure out what’s working, but you’ll get greater engagement in the end. 4. Use Trending Hashtags Chances are, there’s a trending hashtag you can use within your industry. In the marketing space, everyone’s talking about ChatGPT and other AI tools. If you have a relevant opinion about a trending topic, take advantage of those hashtags.   Still Not Sure How to Do Hashtag Research? We’re Here to Help As a business professional, you might not have the time or resources to build a hashtag strategy. If that’s the case, partnering with the experts at NgageContent can help. As an inbound marketing agency, we work with you to create a customized and data-driven hashtag strategy that aligns with your marketing goals and target audience. Our professional guidance and experience can lead to improved social media visibility, increased engagement, and a stronger online presence for your brand. If you still have questions pertaining to how to do hashtag research, reach out to us today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/11/06092347/iStock-1408744006.jpg", "modified": "2023-11-13T09:56:07-05:00" }, { "id": 4132, "type": "page", "url": "https://ngagecontent.com/inbound-marketing-firm/", "title": "What We Do", "h1": "What We Do", "summary": "", "content": "

An Inbound Marketing Firm Built to Fuel Your Growth

Tired of marketing tactics that start and stall? It’s time for a partner who excels in B2B marketing strategies that drive real leads.

NgageContent is an inbound marketing firm helping growing B2B companies amplify their message and scale their business. We’ve mastered the art of matching B2B companies in the $5-$25 million range with today’s busy buyers looking for immediate answers, simple forms, and quick responses.

Instead of cobbling together multiple disconnected systems, we build the content and technology solutions that simplify your marketing strategy and help you make data-driven decisions.

When you work with us, you’re building the marketing engine that consistently engages qualified leads, so you can focus on what you do best: closing deals and serving customers. Ready to jumpstart your lead gen with a top-tier inbound marketing firm? We’re ready when you are.

\"\"

NgageContent is Your Marketing Department

For some of our clients, we serve as their entire marketing team. For others, we enhance existing resources to accelerate growth. Either way, our approach is designed to apply proven inbound marketing strategies that support reliable and steady growth.

You already know what to do when you get in front of the right leads. NgageContent helps you arrive there by building strategies that deliver qualified prospects to your door and Ngage them. (See what we did there?)

Inbound Marketing Strategies and Solutions

Now that you know what we do, we should probably fill you in on what we don’t do. NgageContent is not a do-it-all creative agency pitching quirky new taglines or designing team t-shirts. We’re an inbound marketing firm laser-focused on ROI that shows up in your bottom line.

If you need an inbound marketing firm that will work with you on the content mix, tooling, and buyer channels that will attract and nurture the people who want to do business with you — you’ve come to the right place.

\"predictive

Predictive Marketing

We know we can build a B2B marketing campaign that will grow your business. But it’s also our job to hit the moving target of where buyers will be in 12 months, using data to predict what’s next.

Read more\"abm

ABM Strategy

Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in front of them!

Read more\"lead

Inbound Lead Generation

You know what your sales would be if you could increase your warm leads. We build inbound marketing campaigns that help fill your funnel.

Read more\"b2b

SEO Strategy

You don’t need to be No. 1 for everything when you can have a healthy online presence for THE thing your buyers are looking for. We build SEO strategies that match how your prospects actually buy.

Read more\"wordpress

WordPress Website Design & Build

It’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the right traffic.

Read more\"website

Web Hosting, Maintenance & Compliance

Your website is a 24/7 storefront for your business, but you shouldn’t have to worry about keeping the lights on. We handle the technical stuff for you.

Read more\"hubspot

HubSpot Implementations

We’ve completed 50+ HubSpot CRM implementations and know exactly how to get your team aligned and productive.

Read more\"hubspot

HubSpot Audit & Rescue

HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We’ll audit your setup and fix what’s broken so you actually get results.

Read more\"mailchimp

MailChimp Training

As a certified MailChimp partner, we’ll train your team, clean up your database, and build email workflows that actually generate leads.

Read more\"content

Content Marketing

While your competitors pile up AI-written blogs that don’t move the needle, we focus on SME content crafted for how buyers actually consider a purchase.

Read more\"shopify

Shopify

The B2B buying process is long enough. We make it smoother by building Shopify sites that take buyers right to the point of purchase with content built for conversion.

Read more\"smarketing\"

Holistic Marketing Services

From inbound marketing to outbound calling, we partner with specialists to make sure you’ve tried every outlet to find new prospects. We meet buyers where they are.

Read more\"answer

B2B Answer Engine Optimization Services (AEO)

Now is the time to ensure your online presence is ready for AI. Explore our answer engine optimization services now.

Read more", "content_plain": "An Inbound Marketing Firm Built to Fuel Your Growth Tired of marketing tactics that start and stall? It’s time for a partner who excels in B2B marketing strategies that drive real leads. NgageContent is an inbound marketing firm helping growing B2B companies amplify their message and scale their business. We’ve mastered the art of matching B2B companies in the $5-$25 million range with today’s busy buyers looking for immediate answers, simple forms, and quick responses. Instead of cobbling together multiple disconnected systems, we build the content and technology solutions that simplify your marketing strategy and help you make data-driven decisions. When you work with us, you’re building the marketing engine that consistently engages qualified leads, so you can focus on what you do best: closing deals and serving customers. Ready to jumpstart your lead gen with a top-tier inbound marketing firm? We’re ready when you are. NgageContent is Your Marketing Department For some of our clients, we serve as their entire marketing team. For others, we enhance existing resources to accelerate growth. Either way, our approach is designed to apply proven inbound marketing strategies that support reliable and steady growth. You already know what to do when you get in front of the right leads. NgageContent helps you arrive there by building strategies that deliver qualified prospects to your door and Ngage them. (See what we did there?) Inbound Marketing Strategies and Solutions Now that you know what we do, we should probably fill you in on what we don’t do. NgageContent is not a do-it-all creative agency pitching quirky new taglines or designing team t-shirts. We’re an inbound marketing firm laser-focused on ROI that shows up in your bottom line. If you need an inbound marketing firm that will work with you on the content mix, tooling, and buyer channels that will attract and nurture the people who want to do business with you — you’ve come to the right place. Predictive MarketingWe know we can build a B2B marketing campaign that will grow your business. But it’s also our job to hit the moving target of where buyers will be in 12 months, using data to predict what’s next. Read moreABM StrategyDo you already know the exact targets that would grow your business by 25% this year? Great, let’s get in front of them! Read moreInbound Lead GenerationYou know what your sales would be if you could increase your warm leads. We build inbound marketing campaigns that help fill your funnel. Read moreSEO StrategyYou don’t need to be No. 1 for everything when you can have a healthy online presence for THE thing your buyers are looking for. We build SEO strategies that match how your prospects actually buy. Read moreWordPress Website Design & BuildIt’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the right traffic. Read moreWeb Hosting, Maintenance & ComplianceYour website is a 24/7 storefront for your business, but you shouldn’t have to worry about keeping the lights on. We handle the technical stuff for you. Read moreHubSpot ImplementationsWe’ve completed 50+ HubSpot CRM implementations and know exactly how to get your team aligned and productive. Read moreHubSpot Audit & RescueHubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We’ll audit your setup and fix what’s broken so you actually get results. Read moreMailChimp TrainingAs a certified MailChimp partner, we’ll train your team, clean up your database, and build email workflows that actually generate leads. Read moreContent MarketingWhile your competitors pile up AI-written blogs that don’t move the needle, we focus on SME content crafted for how buyers actually consider a purchase. Read moreShopifyThe B2B buying process is long enough. We make it smoother by building Shopify sites that take buyers right to the point of purchase with content built for conversion. Read moreHolistic Marketing ServicesFrom inbound marketing to outbound calling, we partner with specialists to make sure you’ve tried every outlet to find new prospects. We meet buyers where they are. Read moreB2B Answer Engine Optimization Services (AEO)Now is the time to ensure your online presence is ready for AI. Explore our answer engine optimization services now. Read more", "image": false, "modified": "2025-09-03T13:37:33-04:00" }, { "id": 26588, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/why-consistent-seo-content-creation-is-important/", "title": "Why Consistent SEO Content Creation is Important", "h1": "Why Consistent SEO Content Creation is Important", "summary": "Consistent SEO content creation will yield strong dividends and fuels greater strategy initiatives as well. Get the details here.", "content": "

Content May Be King, but Consistency Ensures It Delivers Results

As inbound marketing experts, one thing NgageContent always recommends to clients seeking to improve their digital footprint, increase lead generation, or fine-tune nurturing of prospects is content. Developing a content messaging strategy is critical to reaching and engaging with the audience you want. And while content — whether through email outreach, blogs, longer-form content, or additional content on your website — is the fuel that makes your inbound engine run, it’s consistent SEO content creation that really makes it hum.

SEO and content marketing are a long-term play designed to organically increase an organization’s presence in search engines and position them in front of prospects who are looking for the solutions they offer. But to make the most of this approach requires an investment in time, resources, and persistence. And when done correctly, consistent SEO content creation can deliver transformative results.

Why Invest in Consistent SEO Content Creation?

Let’s start with some basics. First, the concept of SEO (search engine optimization) means optimizing your content to help you attract the right traffic — indefinitely — by targeting the right keywords and supporting them with relevant material. The majority of online traffic is driven by organic results search engines, and SEO helps you appear in those searches more often.

Second, blogging has long been a primary tool used for SEO. Blogs allow you to expand your SEO efforts beyond those implemented on your website’s core pages, encourage readers to learn more about your business, offer different ways to enter and explore the site, and give you the chance to show off your expertise on relevant and engaging subject matter.

Just Let AI Do It?

With the arrival of AI, it could be tempting to make a large upfront investment in content creation. Using generative AI, you could drown your site in millions of words of content in short order, all with a basic SEO approach in place. So, why wouldn’t you?

Relying on AI to write your blogs for you isn’t the best idea for a lot of reasons, but we’ll highlight two here. First, the quality of the content matters, and AI (to this point) hasn’t been able to match human contributions for insight, clarity, and at times even informational accuracy. Poor quality content or content that fails to add anything to an existing topic is typically held in poor regard by search engines. Secondly, another of the many factors search engines consider when indexing sites is something we’ll call the ‘freshness’ rating. Is your site current? Doesn’t it contain old or outdated information? When was the last time new content (either a blog post or page update) was added?

Consistent SEO content creation addresses all of these concerns. You’re employing SEO best practices to make your content more visible. You’re applying the resources needed to make your content unique and relevant to those who read it. And you’re doing it month after month, year after year.

Provide Answers with Consistent SEO Content Creation

Today, consumers and business owners both prefer to do as much research as they can about products and services they need or have an interest in. For example, 78% of consumers say they’d rather get to know a brand through quality content than through ads. For business owners, that number goes up to 80%. Lastly, 95% of B2B product and service buyers say content plays a big role in their decision to work with a company.

Creating quality content, optimizing it for search engines, and consistently delivering value to your audience is laying the foundation for future growth. One month into a content marketing plan, you may not see a spike in traffic or leads, but as you stay the course you’ll discover the growth can take on a life of its own.

Remember, content should provide answers, solutions, and valuable insights to your target audience. When you consistently produce high-quality content that addresses their pain points and questions, you establish yourself as an authority in your industry. This not only attracts organic traffic but also nurtures trust and credibility — leading to them subscribing to your newsletter or filling out a contact form.

Feeding a Greater Strategy

It’s important to emphasize that SEO and content marketing aren’t isolated tactics. They’re integral components of a more extensive marketing strategy. This strategy encompasses marketing automation, inbound efforts, paid advertising, and more.

Your content serves as the foundation for these efforts. It’s not just about individual blog posts or keyword rankings; it’s about creating a holistic online presence that resonates with your audience across multiple touchpoints. It even complements paid advertising efforts by providing valuable landing pages and enhancing the overall user experience.

Consistent SEO Content Creation Delivers Impressive Results

At NgageContent we help businesses from a variety of industries provide consistent, high-quality content that answers questions, delivers insight, and makes the solutions they produce easier to find with SEO content strategy. Below are three real-world examples of current clients and the results they’ve generated with consistent SEO content creation.

Example 1

This client manufactures and globally distributes industry-leading shrink tape solutions to companies in multiple industries and has been doing so for more than 50 years. Through consistent content, including detailed and technical blogs in addition to updated website content, this client was able to better position itself as an expert in its market and widen its funnel in regards to organic search.

Through more than two years of content work, this client was able to realize substantial growth in its visibility through Organic Search, leading to improved lead flow and nurturing opportunities. This growth included:

Example 2

This client is a nationally recognized heavy equipment operator training school located in Central Ohio. Our engagement with this client has covered more than 3.5 years, beginning with creating an inbound marketing website, and has included consistent content marketing and SEO support throughout the relationship.

By delivering engaging, informative content regularly, this client expanded its brand recognition online, was able to ramp up its efforts to communicate with potential students, and showcase both the strengths and benefits of the training programs it offered. The results of this consistent approach have been dramatic when viewed as a whole:

Example 3

This client is a nationwide facility asset management and maintenance company that supports businesses across multiple industries. As an aggregator, this client also needed to build relationships with self-performing maintenance companies specializing in HVAC/R, signing, plumbing, lighting, and more.

In just under two years, NgageContent helped the client create an inbound marketing website and developed a consistent SEO content creation plan designed to help them engage with both new customers and new vendor partners for their aggregation network. Through the engagement, more than 50 SEO content assets (blogs/case studies) were created. The results heavily increased the client’s digital presence and deal volume:

Need Content? Need SEO? Need Consistency? We Got You Covered

Creating engaging, consistent, SEO-driven content is challenging and requires a dedicated effort. This is where NgageContent excels. Our inbound marketing experts put their experience and expertise to work for you. Our talented team of professional copywriters, designers, and developers collaborate with you to produce content that speaks to your audience, displays your knowledge within your industry, and helps nurture prospective customers along their journey.

Ready to start building your content marketing plan? Connect with our team to start building your content strategy and begin reaping the benefits.

", "content_plain": "Content May Be King, but Consistency Ensures It Delivers Results As inbound marketing experts, one thing NgageContent always recommends to clients seeking to improve their digital footprint, increase lead generation, or fine-tune nurturing of prospects is content. Developing a content messaging strategy is critical to reaching and engaging with the audience you want. And while content — whether through email outreach, blogs, longer-form content, or additional content on your website — is the fuel that makes your inbound engine run, it’s consistent SEO content creation that really makes it hum. SEO and content marketing are a long-term play designed to organically increase an organization’s presence in search engines and position them in front of prospects who are looking for the solutions they offer. But to make the most of this approach requires an investment in time, resources, and persistence. And when done correctly, consistent SEO content creation can deliver transformative results. Why Invest in Consistent SEO Content Creation? Let’s start with some basics. First, the concept of SEO (search engine optimization) means optimizing your content to help you attract the right traffic — indefinitely — by targeting the right keywords and supporting them with relevant material. The majority of online traffic is driven by organic results search engines, and SEO helps you appear in those searches more often. Second, blogging has long been a primary tool used for SEO. Blogs allow you to expand your SEO efforts beyond those implemented on your website’s core pages, encourage readers to learn more about your business, offer different ways to enter and explore the site, and give you the chance to show off your expertise on relevant and engaging subject matter. Just Let AI Do It? With the arrival of AI, it could be tempting to make a large upfront investment in content creation. Using generative AI, you could drown your site in millions of words of content in short order, all with a basic SEO approach in place. So, why wouldn’t you? Relying on AI to write your blogs for you isn’t the best idea for a lot of reasons, but we’ll highlight two here. First, the quality of the content matters, and AI (to this point) hasn’t been able to match human contributions for insight, clarity, and at times even informational accuracy. Poor quality content or content that fails to add anything to an existing topic is typically held in poor regard by search engines. Secondly, another of the many factors search engines consider when indexing sites is something we’ll call the ‘freshness’ rating. Is your site current? Doesn’t it contain old or outdated information? When was the last time new content (either a blog post or page update) was added? Consistent SEO content creation addresses all of these concerns. You’re employing SEO best practices to make your content more visible. You’re applying the resources needed to make your content unique and relevant to those who read it. And you’re doing it month after month, year after year. Provide Answers with Consistent SEO Content Creation Today, consumers and business owners both prefer to do as much research as they can about products and services they need or have an interest in. For example, 78% of consumers say they’d rather get to know a brand through quality content than through ads. For business owners, that number goes up to 80%. Lastly, 95% of B2B product and service buyers say content plays a big role in their decision to work with a company. Creating quality content, optimizing it for search engines, and consistently delivering value to your audience is laying the foundation for future growth. One month into a content marketing plan, you may not see a spike in traffic or leads, but as you stay the course you’ll discover the growth can take on a life of its own. Remember, content should provide answers, solutions, and valuable insights to your target audience. When you consistently produce high-quality content that addresses their pain points and questions, you establish yourself as an authority in your industry. This not only attracts organic traffic but also nurtures trust and credibility — leading to them subscribing to your newsletter or filling out a contact form. Feeding a Greater Strategy It’s important to emphasize that SEO and content marketing aren’t isolated tactics. They’re integral components of a more extensive marketing strategy. This strategy encompasses marketing automation, inbound efforts, paid advertising, and more. Your content serves as the foundation for these efforts. It’s not just about individual blog posts or keyword rankings; it’s about creating a holistic online presence that resonates with your audience across multiple touchpoints. It even complements paid advertising efforts by providing valuable landing pages and enhancing the overall user experience. Consistent SEO Content Creation Delivers Impressive Results At NgageContent we help businesses from a variety of industries provide consistent, high-quality content that answers questions, delivers insight, and makes the solutions they produce easier to find with SEO content strategy. Below are three real-world examples of current clients and the results they’ve generated with consistent SEO content creation. Example 1 This client manufactures and globally distributes industry-leading shrink tape solutions to companies in multiple industries and has been doing so for more than 50 years. Through consistent content, including detailed and technical blogs in addition to updated website content, this client was able to better position itself as an expert in its market and widen its funnel in regards to organic search. Through more than two years of content work, this client was able to realize substantial growth in its visibility through Organic Search, leading to improved lead flow and nurturing opportunities. This growth included: 30% increase in Organic traffic 245% increase in keywords that ranked in the top 5 spots on Google 213% increase in ranked keywords that appeared on the first page of Google Search Example 2 This client is a nationally recognized heavy equipment operator training school located in Central Ohio. Our engagement with this client has covered more than 3.5 years, beginning with creating an inbound marketing website, and has included consistent content marketing and SEO support throughout the relationship. By delivering engaging, informative content regularly, this client expanded its brand recognition online, was able to ramp up its efforts to communicate with potential students, and showcase both the strengths and benefits of the training programs it offered. The results of this consistent approach have been dramatic when viewed as a whole: 630% increase in Organic Traffic since the program was launched, growing from 465 to more than 3,400 organic visitors per month 572% increase in keywords ranking in Google’s Top 5 600% increase in keywords ranking on the first page of Google Search results Now averaging more than $40,000 per month in closed won deals generated through Organic Search Example 3 This client is a nationwide facility asset management and maintenance company that supports businesses across multiple industries. As an aggregator, this client also needed to build relationships with self-performing maintenance companies specializing in HVAC/R, signing, plumbing, lighting, and more. In just under two years, NgageContent helped the client create an inbound marketing website and developed a consistent SEO content creation plan designed to help them engage with both new customers and new vendor partners for their aggregation network. Through the engagement, more than 50 SEO content assets (blogs/case studies) were created. The results heavily increased the client’s digital presence and deal volume: 150% growth in Organic traffic via Search 151% growth in Top 5 keyword rankings 250% growth in keywords that ranked on the first page of Google results $1.6 million in new deal volume from Organic Search Need Content? Need SEO? Need Consistency? We Got You Covered Creating engaging, consistent, SEO-driven content is challenging and requires a dedicated effort. This is where NgageContent excels. Our inbound marketing experts put their experience and expertise to work for you. Our talented team of professional copywriters, designers, and developers collaborate with you to produce content that speaks to your audience, displays your knowledge within your industry, and helps nurture prospective customers along their journey. Ready to start building your content marketing plan? Connect with our team to start building your content strategy and begin reaping the benefits.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/10/06092348/iStock-1017183520.jpg", "modified": "2023-10-12T16:25:59-04:00" }, { "id": 26557, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/hubspot-practices/ai-in-marketing-2023-an-honest-review-of-hubspots-ai-content-assistant/", "title": "AI In Marketing 2023: An Honest Review of HubSpot’s AI Content Assistant", "h1": "AI In Marketing 2023: An Honest Review of HubSpot’s AI Content Assistant", "summary": "AI in marketing in 2023 is one of the buzziest topics out there. Everywhere you look, people have opinions: AI content assistants are going to take all the writing jobs. AI is a fantastic way to streamline your workflow and …", "content": "

AI in marketing in 2023 is one of the buzziest topics out there. Everywhere you look, people have opinions:

However you feel about AI, there’s no denying that it has taken the marketing world by storm. One study found that 79% of marketers are using generative AI in some capacity. And Gartner predicts that 30% of outbound marketing messages will be AI-generated by 2025.

The result is that new AI tools are flooding the market on a fairly consistent basis. One of the newest? HubSpot’s AI Content Assistant.

Now, we at NgageContent are proud HubSpot partners. We think the CRM is one of the most powerful and versatile options out there. But how did HubSpot do with their own generative AI beta? Let’s find out!

Introducing HubSpot’s New AI Content Assistant

Currently in the public beta-testing phase, HubSpot’s new AI content assistant uses Open AI’s GPT model to “unlock productivity and creativity.” According to HubSpot, they designed their AI to support marketers, sales teams, and service pros in a variety of writing-related tasks, including:

The content assistant integrates seamlessly with HubSpot’s existing tools for a convenient user experience. Ideally, this should lead to streamlined workflows and faster content generation.

However, more than any other trend, the use of AI in marketing in 2023 is hotly debated. Many appreciate the increased efficiency that AI promises, while others worry about the removal of the human touch in digital content. Not to mention the concerns working writers face about being replaced.

That’s why, when we wanted to analyze the usefulness of HubSpot’s new AI content assistant in our own marketing efforts, we asked the most skeptical group we could find: our very own copywriting pros.

HubSpot’s AI Content Assistant: The Good and Areas for Improvement

The Good: Summaries, Tones, and Ideas

When we asked our content team for their honest feedback on HubSpot’s AI content assistant, most of them agreed on a few pros.

First, the content assistant is fairly proficient at summarizing or trimming down pre-written content. Jason, our Content Strategist, and Jordan, one of our junior copywriters, both tested out this capability. They agreed that while the AI wasn’t great at coming up with things on its own (more on that in a minute), it did a decent job of making content more concise. And in the world of writers, brevity is (almost) always king.

The second point in HubSpot’s favor was the AI content assistant provides decent tone-change capabilities. Highlighting a portion of text in an email, for instance, brings up options to make the tone more heartfelt, friendly, witty, or professional. The AI then re-words your pre-written content to match the selected tone. Again, this was only helpful on pre-written content.

And finally, most of our team agreed that HubSpot’s AI is a useful brainstorming tool. Like Chat GPT, HubSpot’s AI is proficient at analyzing a prompt and providing ideas you can work with. Jessica, another of our copywriters at Ngage, said that idea generation would likely be her main use for the tool.

Areas for Improvement: Repetitive and Redundant!!!

On the downside, HubSpot’s AI seems to have a problem with redundancy and brevity when generating content from scratch. The members of our team who tested out the AI’s ability to follow a prompt found that the results were less than impressive. It wasn’t able to draft up a workable email for Jessica, for example, who reported that the result was “long-winded” and provided no useful information.

On a similar note, if you’re not using the summarize function, HubSpot’s AI tends towards redundancy. Think of a high schooler trying to pad out their essay word count and you’ll have a pretty good idea of what the results look like.

Our copywriters also ran into other minor problems, including awkward phrasing and an overdose of exclamation points that limits the AI’s efficacy.

However, the technology is still in its infancy and we’re looking forward to seeing how the AI progresses as HubSpot refines it.

HubSpot’s AI Content Assistant in Action

No review would be complete without a demo. So we thought we’d give you a taste of how the AI does when you ask it to shift tones. For example, if we wanted this paragraph to be more professional, here is how HubSpot’s AI content assistant would alter it:

To provide a comprehensive review, a demonstration is essential. Hence, we would like to showcase the capabilities of our AI content assistant in shifting tones. If we aimed to make this paragraph more professional, here is how HubSpot’s AI content assistant would modify it:

Not too bad. How about witty?

To truly demonstrate the capabilities of our AI, we couldn’t resist offering you a sneak peek at how it excels in adapting tones. For instance, if we were to elevate the professionalism of this paragraph, HubSpot’s AI content assistant would craft it as follows:

Again, not bad. We’re not sure if that last response qualifies as “witty,” but still, not bad.

Note, however, that the AI makes a few changes it shouldn’t have (i.e. changing “the AI” to “our AI”), so regardless of how happy you are with the rewrite, you still need to keep an eye on it.

Yay or Nay on HubSpot’s AI?

So what’s our final verdict on the new AI content assistant from HubSpot? Everybody’s favorite answer… It depends!

If you’re looking for a tool that can assist you in writing compelling content, cutting down your word count, or appealing to audiences with a certain tone, then HubSpot’s AI can be incredibly useful.

But remember, our team found that the AI was most effective when they provided it with pre-written content and then edited the generated result. Meaning you still need skilled writers who can work with AI to provide high-quality content that engages and converts.

As for generating content from scratch, AI still has a long way to go. Even with improvements in this area, you’ll still want human writers behind the curtain who can provide unique insight and direction.

And honestly, we’re good with that. At NgageContent, we don’t think that AI should ever be a full replacement for human-crafted content.

Plus, we really like our content team. We want to keep them around for a while.

Interested in HubSpot’s CRM?

Regardless of the current limitations of its brand-new AI, HubSpot still has a reputation for being one of the most super-powered CRMs out there. At NgageContent, we provide HubSpot consulting, implementation, and training services for businesses that want to ramp up their marketing efforts.

We’re also an inbound marketing agency at our core. So if you’re old-school and you still want a human team behind your content and marketing efforts, reach out to us today and we’ll get started.

", "content_plain": "AI in marketing in 2023 is one of the buzziest topics out there. Everywhere you look, people have opinions: AI content assistants are going to take all the writing jobs. AI is a fantastic way to streamline your workflow and increase your productivity! AI is like a Furby: fun or obnoxious (depending on your tolerance for constant noise) and gone either way when the novelty wears off. However you feel about AI, there’s no denying that it has taken the marketing world by storm. One study found that 79% of marketers are using generative AI in some capacity. And Gartner predicts that 30% of outbound marketing messages will be AI-generated by 2025. The result is that new AI tools are flooding the market on a fairly consistent basis. One of the newest? HubSpot’s AI Content Assistant. Now, we at NgageContent are proud HubSpot partners. We think the CRM is one of the most powerful and versatile options out there. But how did HubSpot do with their own generative AI beta? Let’s find out! Introducing HubSpot’s New AI Content Assistant Currently in the public beta-testing phase, HubSpot’s new AI content assistant uses Open AI’s GPT model to “unlock productivity and creativity.” According to HubSpot, they designed their AI to support marketers, sales teams, and service pros in a variety of writing-related tasks, including: Crafting emails for marketing and prospecting Writing social content Generating blog ideas And creating compelling CTAs The content assistant integrates seamlessly with HubSpot’s existing tools for a convenient user experience. Ideally, this should lead to streamlined workflows and faster content generation. However, more than any other trend, the use of AI in marketing in 2023 is hotly debated. Many appreciate the increased efficiency that AI promises, while others worry about the removal of the human touch in digital content. Not to mention the concerns working writers face about being replaced. That’s why, when we wanted to analyze the usefulness of HubSpot’s new AI content assistant in our own marketing efforts, we asked the most skeptical group we could find: our very own copywriting pros. HubSpot’s AI Content Assistant: The Good and Areas for Improvement The Good: Summaries, Tones, and Ideas When we asked our content team for their honest feedback on HubSpot’s AI content assistant, most of them agreed on a few pros. First, the content assistant is fairly proficient at summarizing or trimming down pre-written content. Jason, our Content Strategist, and Jordan, one of our junior copywriters, both tested out this capability. They agreed that while the AI wasn’t great at coming up with things on its own (more on that in a minute), it did a decent job of making content more concise. And in the world of writers, brevity is (almost) always king. The second point in HubSpot’s favor was the AI content assistant provides decent tone-change capabilities. Highlighting a portion of text in an email, for instance, brings up options to make the tone more heartfelt, friendly, witty, or professional. The AI then re-words your pre-written content to match the selected tone. Again, this was only helpful on pre-written content. And finally, most of our team agreed that HubSpot’s AI is a useful brainstorming tool. Like Chat GPT, HubSpot’s AI is proficient at analyzing a prompt and providing ideas you can work with. Jessica, another of our copywriters at Ngage, said that idea generation would likely be her main use for the tool. Areas for Improvement: Repetitive and Redundant!!! On the downside, HubSpot’s AI seems to have a problem with redundancy and brevity when generating content from scratch. The members of our team who tested out the AI’s ability to follow a prompt found that the results were less than impressive. It wasn’t able to draft up a workable email for Jessica, for example, who reported that the result was “long-winded” and provided no useful information. On a similar note, if you’re not using the summarize function, HubSpot’s AI tends towards redundancy. Think of a high schooler trying to pad out their essay word count and you’ll have a pretty good idea of what the results look like. Our copywriters also ran into other minor problems, including awkward phrasing and an overdose of exclamation points that limits the AI’s efficacy. However, the technology is still in its infancy and we’re looking forward to seeing how the AI progresses as HubSpot refines it. HubSpot’s AI Content Assistant in Action No review would be complete without a demo. So we thought we’d give you a taste of how the AI does when you ask it to shift tones. For example, if we wanted this paragraph to be more professional, here is how HubSpot’s AI content assistant would alter it: To provide a comprehensive review, a demonstration is essential. Hence, we would like to showcase the capabilities of our AI content assistant in shifting tones. If we aimed to make this paragraph more professional, here is how HubSpot’s AI content assistant would modify it: Not too bad. How about witty? To truly demonstrate the capabilities of our AI, we couldn’t resist offering you a sneak peek at how it excels in adapting tones. For instance, if we were to elevate the professionalism of this paragraph, HubSpot’s AI content assistant would craft it as follows: Again, not bad. We’re not sure if that last response qualifies as “witty,” but still, not bad. Note, however, that the AI makes a few changes it shouldn’t have (i.e. changing “the AI” to “our AI”), so regardless of how happy you are with the rewrite, you still need to keep an eye on it. Yay or Nay on HubSpot’s AI? So what’s our final verdict on the new AI content assistant from HubSpot? Everybody’s favorite answer… It depends! If you’re looking for a tool that can assist you in writing compelling content, cutting down your word count, or appealing to audiences with a certain tone, then HubSpot’s AI can be incredibly useful. But remember, our team found that the AI was most effective when they provided it with pre-written content and then edited the generated result. Meaning you still need skilled writers who can work with AI to provide high-quality content that engages and converts. As for generating content from scratch, AI still has a long way to go. Even with improvements in this area, you’ll still want human writers behind the curtain who can provide unique insight and direction. And honestly, we’re good with that. At NgageContent, we don’t think that AI should ever be a full replacement for human-crafted content. Plus, we really like our content team. We want to keep them around for a while. Interested in HubSpot’s CRM? Regardless of the current limitations of its brand-new AI, HubSpot still has a reputation for being one of the most super-powered CRMs out there. At NgageContent, we provide HubSpot consulting, implementation, and training services for businesses that want to ramp up their marketing efforts. We’re also an inbound marketing agency at our core. So if you’re old-school and you still want a human team behind your content and marketing efforts, reach out to us today and we’ll get started.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/08/06092348/iStock-1462024468.jpg", "modified": "2023-08-08T13:37:54-04:00" }, { "id": 3796, "type": "page", "url": "https://ngagecontent.com/contact/", "title": "Contact", "h1": "Contact", "summary": "", "content": "

Let’s Talk About Your Growth

Whether you’re staring at a pipeline that’s not quite hitting the mark, dealing with leads that aren’t converting, or just tired of marketing agencies that promise the moon and deliver PowerPoints, we want to hear your story. We’ve been in your shoes, juggling budgets and explaining ROI to leadership while trying to find marketing strategies that actually move the needle.

We are here to be your outsourced B2B marketing agency.

Here’s how we start: A brief conversation about your marketing and sales goals and challenges. We want to build a shared vision of where you need to go. If it makes sense, we’ll build a strategy for you and show you how our team will help you get there.

Ready to talk? Fill out the form on this page.

Want to send us something? Use our PO box to ensure delivery:

NgageContent
PO Box 771231
Lakewood, OH 44107

Want to visit us? Let’s book an appointment. Our office is next to a spa, so make it a full day visit!

17415 Northwood Avenue, No. 201
Lakewood, OH 44107

", "content_plain": "Let’s Talk About Your Growth Whether you’re staring at a pipeline that’s not quite hitting the mark, dealing with leads that aren’t converting, or just tired of marketing agencies that promise the moon and deliver PowerPoints, we want to hear your story. We’ve been in your shoes, juggling budgets and explaining ROI to leadership while trying to find marketing strategies that actually move the needle. We are here to be your outsourced B2B marketing agency. Here’s how we start: A brief conversation about your marketing and sales goals and challenges. We want to build a shared vision of where you need to go. If it makes sense, we’ll build a strategy for you and show you how our team will help you get there. Ready to talk? Fill out the form on this page. Want to send us something? Use our PO box to ensure delivery: NgageContent PO Box 771231 Lakewood, OH 44107 Want to visit us? Let’s book an appointment. Our office is next to a spa, so make it a full day visit! 17415 Northwood Avenue, No. 201 Lakewood, OH 44107", "image": false, "modified": "2026-03-09T12:57:17-04:00" }, { "id": 3607, "type": "page", "url": "https://ngagecontent.com/ohio-inbound-marketing-agency/", "title": "Why NgageContent?", "h1": "Why NgageContent?", "summary": "This is the excerpt maecenas ornare augue massa, nec suscipit neque venenatis at. Phasellus commodo suscipit interdum.", "content": "

Your Ohio Inbound Marketing Agency

Ready to grow your business? The NgageContent team would be honored to help.

As specialized B2B marketing nerds (well, a few of us are really cool), our team is dedicated to evolving B2B marketing plans that fit your business goals. Your north star, be it more new leads or great customer retention, is the focus of our efforts.

Our team and business is built around creating strategy, a tech stack, and a support staff built for you. Reach out to our team today to learn more.

\"ngagecontent\"

About

We’re a full service marketing agency focused on learning about you, your business and your customers to help create campaigns that drive bottom line results.

Read more\"meet

Meet the Team

Meet the people who are psyched to help grow your business. Operating across 10 states, they’re ready to create marketing solutions with you.

Read more\"hubspot

HubSpot Platinum Partners

Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy.

Read more\"remote

How We Work Together

Whether we are adding to your team or working as your team, we want to understand your goals to build simple, thoughtful solutions that help you grow.

Read more\"AI

AI & Emerging Technologies

The marketing tech stack evolves constantly. Let’s work together to cut the noise and find the tools that help you aim at your target.

Read more\"careers\"

Careers

Ever get revved up about a GA4 report? Geek out about thinking of a tweak to a workflow automation? You’ve found your people. Let’s talk marketing strategy.

Read more", "content_plain": "Your Ohio Inbound Marketing Agency Ready to grow your business? The NgageContent team would be honored to help. As specialized B2B marketing nerds (well, a few of us are really cool), our team is dedicated to evolving B2B marketing plans that fit your business goals. Your north star, be it more new leads or great customer retention, is the focus of our efforts. Our team and business is built around creating strategy, a tech stack, and a support staff built for you. Reach out to our team today to learn more. AboutWe’re a full service marketing agency focused on learning about you, your business and your customers to help create campaigns that drive bottom line results. Read moreMeet the TeamMeet the people who are psyched to help grow your business. Operating across 10 states, they’re ready to create marketing solutions with you. Read moreHubSpot Platinum PartnersMarketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy. Read moreHow We Work TogetherWhether we are adding to your team or working as your team, we want to understand your goals to build simple, thoughtful solutions that help you grow. Read moreAI & Emerging TechnologiesThe marketing tech stack evolves constantly. Let’s work together to cut the noise and find the tools that help you aim at your target. Read moreCareersEver get revved up about a GA4 report? Geek out about thinking of a tweak to a workflow automation? You’ve found your people. Let’s talk marketing strategy. Read more", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/IMG_0424-resized.png", "modified": "2025-12-08T13:35:58-05:00" }, { "id": 26524, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/outsmart-online-competitors-with-an-seo-competitive-analysis-checklist-for-beginners/", "title": "Outsmart Online Competitors with an SEO Competitive Analysis Checklist for Beginners", "h1": "Outsmart Online Competitors with an SEO Competitive Analysis Checklist for Beginners", "summary": "Do you truly know your online competitors — and how you can improve? Step up your inbound marketing game with an SEO competitive analysis checklist today.", "content": "

Unleash the Power of SEO for B2B Businesses with an SEO Competitive Analysis Checklist

As industries grow more competitive and digital landscapes expand, many B2B businesses find themselves struggling to maximize online visibility, attract qualified leads, and outperform their competitors. As these trends continue, one thing becomes clear: it’s time for many to step up their inbound marketing game with an easy-to-follow SEO competitive analysis checklist — and finally reap the benefits. While you can make great strides by sticking true to who you are and what you do, in an increasingly competitive world where customers are more informed than ever, ignoring the competition can have a negative impact on your inbound marketing — and ultimately your business.

A strong website should always aim to attract, engage, and delight potential customers with valuable content and experiences. By strategically identifying your competitors, identifying gaps in their content, spotting opportunities in their keywords, and pinpointing technical opportunities to improve, you can discover better ways to position yourself, glean deeper audience insights, and improve your organic search visibility. With the SEO competitive analysis checklist outlined below, you can not only outsmart your competitors but identify potential partnerships, discover backlink opportunities, affiliates, vendors — and get one step closer to inbound success.

Step 1: Uncover Your TRUE Competitor

Who would you assume is your SEO competitor? The company down the street, or a similar business one state over selling the same product but already ranking for target keywords? When it comes to competitive SEO analysis, online competitors remain king. While it is important for businesses to rank locally, they need to consider the digital marketplace when it comes to SEO.

As it pertains to SEO, the businesses that share the same products, as well as the same keywords you want to rank for, will be considered your Primary Competitors. Companies who share keywords you want to rank for, but don’t necessarily feature the same products you sell are known as Secondary Competitors. As you will see, both your Primary and Secondary competitors will be key to guiding and maintaining your inbound marketing and SEO strategy.

Step 2: Understand Your Audience — From an SEO Perspective

Do you really understand what your audience is searching for? What about their concerns and needs? How do you plan to gain visibility with your target audience? When it comes down to researching and understanding your target audience, we recommend breaking down your website or table of offerings by topic. By researching one topic, product, or category at a time, you can gain deeper insight into related questions your audience has, gain insight into top-performing keywords and topics, and understand how your audience thinks about and searches for your product or service.

Gain a General Understanding

You can begin to get to know your audience with a tool like Answer The Public, which allows you to build lists of questions around your selected topic and keyword. To implement this knowledge and gain greater visibility with your audience, you will want to incorporate metrics from a tool like Moz and their Keyword Explorer, or alternate search tool.

Dive a Little Bit Deeper into SEO

If you want to dive a little deeper to uncover opportunities, you will want to create your own keyword list in the Moz Keyword Explorer tool, and group keywords by your selected topic from earlier by toggling the Group Keywords drop-down to “Yes with low lexical similarity.” You will want to show and add these grouped keywords to your Topic keyword list and name it by your topic.

Step 3: Identify Your True Online Competitors By Topic

Based on your Moz Topic Keyword list created from Moz Keyword Explorer, you will want to identify three to five keyword opportunities per topic. In Moz SEO terms, these selected keywords would be the magic combo of relevance, high volume (if possible), and low difficulty.

Once this handful of keywords has been identified, you will dive into Google Search. By searching for these keywords in Google and turning on your Moz Bar, you can export these Google Search results into individual spreadsheets. We recommend highlighting each individual spreadsheet as its own color. You can combine all of the keyword sheets you exported and highlight into one single document and sort by URL to further group by website domain.

Step 4: Discover Your Competitors and Explore

At this point, you will already have a solid picture of your competitors for that preselected topic. If there are any other topics or categories you would like to further explore, you can repeat the process outlined above.

To further analyze your findings, you will want to consider the types of websites that are appearing in your sheet: are they content-based? Do they also sell products? Do they sell one type of product? Now you can also determine Primary and Secondary competitors, which we have defined above. To confirm or check your findings, Moz Pro offers you the option to use the Tru Competitor tool, which will list your top SEO competitors based on your website. This can validate your competitor choices and be a shortcut to the process outlined above.

For deeper competitor insights, you will want to content competitive research for keywords and content at the domain and page level. Beyond that, you can also look into capturing competitor Featured Snippets, evaluate your competitors’ backlinks, and compare their site speed, structure, and response codes.

Back Your Inbound Decisions with Competitive SEO Research Today

There are a number of benefits solid SEO research can bring to your online presence — and bottom line. A thoughtful competitive analysis can help provide valuable insights into what your target audience is searching for, the type of content they find valuable, and how your competitors are attracting and engaging them.

We hope this beginner-friendly SEO competitive analysis checklist can provide you with the foundation to understand your audience, identify competitors, and begin making strategic competition-backed decisions. To strategically beat the competition long-term, consider siding with an SEO expert to assess content, keyword, and technical SEO opportunities.

Our team at NgageContent is happy to help with additional competitive research and can provide easy-to-follow recommendations, and even implement them with ongoing content. Beat the competition online and improve your search visibility with help today.

", "content_plain": "Unleash the Power of SEO for B2B Businesses with an SEO Competitive Analysis Checklist As industries grow more competitive and digital landscapes expand, many B2B businesses find themselves struggling to maximize online visibility, attract qualified leads, and outperform their competitors. As these trends continue, one thing becomes clear: it’s time for many to step up their inbound marketing game with an easy-to-follow SEO competitive analysis checklist — and finally reap the benefits. While you can make great strides by sticking true to who you are and what you do, in an increasingly competitive world where customers are more informed than ever, ignoring the competition can have a negative impact on your inbound marketing — and ultimately your business. A strong website should always aim to attract, engage, and delight potential customers with valuable content and experiences. By strategically identifying your competitors, identifying gaps in their content, spotting opportunities in their keywords, and pinpointing technical opportunities to improve, you can discover better ways to position yourself, glean deeper audience insights, and improve your organic search visibility. With the SEO competitive analysis checklist outlined below, you can not only outsmart your competitors but identify potential partnerships, discover backlink opportunities, affiliates, vendors — and get one step closer to inbound success. Step 1: Uncover Your TRUE Competitor Who would you assume is your SEO competitor? The company down the street, or a similar business one state over selling the same product but already ranking for target keywords? When it comes to competitive SEO analysis, online competitors remain king. While it is important for businesses to rank locally, they need to consider the digital marketplace when it comes to SEO. As it pertains to SEO, the businesses that share the same products, as well as the same keywords you want to rank for, will be considered your Primary Competitors. Companies who share keywords you want to rank for, but don’t necessarily feature the same products you sell are known as Secondary Competitors. As you will see, both your Primary and Secondary competitors will be key to guiding and maintaining your inbound marketing and SEO strategy. Step 2: Understand Your Audience — From an SEO Perspective Do you really understand what your audience is searching for? What about their concerns and needs? How do you plan to gain visibility with your target audience? When it comes down to researching and understanding your target audience, we recommend breaking down your website or table of offerings by topic. By researching one topic, product, or category at a time, you can gain deeper insight into related questions your audience has, gain insight into top-performing keywords and topics, and understand how your audience thinks about and searches for your product or service. Gain a General Understanding You can begin to get to know your audience with a tool like Answer The Public, which allows you to build lists of questions around your selected topic and keyword. To implement this knowledge and gain greater visibility with your audience, you will want to incorporate metrics from a tool like Moz and their Keyword Explorer, or alternate search tool. Dive a Little Bit Deeper into SEO If you want to dive a little deeper to uncover opportunities, you will want to create your own keyword list in the Moz Keyword Explorer tool, and group keywords by your selected topic from earlier by toggling the Group Keywords drop-down to “Yes with low lexical similarity.” You will want to show and add these grouped keywords to your Topic keyword list and name it by your topic. Step 3: Identify Your True Online Competitors By Topic Based on your Moz Topic Keyword list created from Moz Keyword Explorer, you will want to identify three to five keyword opportunities per topic. In Moz SEO terms, these selected keywords would be the magic combo of relevance, high volume (if possible), and low difficulty. Once this handful of keywords has been identified, you will dive into Google Search. By searching for these keywords in Google and turning on your Moz Bar, you can export these Google Search results into individual spreadsheets. We recommend highlighting each individual spreadsheet as its own color. You can combine all of the keyword sheets you exported and highlight into one single document and sort by URL to further group by website domain. Step 4: Discover Your Competitors and Explore At this point, you will already have a solid picture of your competitors for that preselected topic. If there are any other topics or categories you would like to further explore, you can repeat the process outlined above. To further analyze your findings, you will want to consider the types of websites that are appearing in your sheet: are they content-based? Do they also sell products? Do they sell one type of product? Now you can also determine Primary and Secondary competitors, which we have defined above. To confirm or check your findings, Moz Pro offers you the option to use the Tru Competitor tool, which will list your top SEO competitors based on your website. This can validate your competitor choices and be a shortcut to the process outlined above. For deeper competitor insights, you will want to content competitive research for keywords and content at the domain and page level. Beyond that, you can also look into capturing competitor Featured Snippets, evaluate your competitors’ backlinks, and compare their site speed, structure, and response codes. Back Your Inbound Decisions with Competitive SEO Research Today There are a number of benefits solid SEO research can bring to your online presence — and bottom line. A thoughtful competitive analysis can help provide valuable insights into what your target audience is searching for, the type of content they find valuable, and how your competitors are attracting and engaging them. We hope this beginner-friendly SEO competitive analysis checklist can provide you with the foundation to understand your audience, identify competitors, and begin making strategic competition-backed decisions. To strategically beat the competition long-term, consider siding with an SEO expert to assess content, keyword, and technical SEO opportunities. Our team at NgageContent is happy to help with additional competitive research and can provide easy-to-follow recommendations, and even implement them with ongoing content. Beat the competition online and improve your search visibility with help today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/07/06092349/seo-competitive-analysis-checklist-.jpg", "modified": "2025-08-01T15:33:03-04:00" }, { "id": 26513, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/inbound-seo/why-core-web-vitals-monitoring-is-more-important-now-than-ever/", "title": "Why Core Web Vitals Monitoring is More Important Now Than Ever", "h1": "Why Core Web Vitals Monitoring is More Important Now Than Ever", "summary": "Keep Your Website’s Page Experience Up to Date with Google’s Ranking Algorithm While content, conversion rate, and site usability audits will continue to be key to your website’s health, core web vitals monitoring with routine technical SEO audits are more …", "content": "

Keep Your Website’s Page Experience Up to Date with Google’s Ranking Algorithm

While content, conversion rate, and site usability audits will continue to be key to your website’s health, core web vitals monitoring with routine technical SEO audits are more important now than ever. Google has already mentioned that the loading, interactivity, and visual stability of your website are key ranking factors, and this past May they continued their endeavor to reprioritize the page experience. This means that understanding and optimizing for page experience can make or break your success in Search, particularly when there is already a lot of helpful content available.

These three core web vitals are becoming increasingly important over other metrics because they are not simply theoretical — they measure how real users experience your site: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) (also known as First Input Display (FID)), and Cumulative Layout Shift (CLS).

It is clear that sites with good vitals scores will have a greater advantage. But what can you do to ensure your site is fast, responsive, and stable?

Core Web Vitals Metrics Overview

Google has always been focused on providing users with the best possible search experience, and within the past few years has been doubling down on Core Web Vitals as a key page experience ranking signal. By improving your website’s Core Web Vitals scores, including loading, interactivity, and visual stability, you can provide a better user experience and improve your chances of ranking higher in search results.

On the other hand, if a website’s Core Web Vitals are not good, this is a measurable indicator that users are having a poor experience on the site, which can result in a higher bounce rate, and eventually suppress your rankability. Fortunately, with core web vitals monitoring, there are a number of elements you can check on and change to improve your Core Web Vitals scores. Here we will explore the Core Web Vitals, their relevance, and the impact that monitoring can have.

With regular maintenance, you can reap the benefits of increased web traffic, increased customer satisfaction (and return), and improved conversion rates. Providing users with helpful, relevant information that aligns with an efficient site experience ensures you are fully meeting their expectations when they click on your query.

Largest Contentful Paint (LCP)

Have you ever visited a website with a strong search intent, only to jump right back off because of the long load time? For many users, the site waiting game can be a frustrating experience, particularly when there is a solution they are searching for. The Largest Contentful Paint is a Core Web Vital that measures just that — the time it takes for the largest content element on a page to become visible. This is important because it measures how quickly users can see the main content of a page, impacting their initial impression and desire to continue on the page.

This metric is measured in seconds, with websites aiming for anything 2.5 seconds or less. If a page’s core is above 2.5 seconds, this could negatively impact a user’s page experience. While there are a number of factors that can impact this metric, core factors include the size and complexity of the main content element, the use of images, the distance between the user and the server, and the speed of the user’s internet connection.

With core web vitals monitoring, you can dig deeper into a number of improvements to boost your LCP score. This can be anything from optimizing your page’s main content element with simpler layouts, using a Content Delivery Network (CDN), optimizing images, minifying CSS and Javascript, and more.

First Input Display (FID) vs Interaction to Next Paint (INP)

Assuming the user is satisfied with their initial impression of the website, and hasn’t bounced yet due to load time, they will then be looking to interact with the web page for the first time. Both First Input Display and Interaction to Next Paint are metrics that measure the interactivity of a web page and are considered Core Web Vitals. While Google recently announced its preference for Interaction to Next Paint (INP), in the interim it will be important to use both metrics to track how users experience the loading, interactivity, and visual stability.

While First Input Display measures the time it takes for the first user interaction to occur, Interaction to Next Paint takes into account the time it takes for the interaction to be reflected on a page. With core web vitals monitoring, website owners can improve the initial loading of a page, such as by reducing the size of JavaScript files, and improve performance after the page has already loaded, as with CDN caching.

Cumulative Layout Shift

Cumulative Layout Shift is an important metric that indicates that users are able to interact with a page without any problems. A good CLS score indicates that the page is visually stable — any layout shifts can make it difficult to read text, click on links, and in some cases, cause users to abandon the page. This can be everything from poorly implemented animations to dynamic content (including widgets) that are improperly positioned, and the slow loading of resources during the lifespan of the page. Any of these elements can result in page shifting as they load in the background.

CLS is measured on a scale of 0 to 1, with 0 being the best score and 1 being poor. With core web vitals monitoring, you can adjust key elements to help bring down your score to 0.1 or less. An experienced partner can help you improve the stability of your page with an improved grid layout and by testing your website on different devices and browsers.

Core Web Vitals Monitoring Remains Key

It has become increasingly clear that users expect fast-loading, responsive websites that provide a seamless browsing experience — and that this will be key to driving SEO success. Core Web Vitals monitoring has emerged as an essential tool for website owners and developers to track how users perceive their websites and enhance their performance. By auditing and optimizing LCP, FID and IND, and CLS, you can deliver faster loading times, improved interactivity, and a stable browsing experience, enabling users to enjoy the helpful, relevant, and quality content you create.

If you are unsure how to identify the best areas for improvement, our team is here to help. At NgageContent, we help you identify opportunities to enhance performance and also implement the necessary optimizations to improve search visibility and give you a competitive advantage.

Ready to future-proof your website with routine core web vitals monitoring? Reach out to our tech-savvy team today.

", "content_plain": "Keep Your Website’s Page Experience Up to Date with Google’s Ranking Algorithm While content, conversion rate, and site usability audits will continue to be key to your website’s health, core web vitals monitoring with routine technical SEO audits are more important now than ever. Google has already mentioned that the loading, interactivity, and visual stability of your website are key ranking factors, and this past May they continued their endeavor to reprioritize the page experience. This means that understanding and optimizing for page experience can make or break your success in Search, particularly when there is already a lot of helpful content available. These three core web vitals are becoming increasingly important over other metrics because they are not simply theoretical — they measure how real users experience your site: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) (also known as First Input Display (FID)), and Cumulative Layout Shift (CLS). It is clear that sites with good vitals scores will have a greater advantage. But what can you do to ensure your site is fast, responsive, and stable? Core Web Vitals Metrics Overview Google has always been focused on providing users with the best possible search experience, and within the past few years has been doubling down on Core Web Vitals as a key page experience ranking signal. By improving your website’s Core Web Vitals scores, including loading, interactivity, and visual stability, you can provide a better user experience and improve your chances of ranking higher in search results. On the other hand, if a website’s Core Web Vitals are not good, this is a measurable indicator that users are having a poor experience on the site, which can result in a higher bounce rate, and eventually suppress your rankability. Fortunately, with core web vitals monitoring, there are a number of elements you can check on and change to improve your Core Web Vitals scores. Here we will explore the Core Web Vitals, their relevance, and the impact that monitoring can have. With regular maintenance, you can reap the benefits of increased web traffic, increased customer satisfaction (and return), and improved conversion rates. Providing users with helpful, relevant information that aligns with an efficient site experience ensures you are fully meeting their expectations when they click on your query. Largest Contentful Paint (LCP) Have you ever visited a website with a strong search intent, only to jump right back off because of the long load time? For many users, the site waiting game can be a frustrating experience, particularly when there is a solution they are searching for. The Largest Contentful Paint is a Core Web Vital that measures just that — the time it takes for the largest content element on a page to become visible. This is important because it measures how quickly users can see the main content of a page, impacting their initial impression and desire to continue on the page. This metric is measured in seconds, with websites aiming for anything 2.5 seconds or less. If a page’s core is above 2.5 seconds, this could negatively impact a user’s page experience. While there are a number of factors that can impact this metric, core factors include the size and complexity of the main content element, the use of images, the distance between the user and the server, and the speed of the user’s internet connection. With core web vitals monitoring, you can dig deeper into a number of improvements to boost your LCP score. This can be anything from optimizing your page’s main content element with simpler layouts, using a Content Delivery Network (CDN), optimizing images, minifying CSS and Javascript, and more. First Input Display (FID) vs Interaction to Next Paint (INP) Assuming the user is satisfied with their initial impression of the website, and hasn’t bounced yet due to load time, they will then be looking to interact with the web page for the first time. Both First Input Display and Interaction to Next Paint are metrics that measure the interactivity of a web page and are considered Core Web Vitals. While Google recently announced its preference for Interaction to Next Paint (INP), in the interim it will be important to use both metrics to track how users experience the loading, interactivity, and visual stability. While First Input Display measures the time it takes for the first user interaction to occur, Interaction to Next Paint takes into account the time it takes for the interaction to be reflected on a page. With core web vitals monitoring, website owners can improve the initial loading of a page, such as by reducing the size of JavaScript files, and improve performance after the page has already loaded, as with CDN caching. Cumulative Layout Shift Cumulative Layout Shift is an important metric that indicates that users are able to interact with a page without any problems. A good CLS score indicates that the page is visually stable — any layout shifts can make it difficult to read text, click on links, and in some cases, cause users to abandon the page. This can be everything from poorly implemented animations to dynamic content (including widgets) that are improperly positioned, and the slow loading of resources during the lifespan of the page. Any of these elements can result in page shifting as they load in the background. CLS is measured on a scale of 0 to 1, with 0 being the best score and 1 being poor. With core web vitals monitoring, you can adjust key elements to help bring down your score to 0.1 or less. An experienced partner can help you improve the stability of your page with an improved grid layout and by testing your website on different devices and browsers. Core Web Vitals Monitoring Remains Key It has become increasingly clear that users expect fast-loading, responsive websites that provide a seamless browsing experience — and that this will be key to driving SEO success. Core Web Vitals monitoring has emerged as an essential tool for website owners and developers to track how users perceive their websites and enhance their performance. By auditing and optimizing LCP, FID and IND, and CLS, you can deliver faster loading times, improved interactivity, and a stable browsing experience, enabling users to enjoy the helpful, relevant, and quality content you create. If you are unsure how to identify the best areas for improvement, our team is here to help. At NgageContent, we help you identify opportunities to enhance performance and also implement the necessary optimizations to improve search visibility and give you a competitive advantage. Ready to future-proof your website with routine core web vitals monitoring? Reach out to our tech-savvy team today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/06/06092350/core-web-vitals-monitoring.jpg", "modified": "2023-06-14T16:46:41-04:00" }, { "id": 26510, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/general/why-you-shouldnt-use-ai-for-writing-blogs/", "title": "Why You Shouldn’t Use AI for Writing Blogs", "h1": "Why You Shouldn’t Use AI for Writing Blogs", "summary": "Is it a good idea to use AI for writing blogs? The answer is, well…kinda. Get the specifics from NgageContent.", "content": "

AI is Changing the Blogging Space, But Not Necessarily for the Better

If you’re reading this blog, chances are you’re considering using AI for writing blogs. Using software like ChatGPT to quickly generate content is tempting, but could hurt your website in the long run. If you want your website to rank high on search engines, generate more traffic, and drive more sales, you’ll have to do things the old-fashioned way. But why? Let’s dive into the specifics.

Why It’s Not a Good Idea to Use AI for Writing Blogs

Let’s get one thing out of the way. Search engines like Google won’t penalize you for using AI-generated content. Google’s stance is that it doesn’t matter what you use to create content, as long as you’re producing something valuable for people and not gaming the search engine. So, why is relying on AI-generated content so bad for your business? There are a few reasons.

Lack of Creativity

Your blog must hook readers, keep them interested, and ultimately push them toward a purchase. That’s hard to do with AI-written content. AI models are trained on existing data and patterns, limiting their ability to think outside the box and develop innovative and creative ideas. In essence, AI-written content is BORING. And with so many things fighting for consumer attention nowadays, you can’t afford to put boring, unengaging content on your site.

Limited Emotional Intelligence

Great copywriters know that copy needs to emotionally connect with the consumer to push them toward a purchase. That’s something AI can’t do. AI models lack the emotional intelligence, empathy, and understanding of human experiences to evoke emotions in readers. That means you could be missing out on sales if you’re using AI-generated content.

Inaccurate Information

AI can often produce inaccurate or misleading information, especially when it comes to complex or specialized topics. It’s always best to have up-to-date, relevant, and trustworthy information in your blogs. You’ll likely have to write this content on your own to ensure it meets these standards.

Lack of Originality

If you’re using AI for writing blogs, other people are too. AI will spit out the same information for every query, though the exact wording may change from user to user. If you take the AI-written content and put it on your blog, chances are the same information will be on hundreds of other sites. Google likely won’t see anything special with the content you’ve written, and there’s a chance it won’t prioritize your site on the SERP. Now, if you take a fresh, new angle on the same subject, you’ll be much more likely to rank for your chosen keyword.

You Can Still Use AI to Streamline Your Writing Process

We’re not saying you should completely ignore AI like ChatGPT. In fact, it’s quite the opposite. Google doesn’t care if content is created BY people, as long as it’s created FOR people. You can use ChatGPT to generate ideas for new blog posts or even devise a quick outline. Additionally, AI tools can give you a different take on topics and even help you overcome writer’s block.

If you do choose to use AI for writing blogs, there are a few things you should keep in mind:

Need Help Writing Content for Your Business? We Can Help

You might have come to this webpage eager to see if you could still use AI to write blogs for your business. The answer is: kinda. You can use AI like ChatGPT to generate ideas and outlines for blog posts, but it’s generally not a good idea to copy and paste a whole blog from an AI model.

Writing content for your site is important, but it’s also a time-consuming process. If you need help writing content for your business, the experts at NgageContent can help. We’re a dedicated team of experienced copywriters who know how to engage with your audience and push them toward a purchase. We’ve helped hundreds of companies level up their inbound marketing game, and we’re ready to do the same for you.

Reach Out to NgageContent Today

Read to see what we can do for you? Explore our portfolio here or reach out to our team with questions.

", "content_plain": "AI is Changing the Blogging Space, But Not Necessarily for the Better If you’re reading this blog, chances are you’re considering using AI for writing blogs. Using software like ChatGPT to quickly generate content is tempting, but could hurt your website in the long run. If you want your website to rank high on search engines, generate more traffic, and drive more sales, you’ll have to do things the old-fashioned way. But why? Let’s dive into the specifics. Why It’s Not a Good Idea to Use AI for Writing Blogs Let’s get one thing out of the way. Search engines like Google won’t penalize you for using AI-generated content. Google’s stance is that it doesn’t matter what you use to create content, as long as you’re producing something valuable for people and not gaming the search engine. So, why is relying on AI-generated content so bad for your business? There are a few reasons. Lack of Creativity Your blog must hook readers, keep them interested, and ultimately push them toward a purchase. That’s hard to do with AI-written content. AI models are trained on existing data and patterns, limiting their ability to think outside the box and develop innovative and creative ideas. In essence, AI-written content is BORING. And with so many things fighting for consumer attention nowadays, you can’t afford to put boring, unengaging content on your site. Limited Emotional Intelligence Great copywriters know that copy needs to emotionally connect with the consumer to push them toward a purchase. That’s something AI can’t do. AI models lack the emotional intelligence, empathy, and understanding of human experiences to evoke emotions in readers. That means you could be missing out on sales if you’re using AI-generated content. Inaccurate Information AI can often produce inaccurate or misleading information, especially when it comes to complex or specialized topics. It’s always best to have up-to-date, relevant, and trustworthy information in your blogs. You’ll likely have to write this content on your own to ensure it meets these standards. Lack of Originality If you’re using AI for writing blogs, other people are too. AI will spit out the same information for every query, though the exact wording may change from user to user. If you take the AI-written content and put it on your blog, chances are the same information will be on hundreds of other sites. Google likely won’t see anything special with the content you’ve written, and there’s a chance it won’t prioritize your site on the SERP. Now, if you take a fresh, new angle on the same subject, you’ll be much more likely to rank for your chosen keyword. You Can Still Use AI to Streamline Your Writing Process We’re not saying you should completely ignore AI like ChatGPT. In fact, it’s quite the opposite. Google doesn’t care if content is created BY people, as long as it’s created FOR people. You can use ChatGPT to generate ideas for new blog posts or even devise a quick outline. Additionally, AI tools can give you a different take on topics and even help you overcome writer’s block. If you do choose to use AI for writing blogs, there are a few things you should keep in mind: Will your target audience find the content useful? Does your content demonstrate first-hand expertise and a depth of knowledge? Does your site have a primary purpose or focus? After people have read your content, will they have learned enough about the topic to achieve their goal? Will someone have a satisfying experience reading your content? Need Help Writing Content for Your Business? We Can Help You might have come to this webpage eager to see if you could still use AI to write blogs for your business. The answer is: kinda. You can use AI like ChatGPT to generate ideas and outlines for blog posts, but it’s generally not a good idea to copy and paste a whole blog from an AI model. Writing content for your site is important, but it’s also a time-consuming process. If you need help writing content for your business, the experts at NgageContent can help. We’re a dedicated team of experienced copywriters who know how to engage with your audience and push them toward a purchase. We’ve helped hundreds of companies level up their inbound marketing game, and we’re ready to do the same for you. Reach Out to NgageContent Today Read to see what we can do for you? Explore our portfolio here or reach out to our team with questions.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/06/06092350/AI-for-writing-blogs.jpg", "modified": "2026-03-09T17:32:44-04:00" }, { "id": 26499, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/meet-kylee-nyholm-our-new-junior-designer/", "title": "Meet Kylee Nyholm, Our New Junior Designer!", "h1": "Meet Kylee Nyholm, Our New Junior Designer!", "summary": "Kylee Nyholm is NgageContent’s newest Junior Designer. Learn more about her experience, hobbies, and more.", "content": "

Welcome Aboard Kylee, Our Newest Junior Designer!

The NgageContent team has been rocking it in 2023, adding new clients and expanding services for our existing customers. With our ever-increasing workload, we have the privilege of growing our team once again! We just added Kylee Nyholm on as a Junior Designer, and she’ll play a key role on the design and development team. In her position, Kylee will design downloadable assets like ebooks and whitepapers, create logos, produce social graphics, and assist with website design and mockups.

Kylee has an impressive background, and we’re ecstatic to have her on the team. She studied graphic design and photography at Minnesota State University – Mankato, graduating with a Bachelor of Fine Arts. From there, she gained experience freelancing for small business owners, artists, and real estate agents. Most recently, she held a design role at a marketing agency before joining Ngage.

We’re stoked to have you, Kylee!


via GIPHY

Capturing Kylee’s Hobbies and Interests

When she’s not working, Kylee is an avid traveler. Taking her first solo trip outside of the country at just 18 years old, she’s since visited too many countries to name. (Though, when asked, she did say her favorite trips were to Greece, Iceland, and Croatia). When she’s not jet-setting across the world, she enjoys photography, pottery, and taking care of her 11 house plants. Oh, and she finds time to volunteer at a local rescue farm animal sanctuary, too!

Why NgageContent?

With such a stellar background, Kylee would be a great addition to any team. We’re so glad she chose NgageContent. When asked what drew her to Ngage, she said the remote culture was a big bonus. But she also saw a position at Ngage as a fantastic opportunity to dive deeper into inbound marketing and web design.

“I’ve worn a few different hats as a graphic designer, but I often see only a limited part of the projects I work on,” she said. “Working on a small team like Ngage’s allows me to see the intricacies of the entire business, which provides the opportunity to learn and grow in my craft. On top of that, I was drawn to Ngage because they allow the space for each individual to pursue their passions both in and out of work.”

Kylee has already turned around amazing work for our clients and we can’t wait to see what she does in the future.

", "content_plain": "Welcome Aboard Kylee, Our Newest Junior Designer! The NgageContent team has been rocking it in 2023, adding new clients and expanding services for our existing customers. With our ever-increasing workload, we have the privilege of growing our team once again! We just added Kylee Nyholm on as a Junior Designer, and she’ll play a key role on the design and development team. In her position, Kylee will design downloadable assets like ebooks and whitepapers, create logos, produce social graphics, and assist with website design and mockups. Kylee has an impressive background, and we’re ecstatic to have her on the team. She studied graphic design and photography at Minnesota State University – Mankato, graduating with a Bachelor of Fine Arts. From there, she gained experience freelancing for small business owners, artists, and real estate agents. Most recently, she held a design role at a marketing agency before joining Ngage. We’re stoked to have you, Kylee! via GIPHY Capturing Kylee’s Hobbies and Interests When she’s not working, Kylee is an avid traveler. Taking her first solo trip outside of the country at just 18 years old, she’s since visited too many countries to name. (Though, when asked, she did say her favorite trips were to Greece, Iceland, and Croatia). When she’s not jet-setting across the world, she enjoys photography, pottery, and taking care of her 11 house plants. Oh, and she finds time to volunteer at a local rescue farm animal sanctuary, too! Why NgageContent? With such a stellar background, Kylee would be a great addition to any team. We’re so glad she chose NgageContent. When asked what drew her to Ngage, she said the remote culture was a big bonus. But she also saw a position at Ngage as a fantastic opportunity to dive deeper into inbound marketing and web design. “I’ve worn a few different hats as a graphic designer, but I often see only a limited part of the projects I work on,” she said. “Working on a small team like Ngage’s allows me to see the intricacies of the entire business, which provides the opportunity to learn and grow in my craft. On top of that, I was drawn to Ngage because they allow the space for each individual to pursue their passions both in and out of work.” Kylee has already turned around amazing work for our clients and we can’t wait to see what she does in the future.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/06/06092352/Kylee-Travel-Horizontal-scaled.jpg", "modified": "2026-03-09T14:08:24-04:00" }, { "id": 26459, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/email-marketing-storytelling-that-drives-engagement/", "title": "Email Marketing: Storytelling that Drives Engagement", "h1": "Email Marketing: Storytelling that Drives Engagement", "summary": "Storytelling in Email Marketing When it comes to driving engagement and conversions with email marketing, storytelling techniques are some of the most powerful tools available to inbound marketers. But what exactly is storytelling in email marketing and why is it …", "content": "

Storytelling in Email Marketing

When it comes to driving engagement and conversions with email marketing, storytelling techniques are some of the most powerful tools available to inbound marketers. But what exactly is storytelling in email marketing and why is it so important?

Even with the rapidly changing marketing landscape and the constant introduction of new technologies, email is still one of the primary ways businesses keep in touch with their customers and leads.

In 2022, 64% of small businesses relied on email to communicate with their customers, and a whopping 81% of B2B businesses reported that email newsletters was the form of content marketing that they used the most.

Clearly, email marketing is still very relevant! The question is how to make it effective. In a world where more than 306 billion emails are sent and received daily (a number that is expected to climb in the coming years), how can you make sure your business stands out in the over-crowded inboxes of your audience?

The answer is storytelling.

Why Storytelling Works in Email Marketing

Storytelling is possibly the most effective way to form a deep emotional connection with your audience. The best part is that it doesn’t have to take long.

Back in 2009, two men conducted an experiment on eBay where they sold random items by including short fictional stories in the descriptions. The result? A selection of items worth $129 altogether sold for a net profit of $3.6 million.

That project was called the Significant Objects project and it perfectly illustrated the power of storytelling.

In email marketing, storytelling can transform your business from a faceless company into a humanized, friendly contact that your audience looks forward to hearing from. With good stories, your brand becomes more memorable, and it’s easier to build lasting relationships with your subscribers and increase conversions.

Email is also a fantastic opportunity to tell your brand’s unique story. These days, people want brands that align with their values and world-views. By providing your brand story and highlighting what you stand for, you can add intrinsic value to your offer.

What Does Successful Email Marketing Storytelling Look Like?

One thing to keep in mind with any piece of marketing content is that it needs to grab the attention of your audience from the very beginning. When it comes to email, this means you need to be able to stand out in your reader’s inbox before the email is even opened.

Using storytelling principles help you craft compelling, curiosity-driven subject lines and email body copy that transitions seamlessly into your CTA. The important thing is to make a connection and add value.

A few ideas for achieving this include featuring your company’s origin story, personal anecdotes, customer success stories, or testimonials.

Engaging visuals like dynamic images or short videos can go a long way in giving your email that extra boost, as well.

How to Choose the Best Story for Your Email

The type of story you choose to tell in your email is as important as the act of storytelling itself.

To make the best use of storytelling in email marketing, you need to understand two primary factors: the goal of your email and the audience you want to reach.

Understanding the goal of your email will help you choose the right story that will both create an emotional connection with your reader and prompt them to take the action you want them to take.

Similarly, knowing your audience gives you the insight you need to know which stories, and which style of storytelling, will resonate the most. Not every message will work with every group of people, so it’s important to craft your story to fit each segment of your audience.

A final piece of advice: make sure that whatever story you’re telling in your email, you’re being authentic and honest. 90% of people prefer brands that are transparent and authentic in their interactions.

Want to Team Up With a Crew of Passionate Storytellers for Your Marketing Strategy?

NgageContent is an inbound marketing agency that aims to help you create the connections with your audience that drive engagement and generate results. Our team of experienced marketers and writers plan, strategize, and create content that will meet your audience in any stage of the buyer’s journey.

With our focus on inbound marketing strategies backed up by data and experience, we’ll help you find the marketing solutions that are right for your business.

Ready to start producing content that motivates your audience to buy? Contact us today.

", "content_plain": "Storytelling in Email Marketing When it comes to driving engagement and conversions with email marketing, storytelling techniques are some of the most powerful tools available to inbound marketers. But what exactly is storytelling in email marketing and why is it so important? Even with the rapidly changing marketing landscape and the constant introduction of new technologies, email is still one of the primary ways businesses keep in touch with their customers and leads. In 2022, 64% of small businesses relied on email to communicate with their customers, and a whopping 81% of B2B businesses reported that email newsletters was the form of content marketing that they used the most. Clearly, email marketing is still very relevant! The question is how to make it effective. In a world where more than 306 billion emails are sent and received daily (a number that is expected to climb in the coming years), how can you make sure your business stands out in the over-crowded inboxes of your audience? The answer is storytelling. Why Storytelling Works in Email Marketing Storytelling is possibly the most effective way to form a deep emotional connection with your audience. The best part is that it doesn’t have to take long. Back in 2009, two men conducted an experiment on eBay where they sold random items by including short fictional stories in the descriptions. The result? A selection of items worth $129 altogether sold for a net profit of $3.6 million. That project was called the Significant Objects project and it perfectly illustrated the power of storytelling. In email marketing, storytelling can transform your business from a faceless company into a humanized, friendly contact that your audience looks forward to hearing from. With good stories, your brand becomes more memorable, and it’s easier to build lasting relationships with your subscribers and increase conversions. Email is also a fantastic opportunity to tell your brand’s unique story. These days, people want brands that align with their values and world-views. By providing your brand story and highlighting what you stand for, you can add intrinsic value to your offer. What Does Successful Email Marketing Storytelling Look Like? One thing to keep in mind with any piece of marketing content is that it needs to grab the attention of your audience from the very beginning. When it comes to email, this means you need to be able to stand out in your reader’s inbox before the email is even opened. Using storytelling principles help you craft compelling, curiosity-driven subject lines and email body copy that transitions seamlessly into your CTA. The important thing is to make a connection and add value. A few ideas for achieving this include featuring your company’s origin story, personal anecdotes, customer success stories, or testimonials. Engaging visuals like dynamic images or short videos can go a long way in giving your email that extra boost, as well. How to Choose the Best Story for Your Email The type of story you choose to tell in your email is as important as the act of storytelling itself. To make the best use of storytelling in email marketing, you need to understand two primary factors: the goal of your email and the audience you want to reach. Understanding the goal of your email will help you choose the right story that will both create an emotional connection with your reader and prompt them to take the action you want them to take. Similarly, knowing your audience gives you the insight you need to know which stories, and which style of storytelling, will resonate the most. Not every message will work with every group of people, so it’s important to craft your story to fit each segment of your audience. A final piece of advice: make sure that whatever story you’re telling in your email, you’re being authentic and honest. 90% of people prefer brands that are transparent and authentic in their interactions. Want to Team Up With a Crew of Passionate Storytellers for Your Marketing Strategy? NgageContent is an inbound marketing agency that aims to help you create the connections with your audience that drive engagement and generate results. Our team of experienced marketers and writers plan, strategize, and create content that will meet your audience in any stage of the buyer’s journey. With our focus on inbound marketing strategies backed up by data and experience, we’ll help you find the marketing solutions that are right for your business. Ready to start producing content that motivates your audience to buy? Contact us today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/03/06092354/iStock-1351881144-1.jpg", "modified": "2023-03-27T08:44:57-04:00" }, { "id": 26435, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-jordan-wilson-our-new-junior-copywriter/", "title": "Welcome Jordan Wilson, Our New Junior Copywriter!", "h1": "Welcome Jordan Wilson, Our New Junior Copywriter!", "summary": "With expanding demand for our inbound marketing services, we added yet another Junior Copywriter—Jordan Wilson—to our team.", "content": "

Help Us Welcome Our Newest Junior Copywriter!

2022 was a tremendous year of growth for NgageContent, and we’re continuing that trend in 2023. With expanding demand for our inbound marketing services, we added yet another Junior Copywriter—Jordan Wilson—to our team. In her position, Jordan will help write blogs, social media messaging, webpages, and longer-form content. She’ll also perform SEO audits and use analytics tools to help determine the best opportunities for our clients.

With an impressive educational background and superb work experience, it was a no-brainer to add Jordan to the team. She graduated from CU Boulder with a degree in English and a focus in creative writing. Additionally, she obtained a minor in ecology and evolutionary biology from the institution.

After graduation, she pursued an SEO-focused role with Telus International. Then, she worked as a freelance writer, blogging for various companies in and out of manufacturing, HR outsourcing, and more before beginning her time with NgageContent.

We’re glad to have you on board, Jordan!

via GIPHY

Learn More About Jordan’s Hobbies and Passions

Outside of work, Jordan loves doing anything outdoors. When you live in the gorgeous state of Colorado, how could you not? From hiking to stand up paddle boarding, she does it all! She also enjoys weightlifting, archery, travel, pastel painting, and spending time with her pets. To top it off, Jordan holds a black belt in karate.

Why NgageContent?

When she was exploring open positions, Jordan was drawn to NgageContent because of our inbound marketing focus. As someone who likes figuring out how to connect with people through authentic writing, she knew the Junior Copywriter role was the right fit.

“What I love about inbound marketing is the focus on authentic connection and engagement,” she said. “Creating relevant, knowledgeable content that helps people solve their problems or find answers to their questions is a big passion of mine.”

Jordan is already hard at work turning around great deliverables for our clients. We can’t wait to see what the future has in store!

", "content_plain": "Help Us Welcome Our Newest Junior Copywriter! 2022 was a tremendous year of growth for NgageContent, and we’re continuing that trend in 2023. With expanding demand for our inbound marketing services, we added yet another Junior Copywriter—Jordan Wilson—to our team. In her position, Jordan will help write blogs, social media messaging, webpages, and longer-form content. She’ll also perform SEO audits and use analytics tools to help determine the best opportunities for our clients. With an impressive educational background and superb work experience, it was a no-brainer to add Jordan to the team. She graduated from CU Boulder with a degree in English and a focus in creative writing. Additionally, she obtained a minor in ecology and evolutionary biology from the institution. After graduation, she pursued an SEO-focused role with Telus International. Then, she worked as a freelance writer, blogging for various companies in and out of manufacturing, HR outsourcing, and more before beginning her time with NgageContent. We’re glad to have you on board, Jordan! via GIPHY Learn More About Jordan’s Hobbies and Passions Outside of work, Jordan loves doing anything outdoors. When you live in the gorgeous state of Colorado, how could you not? From hiking to stand up paddle boarding, she does it all! She also enjoys weightlifting, archery, travel, pastel painting, and spending time with her pets. To top it off, Jordan holds a black belt in karate. Why NgageContent? When she was exploring open positions, Jordan was drawn to NgageContent because of our inbound marketing focus. As someone who likes figuring out how to connect with people through authentic writing, she knew the Junior Copywriter role was the right fit. “What I love about inbound marketing is the focus on authentic connection and engagement,” she said. “Creating relevant, knowledgeable content that helps people solve their problems or find answers to their questions is a big passion of mine.” Jordan is already hard at work turning around great deliverables for our clients. We can’t wait to see what the future has in store!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/03/06092354/Jordan-welcome-blog-pic.jpg", "modified": "2026-03-09T17:33:30-04:00" }, { "id": 3128, "type": "page", "url": "https://ngagecontent.com/", "title": "Home", "h1": "It’s time to see where you can go with the boost of a full-service B2B marketing agency at your side.", "summary": "", "content": "

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It’s time to see where you can go with the boost of a full-service B2B marketing agency at your side.

Let’s Talk Growth Meet Your Team

Why NgageContent?

We’ve spent the last decade-plus building out B2B strategies that produce results. We measure success the same way you do, by what hits your bottom line.

\"predictive
About

We’re a full service marketing agency focused on learning about you, your business and your customers to help create campaigns that drive bottom line results.

Meet the Team

Meet the people who are psyched to help grow your business. Operating across 10 states, they’re ready to create marketing solutions with you.

HubSpot Platinum Partners

Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy.

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Whether we are adding to your team or working as your team, we want to understand your goals to build simple, thoughtful solutions that help you grow.

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See Our Approach

What We Do

We’re your marketing team to fuel your growth. From adding to your existing resources to taking the lead, we create strategies to get you to the next level.

\"Predictive

Predictive Marketing

We know we can build a B2B marketing campaign that will grow your business. But it's also our job to...

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Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in...

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You know what your sales would be if you could increase your warm leads. We build inbound marketing campaigns that...

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You don't need to be No. 1 for everything when you can have a healthy online presence for THE thing...

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HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We'll audit your setup and...

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As a certified MailChimp partner, we'll train your team, clean up your database, and build email workflows that actually generate...

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While your competitors pile up AI-written blogs that don't move the needle, we focus on SME content crafted for how...

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See Our Focus

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We grow when our clients grow, and that has led to some great stories. See how we’ve become the full-service marketing agency for some of our favorite companies.

\"AKS

AKS Cutting Systems

AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more.

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Our Blog

Marketing trends and technology are always on the move. Our team focuses on what matters most to our B2B clients so you can skip never-ending LinkedIn diatribes and go straight to the experts.

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Welcome Steven Jetton, Our Newest WordPress Developer!

Learn more about our newest WordPress Developer, Steven Jetton. Explore his background, experience, and how he’ll make an impact on our team.

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Welcome Shawn Banks, Our New Art Director!

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Welcome Reilly Heinrich, Our New Marketing Operations Specialist!

Learn more about Reilly Heinrich, our newest Marketing Operations Specialist, and the ways she’s going to make a splash at NgageContent.

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", "content_plain": "Let’s Grow Your Business It’s time to see where you can go with the boost of a full-service B2B marketing agency at your side. Let’s Talk Growth Your browser does not support the video tag. Meet Your Team Why NgageContent? We’ve spent the last decade-plus building out B2B strategies that produce results. We measure success the same way you do, by what hits your bottom line. About We’re a full service marketing agency focused on learning about you, your business and your customers to help create campaigns that drive bottom line results. Meet the Team Meet the people who are psyched to help grow your business. Operating across 10 states, they’re ready to create marketing solutions with you. HubSpot Platinum Partners Marketing tech has never been more critical. We’ve been riding shotgun with HubSpot for nearly 10 years as one of their top-tiered partners for HubSpot CRM implementation and strategy. How We Work Together Whether we are adding to your team or working as your team, we want to understand your goals to build simple, thoughtful solutions that help you grow. AI & Emerging Technologies The marketing tech stack evolves constantly. Let’s work together to cut the noise and find the tools that help you aim at your target. Careers Ever get revved up about a GA4 report? Geek out about thinking of a tweak to a workflow automation? You’ve found your people. Let’s talk marketing strategy. See Our Approach What We Do We’re your marketing team to fuel your growth. From adding to your existing resources to taking the lead, we create strategies to get you to the next level. Predictive Marketing We know we can build a B2B marketing campaign that will grow your business. But it's also our job to... Explore Service ABM Strategy Do you already know the exact targets that would grow your business by 25% this year? Great, let’s get in... Explore Service Inbound Lead Generation You know what your sales would be if you could increase your warm leads. We build inbound marketing campaigns that... Explore Service SEO Strategy You don't need to be No. 1 for everything when you can have a healthy online presence for THE thing... Explore Service WordPress Website Design & Build It’s time your website reflected your expertise. We build custom WordPress sites that match your sales efforts and drive the... Explore Service Web Hosting, Maintenance & Compliance Your website is a 24/7 storefront for your business, but you shouldn't have to worry about keeping the lights on.... Explore Service HubSpot Implementations We've completed 50+ HubSpot CRM implementations and know exactly how to get your team aligned and productive. Explore Service HubSpot Audit & Rescue HubSpot is an investment in your business infrastructure. Are you getting the ROI you deserve? We'll audit your setup and... Explore Service MailChimp Training As a certified MailChimp partner, we'll train your team, clean up your database, and build email workflows that actually generate... Explore Service Content Marketing While your competitors pile up AI-written blogs that don't move the needle, we focus on SME content crafted for how... Explore Service Shopify The B2B buying process is long enough. We make it smoother by building Shopify sites that take buyers right to... Explore Service Holistic Marketing Services From inbound marketing to outbound calling, we partner with specialists to make sure you've tried every outlet to find new... Explore Service B2B Answer Engine Optimization Services (AEO) Now is the time to ensure your online presence is ready for AI. Explore our answer engine optimization services now. Explore Service See Our Focus Who We Help We know B2B marketing. It’s what we do every day, and there are a few industries where we can really help drive your growth. B2B Service Providers Manufacturers Franchisees Real Estate Private Equity Facility Maintenance See Our Results Customer Stories We grow when our clients grow, and that has led to some great stories. See how we’ve become the full-service marketing agency for some of our favorite companies. AKS Cutting Systems AKS Cutting Systems partnered with NgageContent for full-program support — with a new website, HubSpot implementation, SEO, content, email, and more. Industry Manufacturers View Story ProTech Security ProTech Security partnered with NgageContent for inbound marketing, content, SEO, HubSpot support, and a strategic push to grow its business in two markets. Industry B2B Service Providers View Story Explore Blogs Our Blog Marketing trends and technology are always on the move. Our team focuses on what matters most to our B2B clients so you can skip never-ending LinkedIn diatribes and go straight to the experts. Welcome Steven Jetton, Our Newest WordPress Developer! Learn more about our newest WordPress Developer, Steven Jetton. Explore his background, experience, and how he’ll make an impact on our team. Read Blog Welcome Shawn Banks, Our New Art Director! Learn all about Shawn Banks, our new Art Director. Read about his experience and his goals at NgageContent. Read Blog Welcome Reilly Heinrich, Our New Marketing Operations Specialist! Learn more about Reilly Heinrich, our newest Marketing Operations Specialist, and the ways she’s going to make a splash at NgageContent. Read Blog", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/07/06092536/IMG_0425-resized.png", "modified": "2025-09-08T16:38:33-04:00" }, { "id": 26410, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/5-tips-to-write-landing-page-headlines-that-convert/", "title": "5 Tips to Write Landing Page Headlines that Convert", "h1": "5 Tips to Write Landing Page Headlines that Convert", "summary": "Are your landing page headlines not engaging potential customers like they should? Explore tips to increase conversion rates here.", "content": "

The Importance of Great Landing Page Headlines

80% of readers never make it past the headline of online content. For businesses, that means your headlines need to be catchy enough to grab attention and entice readers to continue with the rest of the content. Otherwise, you might miss out on valuable conversions for your organization. If you’re feeling overwhelmed at the thought of a few words making or breaking your landing page, don’t worry! We’ve compiled a list of tried-and-tested methods you can use to write conversion-inducing landing page headlines. Let’s dive into the specifics.

Clear is Better than Clever

Your headline has an extremely limited amount of time to communicate information to your audience. Your headline effectively acts as an elevator pitch for the rest of your content, so it’s best to be clear and specific. This isn’t the time for clever metaphorical masterpieces!

Focus on the Consumer

It’s really easy to write content that focuses on your business, not the consumer. This kind of content won’t resonate with the reader and they likely won’t finish reading the rest of your landing page. Instead of writing a sentence like, “Why Our Shipping Services are the Best,” write something that’s focused on the consumer. A rewrite of this sentence might look like “Save Time and Money When You Ship with Us.” It effectively changes the focus of the sentence from your business’ services to what the customer will get when they work with you.

Use Numbers and Statistics

Landing page headlines that feature numbers perform better because they convey a measurable value to your product or service. When possible, give readers proof that your product or service works by using concrete stats. A few examples might include:

Feature an Appropriate Amount of Power Words

Power words are emotion-provoking phrases that influence your reader and make them want to take action. These words are memorable and may appeal to a variety of emotions, like aspiration, greed, excitement, and more. Studies show that using the right amount of power words can help increase conversion rates for landing pages.

There are numerous power words you can incorporate into your copy — too many for us to name here. However, Buffer has a list of 180 terms to choose from, including words like “authentic,” “win,” “inspire,” and more.

Though it’s important to use power words, it’s even more important not to overuse them in your copy. Adding too many power words can make your landing page look spammy, invoke a manipulative tone, or otherwise make your audience trust you less.

Test, Test, Test

Once you write a landing page headline, are you A/B testing it to see if it’s performing better than other options? A/B testing involves showing one headline to one portion of your audience, and another headline to a different audience segment. Kind of like a blind taste-test, of sorts.

Once you run your A/B test for a predetermined amount of time, you’ll be able to compare the results and eliminate the headline that isn’t performing the best.

Need Help Writing Landing Pages or Other Online Copy? Turn to NgageContent

NgageContent is an inbound marketing agency focused on transforming marketing efforts into goal-based strategies that drive revenue. Our expert team of writers can help you create engaging, conversion-inducing copy for landing pages, blogs, web content, social media, and other marketing collateral.

Our proven inbound marketing methods transform your website into a lead generation machine that generates business 24 hours per day. We can also write other marketing collateral to help drive sales goals for your business, no matter the industry. In addition to our writing services, we offer software and brand development, graphic design, marketing automation, and data analysis solutions, among others.

Ready to learn how we can help you meet your business goals? Contact us today.

", "content_plain": "The Importance of Great Landing Page Headlines 80% of readers never make it past the headline of online content. For businesses, that means your headlines need to be catchy enough to grab attention and entice readers to continue with the rest of the content. Otherwise, you might miss out on valuable conversions for your organization. If you’re feeling overwhelmed at the thought of a few words making or breaking your landing page, don’t worry! We’ve compiled a list of tried-and-tested methods you can use to write conversion-inducing landing page headlines. Let’s dive into the specifics. Clear is Better than Clever Your headline has an extremely limited amount of time to communicate information to your audience. Your headline effectively acts as an elevator pitch for the rest of your content, so it’s best to be clear and specific. This isn’t the time for clever metaphorical masterpieces! Focus on the Consumer It’s really easy to write content that focuses on your business, not the consumer. This kind of content won’t resonate with the reader and they likely won’t finish reading the rest of your landing page. Instead of writing a sentence like, “Why Our Shipping Services are the Best,” write something that’s focused on the consumer. A rewrite of this sentence might look like “Save Time and Money When You Ship with Us.” It effectively changes the focus of the sentence from your business’ services to what the customer will get when they work with you. Use Numbers and Statistics Landing page headlines that feature numbers perform better because they convey a measurable value to your product or service. When possible, give readers proof that your product or service works by using concrete stats. A few examples might include: 5 Ways Inbound Marketing Can Bring You More Leads Learn How to Code in 10 Days Join Our Growing Community of Over 10,000 Newsletter Subscribers Feature an Appropriate Amount of Power Words Power words are emotion-provoking phrases that influence your reader and make them want to take action. These words are memorable and may appeal to a variety of emotions, like aspiration, greed, excitement, and more. Studies show that using the right amount of power words can help increase conversion rates for landing pages. There are numerous power words you can incorporate into your copy — too many for us to name here. However, Buffer has a list of 180 terms to choose from, including words like “authentic,” “win,” “inspire,” and more. Though it’s important to use power words, it’s even more important not to overuse them in your copy. Adding too many power words can make your landing page look spammy, invoke a manipulative tone, or otherwise make your audience trust you less. Test, Test, Test Once you write a landing page headline, are you A/B testing it to see if it’s performing better than other options? A/B testing involves showing one headline to one portion of your audience, and another headline to a different audience segment. Kind of like a blind taste-test, of sorts. Once you run your A/B test for a predetermined amount of time, you’ll be able to compare the results and eliminate the headline that isn’t performing the best. Need Help Writing Landing Pages or Other Online Copy? Turn to NgageContent NgageContent is an inbound marketing agency focused on transforming marketing efforts into goal-based strategies that drive revenue. Our expert team of writers can help you create engaging, conversion-inducing copy for landing pages, blogs, web content, social media, and other marketing collateral. Our proven inbound marketing methods transform your website into a lead generation machine that generates business 24 hours per day. We can also write other marketing collateral to help drive sales goals for your business, no matter the industry. In addition to our writing services, we offer software and brand development, graphic design, marketing automation, and data analysis solutions, among others. Ready to learn how we can help you meet your business goals? Contact us today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2023/01/06092355/iStock-1321928115.jpg", "modified": "2023-01-11T14:55:51-05:00" }, { "id": 26406, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/meet-regan-puckett-our-new-junior-copywriter/", "title": "Meet Regan Puckett, Our New Junior Copywriter!", "h1": "Meet Regan Puckett, Our New Junior Copywriter!", "summary": "Regan Puckett is recently joined the NgageContent team as a junior copywriter. Learn about her and her professional experience here.", "content": "

Help Us Welcome Our Newest Team Member, Regan Puckett

2022 was a huge year of growth for NgageContent, adding a total of six new full-time employees. In December, we welcomed our final addition, Regan Puckett, to the team as our newest junior copywriter. With the increasing demand for our inbound marketing services, we needed an experienced individual who could handle content for blogs, websites, social media, and emails across a variety of industries. Regan has already hit the ground running, turning in high-quality deliverables for many of our clients.

Regan’s education and experience made her a perfect candidate for the junior copywriter position. She graduated from Drury University with degrees in English and Writing before becoming a legal assistant. From there, she pursued full-time freelance writing in the e-commerce, legal, and beauty industries. She also completed websites for entrepreneurs, rounding out experience that made her perfect for the role with NgageContent.

Welcome to the team, Regan!

via GIPHY

 

Learn More About Regan’s Passion for Writing

When she’s not writing for work, Regan’s writing for fun. She’s the winner of two international writing contests, and her work has been recognized in various other competitions and honors. In fact, she’s received nominations or awards for the Pushcart Prize, Best American Short Story, Best of the Net, Best Microfiction, and more. At present, she’s been published in Catapult, Fractured Literary, and has work forthcoming from Ninth Letter. She’s also currently working on her debut novel.

In her free time, Regan serves as an editor for Flash Fiction Magazine, and writes craft articles on fiction writing for the organization. Additionally, she started reading submissions for Fractured Literary after winning one of their writing contests.

When she needs a break from writing, you can find Regan reading or watching her favorite movies and TV shows. She loves to read romance, horror, and the classics — a diverse selection, indeed! Some of her favorite movies and TV shows include Hereditary, The Farewell, Dr. Who, Only Murders in the Building, and Abbot Elementary. You might also catch her collecting mugs and other trinkets from antique stores in her native Missouri.

Why NgageContent?

With so many companies looking for talented writers, what made Regan choose NgageContent as her new professional home? She was eager for an opportunity to learn by working alongside fellow writers and people who have wisdom to offer. She was also deeply interested in joining an environment where she’d have the freedom to work on cool clients and collaborate with a great team. We know she’ll find what she’s looking for here!

Regan was also interested in getting into inbound marketing, harnessing the power of writing to deliver great results for Ngage’s clients.

“I’m a firm believer in the power of writing as a vehicle for sparking thought, action, and new connections,” she said. “Inbound marketing is rooted in forging connections and in genuinely serving the customers’ needs beyond just a pop-up sales pitch. I love that inbound marketing allows me the opportunity to help buyers and sellers alike make authentic connections through well-crafted, compelling content.”

Regan’s already a rockstar less than a month after joining NgageContent, and we’re excited for her help drive measurable results for our clients!

", "content_plain": "Help Us Welcome Our Newest Team Member, Regan Puckett 2022 was a huge year of growth for NgageContent, adding a total of six new full-time employees. In December, we welcomed our final addition, Regan Puckett, to the team as our newest junior copywriter. With the increasing demand for our inbound marketing services, we needed an experienced individual who could handle content for blogs, websites, social media, and emails across a variety of industries. Regan has already hit the ground running, turning in high-quality deliverables for many of our clients. Regan’s education and experience made her a perfect candidate for the junior copywriter position. She graduated from Drury University with degrees in English and Writing before becoming a legal assistant. From there, she pursued full-time freelance writing in the e-commerce, legal, and beauty industries. She also completed websites for entrepreneurs, rounding out experience that made her perfect for the role with NgageContent. Welcome to the team, Regan! via GIPHY   Learn More About Regan’s Passion for Writing When she’s not writing for work, Regan’s writing for fun. She’s the winner of two international writing contests, and her work has been recognized in various other competitions and honors. In fact, she’s received nominations or awards for the Pushcart Prize, Best American Short Story, Best of the Net, Best Microfiction, and more. At present, she’s been published in Catapult, Fractured Literary, and has work forthcoming from Ninth Letter. She’s also currently working on her debut novel. In her free time, Regan serves as an editor for Flash Fiction Magazine, and writes craft articles on fiction writing for the organization. Additionally, she started reading submissions for Fractured Literary after winning one of their writing contests. When she needs a break from writing, you can find Regan reading or watching her favorite movies and TV shows. She loves to read romance, horror, and the classics — a diverse selection, indeed! Some of her favorite movies and TV shows include Hereditary, The Farewell, Dr. Who, Only Murders in the Building, and Abbot Elementary. You might also catch her collecting mugs and other trinkets from antique stores in her native Missouri. Why NgageContent? With so many companies looking for talented writers, what made Regan choose NgageContent as her new professional home? She was eager for an opportunity to learn by working alongside fellow writers and people who have wisdom to offer. She was also deeply interested in joining an environment where she’d have the freedom to work on cool clients and collaborate with a great team. We know she’ll find what she’s looking for here! Regan was also interested in getting into inbound marketing, harnessing the power of writing to deliver great results for Ngage’s clients. “I’m a firm believer in the power of writing as a vehicle for sparking thought, action, and new connections,” she said. “Inbound marketing is rooted in forging connections and in genuinely serving the customers’ needs beyond just a pop-up sales pitch. I love that inbound marketing allows me the opportunity to help buyers and sellers alike make authentic connections through well-crafted, compelling content.” Regan’s already a rockstar less than a month after joining NgageContent, and we’re excited for her help drive measurable results for our clients!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/12/06092356/RPuckett-Home-Office-Photo-scaled.png", "modified": "2023-01-10T16:44:03-05:00" }, { "id": 26392, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/welcome-hannah-powall-our-new-client-services-manager/", "title": "Welcome Hannah Powall, Our New Client Services Manager!", "h1": "Welcome Hannah Powall, Our New Client Services Manager!", "summary": "Get to know Hannah Powall, the most recent addition to the NgageContent team, who will optimize our efforts as our new Client Services Manager.", "content": "

Get to Know our Newest Contributor, Hannah Powall

There’s no doubt that 2022 has been the biggest year to date for NgageContent as companies across an incredible variety of industries have increasingly turned to us for needle-moving inbound marketing strategy and support. We have bulked up our team to meet the challenge, adding talented individuals to address content, web development, and business development in the last six months alone.

We’re not finished yet! NgageContent is proud to announce our latest addition — Hannah Powall — who will help coordinate our efforts and add efficiency to our internal processes as our new Client Services Manager. Hannah will serve as an important liaison between our production and sales teams and will ensure we stay aligned and on track in supporting our clients’ goals through a variety of responsibilities:

In short, Hannah will further our goals of strengthening client relationships by organizing our project workflow. This will support our managing partners Mike Cottrill and JD Eaton by alleviating some of their day-to-day responsibilities and will allow them to devote more time and energy toward creating the strategy and tools to drive results for clients. There’s a lot to juggle and manage, but we’re confident in Hannah’s ability to make it look as easy as a nifty trick shot on the golf course.


via GIPHY

Hannah has Experience in Smoothing Out Operations

Hannah has already proven adept at making sure work gets done. She comes to NgageContent after working at Gertsburg Licata, a full-service business law and strategic advisory firm based in Cleveland. She served as the firm’s Marketing & Business Development Coordinator as well as its related entities — Gertsburg Licata Talent and Gertsburg Licata Acquisitions.

Prior to Gertsburg Licata, Hannah worked for the PGA of America as an Operations Assistant for the 2021 PGA Championship, held at Kiawah Island, South Carolina. Both opportunities gave her ample experience in managing a variety of tasks for a large number of people while learning and managing different applications and systems.

A Northeast Ohio native, Hannah graduated from Mayfield High School — in the suburbs east of Cleveland — before attending and graduating from Ohio University in May 2021 with bachelor’s degrees in Business Administration and Marketing. The PGA opportunity came while she was still in college and was a natural fit; her childhood home was located next to a golf course and she spent several summers working there.

Getting into the Swing with Inbound Marketing

Hannah was interested in developing more experience in marketing and branching out to work with a variety of clients and industries. The opportunity to work from home, while fully submerging into an agency environment — complete with practical experience dealing with and working with many different types of clients — was also appealing.

“I was ready to really immerse myself in a different type of environment. I know [at NgageContent] I’ll be able to get those in-depth experiences and really learn from a great team about the expertise needed for some of the nitty-gritty details of marketing like PPC or SEO.”

When the NgageContent opening was suggested through a third party, Hannah learned quickly that the culture in place would be a match as well.

“Hearing the passion they brought for inbound marketing solutions, while also creating a collaborative environment with the freedom to focus on work as a team…I immediately knew this team would be a great fit for me.”

It’s Not All About Project Management Though

At NgageContent, Hannah will be asked to process a lot of information and make sure nothing gets lost in translation to keep our production and sales teams operating smoothly. The traits needed for success there are enhanced by the ways she unwinds and recharges away from work.

Hannah admits she’s a binge-watcher and always has a strong list of recommendations ready to share. Her large family — she has two siblings, 10 aunts and uncles, and “lots” of cousins — has helped her figure out how to work with an extended team. Hannah is learning Italian (and hopes to add French soon) as she develops new ways to communicate. She’s also willing to see big projects through, as evidenced by a recent winery tour to Oregon. Hannah maintains her physical and mental balance through regular exercise (including participating in indoor and sand-court rec volleyball) and yoga.

We’re hoping Hannah can bring a little more zen to our busy production schedule as well! We’re thrilled you’ve joined the team and can’t wait to see how much you can help us assist our clients and their goals.

", "content_plain": "Get to Know our Newest Contributor, Hannah Powall There’s no doubt that 2022 has been the biggest year to date for NgageContent as companies across an incredible variety of industries have increasingly turned to us for needle-moving inbound marketing strategy and support. We have bulked up our team to meet the challenge, adding talented individuals to address content, web development, and business development in the last six months alone. We’re not finished yet! NgageContent is proud to announce our latest addition — Hannah Powall — who will help coordinate our efforts and add efficiency to our internal processes as our new Client Services Manager. Hannah will serve as an important liaison between our production and sales teams and will ensure we stay aligned and on track in supporting our clients’ goals through a variety of responsibilities: Coordinating kick-off and in-person meetings Lead on follow-up items from prospect and kick-off meetings Track success metrics Track and organize renewal efforts In short, Hannah will further our goals of strengthening client relationships by organizing our project workflow. This will support our managing partners Mike Cottrill and JD Eaton by alleviating some of their day-to-day responsibilities and will allow them to devote more time and energy toward creating the strategy and tools to drive results for clients. There’s a lot to juggle and manage, but we’re confident in Hannah’s ability to make it look as easy as a nifty trick shot on the golf course. via GIPHY Hannah has Experience in Smoothing Out Operations Hannah has already proven adept at making sure work gets done. She comes to NgageContent after working at Gertsburg Licata, a full-service business law and strategic advisory firm based in Cleveland. She served as the firm’s Marketing & Business Development Coordinator as well as its related entities — Gertsburg Licata Talent and Gertsburg Licata Acquisitions. Prior to Gertsburg Licata, Hannah worked for the PGA of America as an Operations Assistant for the 2021 PGA Championship, held at Kiawah Island, South Carolina. Both opportunities gave her ample experience in managing a variety of tasks for a large number of people while learning and managing different applications and systems. A Northeast Ohio native, Hannah graduated from Mayfield High School — in the suburbs east of Cleveland — before attending and graduating from Ohio University in May 2021 with bachelor’s degrees in Business Administration and Marketing. The PGA opportunity came while she was still in college and was a natural fit; her childhood home was located next to a golf course and she spent several summers working there. Getting into the Swing with Inbound Marketing Hannah was interested in developing more experience in marketing and branching out to work with a variety of clients and industries. The opportunity to work from home, while fully submerging into an agency environment — complete with practical experience dealing with and working with many different types of clients — was also appealing. “I was ready to really immerse myself in a different type of environment. I know [at NgageContent] I’ll be able to get those in-depth experiences and really learn from a great team about the expertise needed for some of the nitty-gritty details of marketing like PPC or SEO.” When the NgageContent opening was suggested through a third party, Hannah learned quickly that the culture in place would be a match as well. “Hearing the passion they brought for inbound marketing solutions, while also creating a collaborative environment with the freedom to focus on work as a team…I immediately knew this team would be a great fit for me.” It’s Not All About Project Management Though At NgageContent, Hannah will be asked to process a lot of information and make sure nothing gets lost in translation to keep our production and sales teams operating smoothly. The traits needed for success there are enhanced by the ways she unwinds and recharges away from work. Hannah admits she’s a binge-watcher and always has a strong list of recommendations ready to share. Her large family — she has two siblings, 10 aunts and uncles, and “lots” of cousins — has helped her figure out how to work with an extended team. Hannah is learning Italian (and hopes to add French soon) as she develops new ways to communicate. She’s also willing to see big projects through, as evidenced by a recent winery tour to Oregon. Hannah maintains her physical and mental balance through regular exercise (including participating in indoor and sand-court rec volleyball) and yoga. We’re hoping Hannah can bring a little more zen to our busy production schedule as well! We’re thrilled you’ve joined the team and can’t wait to see how much you can help us assist our clients and their goals.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/11/06092357/Hannah-blog-image-scaled.jpg", "modified": "2022-11-22T15:23:29-05:00" }, { "id": 26385, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/learn-how-to-improve-organic-search-rankings-with-seo/", "title": "Learn How to Improve Organic Search Rankings with SEO", "h1": "Learn How to Improve Organic Search Rankings with SEO", "summary": "Your content first needs to be visible to search engines. If your site can’t be found, there is no way you will show up in the SERPs. Beyond visibility, you need to create content that search engines will love by factoring in user intent.", "content": "

Start Attracting Better Website Traffic by Diving Into Essential SEO Fundamentals

While traditional advertising relies on continuous funding to pull in traffic to your site, search engine optimization (SEO) can help you attract the right traffic indefinitely — with solid content and the right keywords, of course. Paid advertising and social media can generate impactful website traffic, but the majority of online traffic continues to be driven by organic results on search engines. Learning how to improve organic search, and how the process works, has become more essential than ever.

To put it simply, search engines are answer machines — they identify, understand and organize online content to provide users with the best solutions. Their ultimate goal is to better solve searchers’ queries within the Search Engine Results Pages (SERPs) to keep users on the page longer and to keep them coming back. SEO services play a large role in building and implementing the right strategy to appease search engines while helping you strategically rank higher on SERPs for open keyword opportunities.

How Can You Show Up in Search Results Organically?

Your content first needs to be visible to search engines. If your site can’t be found, there is no way you will show up in the SERPs. Beyond visibility, you need to create content that search engines will love by factoring in user intent. A quality content strategy considers the sales funnel and always provides users with information in the format they prefer.

Through this article, you’ll find that SEO is as much about real people as it is about complex algorithms. Learn how to improve organic search with a few fundamental SEO practices often used to better connect with real people searching for your solutions.

Reaching Your Audience By Stay In Line With User Intent

Rather than looking at the specifics of language, search engines consider user intent, real-world entities, and the relationships between concepts when showing results. As users continued to ask longer-form questions, the Hummingbird algorithm adapted to this change by presenting knowledge panels, featured snippets, and attributions in the form of short answers, lists, and tables. With recent changes, you’ll want to ensure your content answers top customer questions and concerns whether users are searching online or via voice.

To Master SEO Content, Map It to the Sales Funnel

Providing relevant, high-quality content on your website will help you rank higher in search results, and more importantly, establish credibility and trust. When it comes to the sales funnel, SEO content does a better job attracting traffic higher up — think top and middle. Consider mapping the type of content you are creating to reach customers where they are.

Informational Queries

Informational queries are the most common (50–80% of all queries), and informational content is associated with top-of-funnel queries. In this type of query, organic results can be limited behind common SERP features. Users will commonly find facts, information panels, information on a topic, and pictures — but not many comparisons. You will find that content curated for top-of-the-funnel queries won’t use technical terminology, opting for terminology the user might use, even if it doesn’t align with industry expectations.

Transactional Queries

Middle-of-the-funnel content will start incorporating technical terminology and making in-depth comparisons. Transactional queries are generally related to the middle and bottom of the funnel and begin to compete with a few ad placements as it assumes users are in the market to buy.

Navigational Content

Bottom-of-the-funnel content highlights the brand name and answers the searcher’s question: are we solving this problem ourselves — or are we outsourcing? Navigational content is a prime example of bottom-of-the-funnel content. The query correlates with visiting a physical location and is related to making a purchase. A local map result is provided with a few results, answering location-based queries like “coffee shop,” “sandwich near me” and “climbing gym.”

How Pages Show Up in Search Results: Crawling and Indexing

Google’s mission is to organize the world’s information and make it universally accessible and useful. Google will find the value you provide on your web pages — and ultimately deliver it to users in a way that matches their intention. To achieve this, Google will start with a known valuable site that has many linking sites, or backlinks, and will crawl through all of the links to identify valuable pages and save them in an easy-to-retrieve format. This makes backlinks particularly important to SEO, as they build your website’s credibility and give search engines confidence in your authority.

When a page is crawled, key attributes and 200+ ranking signals are recorded. We can get a site of what pages are indexed by using a search operator and typing in “site:yourdomain.com” in Google. Optimizing your site with help of expert B2B SEO services will help you deliver better information to search engines so that your content can be properly indexed and displayed within search results.

Understanding Where and How SEO Fits

The beginning of any successful SEO strategy starts with a deep understanding of your website and business goals. After defining the parameters of success, your SEO partner will dive into the competitive landscape with research.

Following competitive research, a comprehensive SEO website audit will be provided to demonstrate your strengths, weaknesses, and position. Technical and local SEO support will then be recommended based on your current position, goals, and site needs. Following recommendations, implementation is necessary along with any ongoing content support. Finally, with time, the success of the strategy will be measured and reported.

Curious to see the benefits of an SEO audit yourself? Discover what SEO best practices you may be missing with a free site assessment.

When Is the Right Time for SEO Support?

The right SEO support will accomplish more than simply vanity metrics. When done well, they can help your business achieve real goals. Depending on your capacity and capability, you could take the reins of content strategy and learn how to improve organic search yourself. You may find, however, that expert support helps you find the best keyword opportunities as well as set and achieve the right goals. Make sure your traffic accomplishes a larger business objective with a local agency you can trust.

You’ll find that when you focus on providing value to people and following SEO best practices, search engine success is sure to find you. Ready to strengthen your site’s SEO? Transform your approach with a free SEO site audit today.

", "content_plain": "Start Attracting Better Website Traffic by Diving Into Essential SEO Fundamentals While traditional advertising relies on continuous funding to pull in traffic to your site, search engine optimization (SEO) can help you attract the right traffic indefinitely — with solid content and the right keywords, of course. Paid advertising and social media can generate impactful website traffic, but the majority of online traffic continues to be driven by organic results on search engines. Learning how to improve organic search, and how the process works, has become more essential than ever. To put it simply, search engines are answer machines — they identify, understand and organize online content to provide users with the best solutions. Their ultimate goal is to better solve searchers’ queries within the Search Engine Results Pages (SERPs) to keep users on the page longer and to keep them coming back. SEO services play a large role in building and implementing the right strategy to appease search engines while helping you strategically rank higher on SERPs for open keyword opportunities. How Can You Show Up in Search Results Organically? Your content first needs to be visible to search engines. If your site can’t be found, there is no way you will show up in the SERPs. Beyond visibility, you need to create content that search engines will love by factoring in user intent. A quality content strategy considers the sales funnel and always provides users with information in the format they prefer. Through this article, you’ll find that SEO is as much about real people as it is about complex algorithms. Learn how to improve organic search with a few fundamental SEO practices often used to better connect with real people searching for your solutions. Reaching Your Audience By Stay In Line With User Intent Rather than looking at the specifics of language, search engines consider user intent, real-world entities, and the relationships between concepts when showing results. As users continued to ask longer-form questions, the Hummingbird algorithm adapted to this change by presenting knowledge panels, featured snippets, and attributions in the form of short answers, lists, and tables. With recent changes, you’ll want to ensure your content answers top customer questions and concerns whether users are searching online or via voice. To Master SEO Content, Map It to the Sales Funnel Providing relevant, high-quality content on your website will help you rank higher in search results, and more importantly, establish credibility and trust. When it comes to the sales funnel, SEO content does a better job attracting traffic higher up — think top and middle. Consider mapping the type of content you are creating to reach customers where they are. Informational Queries Informational queries are the most common (50–80% of all queries), and informational content is associated with top-of-funnel queries. In this type of query, organic results can be limited behind common SERP features. Users will commonly find facts, information panels, information on a topic, and pictures — but not many comparisons. You will find that content curated for top-of-the-funnel queries won’t use technical terminology, opting for terminology the user might use, even if it doesn’t align with industry expectations. Transactional Queries Middle-of-the-funnel content will start incorporating technical terminology and making in-depth comparisons. Transactional queries are generally related to the middle and bottom of the funnel and begin to compete with a few ad placements as it assumes users are in the market to buy. Navigational Content Bottom-of-the-funnel content highlights the brand name and answers the searcher’s question: are we solving this problem ourselves — or are we outsourcing? Navigational content is a prime example of bottom-of-the-funnel content. The query correlates with visiting a physical location and is related to making a purchase. A local map result is provided with a few results, answering location-based queries like “coffee shop,” “sandwich near me” and “climbing gym.” How Pages Show Up in Search Results: Crawling and Indexing Google’s mission is to organize the world’s information and make it universally accessible and useful. Google will find the value you provide on your web pages — and ultimately deliver it to users in a way that matches their intention. To achieve this, Google will start with a known valuable site that has many linking sites, or backlinks, and will crawl through all of the links to identify valuable pages and save them in an easy-to-retrieve format. This makes backlinks particularly important to SEO, as they build your website’s credibility and give search engines confidence in your authority. When a page is crawled, key attributes and 200+ ranking signals are recorded. We can get a site of what pages are indexed by using a search operator and typing in “site:yourdomain.com” in Google. Optimizing your site with help of expert B2B SEO services will help you deliver better information to search engines so that your content can be properly indexed and displayed within search results. Understanding Where and How SEO Fits The beginning of any successful SEO strategy starts with a deep understanding of your website and business goals. After defining the parameters of success, your SEO partner will dive into the competitive landscape with research. Following competitive research, a comprehensive SEO website audit will be provided to demonstrate your strengths, weaknesses, and position. Technical and local SEO support will then be recommended based on your current position, goals, and site needs. Following recommendations, implementation is necessary along with any ongoing content support. Finally, with time, the success of the strategy will be measured and reported. Curious to see the benefits of an SEO audit yourself? Discover what SEO best practices you may be missing with a free site assessment. When Is the Right Time for SEO Support? The right SEO support will accomplish more than simply vanity metrics. When done well, they can help your business achieve real goals. Depending on your capacity and capability, you could take the reins of content strategy and learn how to improve organic search yourself. You may find, however, that expert support helps you find the best keyword opportunities as well as set and achieve the right goals. Make sure your traffic accomplishes a larger business objective with a local agency you can trust. You’ll find that when you focus on providing value to people and following SEO best practices, search engine success is sure to find you. Ready to strengthen your site’s SEO? Transform your approach with a free SEO site audit today.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/11/06092358/how-to-improve-organic-search.jpg", "modified": "2025-09-03T12:35:30-04:00" }, { "id": 26339, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/ohio-university-students-design-ngaging-trade-show-counter-and-booths/", "title": "Ohio University Students Design Ngaging Trade Show Exhibits and Booths", "h1": "Ohio University Students Design Ngaging Trade Show Exhibits and Booths", "summary": "This year NgageContent was pleased to collaborate with Ohio University Adjunct Instructor Heidi Salo of Salo Design, and the Interior Architecture students of ART 2620 to bring their vision for a 2022 Inbound Trade Show counter and booth to life with …", "content": "

This year NgageContent was pleased to collaborate with Ohio University Adjunct Instructor Heidi Salo of Salo Design, and the Interior Architecture students of ART 2620 to bring their vision for a 2022 Inbound Trade Show counter and booth to life with a custom design. Students were offered the opportunity to demonstrate their proficiency in a range of new design skills — and challenged to fully translate the NgageContent brand itself into the physical realm. Beyond the design aspect, students were also tasked with effectively balancing the expectations of the NgageContent team and successfully presenting their design.

Setting the Stage

The challenge set ahead of the students was no simple or easy feat. For the trade show design, the NgageContent team tasked the students with cultivating a welcoming, high-tech, and engaging environment that reflects NgageContent’s brand and mission: “To provide our clients with simple, helpful solutions that grow their businesses through inbound marketing.”

Loren Shumaker, the NgageContent team’s Art Director, collaborated with Heidi Salo to outline a few key brand guidelines and industry best practices for the students to follow. The trade booth design was to include a greeting and reception area, lounge, demo stations, a private conference room, and a small storage room for personal belongings.

Unraveling The Trade Show Design Process

Using NgageContent as a case study, students were empowered to completely transform a 30’ X 30’ exhibit space by translating the brand through architecture. After having in-depth conversations with Mike Cottrill, NgageContent Partner/Strategist, and learning more about space planning and industry trends through class lectures, students then used sketches, bubble diagrams, and 3D models to bring the Ngage brand to life.

The built-in client conversations this interior design course outlined offered students a unique opportunity at Ohio University unlike any other. Unlike traditional design courses, students learned essential client relationship management skills, including how to effectively pull information to meet client expectations. Beyond developing a range of design skills, students gained life-long communication and presentation experience.

Here is what Ohio University Instructor, and OU Alumna, Heidi Salo had to say about the trade show design project and unique class design:

“Being back at my alma mater made this project and experience even more special. It was an honor being asked to come back to the place where I had once spent so many nights designing. Now I am able to open the door for other interior design students and help them enter a completely new and growing industry. It was a privilege helping my students interpret and translate designs for a corporate brand, build presentation skills, navigate client relationships, and offer them a real working knowledge of the field.”

Final Trade Show Presentations

Needless to say, the Ohio University students successfully delivered on it. The NgageContent team was delighted to sit in on two class presentations showcasing innovative branded trade show counter and booth designs. Students, on the other hand, had the unique opportunity to receive critiques from a client’s perspective.

Every design hit the nail on the head by translating the brand into design using clean lines and a modern aesthetic. Exhibit spaces cultivated by Ohio University students Athena Dom, Anna Aman, Lauren Hailey, Madison Fantelli, and Lea Strauss went the extra mile to fully translate the brand experience. These designs incorporated LED lighting for a high-tech look, alongside well-lit exhibition spaces, color-coded zones, backlit screens, and rear-illuminated graphics. A well-lit hanging sign was initially requested — and can be seen across every exhibit to capture attendee attention from the show hall.

Ohio University Trade Show Designs Go Above and Beyond

The NgageContent team was beyond excited to find that the Ohio University students went above and beyond on their booths — some going so far as to consider the trade show experience itself. The team was delighted and inspired by the NgageContent LED lanyards that were passed out, alongside the aromatic coffee beans and other hospitality-inspired snacks.

Mike Cottrill, NgageContent Partner/Strategist, had much to add on the level of creativity and ingenuity demonstrated:

“The students really blew me away with their designs and creativity. One thing that really amazed me is that we knew the designs would be fun, but they came up with incredible ideas for the booth itself. Things like in-booth video games, interactive screens, live plants, a bar, and on and on. It was an amazing group.” — Mike Cottrill

A Brand Brought to Life With One of a Kind Trade Show Designs

Here we invite you to review a few of the most eye-catching designs that truly brought the NgageContent brand to life.

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Looking Forward to Another Fruitful Year

When it finally came to summarizing his experience collaborating with Ohio University design students over the trade booth design, Mike Cottrill had a few parting words:

“We were so thankful to Ohio U. and the students for involving us in this class. It was a great way to be creatively involved in a great educational experience.”

Heidi Salo will continue to teach students how to interpret and design for a brand and expose them to the growing trade show industry with another Interior Design course and case study this 2023 spring semester. To learn more about her extensive experience in the industry, visit her at Salo Design, get inspired by her own trade show designs, or discover the next project her OU students undertake.

", "content_plain": "This year NgageContent was pleased to collaborate with Ohio University Adjunct Instructor Heidi Salo of Salo Design, and the Interior Architecture students of ART 2620 to bring their vision for a 2022 Inbound Trade Show counter and booth to life with a custom design. Students were offered the opportunity to demonstrate their proficiency in a range of new design skills — and challenged to fully translate the NgageContent brand itself into the physical realm. Beyond the design aspect, students were also tasked with effectively balancing the expectations of the NgageContent team and successfully presenting their design. Setting the Stage The challenge set ahead of the students was no simple or easy feat. For the trade show design, the NgageContent team tasked the students with cultivating a welcoming, high-tech, and engaging environment that reflects NgageContent’s brand and mission: “To provide our clients with simple, helpful solutions that grow their businesses through inbound marketing.” Loren Shumaker, the NgageContent team’s Art Director, collaborated with Heidi Salo to outline a few key brand guidelines and industry best practices for the students to follow. The trade booth design was to include a greeting and reception area, lounge, demo stations, a private conference room, and a small storage room for personal belongings. Unraveling The Trade Show Design Process Using NgageContent as a case study, students were empowered to completely transform a 30’ X 30’ exhibit space by translating the brand through architecture. After having in-depth conversations with Mike Cottrill, NgageContent Partner/Strategist, and learning more about space planning and industry trends through class lectures, students then used sketches, bubble diagrams, and 3D models to bring the Ngage brand to life. The built-in client conversations this interior design course outlined offered students a unique opportunity at Ohio University unlike any other. Unlike traditional design courses, students learned essential client relationship management skills, including how to effectively pull information to meet client expectations. Beyond developing a range of design skills, students gained life-long communication and presentation experience. Here is what Ohio University Instructor, and OU Alumna, Heidi Salo had to say about the trade show design project and unique class design: “Being back at my alma mater made this project and experience even more special. It was an honor being asked to come back to the place where I had once spent so many nights designing. Now I am able to open the door for other interior design students and help them enter a completely new and growing industry. It was a privilege helping my students interpret and translate designs for a corporate brand, build presentation skills, navigate client relationships, and offer them a real working knowledge of the field.” Final Trade Show Presentations Needless to say, the Ohio University students successfully delivered on it. The NgageContent team was delighted to sit in on two class presentations showcasing innovative branded trade show counter and booth designs. Students, on the other hand, had the unique opportunity to receive critiques from a client’s perspective. Every design hit the nail on the head by translating the brand into design using clean lines and a modern aesthetic. Exhibit spaces cultivated by Ohio University students Athena Dom, Anna Aman, Lauren Hailey, Madison Fantelli, and Lea Strauss went the extra mile to fully translate the brand experience. These designs incorporated LED lighting for a high-tech look, alongside well-lit exhibition spaces, color-coded zones, backlit screens, and rear-illuminated graphics. A well-lit hanging sign was initially requested — and can be seen across every exhibit to capture attendee attention from the show hall. Ohio University Trade Show Designs Go Above and Beyond The NgageContent team was beyond excited to find that the Ohio University students went above and beyond on their booths — some going so far as to consider the trade show experience itself. The team was delighted and inspired by the NgageContent LED lanyards that were passed out, alongside the aromatic coffee beans and other hospitality-inspired snacks. Mike Cottrill, NgageContent Partner/Strategist, had much to add on the level of creativity and ingenuity demonstrated: “The students really blew me away with their designs and creativity. One thing that really amazed me is that we knew the designs would be fun, but they came up with incredible ideas for the booth itself. Things like in-booth video games, interactive screens, live plants, a bar, and on and on. It was an amazing group.” — Mike Cottrill A Brand Brought to Life With One of a Kind Trade Show Designs Here we invite you to review a few of the most eye-catching designs that truly brought the NgageContent brand to life. . Looking Forward to Another Fruitful Year When it finally came to summarizing his experience collaborating with Ohio University design students over the trade booth design, Mike Cottrill had a few parting words: “We were so thankful to Ohio U. and the students for involving us in this class. It was a great way to be creatively involved in a great educational experience.” Heidi Salo will continue to teach students how to interpret and design for a brand and expose them to the growing trade show industry with another Interior Design course and case study this 2023 spring semester. To learn more about her extensive experience in the industry, visit her at Salo Design, get inspired by her own trade show designs, or discover the next project her OU students undertake.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/09/06092408/Screen-Shot-2022-09-23-at-3.21.59-PM-2.png", "modified": "2022-09-23T16:33:45-04:00" }, { "id": 26313, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/meet-jessica-purgett-our-new-junior-copywriter/", "title": "Meet Jessica Kusisto, Our New Junior Copywriter!", "h1": "Meet Jessica Kusisto, Our New Junior Copywriter!", "summary": "NgageContent continues to expand its team! Meet Jessica Kusisto, our new Junior Copywriter, who will help tackle content to drive inbound results.", "content": "

Say Hello to Our Newest Team Member, Jessica Kusisto

2022 has been the biggest year to date for NgageContent — and with great growth comes more support! While we are always searching for talented marketing professionals to round out our team, we needed a quick-starter to address the mounting need for expertise across real estate, manufacturing, and logistics with a strong content creation background. With the addition of our newest junior copywriter, we are now strategically positioned to meet the increasing demand for inbound marketing projects and insightful content strategy.

NgageContent is excited to welcome our newest team member, Jessica Kusisto, who will help us on the Content Team to reinforce all of our creative efforts. Jessica will concentrate on a host of content needs for the team, including delivering content marketing material, messaging for email campaigns, and additional SEO and Web support. She’ll also aid our inbound marketing efforts with reporting and analytics work and database management through HubSpot. Jessica brings with her a penchant for writing, a strong work ethic, and a desire to grow her SEO toolkit, and we are excited to have her on the team.

Welcome aboard Jessica!

via GIPHY

Learn A Little More About Our First Out-of-State Copywriter

Though Jessica is a recent college graduate — 2020 from Mount Mercy University in Cedar Rapids, Iowa — she already brings an impressive alignment of applicable experience. She worked previously as an Assistant Editor for Endeavor Business Media where she contributed to three print/digital magazines under the AviationPros.com umbrella. Jessica also served as Marketing and Listing Coordinator at Success Home Team, where she directed email campaigns, social media, events, and more for the real estate firm.

Writing is firmly entrenched in Jessica’s everyday life and has been for some time. She ran the online literary magazine The Mark Literary Review for three years, publishing poetry and short stories from people across the globe. More recently (this spring), Jessica began her own content marketing blog — Content CTA — where she interviews industry experts on copywriting, social media, SEO, and email marketing.

Discover What Drives Jessica’s Life-Long Passion

A life-long writer who discovered a passion for marketing in college, Jessica fed that new interest by completing a digital marketing bootcamp at the University of Minnesota in March. Fresh off that experience, she didn’t hesitate when she learned that NgageContent was looking to expand its team. She knew she wanted to focus on inbound marketing because of its content component, and knew she wanted the experience of working in a marketing agency to accelerate her growth and knowledge in the industry.

Jessica, who lives in Minneapolis, wasn’t deterred when she learned NgageContent was based in Northeast Ohio. Early interviews, which highlighted NgageContent’s collaborative culture and work ethic, left her feeling it was the right call.

“Inbound marketing provides such incredible value to companies and their customers. It naturally finds your target audience at their unique point in the customer journey. No more annoying, interruptive advertising! I’m excited to work at NgageContent, surrounded by industry professionals and continue to hone my inbound marketing skills.”

In Addition to Wordsmithing, Jessica Has a Few Favorite Hobbies

Jessica doesn’t turn off the inbound marketing bug often — as evidenced by her recent blog work — but she does often to turn a good book. Fantasy, romance, and marketing are her favorite genres. When she needs a break from words in general, Jessica likes to go hiking (especially to Devil’s Lake State Park in Wisconsin) or set up the table with a game of Ticket to Ride.

Jessica has a competitive, sporty side as well. She rode horses competitively for eight years and has spent most of her life as a bowler. Beginning at age 4, Jessica eventually honed her skills enough to qualify for the Junior Gold national tournament circuit — a summer event she and her family traveled to. In college, she became a key component of the Mount Mercy bowling team while also developing her writing and marketing skillsets.

We’re confident Jessica will notch plenty of clean frames in her role at NgageContent too. The entire team is thrilled you’re here and eager to see how you can help us drive measurable results through inbound marketing for our clients!

", "content_plain": "Say Hello to Our Newest Team Member, Jessica Kusisto 2022 has been the biggest year to date for NgageContent — and with great growth comes more support! While we are always searching for talented marketing professionals to round out our team, we needed a quick-starter to address the mounting need for expertise across real estate, manufacturing, and logistics with a strong content creation background. With the addition of our newest junior copywriter, we are now strategically positioned to meet the increasing demand for inbound marketing projects and insightful content strategy. NgageContent is excited to welcome our newest team member, Jessica Kusisto, who will help us on the Content Team to reinforce all of our creative efforts. Jessica will concentrate on a host of content needs for the team, including delivering content marketing material, messaging for email campaigns, and additional SEO and Web support. She’ll also aid our inbound marketing efforts with reporting and analytics work and database management through HubSpot. Jessica brings with her a penchant for writing, a strong work ethic, and a desire to grow her SEO toolkit, and we are excited to have her on the team. Welcome aboard Jessica! via GIPHY Learn A Little More About Our First Out-of-State Copywriter Though Jessica is a recent college graduate — 2020 from Mount Mercy University in Cedar Rapids, Iowa — she already brings an impressive alignment of applicable experience. She worked previously as an Assistant Editor for Endeavor Business Media where she contributed to three print/digital magazines under the AviationPros.com umbrella. Jessica also served as Marketing and Listing Coordinator at Success Home Team, where she directed email campaigns, social media, events, and more for the real estate firm. Writing is firmly entrenched in Jessica’s everyday life and has been for some time. She ran the online literary magazine The Mark Literary Review for three years, publishing poetry and short stories from people across the globe. More recently (this spring), Jessica began her own content marketing blog — Content CTA — where she interviews industry experts on copywriting, social media, SEO, and email marketing. Discover What Drives Jessica’s Life-Long Passion A life-long writer who discovered a passion for marketing in college, Jessica fed that new interest by completing a digital marketing bootcamp at the University of Minnesota in March. Fresh off that experience, she didn’t hesitate when she learned that NgageContent was looking to expand its team. She knew she wanted to focus on inbound marketing because of its content component, and knew she wanted the experience of working in a marketing agency to accelerate her growth and knowledge in the industry. Jessica, who lives in Minneapolis, wasn’t deterred when she learned NgageContent was based in Northeast Ohio. Early interviews, which highlighted NgageContent’s collaborative culture and work ethic, left her feeling it was the right call. “Inbound marketing provides such incredible value to companies and their customers. It naturally finds your target audience at their unique point in the customer journey. No more annoying, interruptive advertising! I’m excited to work at NgageContent, surrounded by industry professionals and continue to hone my inbound marketing skills.” In Addition to Wordsmithing, Jessica Has a Few Favorite Hobbies Jessica doesn’t turn off the inbound marketing bug often — as evidenced by her recent blog work — but she does often to turn a good book. Fantasy, romance, and marketing are her favorite genres. When she needs a break from words in general, Jessica likes to go hiking (especially to Devil’s Lake State Park in Wisconsin) or set up the table with a game of Ticket to Ride. Jessica has a competitive, sporty side as well. She rode horses competitively for eight years and has spent most of her life as a bowler. Beginning at age 4, Jessica eventually honed her skills enough to qualify for the Junior Gold national tournament circuit — a summer event she and her family traveled to. In college, she became a key component of the Mount Mercy bowling team while also developing her writing and marketing skillsets. We’re confident Jessica will notch plenty of clean frames in her role at NgageContent too. The entire team is thrilled you’re here and eager to see how you can help us drive measurable results through inbound marketing for our clients!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/07/06092410/Jessica-blog-photo.jpeg", "modified": "2022-07-12T16:30:09-04:00" }, { "id": 26299, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-marketing-plan/re-engagement-campaigns-growing-with-leads-you-already-have/", "title": "Re-engagement Campaigns: Growing With Leads You Already Have", "h1": "Re-engagement Campaigns: Growing With Leads You Already Have", "summary": "We Hear This All the Time: WE NEED NEW LEADS! When you’re looking to bring in new business, it’s a natural response to associate that with net new leads, or leads that will be brand new to your CRM. Brb, …", "content": "

We Hear This All the Time: WE NEED NEW LEADS!

When you’re looking to bring in new business, it’s a natural response to associate that with net new leads, or leads that will be brand new to your CRM. Brb, grabbing my trench coat and sunglasses.

via GIPHY

What if I told you that you’re more than likely sitting on a pool of leads that have already been qualified and have already engaged in real conversations with your business? That’s right — I’m talking about your sales pipeline.

It takes the right strategy to reignite and double down on these existing relationships (and the right software to keep your pipeline in line), so we’re here to walk you through leveraging one of the most neglected lead sources: your sales pipeline.

Let’s Start with Some Key Terms

If you’re already well-versed (smooth sale-ing, some might say), you can skip ahead to the strategy section.

How Pipeline Re-engagement Campaigns Work

In essence, you’re following up with qualified leads or customers who have already made their way through your sales pipeline. The type and level of personalization of your outreach is up to you — you may feel it’s appropriate to send mass emails and texts to your closed/lost leads, but current or past customers from closed/won will get a personalized one-to-one email or text from a trusted rep.

Your approach should be contextual, so let’s explore the main potential approaches for each segment.

Qualified Closed/Lost Re-engagement

It’s easy to to consider closed/lost as lost for good, but it never hurts to check in now and again.

For this segment, you’re leveraging the existing conversations that have already been had, even though they didn’t end in business. Now, there may be a good reason that it ended that way. You should be looking specifically at deals that were closed/lost due to something that was out of your control at the time (or a “no for now”), like the potential customer was:

You would not be interested in anyone who was unqualified, not a good fit, didn’t have the budget or needed to be chased in order to pay.

Once you’ve identified the eligible closed/lost group, you can determine the most appropriate balance of manual and automated outreach. You really just want to get in front of them and ask, “Hey, how you doin’?”

Pro Tip: Make sure that you don’t already have planned follow-up that would step on any toes here. For example, you may already have a follow-up task set to check in with a “no for now” lead in three months, so make sure you’re not muddying the messaging (or hitting them up too soon).

If you’re working with a pretty large pool (100+ leads) or if you don’t have a specific closed/lost reason for each lead, reaching out to everyone in bulk may be the way to go. It won’t be super personalized, but it could still be enough to reignite the conversion.

If you’re working with just a handful of closed/lost deals, or any particular high-priority ones, personalized emails and/or text messages are the way to go. Create messages that are unique to the deal you lost, referencing past conversations or lead-specific details. If they told you they were hiring, ask how that process is coming along!

You may not hear back from everyone, but even one or two second chances can prove this campaign useful. After all, there’s a good chance that they’ve just been chilling at the end of your pipeline all this time.

Qualified Closed/Won Re-engagement

You know that saying about how it’s easier to generate new business from customers you know versus leads you don’t? This campaign embodies the notion.

For this segment, you’re leveraging the existing (or past) customers that could potentially do more business with you. Additional business could come in the form of re-buys, upsells, cross-sells or totally new buys. Typically, you’re looking for:

Of course, you would want to rule out any current or past customers who ended up not being a good fit, didn’t pay or aren’t in a good place to have an additional sales conversation.

Simply letting current or past customers know about your new or updated offerings can open the door to additional business. They may straight up just not know about the other products or services that you offer, so raising that awareness can pretty seamlessly produce additional business.

First, you need to identify which offerings could make sense for which customers. Your sales reps and account managers will likely already have some ideas here.

From there, you can look at broader nurturing (like an awareness-level campaign that announces a new or relevant offering to a big group of customers), individual nurturing (like a customer or segment-/industry-specific campaign that announces a new or relevant offering), or a combination of both! Just like the closed/lost segment, you should always develop individualized outreach for high-priority customers. And remember that these are people who have done business with you before — be sure to give them the special treatment that they deserve.

What You Get From a Sales Pipeline Re-engagement Campaign

That’s all great, but what can you expect to see from a sales pipeline re-engagement campaign? There’s a bullet point list coming right at you:

Pretty cool, right?

Now that you have a sense for how pipeline re-engagement campaigns work and what they can do for you, let’s talk about building them.

How to Build a Sales Pipeline Re-engagement Campaign

As with any business initiative, there are easy and hard ways, integrated and disjointed ways and measurable and questionable ways to get back in front of your closed deals. You can blame it on our HubSpot Platinum Solutions Partner status, but we truly believe that HubSpot is the tool for the job.

Using HubSpot Marketing Hub and Sales Hub

The pipeline re-engagement campaign is both a marketing and a sales effort, so we would want each group’s tooling to be connected, right?

HubSpot Marketing Hub and Sales Hub are both exceptionally capable systems on their own, but together, they multiply the impact and attribution of your efforts. You’ve already heard this a hundred times, but it’s true — having all of your data in one place enables you to truly run contextual, relevant and timely campaigns.

An effective sales pipeline re-engagement campaign is powered by both Marketing Hub and Sales Hub (and Marketing Hub Professional and Sales Hub Professional will give you the most flexibility in email delivery (one-to-one, sequence, workflow), custom reporting capabilities and access to deal automation).

Here’s what HubSpot does better than other, separate systems:

Standardized, Unified Data

The data that you’re using to segment your marketing lists is coming straight from your CRM and sales pipeline. As long as all of your CRM data is complete and accurate, you don’t need to worry about sending the wrong message to the wrong person.

You also don’t need to worry about manually exporting and importing contact lists or working out of two separate records for the same contact.

 

Real-Time Responsiveness

Someone replied to a marketing email! You can immediately remove them from any automated nurturing so that the only communication they’ll receive comes directly from a rep.
Someone contacted a rep, but it wasn’t through a tracked HubSpot activity! If the rep updates a contact property, creates a new deal for the lead, or makes any other target update, you can immediately remove them from any automated nurturing.

 

Reporting and Tracking

Any tracked HubSpot activity (email engagement, text engagement, website activity, CTA button clicks, form submissions, etc.) will all live in HubSpot for both the marketing and sales teams to see. But did the campaign influence new deals? Custom campaign and dashboard reports can be created to track all performance levels, from top-level (emails sent, opened, clicked) to bottom-level (new deals created and closed).

 

Marketing and Sales Alignment

The feedback loop is real! Sales can easily get back to marketing with what they’re seeing — what kinds of responses, questions and sticking points they’re getting — and marketing can use that insight to make contextual changes to marketing communications.

 

Repeatability and Scalability

Once you build out the framework in HubSpot, it can be set to run indefinitely. As new closed/won and closed/lost leads meet your set criteria, they can be automatically enrolled in the re-engagement campaign, or reps can be automatically notified when it’s time to personally reach out. As your marketing and sales efforts grow, your pipeline re-engagement campaign can easily scale alongside them.

 

Integration with Other Efforts

Pipeline re-engagement lists can be integrated (or excluded) across relevant marketing efforts so that you’re always working toward a shared goal. You can also layer in lead scoring, personalized landing pages and responsive chatbots to provide thoughtful touchpoints every step of the way.

 

What Next?

We hope you learned something new! Think about the opportunities that your current sales pipeline presents and how you might go about reconnecting with qualified contacts. But most importantly — make a choice.

via GIPHY

You take the blue pill…net new lead generation is all you know. You wake up in your bed and continue to ignore the leads in your pipeline once they hit closed/won or closed/lost.

You take the red pill…pipeline re-engagement campaigns exist alongside net new lead generation. You’ll see how deep the conversations with your closed/won or closed/lost leads can go.

If you want to see how deep the rabbit hole goes, get in touch with us.

", "content_plain": "We Hear This All the Time: WE NEED NEW LEADS! When you’re looking to bring in new business, it’s a natural response to associate that with net new leads, or leads that will be brand new to your CRM. Brb, grabbing my trench coat and sunglasses. via GIPHY What if I told you that you’re more than likely sitting on a pool of leads that have already been qualified and have already engaged in real conversations with your business? That’s right — I’m talking about your sales pipeline. It takes the right strategy to reignite and double down on these existing relationships (and the right software to keep your pipeline in line), so we’re here to walk you through leveraging one of the most neglected lead sources: your sales pipeline. Let’s Start with Some Key Terms If you’re already well-versed (smooth sale-ing, some might say), you can skip ahead to the strategy section. Sales pipeline — Your historic record of revenue opportunities (often called “deals” or “opportunities”) that is often tracked beginning when a lead has been qualified and connected with a sales rep. Closed/lost — Your historic record of deals/opportunities that your business did not win. Some closed/lost deals are worth pursuing, while, for others, sometimes dead is better. Closed/won — Your historic record of deals that your business did win, even if the contact is no longer one of your customers. Customer Relationship Management (CRM) — Where your contact, company and deal information lives, hopefully in a standardized system (like HubSpot). How Pipeline Re-engagement Campaigns Work In essence, you’re following up with qualified leads or customers who have already made their way through your sales pipeline. The type and level of personalization of your outreach is up to you — you may feel it’s appropriate to send mass emails and texts to your closed/lost leads, but current or past customers from closed/won will get a personalized one-to-one email or text from a trusted rep. Your approach should be contextual, so let’s explore the main potential approaches for each segment. Qualified Closed/Lost Re-engagement It’s easy to to consider closed/lost as lost for good, but it never hurts to check in now and again. For this segment, you’re leveraging the existing conversations that have already been had, even though they didn’t end in business. Now, there may be a good reason that it ended that way. You should be looking specifically at deals that were closed/lost due to something that was out of your control at the time (or a “no for now”), like the potential customer was: Holding on budget In the process of hiring/firing In the process of merging/acquiring Still involved in another contract You would not be interested in anyone who was unqualified, not a good fit, didn’t have the budget or needed to be chased in order to pay. Once you’ve identified the eligible closed/lost group, you can determine the most appropriate balance of manual and automated outreach. You really just want to get in front of them and ask, “Hey, how you doin’?” Pro Tip: Make sure that you don’t already have planned follow-up that would step on any toes here. For example, you may already have a follow-up task set to check in with a “no for now” lead in three months, so make sure you’re not muddying the messaging (or hitting them up too soon). If you’re working with a pretty large pool (100+ leads) or if you don’t have a specific closed/lost reason for each lead, reaching out to everyone in bulk may be the way to go. It won’t be super personalized, but it could still be enough to reignite the conversion. If you’re working with just a handful of closed/lost deals, or any particular high-priority ones, personalized emails and/or text messages are the way to go. Create messages that are unique to the deal you lost, referencing past conversations or lead-specific details. If they told you they were hiring, ask how that process is coming along! You may not hear back from everyone, but even one or two second chances can prove this campaign useful. After all, there’s a good chance that they’ve just been chilling at the end of your pipeline all this time. Qualified Closed/Won Re-engagement You know that saying about how it’s easier to generate new business from customers you know versus leads you don’t? This campaign embodies the notion. For this segment, you’re leveraging the existing (or past) customers that could potentially do more business with you. Additional business could come in the form of re-buys, upsells, cross-sells or totally new buys. Typically, you’re looking for: Past customers that could re-engage and buy again Existing customers that could upgrade/add a new service Of course, you would want to rule out any current or past customers who ended up not being a good fit, didn’t pay or aren’t in a good place to have an additional sales conversation. Simply letting current or past customers know about your new or updated offerings can open the door to additional business. They may straight up just not know about the other products or services that you offer, so raising that awareness can pretty seamlessly produce additional business. First, you need to identify which offerings could make sense for which customers. Your sales reps and account managers will likely already have some ideas here. From there, you can look at broader nurturing (like an awareness-level campaign that announces a new or relevant offering to a big group of customers), individual nurturing (like a customer or segment-/industry-specific campaign that announces a new or relevant offering), or a combination of both! Just like the closed/lost segment, you should always develop individualized outreach for high-priority customers. And remember that these are people who have done business with you before — be sure to give them the special treatment that they deserve. What You Get From a Sales Pipeline Re-engagement Campaign That’s all great, but what can you expect to see from a sales pipeline re-engagement campaign? There’s a bullet point list coming right at you: A second chance at business — A lot can change in just a few months, but you can stay involved in those conversations. The opportunity to delight customers — You’re not just selling more stuff, you’re determining how you can better provide value for your customers. Campaign launch speed — You already have somewhat warm leads and (hopefully) a record of historical conversations to inform your outreach, and you don’t need to create heavy marketing assets. Sales and marketing alignment — Give the marketing team an inside look at the sales pipeline, and give the sales team an inside look at the overall nurturing strategy. Simply going through the process of building the campaigns can arm both teams with the context they need to work more harmoniously. Database cleaning and completion — If your database isn’t in excellent health before you roll out a pipeline re-engagement campaign, it should be by the time you launch. It can be a painful process to standardize and complete data (like your closed/lost reasons), but it pays dividends. A repeatable, scalable process — Once you address your current pipeline, you’ll be able to apply that approach to future closed/lost and closed/won leads, tweaking your outreach as you learn. Campaign integration opportunities — Pipeline campaigns don’t necessarily need to be exclusive. If you’re promoting a new piece of content, attending a trade show, or making a big company announcement, you can leverage them as a touchpoint in your re-engagement campaign. Pretty cool, right? Now that you have a sense for how pipeline re-engagement campaigns work and what they can do for you, let’s talk about building them. How to Build a Sales Pipeline Re-engagement Campaign As with any business initiative, there are easy and hard ways, integrated and disjointed ways and measurable and questionable ways to get back in front of your closed deals. You can blame it on our HubSpot Platinum Solutions Partner status, but we truly believe that HubSpot is the tool for the job. Using HubSpot Marketing Hub and Sales Hub The pipeline re-engagement campaign is both a marketing and a sales effort, so we would want each group’s tooling to be connected, right? HubSpot Marketing Hub and Sales Hub are both exceptionally capable systems on their own, but together, they multiply the impact and attribution of your efforts. You’ve already heard this a hundred times, but it’s true — having all of your data in one place enables you to truly run contextual, relevant and timely campaigns. An effective sales pipeline re-engagement campaign is powered by both Marketing Hub and Sales Hub (and Marketing Hub Professional and Sales Hub Professional will give you the most flexibility in email delivery (one-to-one, sequence, workflow), custom reporting capabilities and access to deal automation). Here’s what HubSpot does better than other, separate systems: Standardized, Unified Data The data that you’re using to segment your marketing lists is coming straight from your CRM and sales pipeline. As long as all of your CRM data is complete and accurate, you don’t need to worry about sending the wrong message to the wrong person. You also don’t need to worry about manually exporting and importing contact lists or working out of two separate records for the same contact.   Real-Time Responsiveness Someone replied to a marketing email! You can immediately remove them from any automated nurturing so that the only communication they’ll receive comes directly from a rep. Someone contacted a rep, but it wasn’t through a tracked HubSpot activity! If the rep updates a contact property, creates a new deal for the lead, or makes any other target update, you can immediately remove them from any automated nurturing.   Reporting and Tracking Any tracked HubSpot activity (email engagement, text engagement, website activity, CTA button clicks, form submissions, etc.) will all live in HubSpot for both the marketing and sales teams to see. But did the campaign influence new deals? Custom campaign and dashboard reports can be created to track all performance levels, from top-level (emails sent, opened, clicked) to bottom-level (new deals created and closed).   Marketing and Sales Alignment The feedback loop is real! Sales can easily get back to marketing with what they’re seeing — what kinds of responses, questions and sticking points they’re getting — and marketing can use that insight to make contextual changes to marketing communications.   Repeatability and Scalability Once you build out the framework in HubSpot, it can be set to run indefinitely. As new closed/won and closed/lost leads meet your set criteria, they can be automatically enrolled in the re-engagement campaign, or reps can be automatically notified when it’s time to personally reach out. As your marketing and sales efforts grow, your pipeline re-engagement campaign can easily scale alongside them.   Integration with Other Efforts Pipeline re-engagement lists can be integrated (or excluded) across relevant marketing efforts so that you’re always working toward a shared goal. You can also layer in lead scoring, personalized landing pages and responsive chatbots to provide thoughtful touchpoints every step of the way.   What Next? We hope you learned something new! Think about the opportunities that your current sales pipeline presents and how you might go about reconnecting with qualified contacts. But most importantly — make a choice. via GIPHY You take the blue pill…net new lead generation is all you know. You wake up in your bed and continue to ignore the leads in your pipeline once they hit closed/won or closed/lost. You take the red pill…pipeline re-engagement campaigns exist alongside net new lead generation. You’ll see how deep the conversations with your closed/won or closed/lost leads can go. If you want to see how deep the rabbit hole goes, get in touch with us.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2022/06/06092411/iStock-1324419719.jpg", "modified": "2022-06-21T11:59:41-04:00" }, { "id": 3, "type": "page", "url": "https://ngagecontent.com/privacy-policy/", "title": "Privacy Policy", "h1": "Privacy Policy", "summary": "", "content": "

Effective date: 1/1/2025

https://ngagecontentcom (the “Site”) is owned and operated by NgageContent. NgageContent can be contacted at:

PO Box 771231
Lakewood, OH 44107
Email Us

Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users; and
  5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

Consent

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy; and
  2. The collection, use, and retention of the data listed in this Privacy Policy.

Personal Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

Data Collected Automatically

When you visit and use our Site, we may automatically collect and store the following information:

  1. IP address;
  2. Location;
  3. Hardware and software details;
  4. Clicked links; and
  5. Content viewed.

Data Collected in a Non-Automatic Way

We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address;
  3. Phone number; and
  4. Company name.

This data may be collected using the following methods:

  1. Submitting a form.

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. User metrics and website performance.

The data we collect when the user performs certain functions may be used for the following purposes:

  1. To communicate with the user.

Who We Share Personal Data With

Employees

We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third Parties

We may share user data with the following third parties:

  1. HubSpot.

We may share the following user data with third parties:

  1. Contact information and user activity.

We may share user data with third parties for the following purposes:

  1. Communication and website performance.

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it;
  2. If it is required for any legal proceeding;
  3. To prove or protect our legal rights; and
  4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data

User data will be stored until the purpose the data was collected for has been achieved.

You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data

In order to protect your data, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to our employees. Our employees are bound by strict confidentiality agreements and a breach of this agreement would result in the employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Children

We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data their parent or guardian may contact our privacy officer.

How to Access, Modify, Delete, or Challenge the Data Collected

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please contact our privacy officer here:

PO Box 771231
Lakewood, OH 44107
Email Us

Do Not Track Notice

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals.

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies

    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;

  2. Analytical cookies

    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc;

  3. Targeting cookies

    Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you; and

  4. Third-Party Cookies

    Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:

    1. to customize the user experience and to collect information about how users interact with the website.

Consent to the use of cookies.

For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).

Data processing agreement

We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Contact Information

If you have any questions, concerns or complaints, you can contact our privacy officer, website administrator, at:

PO Box 771231
Lakewood, OH 44107
Email Us

", "content_plain": "Effective date: 1/1/2025 https://ngagecontentcom (the “Site”) is owned and operated by NgageContent. NgageContent can be contacted at: PO Box 771231 Lakewood, OH 44107 Email Us Purpose The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following: The personal data we will collect; Use of collected data; Who has access to the data collected; The rights of Site users; and The Site’s cookie policy. This Privacy Policy applies in addition to the terms and conditions of our Site. Consent By using our Site users agree that they consent to: The conditions set out in this Privacy Policy; and The collection, use, and retention of the data listed in this Privacy Policy. Personal Data We Collect We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first. Data Collected Automatically When you visit and use our Site, we may automatically collect and store the following information: IP address; Location; Hardware and software details; Clicked links; and Content viewed. Data Collected in a Non-Automatic Way We may also collect the following data when you perform certain functions on our Site: First and last name; Email address; Phone number; and Company name. This data may be collected using the following methods: Submitting a form. How We Use Personal Data Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy. The data we collect automatically is used for the following purposes: User metrics and website performance. The data we collect when the user performs certain functions may be used for the following purposes: To communicate with the user. Who We Share Personal Data With Employees We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy. Third Parties We may share user data with the following third parties: HubSpot. We may share the following user data with third parties: Contact information and user activity. We may share user data with third parties for the following purposes: Communication and website performance. Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose. Other Disclosures We will not sell or share your data with other third parties, except in the following cases: If the law requires it; If it is required for any legal proceeding; To prove or protect our legal rights; and To buyers or potential buyers of this company in the event that we seek to sell the company. If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices. How Long We Store Personal Data User data will be stored until the purpose the data was collected for has been achieved. You will be notified if your data is kept for longer than this period. How We Protect Your Personal Data In order to protect your data, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to our employees. Our employees are bound by strict confidentiality agreements and a breach of this agreement would result in the employee’s termination. While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical. Children We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data their parent or guardian may contact our privacy officer. How to Access, Modify, Delete, or Challenge the Data Collected If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please contact our privacy officer here: PO Box 771231 Lakewood, OH 44107 Email Us Do Not Track Notice Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals. Cookie Policy A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience. We use the following types of cookies on our Site: Functional cookies Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits; Analytical cookies Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc; Targeting cookies Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you; and Third-Party Cookies Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes: to customize the user experience and to collect information about how users interact with the website. Consent to the use of cookies. For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst. When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned. CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR). Data processing agreement We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR. Server log files Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected: Your consent status or the withdrawal of consent Your anonymised IP address Information about your Browser Information about your Device The date and time you have visited our website The webpage url where you saved or updated your consent preferences The approximate location of the user that saved their consent preference A universally unique identifier (UUID) of the website visitor that clicked the cookie banner Modifications This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy. Contact Information If you have any questions, concerns or complaints, you can contact our privacy officer, website administrator, at: PO Box 771231 Lakewood, OH 44107 Email Us", "image": false, "modified": "2026-03-09T14:56:56-04:00" }, { "id": 26109, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/ngagecontent-takes-the-lead-on-inbound-for-hyak-llc/", "title": "NgageContent Takes the Lead on Inbound for Hyak, LLC", "h1": "NgageContent Takes the Lead on Inbound for Hyak, LLC", "summary": "NgageContent has acquired the client portfolio of Hyak, LLC, a marketing and design firm located in Charlotte, North Carolina. Learn more here.", "content": "

October 25, 2021 — Cleveland, Ohio — NgageContent, an inbound marketing agency specializing in lead generation and nurturing, content marketing, search engine optimization, HubSpot solutions, and web development recently acquired the client portfolio of Hyak, LLC — a marketing and design firm in Charlotte, North Carolina.

“We’re so excited to add Hyak’s existing clients to our portfolio,” said NgageContent CEO and co-founder Mike Cottrill. “This allows us to expand even further in segments of the market we know well, and we’ve already rolled up our sleeves with each one.”

“NgageContent and Hyak already have an established relationship, and based on our goals, it made sense to transition our valued clients into their good hands,” said Drew White, founder of Hyak LLC. “We’re proud of what we’ve been able to accomplish for our clients and look forward to watching the NgageContent team grow them even further.”

NgageContent and Hyak partnered in early 2021 to support manufacturing clients in industries such as shrink tapes and films as well as engineered solutions for electrical, battery, and thermal insulation. Hyak made the decision to transition its portfolio to NgageContent early in Q3.

“We’ve had the opportunity to get to know Drew and his philosophy at Hyak over the last several months, and we knew what he was doing would fit in perfectly with our approach to inbound marketing,” Cottrill said. “He’s built a modern, analytics-based approach with each of his clients, and we knew we could help grow that. We’re impressed with the organization Drew built and are excited to be great stewards of what he’s created.”

“We’ve had an amazing time working together on our mutual clients for the past several months,” White said. “The NgageContent team is just as results-focused as we are. I know they’ll make a meaningful impact.”

About NgageContent

NgageContent is a boutique marketing agency specializing inbound marketing with services that include HubSpot consulting, content marketing, search engine optimization, website development, and lead generation. The company was founded in Cleveland, Ohio and partners with organizations in multiple B2B and luxury B2C industries nationwide.

", "content_plain": "October 25, 2021 — Cleveland, Ohio — NgageContent, an inbound marketing agency specializing in lead generation and nurturing, content marketing, search engine optimization, HubSpot solutions, and web development recently acquired the client portfolio of Hyak, LLC — a marketing and design firm in Charlotte, North Carolina. “We’re so excited to add Hyak’s existing clients to our portfolio,” said NgageContent CEO and co-founder Mike Cottrill. “This allows us to expand even further in segments of the market we know well, and we’ve already rolled up our sleeves with each one.” “NgageContent and Hyak already have an established relationship, and based on our goals, it made sense to transition our valued clients into their good hands,” said Drew White, founder of Hyak LLC. “We’re proud of what we’ve been able to accomplish for our clients and look forward to watching the NgageContent team grow them even further.” NgageContent and Hyak partnered in early 2021 to support manufacturing clients in industries such as shrink tapes and films as well as engineered solutions for electrical, battery, and thermal insulation. Hyak made the decision to transition its portfolio to NgageContent early in Q3. “We’ve had the opportunity to get to know Drew and his philosophy at Hyak over the last several months, and we knew what he was doing would fit in perfectly with our approach to inbound marketing,” Cottrill said. “He’s built a modern, analytics-based approach with each of his clients, and we knew we could help grow that. We’re impressed with the organization Drew built and are excited to be great stewards of what he’s created.” “We’ve had an amazing time working together on our mutual clients for the past several months,” White said. “The NgageContent team is just as results-focused as we are. I know they’ll make a meaningful impact.” About NgageContent NgageContent is a boutique marketing agency specializing inbound marketing with services that include HubSpot consulting, content marketing, search engine optimization, website development, and lead generation. The company was founded in Cleveland, Ohio and partners with organizations in multiple B2B and luxury B2C industries nationwide.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2021/10/06092417/NgageContent-Hyak-02.png", "modified": "2021-10-25T16:51:20-04:00" }, { "id": 26078, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/web-design/the-benefits-of-managed-wordpress-hosting/", "title": "The Benefits of Managed WordPress Hosting", "h1": "The Benefits of Managed WordPress Hosting", "summary": "Take no chances with the uptime and performance of your business’ website. Learn about the benefits of managed WordPress hosting through NgageContent.", "content": "

If you’re a business with a web presence, and that should include every single organization in today’s environment, it’s past time to become familiar with the benefits of managed WordPress hosting.

WordPress has been judged by many as the best Content Management System (CMS) available and is estimated to be used to power more than 42% of all websites. By partnering with marketing consulting teams specializing in WordPress, you’ll gain insight and expertise in a platform that has become nearly ubiquitous in its use across multiple industries. And when you elect to have managed hosting of your WordPress site, you open up avenues to maximize your web presence’s effectiveness, security, and capabilities.

But, What is Managed Hosting?

Managed hosting is when a hosting company handles the setup, administration, support, and management of a website. The exact range and scope of services provided by hosting companies vary, but typically includes OS updates and patching, 24/7/365 support, security measures, and monitoring anything that could affect performance.

Think of managed hosting as outsourcing the management of your website — the day-to-day administration and troubleshooting. In the same way you might hire contractors to scale more efficiently and effectively, you’re using managed hosting to eliminate the need for in-house hosting infrastructure or experts.

You’re running a business. You need every available minute to invest in your team, develop customer relationships, devise long-term goals and plans, and grow and nurture your vision. Imagine being able to devote your energies entirely to those endeavors without the hassle of worrying about servers, spam submissions, malware intrusions, and slow loading speeds. This is a primary benefit of managed WordPress hosting.

Okay, But Isn’t Shared Hosting the Same Thing?

In a word, no. While cheaper, shared hosting services — like those provided by GoDaddy, BlueHost or Hostgator, for example — offer little or none of the attention to the day-to-day health of your website. With shared hosting, you’re essentially renting space on their servers but won’t have a landlord to turn to when the roof leaks. The hosting company will be responsible for maintaining the servers (and the physical environment where they’re kept), but you (or your team) will be the ones responsible for software upgrades, patching, security, and monitoring.

What do you do when you get a call in the middle of the night that your website is offline? Who do you turn to when your lead pipeline dries up because your site bounce rates are high due to slow load times? What happens when you launch a new product but your site can’t handle the traffic? What’s your course of action when a cyber exploit invades your site?

The benefits of managed WordPress hosting mean you’ll have a resource always available to address these issues and many more. You’ll have both IT and WordPress experts available when you need them most for a fraction of the cost of housing them internally.

4 Key Benefits of Managed WordPress Hosting

NgageContent combines the art of marketing with modern tools and data to generate more leads and drive more business. We handle content marketing, inbound strategy, social media, and lead generation best practices to build an individual solution for your organization.

All of these aspirations can tie into the creation and management of a website to help you reach your goals. And the advantages of managed hosting — support, optimization, data backup, and security — reinforce and bolster your efforts in this realm across the board. So let’s take a look at each, and how the benefits of managed WordPress hosting are apparent.

We’re There for You

Managed hosting gives your website the attention it deserves, and needs, to thrive. Through the use of Uptime Robot — the top uptime monitoring service in the world — we’ll monitor your website every minute of every day. If your website goes down, we’ll learn about it quickly and be able to deliver hard data and metrics about the root cause.

The support doesn’t end with monitoring. We’ll be able to recognize or identify where issues originate, be it a plug-in conflict or a server-level problem. We’ll know what server configuration can lead to better performance. And most of all, managed hosting means you’ll get responsive service to your queries.

Optimized, For Your Benefit

NgageContent employs VPS (Virtual Private Server) hosting with Digital Ocean for our managed hosting services. While this means more than one website is hosted on a server, each client will have their own virtualized server environment. This means separate resource streams for each site, unlike shared hosting, where many sites are often in conflict for one allocatable set of resources (like CPU).

The benefits of managed WordPress hosting in this realm are flexibility and optimization options. With fewer sites on each server, your website will experience faster speeds (always a concern) and the ability to add more capabilities if needed or desired. Storage or additional hard drives can be added to servers to increase performance. Limits can also be set, such as limiting port or SSH access.

In this more friendly developer environment, larger maintenance projects will be easier to execute. Through managed hosting, you’ll have more control — and will know your site is always being actively monitored to diagnose potential issues and improve performance. We can even spin off development servers to make additions or create new pages/sites for your business and then merge them back in, or do bulk redirects to protect your hard-earned SEO gains.

Back the Data Up

Managed hosting through NgageContent means consistent, weekly backups of your site and data at the server level. In special circumstances, we can even implement daily backups to capture snapshots before or after site maintenance.

With dependable, regular data backups, you’ll have the confidence that even in a worst-case scenario, your trove of valuable information will remain a retrievable asset. Backups can be restored in a matter of minutes — not the days or weeks you’ll experience with a shared hosting service — ensuring that even in the case of a disaster, you’ll be able to get back on track quickly.

Lock It Up

Managed hosting means improved security in nearly every aspect of your site, a critical instrument for the development and growth of your business.

With our available malware scanning service, you’ll be made aware quickly of any potential threats. With the scanning service, we’ll know about vulnerabilities and potential hacks before major damage can be done. And when identified, threats like malware can be quarantined and removed. In addition, threats on ‘neighboring’ sites on the server won’t be a concern because of VPS hosting. That’s not the case in shared hosting when one corrupted site on a server can jeopardize many of the entities sharing the space.

If there is an attack, then the benefits of managed WordPress hosting will be essential. We can sift through the data and find the exploits used or the reasons for a security failure and communicate those to you. And with consistent backups, resetting the site and getting it back online is a straightforward process.

With managed hosting, you’ll also be enabling better prevention measures. We’ll know when software needs to be upgraded, what plug-ins could lead to future issues, and help you install additional security measures like strong password enforcement, two-factor authentication, and limited log-in attempts.

Mine the Benefits of Managed WordPress Hosting with NgageContent

A functioning, adaptable, and dependable website is essential to lead generating and nurturing with inbound marketing. And when it comes to hosting options to help websites deliver on those goals, you get what you pay for.

Shared hosting is the cheaper option when it comes to the initial investment. But the benefits of managed WordPress hosting act as a clear differentiator for businesses that embrace the potential of what a vibrant web presence can bring. Outsourcing day-to-day management of your site will provide you additional bandwidth to tackle other concerns and provide you with experts in content management, software, and hardware to deliver excellent experiences for those interacting with your digital storefront.

Take advantage of improved security, consistent data backups, precision-calibrated performance, enhanced analytical data collection, and endless optimization ability with managed hosting services from NgageContent.

Contact us today to learn more about how we can alleviate your website concerns and begin to help you mold your site into everything it can be.

", "content_plain": "If you’re a business with a web presence, and that should include every single organization in today’s environment, it’s past time to become familiar with the benefits of managed WordPress hosting. WordPress has been judged by many as the best Content Management System (CMS) available and is estimated to be used to power more than 42% of all websites. By partnering with marketing consulting teams specializing in WordPress, you’ll gain insight and expertise in a platform that has become nearly ubiquitous in its use across multiple industries. And when you elect to have managed hosting of your WordPress site, you open up avenues to maximize your web presence’s effectiveness, security, and capabilities. But, What is Managed Hosting? Managed hosting is when a hosting company handles the setup, administration, support, and management of a website. The exact range and scope of services provided by hosting companies vary, but typically includes OS updates and patching, 24/7/365 support, security measures, and monitoring anything that could affect performance. Think of managed hosting as outsourcing the management of your website — the day-to-day administration and troubleshooting. In the same way you might hire contractors to scale more efficiently and effectively, you’re using managed hosting to eliminate the need for in-house hosting infrastructure or experts. You’re running a business. You need every available minute to invest in your team, develop customer relationships, devise long-term goals and plans, and grow and nurture your vision. Imagine being able to devote your energies entirely to those endeavors without the hassle of worrying about servers, spam submissions, malware intrusions, and slow loading speeds. This is a primary benefit of managed WordPress hosting. Okay, But Isn’t Shared Hosting the Same Thing? In a word, no. While cheaper, shared hosting services — like those provided by GoDaddy, BlueHost or Hostgator, for example — offer little or none of the attention to the day-to-day health of your website. With shared hosting, you’re essentially renting space on their servers but won’t have a landlord to turn to when the roof leaks. The hosting company will be responsible for maintaining the servers (and the physical environment where they’re kept), but you (or your team) will be the ones responsible for software upgrades, patching, security, and monitoring. What do you do when you get a call in the middle of the night that your website is offline? Who do you turn to when your lead pipeline dries up because your site bounce rates are high due to slow load times? What happens when you launch a new product but your site can’t handle the traffic? What’s your course of action when a cyber exploit invades your site? The benefits of managed WordPress hosting mean you’ll have a resource always available to address these issues and many more. You’ll have both IT and WordPress experts available when you need them most for a fraction of the cost of housing them internally. 4 Key Benefits of Managed WordPress Hosting NgageContent combines the art of marketing with modern tools and data to generate more leads and drive more business. We handle content marketing, inbound strategy, social media, and lead generation best practices to build an individual solution for your organization. All of these aspirations can tie into the creation and management of a website to help you reach your goals. And the advantages of managed hosting — support, optimization, data backup, and security — reinforce and bolster your efforts in this realm across the board. So let’s take a look at each, and how the benefits of managed WordPress hosting are apparent. We’re There for You Managed hosting gives your website the attention it deserves, and needs, to thrive. Through the use of Uptime Robot — the top uptime monitoring service in the world — we’ll monitor your website every minute of every day. If your website goes down, we’ll learn about it quickly and be able to deliver hard data and metrics about the root cause. The support doesn’t end with monitoring. We’ll be able to recognize or identify where issues originate, be it a plug-in conflict or a server-level problem. We’ll know what server configuration can lead to better performance. And most of all, managed hosting means you’ll get responsive service to your queries. Optimized, For Your Benefit NgageContent employs VPS (Virtual Private Server) hosting with Digital Ocean for our managed hosting services. While this means more than one website is hosted on a server, each client will have their own virtualized server environment. This means separate resource streams for each site, unlike shared hosting, where many sites are often in conflict for one allocatable set of resources (like CPU). The benefits of managed WordPress hosting in this realm are flexibility and optimization options. With fewer sites on each server, your website will experience faster speeds (always a concern) and the ability to add more capabilities if needed or desired. Storage or additional hard drives can be added to servers to increase performance. Limits can also be set, such as limiting port or SSH access. In this more friendly developer environment, larger maintenance projects will be easier to execute. Through managed hosting, you’ll have more control — and will know your site is always being actively monitored to diagnose potential issues and improve performance. We can even spin off development servers to make additions or create new pages/sites for your business and then merge them back in, or do bulk redirects to protect your hard-earned SEO gains. Back the Data Up Managed hosting through NgageContent means consistent, weekly backups of your site and data at the server level. In special circumstances, we can even implement daily backups to capture snapshots before or after site maintenance. With dependable, regular data backups, you’ll have the confidence that even in a worst-case scenario, your trove of valuable information will remain a retrievable asset. Backups can be restored in a matter of minutes — not the days or weeks you’ll experience with a shared hosting service — ensuring that even in the case of a disaster, you’ll be able to get back on track quickly. Lock It Up Managed hosting means improved security in nearly every aspect of your site, a critical instrument for the development and growth of your business. With our available malware scanning service, you’ll be made aware quickly of any potential threats. With the scanning service, we’ll know about vulnerabilities and potential hacks before major damage can be done. And when identified, threats like malware can be quarantined and removed. In addition, threats on ‘neighboring’ sites on the server won’t be a concern because of VPS hosting. That’s not the case in shared hosting when one corrupted site on a server can jeopardize many of the entities sharing the space. If there is an attack, then the benefits of managed WordPress hosting will be essential. We can sift through the data and find the exploits used or the reasons for a security failure and communicate those to you. And with consistent backups, resetting the site and getting it back online is a straightforward process. With managed hosting, you’ll also be enabling better prevention measures. We’ll know when software needs to be upgraded, what plug-ins could lead to future issues, and help you install additional security measures like strong password enforcement, two-factor authentication, and limited log-in attempts. Mine the Benefits of Managed WordPress Hosting with NgageContent A functioning, adaptable, and dependable website is essential to lead generating and nurturing with inbound marketing. And when it comes to hosting options to help websites deliver on those goals, you get what you pay for. Shared hosting is the cheaper option when it comes to the initial investment. But the benefits of managed WordPress hosting act as a clear differentiator for businesses that embrace the potential of what a vibrant web presence can bring. Outsourcing day-to-day management of your site will provide you additional bandwidth to tackle other concerns and provide you with experts in content management, software, and hardware to deliver excellent experiences for those interacting with your digital storefront. Take advantage of improved security, consistent data backups, precision-calibrated performance, enhanced analytical data collection, and endless optimization ability with managed hosting services from NgageContent. Contact us today to learn more about how we can alleviate your website concerns and begin to help you mold your site into everything it can be.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2021/07/06092419/benefits-of-managed-wordpress-hosting.jpg", "modified": "2021-07-26T09:00:05-04:00" }, { "id": 26019, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/jason-arkley-joins-our-content-team/", "title": "Jason Arkley Joins Our Content Team!", "h1": "Jason Arkley Joins Our Content Team!", "summary": "Our content team is thrilled to announce its newest addition, content strategist Jason Arkley, who will be helping us generate more quality content, quicker!", "content": "

Meet Our New Content Strategist, Jason Arkley

Our content team is thrilled to announce its newest addition, content strategist Jason Arkley!

Jason has been a professional writer and journalist for 26 years, making him a huge asset to our small but mighty team. He’s already been a great help to the company, aiding us in getting more quality content out the door — and more quickly — during a busy time.

via GIPHY

What Jason’s Doing Now, and What Led Him Here

Jason is already hitting the ground running writing compelling, optimized content for blogs, email campaigns, and social media. He’s excited to dig in on long-term content projects like new website builds, white papers, and ebooks soon.

His new role with us also involves working with the inbound team to develop content for marketing automation, making and implementing SEO and CRO recommendations, and providing content support to the web development and design team.

As mentioned above, Jason has spent a whopping 26 years writing professionally about sports in markets big (Columbus, OH), mid-sized (Worcester, MA), and small (Athens, OH). He’s also been a house painter, sold ads for a small-time monthly publication, and served as a substitute teacher.

Additionally, he’s written freelance for several outlets over the years (and for us, before joining the team full-time), including several magazines. Jason spent much of the nine months leading up to him joining NgageContent working as an online editor with Field Level Media.

An alumnus of Otterbein College with a journalism-focused English major and minor in history, Jason’s education set him on the path to seek and tell stories that connect people throughout his career as a sports journalist. Now, he’s combining that passion with inbound marketing strategies to help our clients make meaningful connections with their current and potential customers.

Why NgageContent?

“I was in need of a new challenge and career path. When I was presented with the chance to join NgageContent, the opportunity to join a strong core group with terrific collaborative skills and produce high-quality, impactful work was too good to pass up.” 

With deep experience in the journalistic field, it’s clear that Jason could have gone in a variety of directions for his next big career step. So why did he decide to join us at NgageContent?

In a dramatically changing media landscape, Jason was looking for a new and different challenge. Our focus on inbound marketing, small-sized team, and core concepts promoting individual and team development provide what he believes will be a great fit for the strengths he brings to the table, including his collaborative spirit, focus on producing high-quality work, and desire to consistently learn and grow.

Plus, he’s known our CEO Mike for years. Mike will be happy to hear that Jason had not one bad word to say about him, even describing him as “driven, detail-obsessed, and genuinely funny” — although I’m not sure how the rest of the team will feel about Jason’s compliments fueling Mike’s semi-regular, start-of-team-meeting standup routine.

Get to Know the Real Jason Arkley, Outside of Work

Despite moving on from his previous career path in sports journalism, Jason is still pretty involved in various sports. He even started a blog to that end in November of 2020, which he hopes to keep up with during his downtime.

Jason also admits to being a gaming fanatic. He’s interested more in the board variety than video nowadays but has delved deeply into both over the years. Whenever he has a big block of free time, he loves devouring copious amounts of video media (movies or TV, pick your poison), and if there’s a multi-book fantasy series then you can probably count on Jason having read it.

A fun fact about Jason is that he once spent an entire day roaming around New Orleans with the father of Heisman Trophy winner Joe Burrow. Here’s a link to the article he wrote about it if you want to check it out, and I highly recommend you do!

Connect with Jason and the Rest of the NgageContent Team

Are you in the market for thoughtful, well-crafted marketing content? Does your website — for lack of a better word — suck?

The NgageContent team would love to hear about your goals and pain points. Contact us today to discuss custom inbound marketing solutions to enrich your customer connections.

", "content_plain": "Meet Our New Content Strategist, Jason Arkley Our content team is thrilled to announce its newest addition, content strategist Jason Arkley! Jason has been a professional writer and journalist for 26 years, making him a huge asset to our small but mighty team. He’s already been a great help to the company, aiding us in getting more quality content out the door — and more quickly — during a busy time. via GIPHY What Jason’s Doing Now, and What Led Him Here Jason is already hitting the ground running writing compelling, optimized content for blogs, email campaigns, and social media. He’s excited to dig in on long-term content projects like new website builds, white papers, and ebooks soon. His new role with us also involves working with the inbound team to develop content for marketing automation, making and implementing SEO and CRO recommendations, and providing content support to the web development and design team. As mentioned above, Jason has spent a whopping 26 years writing professionally about sports in markets big (Columbus, OH), mid-sized (Worcester, MA), and small (Athens, OH). He’s also been a house painter, sold ads for a small-time monthly publication, and served as a substitute teacher. Additionally, he’s written freelance for several outlets over the years (and for us, before joining the team full-time), including several magazines. Jason spent much of the nine months leading up to him joining NgageContent working as an online editor with Field Level Media. An alumnus of Otterbein College with a journalism-focused English major and minor in history, Jason’s education set him on the path to seek and tell stories that connect people throughout his career as a sports journalist. Now, he’s combining that passion with inbound marketing strategies to help our clients make meaningful connections with their current and potential customers. Why NgageContent? “I was in need of a new challenge and career path. When I was presented with the chance to join NgageContent, the opportunity to join a strong core group with terrific collaborative skills and produce high-quality, impactful work was too good to pass up.” With deep experience in the journalistic field, it’s clear that Jason could have gone in a variety of directions for his next big career step. So why did he decide to join us at NgageContent? In a dramatically changing media landscape, Jason was looking for a new and different challenge. Our focus on inbound marketing, small-sized team, and core concepts promoting individual and team development provide what he believes will be a great fit for the strengths he brings to the table, including his collaborative spirit, focus on producing high-quality work, and desire to consistently learn and grow. Plus, he’s known our CEO Mike for years. Mike will be happy to hear that Jason had not one bad word to say about him, even describing him as “driven, detail-obsessed, and genuinely funny” — although I’m not sure how the rest of the team will feel about Jason’s compliments fueling Mike’s semi-regular, start-of-team-meeting standup routine. Get to Know the Real Jason Arkley, Outside of Work Despite moving on from his previous career path in sports journalism, Jason is still pretty involved in various sports. He even started a blog to that end in November of 2020, which he hopes to keep up with during his downtime. Jason also admits to being a gaming fanatic. He’s interested more in the board variety than video nowadays but has delved deeply into both over the years. Whenever he has a big block of free time, he loves devouring copious amounts of video media (movies or TV, pick your poison), and if there’s a multi-book fantasy series then you can probably count on Jason having read it. A fun fact about Jason is that he once spent an entire day roaming around New Orleans with the father of Heisman Trophy winner Joe Burrow. Here’s a link to the article he wrote about it if you want to check it out, and I highly recommend you do! Connect with Jason and the Rest of the NgageContent Team Are you in the market for thoughtful, well-crafted marketing content? Does your website — for lack of a better word — suck? The NgageContent team would love to hear about your goals and pain points. Contact us today to discuss custom inbound marketing solutions to enrich your customer connections.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2021/03/06092422/Chess-set-scaled.jpg", "modified": "2021-03-26T10:32:55-04:00" }, { "id": 25953, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/hubspot-practices/hubspot-marketing-contacts/", "title": "HubSpot Marketing Contacts", "h1": "HubSpot Marketing Contacts", "summary": "Implement the new HubSpot marketing contacts into your Marketing Starter, Professional, or Enterprise plan to reap the benefits of an all-in-one CRM solution.", "content": "

Only Pay for the Contacts You Market To

Many of our clients and other inbound marketers have benefited from HubSpot’s powerful and easy-to-use CRM and marketing tools, but paying for individual contacts even when they’re not used for marketing purposes has always been a pain point. As a HubSpot Platinum Solutions Partner, we’re excited to tell our clients about their new option for marketing contacts, which allows you to pay only for the contacts that you have marketing interactions with.

If you want HubSpot’s take on the update, visit their website, but we’ll give you the download on new pricing plans and the benefits of using marketing contacts by answering the questions you might have below.

What Are Marketing Contacts and What Do They Mean for HubSpot Users?

Marketing contacts are a new way of categorizing your contacts in HubSpot so you’re only charged for the high-quality contacts that you want to target for marketing efforts like ads or emails. Previously, HubSpot Marketing Hub users paid for every contact they stored in the CRM regardless of whether those contacts were used for marketing purposes.

This means no more paying for email bounces or unsubscribes, your partners or employees, sales contacts, or one-off support tickets! Get free storage for up to a million non-marketing contacts.

Reap the Benefits of an All-In-One CRM Solution

Marketing contacts allow HubSpot to be your all-in-one platform because you’ll no longer need another system for storing the non-marketing contacts you don’t want to pay for. Having all of your contacts for different purposes clearly labeled and stored on one platform will increase your efficiency, remove friction from your daily workflow, and improve the connections and communications between different departments within your business.

Simplify Your Software Purchasing Decisions

Contact pricing won’t hold you back — your decision to buy HubSpot Sales, Service, or Marketing Hub (or a combination of the three) is more straightforward now. If you currently use HubSpot’s CRM for free or the Sales or Service Hubs, the transition for adding on Marketing Hub will be easier since you won’t have to worry about paying for every contact you already have stored in the CRM. If you currently use Marketing Hub, the transition for adding on the Sales or Service Hubs will be easier since you won’t have to worry about paying for new contacts that you add into the CRM for non-marketing purposes.

Increase Your Contacts and Email Sends

Numbers of included contacts, contacts between tiers, and email sends per marketing contact have increased for specific Marketing Hub plans, allowing you to worry less about managing contact numbers or avoiding hitting limits and focus more on creating and sending the high-quality marketing materials that will connect you with potential customers. Here is an overview of the changes for different subscription types:

The new marketing contacts dashboard also provides you with more detailed insights into where your new marketing contacts are coming from, informing future decisions and marketing efforts and making consistent tracking of the number of marketing contacts you have easier.

That All Sounds Great — But How Do I Get and Use HubSpot Marketing Contacts?

Getting the new Marketing Hub that includes marketing contacts is simple! If you’re not a current HubSpot Marketing Hub user, the Marketing Hub that includes marketing contacts is the default product being sold to new users. If you currently use Marketing Hub, you can choose to keep your current subscription, or switch over — it’s up to you. As a HubSpot Platinum Solutions Partner, NgageContent can help both new and existing Marketing Hub customers implement marketing contacts.

We know what you’re thinking — no, you won’t have to go through every contact in your CRM one-by-one and decide whether they should be marked as a marketing contact (this change is supposed to make your life easier, after all!).

For existing customers:

For new HubSpot users:

For everyone:

You can manually mark contacts as marketing or non-marketing at any time, but marketing statuses formally change all at once — either at the beginning of the month or at contract renewal depending on which one comes first.

An extremely important note: If you’re anywhere near your contact tier limit and don’t want to pay for the next tier up, clean up your contacts! If you accidentally go over your contact tier limit during any month, HubSpot will automatically upgrade you to the next tier level and won’t let you downgrade your tier again until it’s time to renew.

Here are the contact tiers based on your Marketing Hub plan for quick reference:

SUBSCRIPTION INCLUDED MARKETING CONTACTS # OF MARKETING CONTACTS BETWEEN EACH TIER
Marketing Starter 1,000 1,000
Marketing Professional 2,000 5,000
Marketing Enterprise 10,000 10,000

Okay, Let’s Talk Pricing

Here is HubSpot’s pricing sheet for reference, with the changes summarized in the chart below. One notable pricing change is that scaled contact pricing (previously only available for Marketing Hub Starter customers) is now available for all Marketing Hub plans — meaning the price per contact will decrease as you purchase more contact storage.

SUBSCRIPTION WHAT YOU PAY WHAT YOU GET
HubSpot Marketing Starter Same as before:
  • $50 per month before annual discount
  • After included contacts, starting price of $50 for an additional 1,000 marketing contacts (price decreases as contact tier increases)
 Mostly the same, with the addition of non-marketing contacts:
  • 1,000 included marketing contacts
  • After included contacts, 1,000 marketing contacts between tiers
  • Up to a million non-marketing contacts
  • Email sends of 5x marketing contacts
HubSpot Marketing Professional Was $800 per month and didn’t include scaled pricing for higher contact tiers:
  • Now $890 per month before annual discount to account for increased number of included contacts
  • Required one-time onboarding fee of $3,000 for new customers
  • After included contacts, starting price of $250 for an additional 5,000 marketing contacts (price decreases as contact tier increases)
 More included marketing contacts and larger number of contacts between tiers, plus the addition of non-marketing contacts:
  • 2,000 included marketing contacts
  • After included contacts, 5,000 marketing contacts between tiers
  • Up to a million non-marketing contacts
  • Email sends of 10x marketing contacts
HubSpot Marketing Enterprise Same as before, with the addition of scaled pricing for higher contact tiers:
  • $3,200 per month
  • Required one-time onboarding fee of $6,000 for new customers
  • After included contacts, starting price of $100 for an additional 10,000 marketing contacts (price decreases as contact tier increases)
 Larger number of contacts between tiers and more email sends, plus the addition of non-marketing contacts:
  • 5,000 included marketing contacts
  • After included contacts, 10,000 marketing contacts between tiers
  • Up to a million non-marketing contacts
  • Email sends of 20x marketing contacts

NgageContent Can Ease the Implementation Process

If you have any questions about the updates or you’re ready to save money and streamline your CRM use by implementing marketing contacts, reach out. We’re HubSpot experts here to help you succeed.

", "content_plain": "Only Pay for the Contacts You Market To Many of our clients and other inbound marketers have benefited from HubSpot’s powerful and easy-to-use CRM and marketing tools, but paying for individual contacts even when they’re not used for marketing purposes has always been a pain point. As a HubSpot Platinum Solutions Partner, we’re excited to tell our clients about their new option for marketing contacts, which allows you to pay only for the contacts that you have marketing interactions with. If you want HubSpot’s take on the update, visit their website, but we’ll give you the download on new pricing plans and the benefits of using marketing contacts by answering the questions you might have below. What Are Marketing Contacts and What Do They Mean for HubSpot Users? Marketing contacts are a new way of categorizing your contacts in HubSpot so you’re only charged for the high-quality contacts that you want to target for marketing efforts like ads or emails. Previously, HubSpot Marketing Hub users paid for every contact they stored in the CRM regardless of whether those contacts were used for marketing purposes. This means no more paying for email bounces or unsubscribes, your partners or employees, sales contacts, or one-off support tickets! Get free storage for up to a million non-marketing contacts. Reap the Benefits of an All-In-One CRM Solution Marketing contacts allow HubSpot to be your all-in-one platform because you’ll no longer need another system for storing the non-marketing contacts you don’t want to pay for. Having all of your contacts for different purposes clearly labeled and stored on one platform will increase your efficiency, remove friction from your daily workflow, and improve the connections and communications between different departments within your business. Simplify Your Software Purchasing Decisions Contact pricing won’t hold you back — your decision to buy HubSpot Sales, Service, or Marketing Hub (or a combination of the three) is more straightforward now. If you currently use HubSpot’s CRM for free or the Sales or Service Hubs, the transition for adding on Marketing Hub will be easier since you won’t have to worry about paying for every contact you already have stored in the CRM. If you currently use Marketing Hub, the transition for adding on the Sales or Service Hubs will be easier since you won’t have to worry about paying for new contacts that you add into the CRM for non-marketing purposes. Increase Your Contacts and Email Sends Numbers of included contacts, contacts between tiers, and email sends per marketing contact have increased for specific Marketing Hub plans, allowing you to worry less about managing contact numbers or avoiding hitting limits and focus more on creating and sending the high-quality marketing materials that will connect you with potential customers. Here is an overview of the changes for different subscription types: The number of included contacts has increased for Professional users — now 2,000, previously 1,000 The number of contacts between tiers has increased for both Professional and Enterprise users — now 5,000 for Pro and 10,000 for Enterprise, previously 1,000 Allowed email sends are now 20x the number of marketing contacts for Enterprise plans, up from 10x contacts The new marketing contacts dashboard also provides you with more detailed insights into where your new marketing contacts are coming from, informing future decisions and marketing efforts and making consistent tracking of the number of marketing contacts you have easier. That All Sounds Great — But How Do I Get and Use HubSpot Marketing Contacts? Getting the new Marketing Hub that includes marketing contacts is simple! If you’re not a current HubSpot Marketing Hub user, the Marketing Hub that includes marketing contacts is the default product being sold to new users. If you currently use Marketing Hub, you can choose to keep your current subscription, or switch over — it’s up to you. As a HubSpot Platinum Solutions Partner, NgageContent can help both new and existing Marketing Hub customers implement marketing contacts. We know what you’re thinking — no, you won’t have to go through every contact in your CRM one-by-one and decide whether they should be marked as a marketing contact (this change is supposed to make your life easier, after all!). For existing customers: HubSpot provides a marketing contacts eligibility flow that automatically generates lists of email bounces and unsubscribes so you can mark all of them as non-marketing at once You can also add custom filters and lists of your own to separate marketing contacts from non-marketing contacts For new HubSpot users: You can mark contacts as marketing as you add them in or afterward All contacts will automatically be categorized as non-marketing until you mark them as marketing contacts to avoid extra charges as you set up your account and learn how to use HubSpot For everyone: Update your settings or create simple workflows to automatically categorize new contacts coming in from forms and integrations as marketing contacts You can change your marketing contacts each month to stay up to date as aspects of your contact lists change You can manually mark contacts as marketing or non-marketing at any time, but marketing statuses formally change all at once — either at the beginning of the month or at contract renewal depending on which one comes first. An extremely important note: If you’re anywhere near your contact tier limit and don’t want to pay for the next tier up, clean up your contacts! If you accidentally go over your contact tier limit during any month, HubSpot will automatically upgrade you to the next tier level and won’t let you downgrade your tier again until it’s time to renew. Here are the contact tiers based on your Marketing Hub plan for quick reference: SUBSCRIPTION INCLUDED MARKETING CONTACTS # OF MARKETING CONTACTS BETWEEN EACH TIER Marketing Starter 1,000 1,000 Marketing Professional 2,000 5,000 Marketing Enterprise 10,000 10,000 Okay, Let’s Talk Pricing Here is HubSpot’s pricing sheet for reference, with the changes summarized in the chart below. One notable pricing change is that scaled contact pricing (previously only available for Marketing Hub Starter customers) is now available for all Marketing Hub plans — meaning the price per contact will decrease as you purchase more contact storage. SUBSCRIPTION WHAT YOU PAY WHAT YOU GET HubSpot Marketing Starter Same as before: $50 per month before annual discount After included contacts, starting price of $50 for an additional 1,000 marketing contacts (price decreases as contact tier increases) Mostly the same, with the addition of non-marketing contacts: 1,000 included marketing contacts After included contacts, 1,000 marketing contacts between tiers Up to a million non-marketing contacts Email sends of 5x marketing contacts HubSpot Marketing Professional Was $800 per month and didn’t include scaled pricing for higher contact tiers: Now $890 per month before annual discount to account for increased number of included contacts Required one-time onboarding fee of $3,000 for new customers After included contacts, starting price of $250 for an additional 5,000 marketing contacts (price decreases as contact tier increases) More included marketing contacts and larger number of contacts between tiers, plus the addition of non-marketing contacts: 2,000 included marketing contacts After included contacts, 5,000 marketing contacts between tiers Up to a million non-marketing contacts Email sends of 10x marketing contacts HubSpot Marketing Enterprise Same as before, with the addition of scaled pricing for higher contact tiers: $3,200 per month Required one-time onboarding fee of $6,000 for new customers After included contacts, starting price of $100 for an additional 10,000 marketing contacts (price decreases as contact tier increases) Larger number of contacts between tiers and more email sends, plus the addition of non-marketing contacts: 5,000 included marketing contacts After included contacts, 10,000 marketing contacts between tiers Up to a million non-marketing contacts Email sends of 20x marketing contacts NgageContent Can Ease the Implementation Process If you have any questions about the updates or you’re ready to save money and streamline your CRM use by implementing marketing contacts, reach out. We’re HubSpot experts here to help you succeed.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2020/12/06092425/iStock-654382020.jpg", "modified": "2020-12-09T10:53:29-05:00" }, { "id": 25893, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/ada-website-compliance-our-partnership-with-accessibe/", "title": "ADA Website Compliance: Our Partnership with accessiBe", "h1": "ADA Website Compliance: Our Partnership with accessiBe", "summary": "WHY WE’RE PARTNERING WITH ACCESSIBE FOR ADA WEBSITE COMPLIANCE We’re excited to announce our new partnership with accessiBe! From here on out, they’ll be helping us (and you) with ADA website compliance. If you’re wondering what ADA compliance means for …", "content": "

WHY WE’RE PARTNERING WITH ACCESSIBE FOR ADA WEBSITE COMPLIANCE

We’re excited to announce our new partnership with accessiBe! From here on out, they’ll be helping us (and you) with ADA website compliance.

If you’re wondering what ADA compliance means for your website, put simply, the Americans with Disabilities Act requires you (and every other business on the Internet) to provide accommodations so that those living with disabilities can reasonably access and use your site. This means you need a number of different website features to address a variety of different types of disabilities, which can be tricky for businesses to keep up as standards change.

So ADA website compliance projects are necessary, but they can cost businesses a lot (sometimes $20,000 or more!) if they’re done manually. Manual compliance projects also require constant updates as you add content or make changes to your website — devouring precious resources, especially for small- to medium-sized businesses. And if your website is ever non-compliant throughout this tedious process, you risk a costly lawsuit.

That’s why we’re partnering with accessiBe to solve these issues for our clients. AccessiBe is the only automatic, fully functional and cost-effective solution to ADA web compliance. If you want to know more about who they are, what they do, and why they do it, they explain it all better than we ever could on their website. And if you want to see their tool in action, check the right side of any page on our website. We love it so much, we’re using it, too!

ADA WEB COMPLIANCE & WCAG — WHAT ALL THE ACRONYMS MEAN FOR YOUR ONLINE PRESENCE

Legislation surrounding website accessibility can often be dense and confusing, so let’s get technical for a minute. The main legislation U.S. companies will want to pay attention to is the ADA, or Americans with Disabilities Act. Accessibility legislation like the ADA has led to the enforcement of an international standard for online accessibility, known as WCAG (Web Content Accessibility Guidelines) 2.1.

WCAG follows four main principles: ensuring all websites are perceivable, operable, understandable and robust.

AccessiBe operates at and above the accessibility level required by legislation to offer a user-friendly experience to disabled populations.

WHY AUTOMATIC AND COMPLETE ARE NOW TWO OF OUR FAVORITE WORDS

AccessiBe uses world-leading technology to ensure automatic and complete ADA web compliance. Automatic, meaning after an easy set-up with a single line of code, it does its job consistently without taking up additional time, money and energy. It’ll update on its own with all of your regular web maintenance, so once it’s up and running you can rest easy. Complete, meaning it does everything it needs to and more, protecting you from costly ADA website compliance lawsuits down the road. It also works great with WordPress (case in point: our site), so it’ll be easy to add to any websites we’ve built for you.

How does it do all of this? After installation, an accessibility interface appears, allowing users to adjust design and functionality to their individual needs. Simultaneously, an AI background application provides capability of complex tasks like working with screen-readers for the visually impaired and offering keyboard navigation for those with motor disabilities.

Through these two interconnected tools, AccessiBe makes websites fully compliant within 48 hours of installation. It also re-scans sites every 24 hours for constant automatic maintenance, so you shouldn’t have to worry about it ever again.

DON’T RUN FROM THE LAW, FOLLOW IT!

ADA web compliance lawsuits are rising steadily every year at a rate of over 200%. AccessiBe protects your company from becoming a part of this growing statistic. Having an inaccessible website is a liability to any company, but is particularly risky for small and medium-sized businesses who can’t afford a costly settlement. That’s why it’s more important now than ever to make sure your website is always up to date with the latest standards for accessibility.

GROW YOUR BUSINESS AND SERVE DISABLED COMMUNITIES — IT’S A WIN-WIN!

As our lives become more virtual (especially nowadays because if you’re like us, you don’t leave the house for weeks at a time), inaccessible websites exclude those living with disabilities from engaging in normal social and buyer interactions. This severs the connections between businesses and disabled communities (up to 26% of the US population), hurting the quality of life for disabled people and your bottom line at the same time. That’s why it just makes sense for us to partner with accessiBe to help your company grow while providing meaningful online experiences for those with disabilities.

AccessiBe gives disabled communities consistent and reliable access to your website, including:

Ultimately, our partnership with accessiBe is about restoring broken business to consumer connections. AccessiBe uncomplicates online interactions for anyone who is living with a disability, re-establishing the flow of communication between them and your company.

If you have any questions or are ready to make your website fully ADA compliant, let us know. We’re here to help.

", "content_plain": "WHY WE’RE PARTNERING WITH ACCESSIBE FOR ADA WEBSITE COMPLIANCE We’re excited to announce our new partnership with accessiBe! From here on out, they’ll be helping us (and you) with ADA website compliance. If you’re wondering what ADA compliance means for your website, put simply, the Americans with Disabilities Act requires you (and every other business on the Internet) to provide accommodations so that those living with disabilities can reasonably access and use your site. This means you need a number of different website features to address a variety of different types of disabilities, which can be tricky for businesses to keep up as standards change. So ADA website compliance projects are necessary, but they can cost businesses a lot (sometimes $20,000 or more!) if they’re done manually. Manual compliance projects also require constant updates as you add content or make changes to your website — devouring precious resources, especially for small- to medium-sized businesses. And if your website is ever non-compliant throughout this tedious process, you risk a costly lawsuit. That’s why we’re partnering with accessiBe to solve these issues for our clients. AccessiBe is the only automatic, fully functional and cost-effective solution to ADA web compliance. If you want to know more about who they are, what they do, and why they do it, they explain it all better than we ever could on their website. And if you want to see their tool in action, check the right side of any page on our website. We love it so much, we’re using it, too! ADA WEB COMPLIANCE & WCAG — WHAT ALL THE ACRONYMS MEAN FOR YOUR ONLINE PRESENCE Legislation surrounding website accessibility can often be dense and confusing, so let’s get technical for a minute. The main legislation U.S. companies will want to pay attention to is the ADA, or Americans with Disabilities Act. Accessibility legislation like the ADA has led to the enforcement of an international standard for online accessibility, known as WCAG (Web Content Accessibility Guidelines) 2.1. WCAG follows four main principles: ensuring all websites are perceivable, operable, understandable and robust. Perceivable websites have elements that everyone can experience through their senses. Operable means that a website is easy for everyone to navigate, even those with motor and other disabilities. If a website is understandable, it’s devoid of any too technical terms and hard-to-follow instructions. Robust websites are built-out and optimized for use to their fullest extent, including compatibility with assistive technology like screen-readers. AccessiBe operates at and above the accessibility level required by legislation to offer a user-friendly experience to disabled populations. WHY AUTOMATIC AND COMPLETE ARE NOW TWO OF OUR FAVORITE WORDS AccessiBe uses world-leading technology to ensure automatic and complete ADA web compliance. Automatic, meaning after an easy set-up with a single line of code, it does its job consistently without taking up additional time, money and energy. It’ll update on its own with all of your regular web maintenance, so once it’s up and running you can rest easy. Complete, meaning it does everything it needs to and more, protecting you from costly ADA website compliance lawsuits down the road. It also works great with WordPress (case in point: our site), so it’ll be easy to add to any websites we’ve built for you. How does it do all of this? After installation, an accessibility interface appears, allowing users to adjust design and functionality to their individual needs. Simultaneously, an AI background application provides capability of complex tasks like working with screen-readers for the visually impaired and offering keyboard navigation for those with motor disabilities. Through these two interconnected tools, AccessiBe makes websites fully compliant within 48 hours of installation. It also re-scans sites every 24 hours for constant automatic maintenance, so you shouldn’t have to worry about it ever again. DON’T RUN FROM THE LAW, FOLLOW IT! ADA web compliance lawsuits are rising steadily every year at a rate of over 200%. AccessiBe protects your company from becoming a part of this growing statistic. Having an inaccessible website is a liability to any company, but is particularly risky for small and medium-sized businesses who can’t afford a costly settlement. That’s why it’s more important now than ever to make sure your website is always up to date with the latest standards for accessibility. GROW YOUR BUSINESS AND SERVE DISABLED COMMUNITIES — IT’S A WIN-WIN! As our lives become more virtual (especially nowadays because if you’re like us, you don’t leave the house for weeks at a time), inaccessible websites exclude those living with disabilities from engaging in normal social and buyer interactions. This severs the connections between businesses and disabled communities (up to 26% of the US population), hurting the quality of life for disabled people and your bottom line at the same time. That’s why it just makes sense for us to partner with accessiBe to help your company grow while providing meaningful online experiences for those with disabilities. AccessiBe gives disabled communities consistent and reliable access to your website, including: Individuals who are blind or visually impaired, through compatibility with e-readers and ability for users to change the coloration, brightness and text size on any partner site People who struggle with motor disabilities, by providing them with an accessible on-screen keyboard that helps them freely navigate your site Those with epilepsy, by allowing them to disable dangerous flashing elements on all pages as soon as they enter a new website People with cognitive disabilities like ADHD or dyslexia, by giving them access to a built-in dictionary that helps with dense descriptions and technical terms. They also provide adjustments that can alter any potentially distracting elements of your site like frequent pop-ups Ultimately, our partnership with accessiBe is about restoring broken business to consumer connections. AccessiBe uncomplicates online interactions for anyone who is living with a disability, re-establishing the flow of communication between them and your company. If you have any questions or are ready to make your website fully ADA compliant, let us know. We’re here to help.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2020/09/06092429/accessiBe-NgageContent.png", "modified": "2020-09-17T11:01:21-04:00" }, { "id": 25400, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/hubspot-practices/what-you-need-to-know-about-negative-scoring-attributes/", "title": "What You Need to Know About Negative Scoring Attributes", "h1": "What You Need to Know About Negative Scoring Attributes", "summary": "In the second blog of my HubSpot lead scoring series, I will be covering everything you need to know about negative scoring attributes! If you haven’t already, I suggest looking at my positive scoring blog before or after reading this …", "content": "

In the second blog of my HubSpot lead scoring series, I will be covering everything you need to know about negative scoring attributes! If you haven’t already, I suggest looking at my positive scoring blog before or after reading this one to get a complete understanding of scoring attributes and how they work.

What Are Negative Scoring Attributes?

As I mentioned above, if you’re not familiar with positive scoring attributes, be sure to refer back to the first blog of this series so you’ll be ready to understand and implement both.

While positive scoring attributes help you qualify prospects that take desirable actions, it’s also important to consider the attributes that don’t fit your definition of a qualified prospect.

HubSpot is only as smart as we tell it to be, so it will run with the rules that you set for every single contact in your database. Additionally, HubSpot does not consider who the prospect actually is unless we tell it to; it just looks at the data and the actions that they take.

Negative scoring attributes exist so that you can essentially exclude non-prospects from lead scoring and account for activities and properties that actually don’t make a prospect more qualified. This allows you to funnel out true, qualified leads from prospects that are unlikely to take the next steps.

Main Uses for Negative Scoring Attributes

When looking at negative scoring attributes, there are two main use cases that you should know. The first is excluding non-prospects from lead scoring, and the second is adjusting the scoring scale for prospects that have undesirable attributes.

When it comes to excluding non-prospects, a contact racking up a high score does not always guarantee that they are a legitimate qualified prospect, like in these instances:

In these cases, those contacts would likely meet your positive scoring attributes by opening and clicking on emails regularly, checking out your website and blog regularly, and downloading your content offers.

However, they’re not people that your sales team should be pursuing, and any activity notifications around their activity to your sales team distract from your actual qualified prospects.

While you can’t entirely exclude these contacts from the lead scoring rules, you can ensure that their activity will never trigger an internal email for the sales team by using negative attributes.

The Most impactful Negative Scoring Attributes

The most impactful negative attribute is subtracting points if the contact’s email address includes the domain of your company, your partner companies, spam companies, friend or relative’s companies, competitors’ companies, and so on.

\"negative

This is an example of subtracting points based on undesirable property values. This doesn’t seek to disqualify the prospect completely. It simply raises the bar for positive actions needed to trigger a notification for the sales team.

You can subtract as many points as you’d like to ensure that the contact will never trigger a notification. For example, we’ll subtract 1,000 points if their email domain belongs to a non-prospect.

Even though they’ll still be taking desirable actions, they’re essentially factored out of lead scoring and will never be sent to the sales team to pursue.

\"negative

This is an example of someone we, for instance, wouldn’t want to include in lead scoring since we know they’re not a prospect as they are from our company. Even though they’ll still be taking positive actions, they won’t be enough to reach the score that triggers the notification for sales.

You may also want to hold different prospects to different scoring requirements based on factors like:

While any of these could completely disqualify a prospect, such as a score of -1,000 points, depending on your organization, they’re more so meant to account for the undesirable attributes so that more positive actions must be taken before they’re passed on to the sales team.

This helps assign lead scoring priority. So if two contacts take the same exact activity, but one has a desirable company size and the other has an undesirable company size, the sales team will be notified about the desirable one first.

\"negative

As shown in the screenshot above, this negative scoring sets them back more, but they can come back and show that they’re engaged even though they’re using a personal email address.

If the less desirable contacts keep taking additional positive actions, the sales team will be notified. Even though they may not have the most desirable company size, they’ve shown that they’re engaged enough to have made up for the points they initially lost.

TALK WITH US TO GET STARTED

As you begin your own journey to set up a CRM and qualifying leads, you may find that you would like to speak with an expert to get you started.

Whether you’re just getting started with HubSpot or are looking to get the most out of your current setup, we would be happy to help. Contact us today so we can get started!

", "content_plain": "In the second blog of my HubSpot lead scoring series, I will be covering everything you need to know about negative scoring attributes! If you haven’t already, I suggest looking at my positive scoring blog before or after reading this one to get a complete understanding of scoring attributes and how they work. What Are Negative Scoring Attributes? As I mentioned above, if you’re not familiar with positive scoring attributes, be sure to refer back to the first blog of this series so you’ll be ready to understand and implement both. While positive scoring attributes help you qualify prospects that take desirable actions, it’s also important to consider the attributes that don’t fit your definition of a qualified prospect. HubSpot is only as smart as we tell it to be, so it will run with the rules that you set for every single contact in your database. Additionally, HubSpot does not consider who the prospect actually is unless we tell it to; it just looks at the data and the actions that they take. Negative scoring attributes exist so that you can essentially exclude non-prospects from lead scoring and account for activities and properties that actually don’t make a prospect more qualified. This allows you to funnel out true, qualified leads from prospects that are unlikely to take the next steps. Main Uses for Negative Scoring Attributes When looking at negative scoring attributes, there are two main use cases that you should know. The first is excluding non-prospects from lead scoring, and the second is adjusting the scoring scale for prospects that have undesirable attributes. When it comes to excluding non-prospects, a contact racking up a high score does not always guarantee that they are a legitimate qualified prospect, like in these instances: The contact is an internal team member The contact is a friend or relative The contact is spam (from a spam form submission about improving your SEO) The contact is your accountant/lawyer/marketing agency/vendor/etc. The contact is a competitor keeping tabs on you In these cases, those contacts would likely meet your positive scoring attributes by opening and clicking on emails regularly, checking out your website and blog regularly, and downloading your content offers. However, they’re not people that your sales team should be pursuing, and any activity notifications around their activity to your sales team distract from your actual qualified prospects. While you can’t entirely exclude these contacts from the lead scoring rules, you can ensure that their activity will never trigger an internal email for the sales team by using negative attributes. The Most impactful Negative Scoring Attributes The most impactful negative attribute is subtracting points if the contact’s email address includes the domain of your company, your partner companies, spam companies, friend or relative’s companies, competitors’ companies, and so on. This is an example of subtracting points based on undesirable property values. This doesn’t seek to disqualify the prospect completely. It simply raises the bar for positive actions needed to trigger a notification for the sales team. You can subtract as many points as you’d like to ensure that the contact will never trigger a notification. For example, we’ll subtract 1,000 points if their email domain belongs to a non-prospect. Even though they’ll still be taking desirable actions, they’re essentially factored out of lead scoring and will never be sent to the sales team to pursue. This is an example of someone we, for instance, wouldn’t want to include in lead scoring since we know they’re not a prospect as they are from our company. Even though they’ll still be taking positive actions, they won’t be enough to reach the score that triggers the notification for sales. You may also want to hold different prospects to different scoring requirements based on factors like: Their industry Their company size/annual revenue Last mail open (if no activity in 6-9 months, it could make sense to subtract points) Their email domain (if it’s a personal email address @gmail, yahoo, etc.) Their email activity (unsubscribed) Any custom property (i.e., number of voicemails left, trade show attendance) While any of these could completely disqualify a prospect, such as a score of -1,000 points, depending on your organization, they’re more so meant to account for the undesirable attributes so that more positive actions must be taken before they’re passed on to the sales team. This helps assign lead scoring priority. So if two contacts take the same exact activity, but one has a desirable company size and the other has an undesirable company size, the sales team will be notified about the desirable one first. As shown in the screenshot above, this negative scoring sets them back more, but they can come back and show that they’re engaged even though they’re using a personal email address. If the less desirable contacts keep taking additional positive actions, the sales team will be notified. Even though they may not have the most desirable company size, they’ve shown that they’re engaged enough to have made up for the points they initially lost. TALK WITH US TO GET STARTED As you begin your own journey to set up a CRM and qualifying leads, you may find that you would like to speak with an expert to get you started. Whether you’re just getting started with HubSpot or are looking to get the most out of your current setup, we would be happy to help. Contact us today so we can get started!", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2019/09/06092440/negative-scoring-attributes.jpg", "modified": "2019-09-19T16:38:35-04:00" }, { "id": 24192, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/news-and-events/growing-meet-new-content-director/", "title": "We’re Growing! Meet Our New Content Director", "h1": "We’re Growing! Meet Our New Content Director", "summary": "We’re well into the new year, and our team is off and running toward our goals for 2018. As we continue to get better at what we do, NgageContent is working toward bringing on new people who share our mission and can help us achieve more.", "content": "

Our Newest Staff Member, Scott, is Leading Our Content Team

We’re well into the new year, and our team is off and running toward our goals for 2018. As we continue to get better at what we do, NgageContent is working toward bringing on new people who share our mission and can help us achieve more. As a content marketing agency, our team is always looking for passionate writers who can effectively communicate who our clients are and how that fits with their strategy.

We’re excited that our team is growing, and we’re pleased to announce the addition of our new Director of Content, Scott Finkelstein.

\"yes\"

Scott joins our team with a breadth of experience creating content for many different industries. He has a degree in communication arts and journalism from Malone University, and experience working for a software development company, a marketing communications agency, and most recently, a nationwide mortgage lender.

At his previous position, Scott helped launch marketing platforms and tools for their nationwide branch network, managed a team of designers and writers, and managed the marketing onboarding process for newly recruited branches.

With his experience, Scott will be able to help our team with content development from emails to web content, and his experience will allow him to be flexible and easily adapt to our different clients’ goals. He’s also worked with a few of our clients in the past, which makes it easy for him to hit the ground running.

“I’m excited to put that insight, flexibility, and adaptability to work in our clients’ content strategies.”

Scott is also a friend of the family. He joins our team already knowing and having worked with Mike and JD in a past life, so he has no problem fitting in with the culture of our office that includes a long history of inside jokes and SNL videos.

As a full-blown everyday carry (EDC) enthusiast, he believes in having the right tools on hand when you need them. He’s also written a novel and more than 100 short stories about a world he made up — purely as a mental/writing exercise.

When he’s not at work, Scott and his wife love to explore new cities and revisit their favorites like Chicago and Columbus. If they’re not traveling, you can find them hanging with friends, camping, or just being lazy couch potatoes.

", "content_plain": "Our Newest Staff Member, Scott, is Leading Our Content Team We’re well into the new year, and our team is off and running toward our goals for 2018. As we continue to get better at what we do, NgageContent is working toward bringing on new people who share our mission and can help us achieve more. As a content marketing agency, our team is always looking for passionate writers who can effectively communicate who our clients are and how that fits with their strategy. We’re excited that our team is growing, and we’re pleased to announce the addition of our new Director of Content, Scott Finkelstein. Scott joins our team with a breadth of experience creating content for many different industries. He has a degree in communication arts and journalism from Malone University, and experience working for a software development company, a marketing communications agency, and most recently, a nationwide mortgage lender. At his previous position, Scott helped launch marketing platforms and tools for their nationwide branch network, managed a team of designers and writers, and managed the marketing onboarding process for newly recruited branches. With his experience, Scott will be able to help our team with content development from emails to web content, and his experience will allow him to be flexible and easily adapt to our different clients’ goals. He’s also worked with a few of our clients in the past, which makes it easy for him to hit the ground running. “I’m excited to put that insight, flexibility, and adaptability to work in our clients’ content strategies.” Scott is also a friend of the family. He joins our team already knowing and having worked with Mike and JD in a past life, so he has no problem fitting in with the culture of our office that includes a long history of inside jokes and SNL videos. As a full-blown everyday carry (EDC) enthusiast, he believes in having the right tools on hand when you need them. He’s also written a novel and more than 100 short stories about a world he made up — purely as a mental/writing exercise. When he’s not at work, Scott and his wife love to explore new cities and revisit their favorites like Chicago and Columbus. If they’re not traveling, you can find them hanging with friends, camping, or just being lazy couch potatoes.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092509/welcome-Scott-Finkelstein.jpg", "modified": "2018-03-20T17:07:08-04:00" }, { "id": 24152, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/get-together-copy-style-guide/", "title": "Get it Together With a Copy Style Guide", "h1": "Get it Together With a Copy Style Guide", "summary": "Is the content on your site starting to feel disorganized? What’s your style? If you’re staring at the computer with a blank look, you need a proper copy style guide to lead your messaging strategy forward.", "content": "

If You Want Your Content to Make an Impact, Make Sure it All Reads the Same Way

Is the content on your site starting to feel disorganized? What’s your style? If you’re staring at the computer with a blank look, you need a proper copy style guide to lead your messaging strategy forward. Putting a set of standards in place to use for content creation is the best way to help your words look uniform and clean, no matter where people are reading about your brand.

It’s likely your site has a brand style guide detailing the ways your logo can be displayed — and the way it can’t — but what about the way your brand communicates with people? Just like a brand style guide details how your colors can be used and the fonts you prefer, your copy style guide is a set of rules that define how your company chooses to speak to your audience.

This doesn’t just apply to your web content, either. Your internal style guide is going to apply to every form of communication your business produces, from web content pages to the spur of the moment powerpoint your sales team put together. If you have someone approach you wanting to create a guest blog, a style guide will also help them make sure that their voice is able to match your brand’s.

You start to see inconsistencies when people outside of your editorial team are creating content on their own without your knowledge. If they have a style guide to reference while they’re writing, you won’t have to worry about major inconsistencies in your brand voice.

If you’re taking the time to invest in a content marketing strategy, you need to set time aside to create a style guide. Why put all the effort into creating all that content if you’re not going to make sure it’s effective as possible?

The content on your site is going to tell visitors the story of your brand, and if it isn’t consistent, your message isn’t going to carry any weight. You want your brand to be credible, right? Then your brand voice has to be understood by your editorial team, and anyone else who is thinking about creating content.

Consistency within your site copy is crucial to making sure your message has an effective impact on your audience. Without it, you’re going to look unprofessional and careless. And you can pretty much forget about proving to people that you’re an expert in your field. Your style guide eliminates risk by giving your writers a baseline for writing before they head down the wrong path.

If you’re scoffing at us thinking, our editorial team is experienced enough to write the right way, consider this: are you sure you’ve told them what the “right” way is? Without a copy style guide at their disposal, they probably don’t. Think of your guide as a way of giving your writers the tools they need to complete their work properly. You’re not telling them how to do their job, but giving them the means to do it right the first time.

You’re also going to eliminate the — let’s say, unique, quirks that might drive you up the wall when you find them in content pieces. Is there a certain sales agent who has a fondness for putting two spaces after a period? An executive with a penchant for flowery language? While we can agree quietly in secret that these people are terrible, you probably have at least one in your organization, and a style guide will help keep them in line.

A copy style guide is also going to make the work easier. If your writers are already clear of the expectations for voice and tone, as well as how grammar and sentence structure should be carried out, it’s going to make the editing and revision process a lot smoother and easier to get through.

From your homepage to your blog posts, your content needs to follow a set of rules, whether they’re set by your company or by a professional style guide. How does your brand use the Oxford comma? Will you use the % symbol or write out percent? Do you want your voice to come off as conversational or factual? If you have trademarked phrases, how are they spelled? These are just a few of the questions you’ll want to think about when you go to putting together your style guide.

Leave (Most of) the Pains of Copywriting Behind With a Clear and Concise Copy Style Guide

Before you get overwhelmed, you don’t have to create an entire guide from scratch. Follow the rules of one of the standard style guides that have already been created, this isn’t a bad thing to do! In case you were interested, we’d recommend using the AP Stylebook. This style guide was created by Associated Press journalists and is used for corporate communications around the world. We use this guide internally for our own messaging, and it’s an easy way to standardize everything at once. There are other options for style guides as well, including the Chicago Manual of Style or even businesses who have created their own and made it public. See The New York Times and MailChimp.

Does your content need help?

Our website evaluation looks at your entire site to see what you can do better

\"GET

Whichever manual you choose to follow, first, make sure you actually follow it. This isn’t a new year’s resolution you forget all about by February. You have to stay true to your style guide, and that may mean being a stickler for it in the beginning. Second, you’re also going to have to include some tweaks based on the personal preferences of your brand. While a style guide covers grammar, spelling, and usage, it’s not going to cover the terms or style specific to you. Your company name, specific product titles, and industry terms aren’t going to be outlined in a guide, so how you use them is completely up to your team.

This is where a copy style guide truly comes in handy. A grammar expert might notice a missing Oxford comma (if you’re choosing to use it), but most people are going to recognize there’s a discrepancy between a hyphen here but not there, or different spellings of terms specific to your business. You’ll want to put together a list of terms or phrases that your business uses a lot as a foundation for your guide. Not sure how to find these? Ask your writers! The people closest to your brand and your content creation are going to be the most helpful in this process because they’ll know how your audience wants to be spoken to, and what they understand best.

It might also be helpful to talk to the people who hold power over approving content, (if that’s you, this one is easy). What do they not like seeing in your brand’s communications? Find out what their do’s and don’ts are and have those included as well — to a point, of course. There’s only so much time in a day to argue about whether or not to use the Oxford comma.

Once you’ve created your internal style guide, make sure you’re using it, but also don’t be afraid to update it. This is a living, breathing document that’s going to change as your business grows, so it’s important to make sure it stays up to date. You don’t need to be tweaking it daily, but a solid refresh every six months or so will do you good.

Better content is achievable, you just need to make sure your brand is understood in the same way by everyone. Content has an impact on your audience, and by creating a copy style guide you’ll be making that impact even more powerful.

", "content_plain": "If You Want Your Content to Make an Impact, Make Sure it All Reads the Same Way Is the content on your site starting to feel disorganized? What’s your style? If you’re staring at the computer with a blank look, you need a proper copy style guide to lead your messaging strategy forward. Putting a set of standards in place to use for content creation is the best way to help your words look uniform and clean, no matter where people are reading about your brand. It’s likely your site has a brand style guide detailing the ways your logo can be displayed — and the way it can’t — but what about the way your brand communicates with people? Just like a brand style guide details how your colors can be used and the fonts you prefer, your copy style guide is a set of rules that define how your company chooses to speak to your audience. This doesn’t just apply to your web content, either. Your internal style guide is going to apply to every form of communication your business produces, from web content pages to the spur of the moment powerpoint your sales team put together. If you have someone approach you wanting to create a guest blog, a style guide will also help them make sure that their voice is able to match your brand’s. You start to see inconsistencies when people outside of your editorial team are creating content on their own without your knowledge. If they have a style guide to reference while they’re writing, you won’t have to worry about major inconsistencies in your brand voice. If you’re taking the time to invest in a content marketing strategy, you need to set time aside to create a style guide. Why put all the effort into creating all that content if you’re not going to make sure it’s effective as possible? The content on your site is going to tell visitors the story of your brand, and if it isn’t consistent, your message isn’t going to carry any weight. You want your brand to be credible, right? Then your brand voice has to be understood by your editorial team, and anyone else who is thinking about creating content. Consistency within your site copy is crucial to making sure your message has an effective impact on your audience. Without it, you’re going to look unprofessional and careless. And you can pretty much forget about proving to people that you’re an expert in your field. Your style guide eliminates risk by giving your writers a baseline for writing before they head down the wrong path. If you’re scoffing at us thinking, our editorial team is experienced enough to write the right way, consider this: are you sure you’ve told them what the “right” way is? Without a copy style guide at their disposal, they probably don’t. Think of your guide as a way of giving your writers the tools they need to complete their work properly. You’re not telling them how to do their job, but giving them the means to do it right the first time. You’re also going to eliminate the — let’s say, unique, quirks that might drive you up the wall when you find them in content pieces. Is there a certain sales agent who has a fondness for putting two spaces after a period? An executive with a penchant for flowery language? While we can agree quietly in secret that these people are terrible, you probably have at least one in your organization, and a style guide will help keep them in line. A copy style guide is also going to make the work easier. If your writers are already clear of the expectations for voice and tone, as well as how grammar and sentence structure should be carried out, it’s going to make the editing and revision process a lot smoother and easier to get through. From your homepage to your blog posts, your content needs to follow a set of rules, whether they’re set by your company or by a professional style guide. How does your brand use the Oxford comma? Will you use the % symbol or write out percent? Do you want your voice to come off as conversational or factual? If you have trademarked phrases, how are they spelled? These are just a few of the questions you’ll want to think about when you go to putting together your style guide. Leave (Most of) the Pains of Copywriting Behind With a Clear and Concise Copy Style Guide Before you get overwhelmed, you don’t have to create an entire guide from scratch. Follow the rules of one of the standard style guides that have already been created, this isn’t a bad thing to do! In case you were interested, we’d recommend using the AP Stylebook. This style guide was created by Associated Press journalists and is used for corporate communications around the world. We use this guide internally for our own messaging, and it’s an easy way to standardize everything at once. There are other options for style guides as well, including the Chicago Manual of Style or even businesses who have created their own and made it public. See The New York Times and MailChimp. Does your content need help? Our website evaluation looks at your entire site to see what you can do better Whichever manual you choose to follow, first, make sure you actually follow it. This isn’t a new year’s resolution you forget all about by February. You have to stay true to your style guide, and that may mean being a stickler for it in the beginning. Second, you’re also going to have to include some tweaks based on the personal preferences of your brand. While a style guide covers grammar, spelling, and usage, it’s not going to cover the terms or style specific to you. Your company name, specific product titles, and industry terms aren’t going to be outlined in a guide, so how you use them is completely up to your team. This is where a copy style guide truly comes in handy. A grammar expert might notice a missing Oxford comma (if you’re choosing to use it), but most people are going to recognize there’s a discrepancy between a hyphen here but not there, or different spellings of terms specific to your business. You’ll want to put together a list of terms or phrases that your business uses a lot as a foundation for your guide. Not sure how to find these? Ask your writers! The people closest to your brand and your content creation are going to be the most helpful in this process because they’ll know how your audience wants to be spoken to, and what they understand best. It might also be helpful to talk to the people who hold power over approving content, (if that’s you, this one is easy). What do they not like seeing in your brand’s communications? Find out what their do’s and don’ts are and have those included as well — to a point, of course. There’s only so much time in a day to argue about whether or not to use the Oxford comma. Once you’ve created your internal style guide, make sure you’re using it, but also don’t be afraid to update it. This is a living, breathing document that’s going to change as your business grows, so it’s important to make sure it stays up to date. You don’t need to be tweaking it daily, but a solid refresh every six months or so will do you good. Better content is achievable, you just need to make sure your brand is understood in the same way by everyone. Content has an impact on your audience, and by creating a copy style guide you’ll be making that impact even more powerful.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092459/copy-style-guide.jpg", "modified": "2018-01-24T23:21:19-05:00" }, { "id": 23772, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/web-design/website-sucks-part-7-website-security-certificates/", "title": "Your Website Sucks! Part 7: Website Security Certificates", "h1": "Your Website Sucks! Part 7: Website Security Certificates", "summary": "Is your website secure? In order to keep your website protected, you need to have a website security certificate — otherwise you might be at risk.", "content": "

Is your website secure? In order to keep your website protected, you need to have a website security certificate — otherwise you might be at risk.

You might be thinking, but there’s nothing on my website to steal! Which may be true, but stealing credit card information isn’t the only motivation that hackers have. They might just want to break into your site because they can. Plus, if you’re collecting email addresses or other forms of contact information (which you should be with good CTAs), whether they’re important or not, if your site is unprotected a hacker can jump on your site and intercept that information.

Without security on your website, hackers can easily place code on your site that watches your site for when people start to put in information. As soon as they do, the code records the information and sends it directly to the hacker — all without you having any idea.

A website security certificate gives your site a barrier of protection so you’re not just standing out in the open like a deer in headlights. Does your site have a lock before the URL in the search bar? This is your SSL, the website security certificate keeping things safe. This is also what makes the difference between the “http” and “https” in your web address. This little lock shows anyone who comes to your site that the information here is encrypted so it can’t be compromised by hackers. There are different kinds of website security certificates that you can use to have strong security on your site, but an SSL is the standard.

As technology has advanced over time, it’s become easier for hackers to steal information, but it’s also become easier to protect yourself. Big profile attacks have made consumers more wary about how they’re giving out their private or personal information on the web, and if your site doesn’t have an SSL, it can be a huge turnoff.

Even if you think your audience isn’t at a high risk for stealing, visitors want to see that your site is secure. Without it, you could be missing out on the opportunity for organic leads. User experience plays a big role into how you’re converting and nurturing leads. By giving your visitors peace of mind through keeping your site secure, you’re making the experience they have on your site that much better.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

READ NOW

Lock it Up! Your Site Needs a Website Security Certificate to Be Protected on the Web

Don’t let your site have a major red flag — about half of all websites have an active SSL certificate, and the numbers are rising. The web is becoming a safer place to be, and because of that, you can also be rewarded for making sure your site is protected under a website security certificate.

Similar to how a mobile ready site will give you a boost in search, Google is making it so that sites with an SSL will also receive a boost in their search rankings compared to those who don’t. Granted, the benefit isn’t huge — right now it’s only around a 1 percent jump in your ranking, but this can quickly change.

Having a site designed for mobile became a requirement after Google’s “Mobilegeddon” update because Google saw that a majority of users were performing search queries from their phones. There hasn’t been an algorithm update that directly favors security licenses yet, but Google is recognizing that this is something people are looking for when they’re searching, and in an effort to make the web even safer, a change like this could be coming soon.

What does that mean for your site? Get ahead of the curve and put an SSL on your website. You will have to make sure that it’s up to date — SSLs come with an expiration date after a year, and you can be fined if you don’t update them within a certain time period. Typically the default is one year, but there are options for longer contracts that you can find. You’ll also want to make sure that everything on your site is secure, including your blog and any landing pages you have. You may have to pay for an SSL, but the price is worth virtually eliminating the risk that your site could be compromised.

With an SSL on your site, you’ll receive the benefit of building trust with visitors, and if Google does end up rolling out an update that makes having a secure site a requirement, you’ll be steps ahead of your competition.

This is the last part of our series, Your Website Sucks!, we hoped you learned a few tips that you can use to make your website better. Did you miss a post along the way? Here’s the full blog series:
Part 1: Improve Site Performance
Part 2: Inbound Content
Part 3: Types of CTAs
Part 4: Having a Social Media Plan
Part 5: Mobile Web Design
Part 6: SEO Benefits

\"why

", "content_plain": "Is your website secure? In order to keep your website protected, you need to have a website security certificate — otherwise you might be at risk. You might be thinking, but there’s nothing on my website to steal! Which may be true, but stealing credit card information isn’t the only motivation that hackers have. They might just want to break into your site because they can. Plus, if you’re collecting email addresses or other forms of contact information (which you should be with good CTAs), whether they’re important or not, if your site is unprotected a hacker can jump on your site and intercept that information. Without security on your website, hackers can easily place code on your site that watches your site for when people start to put in information. As soon as they do, the code records the information and sends it directly to the hacker — all without you having any idea. A website security certificate gives your site a barrier of protection so you’re not just standing out in the open like a deer in headlights. Does your site have a lock before the URL in the search bar? This is your SSL, the website security certificate keeping things safe. This is also what makes the difference between the “http” and “https” in your web address. This little lock shows anyone who comes to your site that the information here is encrypted so it can’t be compromised by hackers. There are different kinds of website security certificates that you can use to have strong security on your site, but an SSL is the standard. As technology has advanced over time, it’s become easier for hackers to steal information, but it’s also become easier to protect yourself. Big profile attacks have made consumers more wary about how they’re giving out their private or personal information on the web, and if your site doesn’t have an SSL, it can be a huge turnoff. Even if you think your audience isn’t at a high risk for stealing, visitors want to see that your site is secure. Without it, you could be missing out on the opportunity for organic leads. User experience plays a big role into how you’re converting and nurturing leads. By giving your visitors peace of mind through keeping your site secure, you’re making the experience they have on your site that much better. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW Lock it Up! Your Site Needs a Website Security Certificate to Be Protected on the Web Don’t let your site have a major red flag — about half of all websites have an active SSL certificate, and the numbers are rising. The web is becoming a safer place to be, and because of that, you can also be rewarded for making sure your site is protected under a website security certificate. Similar to how a mobile ready site will give you a boost in search, Google is making it so that sites with an SSL will also receive a boost in their search rankings compared to those who don’t. Granted, the benefit isn’t huge — right now it’s only around a 1 percent jump in your ranking, but this can quickly change. Having a site designed for mobile became a requirement after Google’s “Mobilegeddon” update because Google saw that a majority of users were performing search queries from their phones. There hasn’t been an algorithm update that directly favors security licenses yet, but Google is recognizing that this is something people are looking for when they’re searching, and in an effort to make the web even safer, a change like this could be coming soon. What does that mean for your site? Get ahead of the curve and put an SSL on your website. You will have to make sure that it’s up to date — SSLs come with an expiration date after a year, and you can be fined if you don’t update them within a certain time period. Typically the default is one year, but there are options for longer contracts that you can find. You’ll also want to make sure that everything on your site is secure, including your blog and any landing pages you have. You may have to pay for an SSL, but the price is worth virtually eliminating the risk that your site could be compromised. With an SSL on your site, you’ll receive the benefit of building trust with visitors, and if Google does end up rolling out an update that makes having a secure site a requirement, you’ll be steps ahead of your competition. This is the last part of our series, Your Website Sucks!, we hoped you learned a few tips that you can use to make your website better. Did you miss a post along the way? Here’s the full blog series: Part 1: Improve Site Performance Part 2: Inbound Content Part 3: Types of CTAs Part 4: Having a Social Media Plan Part 5: Mobile Web Design Part 6: SEO Benefits", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092507/security-certificates.jpg", "modified": "2017-09-28T09:33:54-04:00" }, { "id": 23770, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/inbound-seo/your-website-sucks-part-6-seo-benefits/", "title": "Your Website Sucks! Part 6: SEO Benefits", "h1": "Your Website Sucks! Part 6: SEO Benefits", "summary": "When people think about inbound marketing, the first thing they usually think about is using SEO and what the SEO benefits could be. Think about this: have the me", "content": "

When people think about inbound marketing, the first thing they usually think about is using SEO and what the SEO benefits could be. Think about this: have the members of your sales team ever expressed that they want to see more appropriate leads come through the site? The biggest SEO benefit of them all is the opportunity to target your audience through the things they’re already searching for with keywords.

Keywords are a string of three to five words that make up a phrase for what you want to create your content around, like “Cleveland inbound marketing agencies.” Anything that can be searched in Google is a keyword, but the trick to using SEO is finding the ones that work for your business that also have an opportunity to pull organic traffic around them.

\"seo

For example, if you sell business cards, you’re probably never going to rank for just “business cards” because the search term is too broad, and there are already sites who have owned the space for a long time. Your goal with SEO benefits is to have your site show up on the first page of Google results. With broader search terms, you not only have to deal with a lot of competition for the space, but there’s usually a Wikipedia page in the top five spots and other Google features to help make the user experience better. Recently Google has started including a drop down menu of frequently asked questions around your search term at the top of the page. While this is helpful, it pushes the actual website results further down the page.

With more targeted keywords like “creative business card design” or “business card design Cleveland” you have a higher chance of owning the space because it’s a more targeted area. The best way to find keywords is to understand just what your audience is searching for. Within your industry, figure out the questions that people are asking and build your keywords around that. Use a tool like Moz to help you find keywords and understand how much activity is going on around them. Once you have a few that you’d like to target within your content, there’s several things to remember to make sure that your page will be able to reap the SEO benefits once it’s live.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

READ NOW

Take it All In: With a Inbound Marketing Website, You’ll be Reaping the SEO Benefits in No Time

Within your content, your keyword should appear seven to 10 times, (and yes, only one keyword per page). This way, when search engines crawl your site, they pick up the identified keyword and make sure the content they’re crawling has enough content about the keyword to be a valuable resource. It doesn’t have to be the exact phrasing every time either. With Google’s updates for semantic search, it’s okay to say “creative designs for business cards” and have it be counted as one of your seven times. Google does this to prevent keyword stuffing (filling a page with one keyword) and to help reach people who are searching for the same thing with a little bit different phrasing.

In your content you’ll also want to make sure that you have a headline that includes the keyword, but keep it short. You don’t need to have any headlines in your content that are more than 70 characters. Once you’ve written a little bit, add a subhead or H2 with your keyword included. These can be longer than a main headline because you’re not worried about the space on the search results page when your page shows up. If you have any images on your page, you’ll also want to make sure that they all have an alt tag as the keyword.

Next, you’ll want to write a meta description for your page. This is the content that shows up under the page title in your search results. If you’ve paid attention to them while searching, you might have noticed that Google puts the words in your search term in bold as they appear in the meta description. Making sure your keyword is in the meta description is crucial to being sure that people will be able to find you. You have limited space with these, just like the headlines, so try and keep your meta descriptions under 155 characters so that the whole message displays on screen.

Sitting back and waiting for the leads to roll in just doesn’t work. You have to put in the effort to start pulling organic leads, and that’s how you see the SEO benefits on your site. Start looking into some keywords for your space — your sales team will thank you. We have one more chapter left in our steps to a better website! Read our insight on having an SSL license for your website here. Want to start from the beginning? Let’s take it from the top.

\"why

", "content_plain": "When people think about inbound marketing, the first thing they usually think about is using SEO and what the SEO benefits could be. Think about this: have the members of your sales team ever expressed that they want to see more appropriate leads come through the site? The biggest SEO benefit of them all is the opportunity to target your audience through the things they’re already searching for with keywords. Keywords are a string of three to five words that make up a phrase for what you want to create your content around, like “Cleveland inbound marketing agencies.” Anything that can be searched in Google is a keyword, but the trick to using SEO is finding the ones that work for your business that also have an opportunity to pull organic traffic around them. For example, if you sell business cards, you’re probably never going to rank for just “business cards” because the search term is too broad, and there are already sites who have owned the space for a long time. Your goal with SEO benefits is to have your site show up on the first page of Google results. With broader search terms, you not only have to deal with a lot of competition for the space, but there’s usually a Wikipedia page in the top five spots and other Google features to help make the user experience better. Recently Google has started including a drop down menu of frequently asked questions around your search term at the top of the page. While this is helpful, it pushes the actual website results further down the page. With more targeted keywords like “creative business card design” or “business card design Cleveland” you have a higher chance of owning the space because it’s a more targeted area. The best way to find keywords is to understand just what your audience is searching for. Within your industry, figure out the questions that people are asking and build your keywords around that. Use a tool like Moz to help you find keywords and understand how much activity is going on around them. Once you have a few that you’d like to target within your content, there’s several things to remember to make sure that your page will be able to reap the SEO benefits once it’s live. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW Take it All In: With a Inbound Marketing Website, You’ll be Reaping the SEO Benefits in No Time Within your content, your keyword should appear seven to 10 times, (and yes, only one keyword per page). This way, when search engines crawl your site, they pick up the identified keyword and make sure the content they’re crawling has enough content about the keyword to be a valuable resource. It doesn’t have to be the exact phrasing every time either. With Google’s updates for semantic search, it’s okay to say “creative designs for business cards” and have it be counted as one of your seven times. Google does this to prevent keyword stuffing (filling a page with one keyword) and to help reach people who are searching for the same thing with a little bit different phrasing. In your content you’ll also want to make sure that you have a headline that includes the keyword, but keep it short. You don’t need to have any headlines in your content that are more than 70 characters. Once you’ve written a little bit, add a subhead or H2 with your keyword included. These can be longer than a main headline because you’re not worried about the space on the search results page when your page shows up. If you have any images on your page, you’ll also want to make sure that they all have an alt tag as the keyword. Next, you’ll want to write a meta description for your page. This is the content that shows up under the page title in your search results. If you’ve paid attention to them while searching, you might have noticed that Google puts the words in your search term in bold as they appear in the meta description. Making sure your keyword is in the meta description is crucial to being sure that people will be able to find you. You have limited space with these, just like the headlines, so try and keep your meta descriptions under 155 characters so that the whole message displays on screen. Sitting back and waiting for the leads to roll in just doesn’t work. You have to put in the effort to start pulling organic leads, and that’s how you see the SEO benefits on your site. Start looking into some keywords for your space — your sales team will thank you. We have one more chapter left in our steps to a better website! Read our insight on having an SSL license for your website here. Want to start from the beginning? Let’s take it from the top.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092522/seo-benefits.jpg", "modified": "2017-09-27T08:27:30-04:00" }, { "id": 23768, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/web-design/website-sucks-part-5-mobile-website-design/", "title": "Your Website Sucks! Part 5: Mobile Website Design", "h1": "Your Website Sucks! Part 5: Mobile Website Design", "summary": "With blogging and social media on the rise, mobile website design has become more important than ever. When Google introduced the “Mobilegeddon” update in 2015, it chan", "content": "

With blogging and social media on the rise, mobile website design has become more important than ever.

When Google introduced the “Mobilegeddon” update in 2015, it changed the way that we look at mobile website design. The update made it so that sites built with mobile website design would be given the benefit of ranking higher in search results over sites that don’t have any mobile design at all.

What does that mean for you? Rather than being a strongly recommended suggestion, mobile website design is a requirement for having a solid inbound marketing website at your disposal. In recent years, the way people search has changed. More than half of all search queries are coming from mobile phones, and if your site isn’t built to work in that type of setting, it ruins the user experience and the rate of your organic traffic is only going to fall.

Google’s mission is to provide the best possible user experience for anyone who types in a search query, which means that your site has to play to their standards in order to be ranked well. But user experience should also be important to your brand too.

\"mobile

When people come to your website, things should be easy to find, read, and navigate — especially when you’re visiting from a 5-inch screen. User experience for mobile website design is huge because it’s a completely different realm than a desktop. Not everything on a monitor can fit on your phone screen, and without mobile website design, you have everything crammed in a small space, which makes finding what you want almost impossible. Ever visited a site where the icons and buttons overlapped each other on the mobile site or the entire site zoomed out to make the full website fit on your screen? It’s incredibly frustrating just trying to find the page you want, and that’s not the experience you want your visitors to have.

Mobile Website Design Makes Sure Your Website Looks Good No Matter Where You Pull it Up

Surprisingly enough, many businesses actually do not have mobile website design incorporated into their site. By taking the step forward to make your site accessible to everyone, anywhere, you can actually put yourself steps ahead of your competitors.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

READ NOW

Not sure if your site is mobile ready? Pull up your site and grab the corner of the window, then shrink it horizontally. Does the page react and fit to the new window shape? This is called responsive site design, and it basically means that your site is built so that it responds to the size of the window. With this design, your site will be ready whether you’re pulling it up on your phone or your laptop.

If your site pulls up really zoomed out on mobile, this could be an issue with your site’s viewport. The viewport is the window of what you can see on your website, and when it’s not configured for mobile, you see the desktop version of your site on your phone screen. The amount of zooming that has to be done just to read the content when the viewport for mobile isn’t working is enough to drive anyone insane.

Once you have this fixed, your site will look a thousand times better on your phone because it will be easy to read, but what about the actual way it looks and feels? When you’re browsing the web on mobile it’s a completely different and much more interactive experience than on a desktop. A good website with mobile design is easy to navigate with your fingers and thumbs, and it’s just as simple to find the information you’re looking for.

Lastly, we’ve mentioned this before, but it’s important so we’ll say it again. Your site needs to be fast — whether you’re looking on your computer or your phone. With mobile, it’s easier for people to get frustrated and leave your site faster because they could be anywhere and need results right away. A slow website doesn’t benefit anyone, and for every second that goes by you lose more visitors.

Mobile website design is becoming more and more important as technology continues to advance and change around the world. But mobile websites are just one thing you can do to have a better website overall. Want to learn the rest? Check out Part 6 of our Your Website Sucks! series on using SEO on your website here. Want to start from the beginning? Let’s take it from the top.

\"why

", "content_plain": "With blogging and social media on the rise, mobile website design has become more important than ever. When Google introduced the “Mobilegeddon” update in 2015, it changed the way that we look at mobile website design. The update made it so that sites built with mobile website design would be given the benefit of ranking higher in search results over sites that don’t have any mobile design at all. What does that mean for you? Rather than being a strongly recommended suggestion, mobile website design is a requirement for having a solid inbound marketing website at your disposal. In recent years, the way people search has changed. More than half of all search queries are coming from mobile phones, and if your site isn’t built to work in that type of setting, it ruins the user experience and the rate of your organic traffic is only going to fall. Google’s mission is to provide the best possible user experience for anyone who types in a search query, which means that your site has to play to their standards in order to be ranked well. But user experience should also be important to your brand too. When people come to your website, things should be easy to find, read, and navigate — especially when you’re visiting from a 5-inch screen. User experience for mobile website design is huge because it’s a completely different realm than a desktop. Not everything on a monitor can fit on your phone screen, and without mobile website design, you have everything crammed in a small space, which makes finding what you want almost impossible. Ever visited a site where the icons and buttons overlapped each other on the mobile site or the entire site zoomed out to make the full website fit on your screen? It’s incredibly frustrating just trying to find the page you want, and that’s not the experience you want your visitors to have. Mobile Website Design Makes Sure Your Website Looks Good No Matter Where You Pull it Up Surprisingly enough, many businesses actually do not have mobile website design incorporated into their site. By taking the step forward to make your site accessible to everyone, anywhere, you can actually put yourself steps ahead of your competitors. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW Not sure if your site is mobile ready? Pull up your site and grab the corner of the window, then shrink it horizontally. Does the page react and fit to the new window shape? This is called responsive site design, and it basically means that your site is built so that it responds to the size of the window. With this design, your site will be ready whether you’re pulling it up on your phone or your laptop. If your site pulls up really zoomed out on mobile, this could be an issue with your site’s viewport. The viewport is the window of what you can see on your website, and when it’s not configured for mobile, you see the desktop version of your site on your phone screen. The amount of zooming that has to be done just to read the content when the viewport for mobile isn’t working is enough to drive anyone insane. Once you have this fixed, your site will look a thousand times better on your phone because it will be easy to read, but what about the actual way it looks and feels? When you’re browsing the web on mobile it’s a completely different and much more interactive experience than on a desktop. A good website with mobile design is easy to navigate with your fingers and thumbs, and it’s just as simple to find the information you’re looking for. Lastly, we’ve mentioned this before, but it’s important so we’ll say it again. Your site needs to be fast — whether you’re looking on your computer or your phone. With mobile, it’s easier for people to get frustrated and leave your site faster because they could be anywhere and need results right away. A slow website doesn’t benefit anyone, and for every second that goes by you lose more visitors. Mobile website design is becoming more and more important as technology continues to advance and change around the world. But mobile websites are just one thing you can do to have a better website overall. Want to learn the rest? Check out Part 6 of our Your Website Sucks! series on using SEO on your website here. Want to start from the beginning? Let’s take it from the top.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092507/mobile-website-design.jpg", "modified": "2017-09-26T08:46:26-04:00" }, { "id": 23766, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/b2b-branding/website-sucks-part-4-social-media-plan/", "title": "Your Website Sucks! Part 4: Having a Social Media Plan", "h1": "Your Website Sucks! Part 4: Having a Social Media Plan", "summary": "Want more people to find your website online? Start using a consistent social media plan! If your business isn’t on social media yet, you need to be. Not every platform", "content": "

Want more people to find your website online? Start using a consistent social media plan!

If your business isn’t on social media yet, you need to be. Not every platform may be right for you, and that’s fine, but without anything your brand will look outdated. You’re also missing out on a ton of opportunities for organic traffic — 20 percent of referral traffic to websites comes directly from social media.

You don’t want your business to look like it’s stuck in the stone ages. The way that people are searching today essentially requires your business to be on social media in order to continue to be found more often. With the right social media plan you can work on roping in some of that referral traffic for your business.

\"social

Social media is also a great place to connect on a more intimate level with your audience. With social media, you and your target audience can talk directly to each other, sharing ideas and thoughts within the industry. You can also use social media to answer customer questions and give updates on your business. With an active presence, you can give your target audience an inside look directly into the heart of your business.

Of course, just like a blog, having social media accounts means you need to update them consistently. Almost equally as bad as being absent from social media is having an account that hasn’t been active for months. If visitors see your account’s last post was six months ago, they’re going to wonder if your business still exists, and it won’t bring any traffic boost to your site.

Get With the Times! Build a Social Media Plan to Start Engaging More With Your Audience

A smart social media plan means you’re posting on your accounts at least once every few days to make sure you’re staying relevant and consistent. Not sure what to share? Your plan will include that too.

Remember the blog you need to have that we keep mentioning? Social media is a great place to share all the awesome posts you put together. Whenever you post new blogs, share them! Create a cycle where you’re constantly showing a blog post new or old , this way your older posts can still rake in some traffic from your shares.

WORRIED YOUR WEBSITE SUCKS?

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You also want to share content that’s not your own. Social media isn’t completely about you! Find major influencers in your space and share their content through retweets, reposts, and linking to the page on their site. Plus when you share their content, make sure to tag them. This way they can interact with you and even share some of your posts to open up your reach to their list of followers as well.

Balance your posting schedule for your social media plan with the 80/20 rule. Roughly 80 percent of the content you post should be from a third party, whether this is an influencer, a local sports team, or an industry conference. The remaining 20 percent of the content you share should be your own. If you wanted to shoot for three posts a week, make two of them content that you’re sharing from someone else. Not only will this expand your audience, but you’ll seem like a very well-rounded and active brand on social media.

There are a few rules you should pay attention to with your social media plan, because with all the options out there, it’s very easy to lose sight of your goals. First, and probably most obvious, your business social media is for business. Use your personal accounts for updates that aren’t pertinent to your brand. You don’t want to risk offending anyone or making your company look foolish by posting about how the waitress at the last restaurant you were at didn’t get your order right.

Next, when you go to actually set up your social media accounts, think about which platforms will be best suited for your audience and the content you want to share. Not all of them are going to be a perfect fit. If you’re already using social media, are there any platforms you could do without? This can help you build a better social media plan by identifying what accounts might be having a hard time trying to make an impact and focusing in on the ones where you can really reach your audience. There’s no point to having a YouTube account if you never post any videos, and if you’re focusing on an older demographic, Instagram might not be the right angle for you.

It all comes down to knowing your audience, and as you curate and share content with your followers, your social media plan will help you get to know them even better.

Want to learn more steps to a better website? Check out part five of our Your Website Sucks! series on mobile compatibility here. Want to start from the beginning? Let’s take it from the top.

\"why

", "content_plain": "Want more people to find your website online? Start using a consistent social media plan! If your business isn’t on social media yet, you need to be. Not every platform may be right for you, and that’s fine, but without anything your brand will look outdated. You’re also missing out on a ton of opportunities for organic traffic — 20 percent of referral traffic to websites comes directly from social media. You don’t want your business to look like it’s stuck in the stone ages. The way that people are searching today essentially requires your business to be on social media in order to continue to be found more often. With the right social media plan you can work on roping in some of that referral traffic for your business. Social media is also a great place to connect on a more intimate level with your audience. With social media, you and your target audience can talk directly to each other, sharing ideas and thoughts within the industry. You can also use social media to answer customer questions and give updates on your business. With an active presence, you can give your target audience an inside look directly into the heart of your business. Of course, just like a blog, having social media accounts means you need to update them consistently. Almost equally as bad as being absent from social media is having an account that hasn’t been active for months. If visitors see your account’s last post was six months ago, they’re going to wonder if your business still exists, and it won’t bring any traffic boost to your site. Get With the Times! Build a Social Media Plan to Start Engaging More With Your Audience A smart social media plan means you’re posting on your accounts at least once every few days to make sure you’re staying relevant and consistent. Not sure what to share? Your plan will include that too. Remember the blog you need to have that we keep mentioning? Social media is a great place to share all the awesome posts you put together. Whenever you post new blogs, share them! Create a cycle where you’re constantly showing a blog post new or old , this way your older posts can still rake in some traffic from your shares. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW You also want to share content that’s not your own. Social media isn’t completely about you! Find major influencers in your space and share their content through retweets, reposts, and linking to the page on their site. Plus when you share their content, make sure to tag them. This way they can interact with you and even share some of your posts to open up your reach to their list of followers as well. Balance your posting schedule for your social media plan with the 80/20 rule. Roughly 80 percent of the content you post should be from a third party, whether this is an influencer, a local sports team, or an industry conference. The remaining 20 percent of the content you share should be your own. If you wanted to shoot for three posts a week, make two of them content that you’re sharing from someone else. Not only will this expand your audience, but you’ll seem like a very well-rounded and active brand on social media. There are a few rules you should pay attention to with your social media plan, because with all the options out there, it’s very easy to lose sight of your goals. First, and probably most obvious, your business social media is for business. Use your personal accounts for updates that aren’t pertinent to your brand. You don’t want to risk offending anyone or making your company look foolish by posting about how the waitress at the last restaurant you were at didn’t get your order right. Next, when you go to actually set up your social media accounts, think about which platforms will be best suited for your audience and the content you want to share. Not all of them are going to be a perfect fit. If you’re already using social media, are there any platforms you could do without? This can help you build a better social media plan by identifying what accounts might be having a hard time trying to make an impact and focusing in on the ones where you can really reach your audience. There’s no point to having a YouTube account if you never post any videos, and if you’re focusing on an older demographic, Instagram might not be the right angle for you. It all comes down to knowing your audience, and as you curate and share content with your followers, your social media plan will help you get to know them even better. Want to learn more steps to a better website? Check out part five of our Your Website Sucks! series on mobile compatibility here. Want to start from the beginning? Let’s take it from the top.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092531/having-a-social-media-plan.jpg", "modified": "2017-09-25T09:19:09-04:00" }, { "id": 23764, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/your-website-sucks-part-3-types-of-ctas/", "title": "Your Website Sucks! Part 3: Types of CTAs", "h1": "Your Website Sucks! Part 3: Types of CTAs", "summary": "How are you telling visitors to your site what you want them to do? Using different types of CTAs will give your audience a little more direction. Now that you’ve learned all about great inbound content, ho", "content": "

How are you telling visitors to your site what you want them to do? Using different types of CTAs will give your audience a little more direction.

Now that you’ve learned all about great inbound content, how are you going to get people who land on your blog to read more posts or hit different pages on your site?

Calls-to-action or CTAs, jump out at your visitors, whether it’s a colored link or a brightly colored button, and give them a sense of purpose for what you want them to do after they read your content. The best part about using them on your site is that there are different types of CTAs that you can utilize throughout and even on the same page.

Pull up one of the pages on your site and read the content. Now ask yourself: what’s the purpose of this page? What does the page want me to do next? There should be a clear action, a CTA, leading you to your next step. If you have one, is it clear? You want your CTAs to be, in a sense, stupidly simple. This isn’t to say that the people reading your site are stupid, but that it should be so easy to figure out that it feels like a natural and organic course of action.

The way you use different types of CTAs will help elicit this feeling on your site, and encourage people to click through, and keep clicking. CTAs are great with helping you keep people on your website longer. You want people to stay for two main reasons — first, because the longer they’re clicking around and reading about your business and what you offer, the more time you have to lead them down your sales funnel.

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Second, more time on your site gives your search ranking a boost. The last thing you want is for people to hit your page and immediately hit the back arrow. This makes Google think that whatever they found wasn’t helpful, and it will push your site lower in search results as a consequence. The more time they’re reading, the more faith Google will have that your site is a reputable source for that keyword, and you’ll start rising higher in the ranks.

When and where should you use CTAs? That depends on the type you want to use. The first thing you need to do is figure out what your goal is for the page. Where do you want to drive visitors to next? If it’s a page talking about your products or services, you might want to try pushing people to your contact form. For your blog, it might be signing up for your email newsletter. In both of these instances, you can use types of CTAs to drive people to more service pages and blog posts on top of your big focus. This way you can catch more people than just those who are ready to convert on your site.

Use These Types of CTAs to Guide Your Leads Right to Your Sales Team

Depending on what you want to call out will decide how flashy of a CTA you’ll need. For linking to another page or blog post, use a text CTA to shoot visitors to their next destination. These don’t need to have a special message just for them, instead they should fit seamlessly within the content you’ve written, but you still at least want to give a heads up for where they’re going.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

READ NOW

For example, if you want to send people to another post about security licenses on a website, you’ll want your link to be a sentence that talks about security licenses so their interest is carried over onto the new page. Don’t go overboard with these, typically a range of three to six links is enough to keep it covered.

Another reason to use text CTAs is the links you use are also beneficial towards the SEO of a page. When search engines crawl your page to see how to rank it, they look for inbound links on a page, and having text CTAs helps continue to boost your site. A good post with text CTAs will look like this — see how the links immediately draw your attention?

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The other type of CTA you should be using on your site is the custom CTA. This is the flashy one that you see all the time with forms and big callouts. You want these to stand out, but not so much that it’s obnoxious. With custom CTAs, there’s a design aspect that matters just as much as the message you’re giving. When you use these, you should be trying to call out to people who are already interested in your product or service and want to learn more. A great custom CTA starts with what you’re offering. You have to make it sound enticing for your audience to feel that it’s worth the click. Need an example? Here’s one from our own site that ties it all together.

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Remember what we said about creating blog topics? The customer pain points you learned about can be easily turned into a short message that grabs attention. Maybe your customers face issues with staffing their teams, and you specialize in helping them boost their company culture. Your CTA might be sound something like: Exhausted from constantly dealing with staff turnover? Check out our free guide on how to boost employee engagement.

Your message should grab attention and then give them a reason to click. In our example, you’re offering relief to a pain point with an immediate resource that can help offer insight on how they can do better. Next, you’ll want to design a CTA that pops on the page. Don’t be afraid to use bold colors! Just make sure they fit with your brand standards. You can have this type of CTA appear right within the content, at the end, or in the sidebar. Make it stand out and use a creative message to capture the most attention. If it’s not performing well, change it up! Testing types of CTAs is a great way to learn the habits of your audience and continue to optimize your site.

Like what you’re learning? Keep reading to learn more about how you can make your website even better! Check out the fourth part of our Your Website Sucks! series on using social media here. Want to start from the beginning? Let’s take it from the top.

\"why

", "content_plain": "How are you telling visitors to your site what you want them to do? Using different types of CTAs will give your audience a little more direction. Now that you’ve learned all about great inbound content, how are you going to get people who land on your blog to read more posts or hit different pages on your site? Calls-to-action or CTAs, jump out at your visitors, whether it’s a colored link or a brightly colored button, and give them a sense of purpose for what you want them to do after they read your content. The best part about using them on your site is that there are different types of CTAs that you can utilize throughout and even on the same page. Pull up one of the pages on your site and read the content. Now ask yourself: what’s the purpose of this page? What does the page want me to do next? There should be a clear action, a CTA, leading you to your next step. If you have one, is it clear? You want your CTAs to be, in a sense, stupidly simple. This isn’t to say that the people reading your site are stupid, but that it should be so easy to figure out that it feels like a natural and organic course of action. The way you use different types of CTAs will help elicit this feeling on your site, and encourage people to click through, and keep clicking. CTAs are great with helping you keep people on your website longer. You want people to stay for two main reasons — first, because the longer they’re clicking around and reading about your business and what you offer, the more time you have to lead them down your sales funnel. Second, more time on your site gives your search ranking a boost. The last thing you want is for people to hit your page and immediately hit the back arrow. This makes Google think that whatever they found wasn’t helpful, and it will push your site lower in search results as a consequence. The more time they’re reading, the more faith Google will have that your site is a reputable source for that keyword, and you’ll start rising higher in the ranks. When and where should you use CTAs? That depends on the type you want to use. The first thing you need to do is figure out what your goal is for the page. Where do you want to drive visitors to next? If it’s a page talking about your products or services, you might want to try pushing people to your contact form. For your blog, it might be signing up for your email newsletter. In both of these instances, you can use types of CTAs to drive people to more service pages and blog posts on top of your big focus. This way you can catch more people than just those who are ready to convert on your site. Use These Types of CTAs to Guide Your Leads Right to Your Sales Team Depending on what you want to call out will decide how flashy of a CTA you’ll need. For linking to another page or blog post, use a text CTA to shoot visitors to their next destination. These don’t need to have a special message just for them, instead they should fit seamlessly within the content you’ve written, but you still at least want to give a heads up for where they’re going. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW For example, if you want to send people to another post about security licenses on a website, you’ll want your link to be a sentence that talks about security licenses so their interest is carried over onto the new page. Don’t go overboard with these, typically a range of three to six links is enough to keep it covered. Another reason to use text CTAs is the links you use are also beneficial towards the SEO of a page. When search engines crawl your page to see how to rank it, they look for inbound links on a page, and having text CTAs helps continue to boost your site. A good post with text CTAs will look like this — see how the links immediately draw your attention? The other type of CTA you should be using on your site is the custom CTA. This is the flashy one that you see all the time with forms and big callouts. You want these to stand out, but not so much that it’s obnoxious. With custom CTAs, there’s a design aspect that matters just as much as the message you’re giving. When you use these, you should be trying to call out to people who are already interested in your product or service and want to learn more. A great custom CTA starts with what you’re offering. You have to make it sound enticing for your audience to feel that it’s worth the click. Need an example? Here’s one from our own site that ties it all together. Remember what we said about creating blog topics? The customer pain points you learned about can be easily turned into a short message that grabs attention. Maybe your customers face issues with staffing their teams, and you specialize in helping them boost their company culture. Your CTA might be sound something like: Exhausted from constantly dealing with staff turnover? Check out our free guide on how to boost employee engagement. Your message should grab attention and then give them a reason to click. In our example, you’re offering relief to a pain point with an immediate resource that can help offer insight on how they can do better. Next, you’ll want to design a CTA that pops on the page. Don’t be afraid to use bold colors! Just make sure they fit with your brand standards. You can have this type of CTA appear right within the content, at the end, or in the sidebar. Make it stand out and use a creative message to capture the most attention. If it’s not performing well, change it up! Testing types of CTAs is a great way to learn the habits of your audience and continue to optimize your site. Like what you’re learning? Keep reading to learn more about how you can make your website even better! Check out the fourth part of our Your Website Sucks! series on using social media here. Want to start from the beginning? Let’s take it from the top.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092517/Types-of-CTAs.jpg", "modified": "2017-09-22T08:48:14-04:00" }, { "id": 23761, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/website-sucks-part-2-inbound-content/", "title": "Your Website Sucks! Part 2: Inbound Content", "h1": "Your Website Sucks! Part 2: Inbound Content", "summary": "Without inbound content, leads become a more difficult challenge for your site. When people visit your site, they’re seeing a direct representation of your brand.", "content": "

Without inbound content, leads become a more difficult challenge for your site.

When people visit your site, they’re seeing a direct representation of your brand. Great design makes an awesome first impression, but what’s the story that you’re telling your target audience? With inbound content, your site organically draws visitors and gives them the full picture of who you are and what you do, and that story is what drives them deeper into your sales funnel.

We know what you’re thinking — easier said than done, right? Creating content sounds like a great plan until you actually sit down to write and you have no idea what to say. How do you know what’s worthy of going on your website? It’s a daunting project but with an inbound content strategy, you’ll be able to build your pages around what’s going to best benefit your business.

What’s the difference between inbound content and just plain old content? Inbound content focuses on the factors that are going to best help your website show up in search. When a search engine crawls your site, it’s going to look for what the page is about, but it’s also going to look at other aspects to determine if it’s a page worth looking at. All of your pages that you want to show up in search should have at least 350 words for them to be considered valuable content. A good inbound content strategy also includes keywords, which help search engines identify what your page is about and lead your audience to your page. You’ll need to invest some time into researching strong keywords to use within your content, use tools like Moz to identify opportunities, and take a second to run them through a Google search to see what others are using your keyword to write about.

So what do you write about? Good inbound content tells a story. Although no one is going to go through and read every single page on your site, you want to make sure that no matter what page they hit, they get a sense of who you are as a company, what you do, and how you can help them. The secret to writing good content is, if you already know your business inside and out, you already know what to say. Your site should talk directly to your customers, and who knows how to do that better than you?

Think about the pain points they face, and use them to build a story for your website. When you talk to customers about your services, what’s the most important things for them to know? When visitors read your content, they’ll feel like your brand understands what they’re going through and be more inclined to choose you when it comes time to buy. Try doing some research — talk to your sales team about the problems or comments they hear directly from customers, you might be surprised to find that there are things you hadn’t thought about before.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

READ NOW

That leads us into the second half of inbound content, (and everyone’s favorite), the blog.

Want to Have Strong Inbound Content on Your Site? You Really, Really Need a Blog

If we’ve said it once we’ve said it a thousand times — your site needs a blog. It feels like a big commitment to manage a consistent blog on your website, but trust us, the ROI on having one will make everything worth it.

But it’s so hard to come up with topics every month, you’ll say, I don’t know how a blog would help us.

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All that information you gathered on customer complaints and pain points? It’s all fair game. You want your blog to establish your business as a thought leader in your industry, and you do that by providing helpful and relevant information based on the questions that your customers are asking. A blog is a way for you to show and expand on your expertise in the industry. By providing content that your audience is actually looking for, you can give your organic traffic a serious boost.

Not up to writing a blog every week? That’s fine! Shoot for having one post a month. What matters is that you’re consistent. Having a blog and never posting anything makes you look bad, and also like you don’t exist. Blog posts speak volumes beyond just the topic you’re covering, and the benefit can be substantial. If you take your posts and write them around a strong keyword and then share them across social media continuously, you will start to see your views increase. The more views you have, the more chances you’ll have to drive people into your sales funnel.

Well-rounded websites all have a blog where they’re sharing their thoughts and connecting with their audience. Long story short, if you want more organic leads, you’ve got to bite the bullet and start blogging.

Like this post? Keep reading! Part three of our series, Your Website Sucks! on CTAs is available here. Want to start from the beginning? Let’s take it from the top.

\"why

", "content_plain": "Without inbound content, leads become a more difficult challenge for your site. When people visit your site, they’re seeing a direct representation of your brand. Great design makes an awesome first impression, but what’s the story that you’re telling your target audience? With inbound content, your site organically draws visitors and gives them the full picture of who you are and what you do, and that story is what drives them deeper into your sales funnel. We know what you’re thinking — easier said than done, right? Creating content sounds like a great plan until you actually sit down to write and you have no idea what to say. How do you know what’s worthy of going on your website? It’s a daunting project but with an inbound content strategy, you’ll be able to build your pages around what’s going to best benefit your business. What’s the difference between inbound content and just plain old content? Inbound content focuses on the factors that are going to best help your website show up in search. When a search engine crawls your site, it’s going to look for what the page is about, but it’s also going to look at other aspects to determine if it’s a page worth looking at. All of your pages that you want to show up in search should have at least 350 words for them to be considered valuable content. A good inbound content strategy also includes keywords, which help search engines identify what your page is about and lead your audience to your page. You’ll need to invest some time into researching strong keywords to use within your content, use tools like Moz to identify opportunities, and take a second to run them through a Google search to see what others are using your keyword to write about. So what do you write about? Good inbound content tells a story. Although no one is going to go through and read every single page on your site, you want to make sure that no matter what page they hit, they get a sense of who you are as a company, what you do, and how you can help them. The secret to writing good content is, if you already know your business inside and out, you already know what to say. Your site should talk directly to your customers, and who knows how to do that better than you? Think about the pain points they face, and use them to build a story for your website. When you talk to customers about your services, what’s the most important things for them to know? When visitors read your content, they’ll feel like your brand understands what they’re going through and be more inclined to choose you when it comes time to buy. Try doing some research — talk to your sales team about the problems or comments they hear directly from customers, you might be surprised to find that there are things you hadn’t thought about before. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW That leads us into the second half of inbound content, (and everyone’s favorite), the blog. Want to Have Strong Inbound Content on Your Site? You Really, Really Need a Blog If we’ve said it once we’ve said it a thousand times — your site needs a blog. It feels like a big commitment to manage a consistent blog on your website, but trust us, the ROI on having one will make everything worth it. But it’s so hard to come up with topics every month, you’ll say, I don’t know how a blog would help us. All that information you gathered on customer complaints and pain points? It’s all fair game. You want your blog to establish your business as a thought leader in your industry, and you do that by providing helpful and relevant information based on the questions that your customers are asking. A blog is a way for you to show and expand on your expertise in the industry. By providing content that your audience is actually looking for, you can give your organic traffic a serious boost. Not up to writing a blog every week? That’s fine! Shoot for having one post a month. What matters is that you’re consistent. Having a blog and never posting anything makes you look bad, and also like you don’t exist. Blog posts speak volumes beyond just the topic you’re covering, and the benefit can be substantial. If you take your posts and write them around a strong keyword and then share them across social media continuously, you will start to see your views increase. The more views you have, the more chances you’ll have to drive people into your sales funnel. Well-rounded websites all have a blog where they’re sharing their thoughts and connecting with their audience. Long story short, if you want more organic leads, you’ve got to bite the bullet and start blogging. Like this post? Keep reading! Part three of our series, Your Website Sucks! on CTAs is available here. Want to start from the beginning? Let’s take it from the top.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092502/how-to-blog-for-business.jpg", "modified": "2017-09-21T11:09:30-04:00" }, { "id": 23744, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/web-design/your-website-sucks-part-1-improve-site-performance/", "title": "Your website sucks! Part 1: Improve Site Performance", "h1": "Your website sucks! Part 1: Improve Site Performance", "summary": "Worried that your website is letting your company down? If you’re struggling to pull organic traffic to your site, these tips to improve site performance could be the change you’ve been looking for.", "content": "

Worried that your website is letting your company down? If you’re struggling to pull organic traffic to your site, these tips to improve site performance could be the change you’ve been looking for.

What is website performance? There’s a few aspects that we’ll focus on later, but it all basically boils down to one thing — speed. A fast website is essential because without it, you’re basically sending people away. The longer your site makes people wait, the higher the rate of people abandoning your site and moving on to something else — which is not good for your search ranking.

Think about the last time you were annoyed because the internet wasn’t loading fast enough. It drove you insane, right? Some of us remember having patience waiting for webpages to load, but new technology has made that a thing of the past.

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We’re so used to having things right when we need them, that it has become a staple of a good user experience to have your website load as fast as possible. With recent Google updates, your site can actually be punished for not loading within a fast timeframe. If your competitor’s website is faster than yours, it’s possible that their site can be pushed above yours because Google sees it as a better result for your target audience.

Before you start running to start redesigning your site, test your website against these key factors for great site performance.

Looking to Turn Over a New Leaf? Improve Your Site Performance With These Tips

How do you improve your site performance? Optimize! With all the updates to technology and the way Google ranks search, there’s four specific things you can do to make your site match the current standards:

Let’s start with the one thing we already touched on: speed. Every page on your site needs to be like a featherweight boxer in the ring — light and fast. So what’s the definition of a speedy site? Three seconds or less for pages to load, and three seconds is still pushing it. You really want to shoot for having pages load under one second to provide the absolute best experience.

Three seconds might not seem like a long time, but on the web, it’s ages. If a page takes any longer than that to load, people quickly start running out of patience. For every second longer, there is a 5.8 percent abandonment rate. When you look at how to approach improving site performance, how fast your pages load can be an initial red flag for how much work you’re going to need to do.

WORRIED YOUR WEBSITE SUCKS?

Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign

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What’s weighing your pages down? If you want to cut down on your page loading time, look at how much media is on your site. Large images and videos are big files — and big files take forever to download. The size of your page is determined by everything that you’ve put on it, and the heavier it is, the slower it will be. Pages shouldn’t be bigger than 3MB — in this case, less is more.

Now that your pages are lighter, give them an extra boost with browser caching. If you’re not familiar with it, browser caching is when you tell a web browser (like Chrome, Firefox, or Safari) to download and store the bigger files on your site the first time it visits it. This way when someone comes back for the second time, the files are already downloaded and the browser can pull up your site even faster.

Web performance is all about your user’s experience; don’t make them wait forever for your site to load and make sure that when it does load, they’re seeing what they’re supposed to be seeing. Ever clicked a link on a site that was supposed to take you to a new page but ended up on a 404 page instead? This is a sign of a page update gone wrong. Whenever you update your website, if you change the URL of your pages in any way, you have to set up a 301 redirect in order to make sure anything linking to that page will go to the right place, without it your visitors will just find an error.

All of these small things make a big impact on how you improve site performance, and if you’re considering diving into a full website redesign, take a look and see how your website does when it’s put to the test. You can run your website through a quick test like HubSpot’s Website Grader to see if there are any immediate issues.

Taking the right steps toward improving site performance are important to building a better representation of your brand online. Interested in learning more steps to a better site? Check out part two of our blog series on inbound content.

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READ OUR GUIDE: EVERYTHING YOU NEED TO KNOW ABOUT WHAT GREAT INBOUND MARKETING WEBSITES ARE MADE OF

[qbutton size=”large” target=”_self” font_weight=”” text=”READ NOW” link=”/2017/10/11/build-better-strategy-business-website-redesign/”]", "content_plain": "Worried that your website is letting your company down? If you’re struggling to pull organic traffic to your site, these tips to improve site performance could be the change you’ve been looking for. What is website performance? There’s a few aspects that we’ll focus on later, but it all basically boils down to one thing — speed. A fast website is essential because without it, you’re basically sending people away. The longer your site makes people wait, the higher the rate of people abandoning your site and moving on to something else — which is not good for your search ranking. Think about the last time you were annoyed because the internet wasn’t loading fast enough. It drove you insane, right? Some of us remember having patience waiting for webpages to load, but new technology has made that a thing of the past. We’re so used to having things right when we need them, that it has become a staple of a good user experience to have your website load as fast as possible. With recent Google updates, your site can actually be punished for not loading within a fast timeframe. If your competitor’s website is faster than yours, it’s possible that their site can be pushed above yours because Google sees it as a better result for your target audience. Before you start running to start redesigning your site, test your website against these key factors for great site performance. Looking to Turn Over a New Leaf? Improve Your Site Performance With These Tips How do you improve your site performance? Optimize! With all the updates to technology and the way Google ranks search, there’s four specific things you can do to make your site match the current standards: Decrease your page speed Decrease your page size Utilize browser caching Make sure you use 301 redirects Let’s start with the one thing we already touched on: speed. Every page on your site needs to be like a featherweight boxer in the ring — light and fast. So what’s the definition of a speedy site? Three seconds or less for pages to load, and three seconds is still pushing it. You really want to shoot for having pages load under one second to provide the absolute best experience. Three seconds might not seem like a long time, but on the web, it’s ages. If a page takes any longer than that to load, people quickly start running out of patience. For every second longer, there is a 5.8 percent abandonment rate. When you look at how to approach improving site performance, how fast your pages load can be an initial red flag for how much work you’re going to need to do. WORRIED YOUR WEBSITE SUCKS? Don’t Feel Bad – You Just Have to Do Better. Keep Learning With Us by Reading Our Article on Building a Better Strategy for Your Business’s Website Redesign READ NOW What’s weighing your pages down? If you want to cut down on your page loading time, look at how much media is on your site. Large images and videos are big files — and big files take forever to download. The size of your page is determined by everything that you’ve put on it, and the heavier it is, the slower it will be. Pages shouldn’t be bigger than 3MB — in this case, less is more. Now that your pages are lighter, give them an extra boost with browser caching. If you’re not familiar with it, browser caching is when you tell a web browser (like Chrome, Firefox, or Safari) to download and store the bigger files on your site the first time it visits it. This way when someone comes back for the second time, the files are already downloaded and the browser can pull up your site even faster. Web performance is all about your user’s experience; don’t make them wait forever for your site to load and make sure that when it does load, they’re seeing what they’re supposed to be seeing. Ever clicked a link on a site that was supposed to take you to a new page but ended up on a 404 page instead? This is a sign of a page update gone wrong. Whenever you update your website, if you change the URL of your pages in any way, you have to set up a 301 redirect in order to make sure anything linking to that page will go to the right place, without it your visitors will just find an error. All of these small things make a big impact on how you improve site performance, and if you’re considering diving into a full website redesign, take a look and see how your website does when it’s put to the test. You can run your website through a quick test like HubSpot’s Website Grader to see if there are any immediate issues. Taking the right steps toward improving site performance are important to building a better representation of your brand online. Interested in learning more steps to a better site? Check out part two of our blog series on inbound content. READ OUR GUIDE: EVERYTHING YOU NEED TO KNOW ABOUT WHAT GREAT INBOUND MARKETING WEBSITES ARE MADE OF [qbutton size=”large” target=”_self” font_weight=”” text=”READ NOW” link=”/2017/10/11/build-better-strategy-business-website-redesign/”]", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092508/improving-website-performance.jpg", "modified": "2017-09-20T12:11:08-04:00" }, { "id": 22504, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/25-steps-to-a-powerful-inbound-marketing-website-part-4-converting-leads/", "title": "25 Steps to a Powerful Inbound Marketing Website — Part 4: Converting Leads", "h1": "25 Steps to a Powerful Inbound Marketing Website — Part 4: Converting Leads", "summary": "Your inbound marketing website is an online basecamp — in most cases, the traffic from blogs, social media, organic and paid search ends up converting leads or sales on the main site for your business. So, now that you know what …", "content": "

Your inbound marketing website is an online basecamp — in most cases, the traffic from blogs, social media, organic and paid search ends up converting leads or sales on the main site for your business.

So, now that you know what it takes to get found online, engage visitors, and create great website messaging, the next step is to get your visitors to convert from a prospect into a lead.

You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy.

Here are the must-haves for converting leads for your business on your inbound marketing website.

21. CONVERTING LEADS WITH EFFECTIVE CTAS

The effect of a successful Call to Action (CTA) is to drive a visitor to take a desired action. CTAs are the key to converting leads, but they need to be done right to convert traffic into leads.

Here’s how to do just that:

22. CTA POSITIONING

So you have Call-to-Actions, but how will people find them? Think about where you will be placing your CTAs — don’t just dump CTAs everywhere. Place top-of-funnel type offers (whitepapers, downloads) on top-level pages, and add middle-of-funnel offers (request a quote, trial, pricing) as the prospect is digging deeper and learning more about your offerings. Place CTAs both above and below the fold, and include them at the bottom of pages, within body content, and on thank-you pages as well. The placement of your CTAs can impact success in converting leads. The only way to know which options work best is to test different placements to know which ones work best for your site.

23. LANDING PAGES

Now that you have some awesome CTAs, you need to drive those links to landing pages. Effective landing pages are what will turn your website into a lead-generating machine. Visitors are on a landing page for one and only purpose: to complete the lead capture form! Remember to remove main site navigation from the landing page so visitors can focus on completing the form and not continuing to search your site. Make it very clear what the offer is and make it irresistible, and make sure that the content on your landing page matches your call-to-action. Finally, never ever use your homepage as a landing page.

24. FORMS

Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. Forms come in handy when it’s time for people to sign-up, subscribe to your site, or download an offer. There is no magic answer when it comes to how many fields your form should contain, but the best balance would be to collect only the information you really need. The fewer fields you have in a form, the more likely you will receive more conversions. This is because with each new field you add to a form, it creates friction (more work for the visitor) and fewer conversions. A longer form looks like more work and sometimes it will be avoided all together. But on the other hand, the more fields you require, the better quality those leads might be. The best way to determine what works best is to test it.

25. NEWSLETTERS

Not all CTAs need to be big offers. Newsletters or mailing lists are the perfect way to collect email addresses so you can nurture prospects over time to become leads. Just make sure it’s easy for people to find your subscription form.

The internet has changed everything. Internet usage is growing rapidly and you need to be there when potential buyers come looking. A business website may be the most important factor in your inbound marketing strategy, but it’s more than just having a website — it’s the integration of SEO, social media, blogging, content, CTAs and landing pages that will drive traffic, leads and sales. After all it is these components that generate sales and revenue for your business. Inbound marketing is the key to filling your sales funnel with qualified leads and your website is where education, engagement, and conversion take place.

\"25

", "content_plain": "Your inbound marketing website is an online basecamp — in most cases, the traffic from blogs, social media, organic and paid search ends up converting leads or sales on the main site for your business. So, now that you know what it takes to get found online, engage visitors, and create great website messaging, the next step is to get your visitors to convert from a prospect into a lead. You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy. Here are the must-haves for converting leads for your business on your inbound marketing website. 21. CONVERTING LEADS WITH EFFECTIVE CTAS The effect of a successful Call to Action (CTA) is to drive a visitor to take a desired action. CTAs are the key to converting leads, but they need to be done right to convert traffic into leads. Here’s how to do just that: Make them bigger and bolder than most other elements on the page, but don’t overdo it. Consider colors of the CTA, whether it is a link, button or image. Make them look so good people will want to click on them. Offer CTAs that provide value, like guides, whitepapers, estimates, etc. “Contact Us” is the worst form of a CTA. Don’t rely on that as your only option for conversion. Make the CTA look clickable. You can do this by making a button or adding a hover effect to an element. Less is more. Keep it simple and clear what is being offered. Test when possible. Try testing different colors, language, and placement to see which CTAs get more clicks and which are more successful at converting leads. 22. CTA POSITIONING So you have Call-to-Actions, but how will people find them? Think about where you will be placing your CTAs — don’t just dump CTAs everywhere. Place top-of-funnel type offers (whitepapers, downloads) on top-level pages, and add middle-of-funnel offers (request a quote, trial, pricing) as the prospect is digging deeper and learning more about your offerings. Place CTAs both above and below the fold, and include them at the bottom of pages, within body content, and on thank-you pages as well. The placement of your CTAs can impact success in converting leads. The only way to know which options work best is to test different placements to know which ones work best for your site. 23. LANDING PAGES Now that you have some awesome CTAs, you need to drive those links to landing pages. Effective landing pages are what will turn your website into a lead-generating machine. Visitors are on a landing page for one and only purpose: to complete the lead capture form! Remember to remove main site navigation from the landing page so visitors can focus on completing the form and not continuing to search your site. Make it very clear what the offer is and make it irresistible, and make sure that the content on your landing page matches your call-to-action. Finally, never ever use your homepage as a landing page. 24. FORMS Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. Forms come in handy when it’s time for people to sign-up, subscribe to your site, or download an offer. There is no magic answer when it comes to how many fields your form should contain, but the best balance would be to collect only the information you really need. The fewer fields you have in a form, the more likely you will receive more conversions. This is because with each new field you add to a form, it creates friction (more work for the visitor) and fewer conversions. A longer form looks like more work and sometimes it will be avoided all together. But on the other hand, the more fields you require, the better quality those leads might be. The best way to determine what works best is to test it. 25. NEWSLETTERS Not all CTAs need to be big offers. Newsletters or mailing lists are the perfect way to collect email addresses so you can nurture prospects over time to become leads. Just make sure it’s easy for people to find your subscription form. The internet has changed everything. Internet usage is growing rapidly and you need to be there when potential buyers come looking. A business website may be the most important factor in your inbound marketing strategy, but it’s more than just having a website — it’s the integration of SEO, social media, blogging, content, CTAs and landing pages that will drive traffic, leads and sales. After all it is these components that generate sales and revenue for your business. Inbound marketing is the key to filling your sales funnel with qualified leads and your website is where education, engagement, and conversion take place.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092521/converting-leads.jpg", "modified": "2016-07-18T06:09:14-04:00" }, { "id": 22488, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/25-steps-powerful-inbound-marketing-website-part-3-website-messaging/", "title": "25 Steps to a Powerful Inbound Marketing Website — Part 3: Website Messaging", "h1": "25 Steps to a Powerful Inbound Marketing Website — Part 3: Website Messaging", "summary": "Website messaging is one of the most important aspects of any business website, and with the rise of inbound marketing websites, content has become front and center in the minds of marketers. Website messaging is what search engines and people are looking …", "content": "

Website messaging is one of the most important aspects of any business website, and with the rise of inbound marketing websites, content has become front and center in the minds of marketers.

Website messaging is what search engines and people are looking for. More importantly, it’s what drives visitors to your inbound marketing website and turns prospects into leads.

But you can’t just stuff a website with content and expect to be crowned. If you want to get found online, you need more than an easy-to-navigate and aesthetically-pleasing site — you need quality content that people will want to read, share, and talk about.

Take a look at these next must-haves and learn how to create killer content for your business’ inbound marketing website.

12. WEBSITE MESSAGING

When someone visits your website, it should be readily apparent what the site is about, what they can do there and why they should take action. Make sure you’re delivering the right message on every page. Utilize headlines, sub-headlines, clear call-to-actions, and next steps. Include links in your body copy, next step links at the end of the copy and calls-to-action wherever appropriate. And, always test your copy. For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions. Try tools like HubSpot’s A/B Testing Tools, or services like 5 Second Test.

13. EDUCATE AND OFFER VALUE

Even though the purpose of your website is to provide information about your products and services, not everyone is ready to buy when they first hit your site. Offer more than just product content. Provide eBooks, whitepapers, videos, and other forms of educational content. This will nurture prospects through your marketing and sales funnel until they are ready to buy, plus, they will feel as if they are receiving valuable information along the way and not just a sales pitch. In product-specific content, write as if you are speaking directly to your audience. Be open and transparent, show how you’re helping them solve their problems. Think less “we are the best” and more “this is how we help you.”

14. IMPORTANCE OF QUALITY

Search engines are getting smarter and buyers are becoming more selective, so quality website messaging is a definite must-have for any website.

Here are some tips on how to create it:

15. AVOID GOBBLEDYGOOK

You want to prove that you know your stuff and maintaining a professional image is key. Still, avoid corporate gobbledygook. You know, all those jargon terms and phrases that have been over-used and abused. If you’re annoyed by them, your customers will be too. Avoid terms like “next generation,” “flexible,” “robust,” “scalable,” and any other eye-rolling and meaningless thing you can think of.

16. BE CLEAR AND NOT CLEVER

Consumers are tired of advertising trickery, marketing cliques, and surreptitious methods of persuasion. They don’t want to be lied to, gimmicked, or fooled — they just want the truth! If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be. Use simple words that are easy to understand. Your goal is to be understood. Just be clear with what you want people to do on your site. You will gain more fans and followers in the long-run

17. BLOGGING

Blogging is without a doubt one of the most important assets to any inbound marketing website strategy. A blog creates fresh website messaging and more pages of content, which is great for SEO, and it helps establish you as an industry authority and thought leader. Plus it’s a great way to converse and engage with your audience and customers, all while driving traffic and valuable inbound links! It can seem daunting, but blogging isn’t as difficult as you think. And if you don’t think you can create content on a regular basis, you can enlist inexpensive blog writing services to help you get started.

18. MAKE CONTENT SHAREABLE AND SOCIAL

If you’re on social media, you know it — people love to share. So, make it easy for people to share and socialize about your content and resources. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic. Add a sharing widget such as AddThis or ShareThis to every page on your site, enabling visitors to share your pages via all the major social networks. If you’re on a blogging platform like HubSpot or WordPress, there are plug-ins available that enable people to share your articles, as well as ones that will auto-publish content to your own social networks.

19. USE MULTIPLE FORMS OF CONTENT

Content is more than just the written word. Video, audio, games, and utilities are excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences. Try using many different forms of content. It will help create a content-rich experience.

20. CUSTOMER PROOF

No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages. Provide authentic and powerful customer stories on your site, and don’t hide them behind a form!

Now you’re killing them with content. But you’re not done yet. In Part 4 of this series, we’ll look at the last step — the must-haves for increasing your website conversions.

\"25

", "content_plain": "Website messaging is one of the most important aspects of any business website, and with the rise of inbound marketing websites, content has become front and center in the minds of marketers. Website messaging is what search engines and people are looking for. More importantly, it’s what drives visitors to your inbound marketing website and turns prospects into leads. But you can’t just stuff a website with content and expect to be crowned. If you want to get found online, you need more than an easy-to-navigate and aesthetically-pleasing site — you need quality content that people will want to read, share, and talk about. Take a look at these next must-haves and learn how to create killer content for your business’ inbound marketing website. 12. WEBSITE MESSAGING When someone visits your website, it should be readily apparent what the site is about, what they can do there and why they should take action. Make sure you’re delivering the right message on every page. Utilize headlines, sub-headlines, clear call-to-actions, and next steps. Include links in your body copy, next step links at the end of the copy and calls-to-action wherever appropriate. And, always test your copy. For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions. Try tools like HubSpot’s A/B Testing Tools, or services like 5 Second Test. 13. EDUCATE AND OFFER VALUE Even though the purpose of your website is to provide information about your products and services, not everyone is ready to buy when they first hit your site. Offer more than just product content. Provide eBooks, whitepapers, videos, and other forms of educational content. This will nurture prospects through your marketing and sales funnel until they are ready to buy, plus, they will feel as if they are receiving valuable information along the way and not just a sales pitch. In product-specific content, write as if you are speaking directly to your audience. Be open and transparent, show how you’re helping them solve their problems. Think less “we are the best” and more “this is how we help you.” 14. IMPORTANCE OF QUALITY Search engines are getting smarter and buyers are becoming more selective, so quality website messaging is a definite must-have for any website. Here are some tips on how to create it: Offer unique content. Write for humans, not search engines. Provide value and educational content that helps others. Do your research when paying for content that is written by third-party services. Keep content fresh. Know your audience and provide content that is specific to them. Include evidence when needed — back it up with a source and give credit when credit is due. Know your subject well: accurate content equals quality. 15. AVOID GOBBLEDYGOOK You want to prove that you know your stuff and maintaining a professional image is key. Still, avoid corporate gobbledygook. You know, all those jargon terms and phrases that have been over-used and abused. If you’re annoyed by them, your customers will be too. Avoid terms like “next generation,” “flexible,” “robust,” “scalable,” and any other eye-rolling and meaningless thing you can think of. 16. BE CLEAR AND NOT CLEVER Consumers are tired of advertising trickery, marketing cliques, and surreptitious methods of persuasion. They don’t want to be lied to, gimmicked, or fooled — they just want the truth! If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be. Use simple words that are easy to understand. Your goal is to be understood. Just be clear with what you want people to do on your site. You will gain more fans and followers in the long-run 17. BLOGGING Blogging is without a doubt one of the most important assets to any inbound marketing website strategy. A blog creates fresh website messaging and more pages of content, which is great for SEO, and it helps establish you as an industry authority and thought leader. Plus it’s a great way to converse and engage with your audience and customers, all while driving traffic and valuable inbound links! It can seem daunting, but blogging isn’t as difficult as you think. And if you don’t think you can create content on a regular basis, you can enlist inexpensive blog writing services to help you get started. 18. MAKE CONTENT SHAREABLE AND SOCIAL If you’re on social media, you know it — people love to share. So, make it easy for people to share and socialize about your content and resources. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic. Add a sharing widget such as AddThis or ShareThis to every page on your site, enabling visitors to share your pages via all the major social networks. If you’re on a blogging platform like HubSpot or WordPress, there are plug-ins available that enable people to share your articles, as well as ones that will auto-publish content to your own social networks. 19. USE MULTIPLE FORMS OF CONTENT Content is more than just the written word. Video, audio, games, and utilities are excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences. Try using many different forms of content. It will help create a content-rich experience. 20. CUSTOMER PROOF No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages. Provide authentic and powerful customer stories on your site, and don’t hide them behind a form! Now you’re killing them with content. But you’re not done yet. In Part 4 of this series, we’ll look at the last step — the must-haves for increasing your website conversions.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092505/web-messaging.jpg", "modified": "2016-07-11T22:38:16-04:00" }, { "id": 22321, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/web-design/25-steps-powerful-inbound-marketing-website-part-2-design-usability/", "title": "25 Steps to a Powerful Inbound Marketing Website — Part 2: Design and Usability", "h1": "25 Steps to a Powerful Inbound Marketing Website — Part 2: Design and Usability", "summary": "The 404 is no more, you’re creating engaging content, and your inbound marketing website efforts for your business are helping you get found online. In the first post of this series, we covered what it takes to get found online. …", "content": "

The 404 is no more, you’re creating engaging content, and your inbound marketing website efforts for your business are helping you get found online. In the first post of this series, we covered what it takes to get found online. But now that you’ve been found, what happens next?

Next, you’ve got to get them to stay there! Generating inbound website traffic is sweet; getting that traffic to convert into leads and sales is even sweeter. Plus, this is your chance to showcase what you’re all about and why you’re the answer to your customer’s problem.

Remember, that person navigated to your website for a reason. They’re there to take a look — but they won’t look twice if the site isn’t visually-pleasing, easy-to-navigate and chock-full of useful content.

User experience is crucial. It varies by industry, but most websites have an average bounce rate of 30-60 percent. If you’re not careful, a lot of people who enter your site will leave without navigating to any other pages. And many times they may never come back.

Want to improve user experience and decrease your bounce rate? Focus on the design and usability of your website. Here’s how.

(If you missed the first five tips in this series, check them out here before diving into part 2.)

6. THE FIRST (WEBSITE) IMPRESSION

You never get a second chance to make a first impression. Sure, that’s cliché, but it’s as true for your website as it is in real life. Your inbound marketing website represents who you are and what you offer. It’s where you prove you’re credible, trustworthy, and professional. Of course, you want to favor substance over style, but when it comes to first impressions, looks matter. In fact, a study conducted by Stanford University and Consumer Web Watch found that a website’s aesthetics were more important than credibility indicators like privacy policies, awards, or certifications. Still, flashy colors and fancy animations do not a website make. While design is important, great content is what your visitors are ultimately after. But, yeah, it’s got to look good too.

Here are a few tips for great website design:

Proper use of colors: Use the right colors (two to four, ideally) and draw attention to select elements. Avoid a chaotic mix — if you try to make everything jump out, nothing will stand out.

Animations, gadgets and media: Avoid anything unnecessary, including animated backgrounds or background music. Only use media and animations to help support content and information.

Layout: Create a clear navigation structure and organize page elements in a grid fashion. Above all, avoid clutter — white space is not a sin!

Typography: Make sure your website is legible. Use fonts, font sizes and font colors that are easy to read, utilizing bullet lists, section headers, and short paragraphs.

7. MAINTAIN CONSISTENCY

Keep all the elements of your site — colors, sizes, layout and placement of those elements — fairly consistent from page-to-page. Navigation should remain in the same location throughout your website. For layout structure, typically three page layouts exist for most websites: one for the homepage, one for content pages and one for form pages. Keep the elements in these layouts constant. This will help keep your visitors from feeling lost.

8. USING THE RIGHT IMAGES FOR YOUR INBOUND MARKETING WEBSITE

Ready for the next cliché? A picture is worth a thousand words. Strong imagery can be a powerful, but wrong imagery can be awful. Considering stock photography? Marketing Experiments performed a test comparing the use of stock photography versus real imagery on a website and each of their effects on lead generation. The results? Photos of real people out-performed the stock photos by 95 percent! Every picture on your site is transmitting a message to your audience, so only use meaningful imagery and skip the photos of fake smiling business people.

9. NAVIGATION

You want people exploring your site, searching around for the information they need. Make it easy for them. Because if people can’t find what they are looking for, they will give up and leave. Don’t believe it? Over three-quarters of survey respondents from a recent HubSpot study say that the most important element in website design is ease in finding information.

Here’s how to make your navigation more navigable:

10. FLASH AND ANIMATION

There’s no doubt that a cool flash animation can be very eye-catching. It can also be very distracting. Many people simply don’t want to be bothered with unexpected noises and animations. Keep the animation to a minimum and only use when necessary. If you must have it, consider HTML5, if applicable. It’s a great browser-compliant alternative to Flash.

11. ACCESSIBILITY

In order to gain significant traffic, your site needs to be compatible with multiple browsers and devices. With growth in mobile phones and tablet devices, people are surfing the internet more than ever before. Make sure to get some of those views by allowing everyone to view your site, no matter what kind of system they run or which browser they use.

OK, you’ve got people navigating to your site and you’re keeping them there. In Part 3 of this series, we’ll show you how to create killer website content that turns prospects into leads.

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", "content_plain": "The 404 is no more, you’re creating engaging content, and your inbound marketing website efforts for your business are helping you get found online. In the first post of this series, we covered what it takes to get found online. But now that you’ve been found, what happens next? Next, you’ve got to get them to stay there! Generating inbound website traffic is sweet; getting that traffic to convert into leads and sales is even sweeter. Plus, this is your chance to showcase what you’re all about and why you’re the answer to your customer’s problem. Remember, that person navigated to your website for a reason. They’re there to take a look — but they won’t look twice if the site isn’t visually-pleasing, easy-to-navigate and chock-full of useful content. User experience is crucial. It varies by industry, but most websites have an average bounce rate of 30-60 percent. If you’re not careful, a lot of people who enter your site will leave without navigating to any other pages. And many times they may never come back. Want to improve user experience and decrease your bounce rate? Focus on the design and usability of your website. Here’s how. (If you missed the first five tips in this series, check them out here before diving into part 2.) 6. THE FIRST (WEBSITE) IMPRESSION You never get a second chance to make a first impression. Sure, that’s cliché, but it’s as true for your website as it is in real life. Your inbound marketing website represents who you are and what you offer. It’s where you prove you’re credible, trustworthy, and professional. Of course, you want to favor substance over style, but when it comes to first impressions, looks matter. In fact, a study conducted by Stanford University and Consumer Web Watch found that a website’s aesthetics were more important than credibility indicators like privacy policies, awards, or certifications. Still, flashy colors and fancy animations do not a website make. While design is important, great content is what your visitors are ultimately after. But, yeah, it’s got to look good too. Here are a few tips for great website design: Proper use of colors: Use the right colors (two to four, ideally) and draw attention to select elements. Avoid a chaotic mix — if you try to make everything jump out, nothing will stand out. Animations, gadgets and media: Avoid anything unnecessary, including animated backgrounds or background music. Only use media and animations to help support content and information. Layout: Create a clear navigation structure and organize page elements in a grid fashion. Above all, avoid clutter — white space is not a sin! Typography: Make sure your website is legible. Use fonts, font sizes and font colors that are easy to read, utilizing bullet lists, section headers, and short paragraphs. 7. MAINTAIN CONSISTENCY Keep all the elements of your site — colors, sizes, layout and placement of those elements — fairly consistent from page-to-page. Navigation should remain in the same location throughout your website. For layout structure, typically three page layouts exist for most websites: one for the homepage, one for content pages and one for form pages. Keep the elements in these layouts constant. This will help keep your visitors from feeling lost. 8. USING THE RIGHT IMAGES FOR YOUR INBOUND MARKETING WEBSITE Ready for the next cliché? A picture is worth a thousand words. Strong imagery can be a powerful, but wrong imagery can be awful. Considering stock photography? Marketing Experiments performed a test comparing the use of stock photography versus real imagery on a website and each of their effects on lead generation. The results? Photos of real people out-performed the stock photos by 95 percent! Every picture on your site is transmitting a message to your audience, so only use meaningful imagery and skip the photos of fake smiling business people. 9. NAVIGATION You want people exploring your site, searching around for the information they need. Make it easy for them. Because if people can’t find what they are looking for, they will give up and leave. Don’t believe it? Over three-quarters of survey respondents from a recent HubSpot study say that the most important element in website design is ease in finding information. Here’s how to make your navigation more navigable: Keep the structure of your primary navigation simple (and near the top of your page). Include navigation in the footer of your site. Use breadcrumbs on every page (except for the homepage) so people are aware of their navigation trail. Include a Search box near the top of your site so visitors can search by keywords. Don’t offer too many navigation options on a page. Don’t dig too deep — in most cases it’s best to keep your navigation to no more than three levels deep. Include links within your page copy and make it clear where those links go to. This is also great for SEO! Avoid use of complicated JavaScript and especially Flash for your navigation. Many mobile phones can’t see Flash (yet), thus they won’t be able to navigate your website. Same applies to web browsers that don’t have an updated version of Flash installed. 10. FLASH AND ANIMATION There’s no doubt that a cool flash animation can be very eye-catching. It can also be very distracting. Many people simply don’t want to be bothered with unexpected noises and animations. Keep the animation to a minimum and only use when necessary. If you must have it, consider HTML5, if applicable. It’s a great browser-compliant alternative to Flash. 11. ACCESSIBILITY In order to gain significant traffic, your site needs to be compatible with multiple browsers and devices. With growth in mobile phones and tablet devices, people are surfing the internet more than ever before. Make sure to get some of those views by allowing everyone to view your site, no matter what kind of system they run or which browser they use. OK, you’ve got people navigating to your site and you’re keeping them there. In Part 3 of this series, we’ll show you how to create killer website content that turns prospects into leads.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092509/inbound-marketing-website-design-and-usability-1.jpg", "modified": "2016-06-13T22:48:17-04:00" }, { "id": 22246, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/lead-generation/25-steps-to-a-powerful-inbound-marketing-website-part-1-get-found-online/", "title": "25 Steps to a Powerful Inbound Marketing Website — Part 1: Get Found Online", "h1": "25 Steps to a Powerful Inbound Marketing Website — Part 1: Get Found Online", "summary": "In our current technology-saturated culture, if you want your business to succeed, you need a strong online presence. Whether you’re local or global, for-profit or non-profit, large or small, a user-friendly and graphically-pleasing website is an absolute must if you …", "content": "

In our current technology-saturated culture, if you want your business to succeed, you need a strong online presence.

Whether you’re local or global, for-profit or non-profit, large or small, a user-friendly and graphically-pleasing website is an absolute must if you want to reach your target audience (or any audience for that matter).

However, simply having a website is not enough. And it doesn’t matter how great your website is if no one visits it in the first place. Your website needs to do more than exist; it needs to perform — attracting visitors, educating them, and convincing them to buy. Easier said than done, right?

In this four part series we’ll break it down for you, outlining the essentials of that perfect “unicorn” website that will ultimately not just attract customers but drive sales.

The first step? Getting found online.

1. Building Inbound Links

You hear it all the time: search engine optimization (SEO) is the key to earning the top-ranking positions in search engine listings. Everyone knows you need to be at the top, but how do you get there? One very important factor is using off-page SEO, which consists of creating inbound links. This is essentially getting other high-quality websites to link back to yours. How does this help SEO? Well, the more links to your website, the more important search engines consider your website to be, resulting in higher search rankings.

Here are some tips on how to build those inbound links:

2. On-Page Search Engine Optimization (SEO)

We just went over off-page SEO, which is very important, but we don’t want to forget about on-page SEO, or putting significant keywords in the content of your own pages. This can include headlines, sub-headlines, content, image tags, and more. But be careful not to get carried away with “keyword stuffing,” which means going overboard with keyword placement. It appears fake and will not appeal to consumers — and search engines will reject it.

Here are some tips for effective on-page SEO:

3. Title Tag & Meta Tags

A meta tag is a line of code in the background of a web page. Humans don’t usually look at this, but search engines certainly do. While search engines give more weight to inbound links and page content, meta tags still do factor into any SEO strategy. You don’t need to be a web expert to include meta tags; simply open a web page in any plain text editor and the meta tags are found near the top of the document.

Here are some common examples of areas you’ll find meta tags in an HTML document:

4. XML Sitemaps

An XML sitemap helps search engines sort through your pages more efficiently. Think of it like a subway map that shows the structure of your website and how it’s organized. You can easily create a sitemap generator online that will create the .xml file for you, then you can simply upload it to the root directory of your site. Make it a habit to update your sitemap at least once per month so that search engines have up-to-date data.

5. 301 Redirects

You’ve probably experienced the frustration when you try to get to a website but instead get a “404 message” or “Page Not Found.” Think of all the customers lost when this happens to websites! If you move pages on your website, make sure to always include a permanent 301 Redirect, which changes an old URL to a new one.

If you follow those five pointers, you’ll be off to a good start, generating traffic by making your website easy to find and navigate. In Part 2 of this series, we’ll focus on getting all that new traffic that comes to your website to stay on your website.

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", "content_plain": "In our current technology-saturated culture, if you want your business to succeed, you need a strong online presence. Whether you’re local or global, for-profit or non-profit, large or small, a user-friendly and graphically-pleasing website is an absolute must if you want to reach your target audience (or any audience for that matter). However, simply having a website is not enough. And it doesn’t matter how great your website is if no one visits it in the first place. Your website needs to do more than exist; it needs to perform — attracting visitors, educating them, and convincing them to buy. Easier said than done, right? In this four part series we’ll break it down for you, outlining the essentials of that perfect “unicorn” website that will ultimately not just attract customers but drive sales. The first step? Getting found online. 1. Building Inbound Links You hear it all the time: search engine optimization (SEO) is the key to earning the top-ranking positions in search engine listings. Everyone knows you need to be at the top, but how do you get there? One very important factor is using off-page SEO, which consists of creating inbound links. This is essentially getting other high-quality websites to link back to yours. How does this help SEO? Well, the more links to your website, the more important search engines consider your website to be, resulting in higher search rankings. Here are some tips on how to build those inbound links: Create high-quality, entertaining, or educational content. Submit your website to online directories. Research link-building opportunities with other websites. Don’t beg, borrow, or buy links! 2. On-Page Search Engine Optimization (SEO) We just went over off-page SEO, which is very important, but we don’t want to forget about on-page SEO, or putting significant keywords in the content of your own pages. This can include headlines, sub-headlines, content, image tags, and more. But be careful not to get carried away with “keyword stuffing,” which means going overboard with keyword placement. It appears fake and will not appeal to consumers — and search engines will reject it. Here are some tips for effective on-page SEO: Prevent oversaturation: Pick a primary keyword for each page and optimize that page for that word Place primary keywords in headlines and sub-headlines. Ensure keyword placement in the body content is relevent. Include keywords in the file name of images and in the page URL. 3. Title Tag & Meta Tags A meta tag is a line of code in the background of a web page. Humans don’t usually look at this, but search engines certainly do. While search engines give more weight to inbound links and page content, meta tags still do factor into any SEO strategy. You don’t need to be a web expert to include meta tags; simply open a web page in any plain text editor and the meta tags are found near the top of the document. Here are some common examples of areas you’ll find meta tags in an HTML document: Title: Inbound Marketing Software Description: Keywords: 4. XML Sitemaps An XML sitemap helps search engines sort through your pages more efficiently. Think of it like a subway map that shows the structure of your website and how it’s organized. You can easily create a sitemap generator online that will create the .xml file for you, then you can simply upload it to the root directory of your site. Make it a habit to update your sitemap at least once per month so that search engines have up-to-date data. 5. 301 Redirects You’ve probably experienced the frustration when you try to get to a website but instead get a “404 message” or “Page Not Found.” Think of all the customers lost when this happens to websites! If you move pages on your website, make sure to always include a permanent 301 Redirect, which changes an old URL to a new one. If you follow those five pointers, you’ll be off to a good start, generating traffic by making your website easy to find and navigate. In Part 2 of this series, we’ll focus on getting all that new traffic that comes to your website to stay on your website.", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092522/get-found-online-1.jpg", "modified": "2016-06-03T13:27:36-04:00" }, { "id": 1266, "type": "page", "url": "https://ngagecontent.com/thoughts/blog/", "title": "Blog", "h1": "Blog", "summary": "Our team is on the frontlines of marketing trends every day, and they occasionally take a break, get another coffee, and share a few thoughts on our blog.", "content": "", "content_plain": "", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2025/08/blog.png", "modified": "2025-08-07T10:14:54-04:00" }, { "id": 21595, "type": "post", "url": "https://ngagecontent.com/thoughts/blog/content-strategy/why-you-should-embrace-agile-content/", "title": "Why Publishers Should Embrace Agile Content", "h1": "Why Publishers Should Embrace Agile Content", "summary": "The following is part of a guest post Beegit’s Mike Cottrill wrote for Sparksheet. Since multi-channel content is what all the cool kids are talking about, people ask us constantly at Beegit which social, web and mobile platforms their organization …", "content": "

The following is part of a guest post Beegit’s Mike Cottrill wrote for Sparksheet.

Since multi-channel content is what all the cool kids are talking about, people ask us constantly at Beegit which social, web and mobile platforms their organization should use.

They’re often surprised when instead of answering, I ask them how they create their content. From my experience, a modern and agile content production process is the real key to keeping up with the content Jetsons.

When people tell me they work with antiquated tools like Microsoft Word, I tell them there is zero chance they’ll have success with multi-channel publishing.

\"embrace

Why? Here’s a killer stat for you: According to the CMO Council, 58 percent of Millenials expect to connect with a company whenever they choose, via whichever channel they want.

That means they expect consistent content marketing from your brand on your site, blog and social media – and they expect to read it on their iPhone and Apple Watch.

So if you don’t start by developing content agile enough to adapt to a diverse range of publishing platforms available today and those coming tomorrow, it will be harder to catch up.

Microsoft Word leads a historically corrupt family of broken workflows that suck value from the good content that teams create. Word’s co-conspirators are any process that formats or locks your content into one display option.

Agile content has the opposite effect. It’s light and flexible content that’s easy to use across any channel. It starts with evaluating anything that slows down your development process. Here are some tips to get you thinking agile.

Read the rest of the post on Sparksheet

\"free\"

", "content_plain": "The following is part of a guest post Beegit’s Mike Cottrill wrote for Sparksheet. Since multi-channel content is what all the cool kids are talking about, people ask us constantly at Beegit which social, web and mobile platforms their organization should use. They’re often surprised when instead of answering, I ask them how they create their content. From my experience, a modern and agile content production process is the real key to keeping up with the content Jetsons. When people tell me they work with antiquated tools like Microsoft Word, I tell them there is zero chance they’ll have success with multi-channel publishing. Why? Here’s a killer stat for you: According to the CMO Council, 58 percent of Millenials expect to connect with a company whenever they choose, via whichever channel they want. That means they expect consistent content marketing from your brand on your site, blog and social media – and they expect to read it on their iPhone and Apple Watch. So if you don’t start by developing content agile enough to adapt to a diverse range of publishing platforms available today and those coming tomorrow, it will be harder to catch up. Microsoft Word leads a historically corrupt family of broken workflows that suck value from the good content that teams create. Word’s co-conspirators are any process that formats or locks your content into one display option. Agile content has the opposite effect. It’s light and flexible content that’s easy to use across any channel. It starts with evaluating anything that slows down your development process. Here are some tips to get you thinking agile. Read the rest of the post on Sparksheet", "image": "https://wp-offload-media-cdn.s3.amazonaws.com/ngagecontent.com/wp-content/uploads/2018/08/06092453/agile-content-sparksheet.jpg", "modified": "2015-03-17T16:51:27-04:00" } ] }