The following is part of a guest post Beegit’s Mike Cottrill wrote for the PR 20/20 blog
I need you to read this blog post before you or anyone on your team writes another piece of content.
I know, I know. You’re too busy. You’re supposed to be creating new content constantly to help inbound marketing, SEO, sales, the bottom line, etc. But there’s likely a huge hole in your process, and you won’t be able to scale your content production.
What’s the hole? You’re making too much content and you’re not getting enough value from it because you’re not focused on making it adaptive.
How do you make content adaptive? The answer is likely printed on your recycling bin: You need to reduce, reuse and recycle.